This document outlines two matrices used for portfolio analysis and management. The Boston Consulting Group Growth-Share Matrix categorizes business units based on their relative market share and growth rate as Stars, Cash Cows, Question Marks or Dogs. The General Electric Multifactor Portfolio Matrix evaluates businesses based on their strength, the market attractiveness and barriers to exit and entry.

1. Portfolio Review

2. Growth Share Matrix Relative Market Share Relative Growth Rate Boston Consulting Group’s Growth-Share Matrix Question Marks Stars Cash Cows Dogs 0.1x 0.5x 10x 1x 1.5x 2x 4x 0% 5% 10% 15% 20%

3. Business Strength vs. Market Attractiveness Strong Medium Weak Low Medium High Business Strength Market Attractiveness General Electric Multifactor Portfolio Matrix

4. Exit and Entry Barriers High Returns But Risky Best Case Low Returns Worst Case Exit Barriers Entry Barriers Low High Low High