The document outlines a staged approach to positioning and market strategy, including meeting market needs, establishing new distribution channels, promoting awareness, and maximizing sales. It discusses servicing customer needs through various operations including demand planning, procurement, inventory management, fulfillment, and customer service. Finally, it proposes natural extensions like catalogs, outlet malls, and retail presence.

1. Positioning and Market Strategy

3. Servicing Different Customer Needs Demand Planning Procurement Inventory Management Web Operations Merchandising Marketing & Promotion Fulfillment & Returns Customer Service Data Mining & Analysis Demand Planning Procurement Inventory Management Web Operations Merchandising Marketing & Promotion Fulfillment & Returns Customer Service

4. Interactiveapparel & FUBU Data Mining & Analysis .com Interactiveapparel Inventory Management Web Operations Merchandising Marketing & Promotion Fulfillment & Returns Customer Service FUBU Procurement Inventory Management Demand Planning

5. Chelsea Interactive and Polo Data Mining & Analysis POLO & Partners Demand Planning Procurement Inventory Management Chelsea Interactive Inventory Management Web Operations Merchandising Marketing & Promotion Fulfillment & Returns Customer Service

7. Promote Awareness

8. Promote Awareness

9. Promote Awareness

11. Promotions and Feedback