1. The document outlines a communications plan to promote a new anti-theft product called Sensor Sleeve to automotive manufacturers and dealers over 12 months with a budget of $20,949 for direct costs and $38,200 for labor. 2. The plan involves attending an annual conference, holding monthly workshops, and conducting email and webinar campaigns to build awareness of how Sensor Sleeve addresses rising vehicle thefts and benefits customer safety and manufacturer profits. 3. Success will be measured by leads, sales appointments, and interactions with the primary target of automotive manufacturers and secondary target of dealers at the conference and in trade journals.

1. Strategy & Communications Plan