The presentation give about the details of the losing market share by Samsung mobiles with the entrance of new competitors in the market. Samsung need to focus on the price point as the competitors are bringing new device at much lower cost then Samsung.

1. Losing or Winning against competitors
Presented by:
Piyush Kapoor 2K14G065
Arnab Nath 2K14G020
Mari Sweta 2K14G100
Garima 2K14G117
Oshi Agarwal 2K14IB05

2.  Current perception about Samsung phones
 Its preference against other competing brands
 Recurring buying preference
 Attributes people like the most in Samsung
phones
 The issues faced by Samsung phone users

3.  Samsung has lost its market in
India.
 We took this as a hypothesis and
framed the questionnaire in order
to test the hypothesis employed.

4.  Hardware integration with many open sources OS and
software
 Excellence in engineering and producing hardware parts and
consumer electronics
 Innovation and design
 Focus on environment
 Low production costs
 Largest share in mobile phones and 1st place in smartphone
sales
 Ability to market the brand

5.  Patent infringement
 Too low profit margin
 Lacks its own OS and software
 Focus on too many products
 Main competitors are also having large customer
base

6.  Growing India’s smartphone market
 Increasing demand for quality application
processors
 Growth of tablets market
 Obtaining patents through acquisitions
 Growing mobile advertising industries

7.  Saturated smartphone market in developed
countries
 Declining margins on hardware production
 Breached patents
 Apple’s iTV launch
 Rapid changes in technology
 Price wars

8. 33%
13%
12%
10%
4%
6%
6%
6%
10%
Sales
Samsung
Micromax
Apple
Sony
HTC
Nokia
Gionee
Motorola
Others

9. 0
2
4
6
8
10
12
14
16
18
Below 15K 15K- 25K 25K-40K Above 40K
People
Price range
Price Range
Price Range

10. micromax
17%
Htc
39%
Nokia
20%
Iphone
9%
Sony
7%
Motorola
4%
Blackberry
2%
xiomi
2%
Sales

11. Design
16%
Varient
6%
Price
23%
Functionality
13%
Durability
10%
service
9%
Advance tech
23%
Sales

12. korean brand
38%
Cheap Price
24%
Durable
30%
Other
8%
Sales

13. Cheap Price
15%
Apperence
23%
Advance tech
58%
Others
4%
Attributes

14. 0
5
10
15
20
25
30
35
Yes No
Reccuring buying preference
Reccuring buying preference

15. 0
2
4
6
8
10
12
14
16
18
10 9 8 7 6 5 & Below
Rating
Rating

16.  Samsung still holds a convincing position in the market.
 Samsung is well known as a famous Korean brand and a
phone with cheap affordable price.
 Samsung is still chosen as the next phone among the
users.
 Samsung’s prominent competitors are found out to be
HTC, Microsoft (Nokia), Micromax and Apple.
 Samsung’s most selling price range is below 15000 INR.
 Samsung is chosen by people because of its advanced
technology, aesthetic looks and its affordable price
variants.

17.  Low battery life is an issue faced by most people so
this issue needs to be addressed as people are using
mobile phones day in and out rigorously.
 More variants in the price ranges would allow people
to still prefer Samsung.
 Samsung is chosen by people due to its advanced
technology so Samsung should keep working upon
innovative technological integration into their phones.

18.  The post purchase service should be improved
with faster response and solution for the
grievances.
 Samsung should make the phones above the
price range of 15k more appealing as HTC and
Micromax are following Samsung very closely
and this might hamper Samsung.