EyeWonder is a streaming video technology company that has seen increasing revenue over recent years. It had $1.25M in revenue in 2001, $1.75M in 2002, and projects $7M in 2003. EyeWonder's technology allows video to be streamed without requiring a separate video player, giving it a high reach of 97%. Major companies like Microsoft have used EyeWonder's technology in their marketing campaigns. EyeWonder differentiates itself from competitors by focusing on its core video streaming technology and through marketing, product development, and sales/customer support strategies.

1. EyeWonder Opportunity

2. Establishing the Need Stolen from http://www.clipstream.com/products/development.shtml

3. EyeWonder Highlights Streaming Video technology No player needed 97% reach EyeWonder is Generating Revenue $1.25M ‘01 revenue $1.75M ‘02 revenue projected $7M ‘03 revenue projected 14 months of near break even Traction 3.8M hours of EyeWonder video viewed since inception 500M online views Microsoft has used in 3 campaigns & Real is a reseller

4. Industry Supply Chain Customer Sales & Marketing Software Development Backend Integration Streaming Video Technology R&D Support

5. Competitive Landscape Player-less Streaming Video Archived Web Videos Live Webcasting Integration with enterprise software Mobile phones & PDA’s “ Live” CRM TV broadcast Web cams Streaming Audio Video e-mail Training videos Investor Relations Streaming slideshow Video Banner Ads Audio e-mail Online Meetings EyeWonder Media On24 Webex TalkWay Clipstream EyeWonder Technology Oplayo

6. Competitive Forces Barriers to Entry HIGH Industry “under way” with several players Compression algorithms are improving faster than patents can be filed Publicly available compression codecs are far inferior to latest capabilities Power of Suppliers TBD Compression experts need to be “locked up” by vendors in the space Commercialization and trade secret treatment has reduced the free flow of information sharing among academics seeking to improve on previous codecs Customers will not likely pull through particular technologies Power of Customers MODERATE Switching costs are low for advertising industry because Vendors have bargaining power due to industry “hunger” for increased revenue Customers are demanding increased tracking mechanisms to justify higher rates Degree of Rivalry MODERATE The industry is evolving Product differentiation is moderate… most companies are offering the same basic product suite and are imitating each other within the limitations of their compression technology and business models Threat From Product Substitutes LOW Microsoft and Real products can be embedded into webpages, but require pre-installation Microsoft *could* embed player technology into a new version of Windows, but need would remain for systems not upgraded

7. Strategy EyeWonder core video technology Marketing and PR EyeWonder Media Training (Centra) Broadcast (On24) CRM solutions EyeWonder Technologies Investor Relations Product Development Sales and Customer support HR & Training

8. Strategy is Working