1. Everyone has the ability to broadcast content globally through new digital mediums like satellite radio, digital TV, and wireless data at low costs ranging from $5,000 to $100,000 per month. 2. The amount of content that can be hosted online is unlimited as more people use camcorders to produce content. Stations must leverage user-generated local content. 3. New ways of distributing content directly to personalized users will emerge, such as DVDs shipped with PCs or via subscription downloads, reducing advertising and production costs.

2. Everyone is a broadcaster Every company is a broadcaster Dell, GM, Intel, P&G… Spectrum is no longer limited $5k to $100k per month Unlimited global internet reach If you think fragmentation is bad today 200k plus radio and tv stations in 3 years #1

3. New Broadcast Mediums New ways to reach users Satellite Radio is just 12mbs of bits DTV - 19.5mbs over the air Digital PCS - Wireless Data Users will pick the best way Interaction in each will be different No longer viewers/listeners, interactivity makes them users # 2

4. Content Explosion by 2001 There is no limit to amt of content that can be hosted Anyone with a Camcorder is a producer. Stations must leverage this and become the host for local content All content is good content. The library attracts users with demographic info Give me Dellaventura over Titanic because you cant find it anywhere # 3

5. User Ownership What is your cost to reach your audience Personalization is most effective means Use the net to know your market Use the net to reduce P&A Its cheaper to send email to prequalified users than to advertise # 4

6. New ways to Distribute Content DVDs will be distributed with PCs DVDs for unreleased films with unlock feature will ship. Go to website to unlock Download of films will be common within 5 years via subscription # 5

7. PPV over the net Will start to happen this year Used by inoffice this yr and next 1mm home broadband users Equal to pittsburgh MSOs Will be more than just watch a movie, can include chat, digital download and more # 6

8. Piracy is a non-issue Its easier to buy a DVD or VHS and copy it to a disk then to steal from the net If you let this hold you back, your competition will steal your customers # 7

9. The Little Kid Effect With in 5 years there will be a new media type,that we can’t imagine today invented by a child under the age of 15 He or She didn’t want to do homework, so they invented the new killer app It will change the way we interact with the net # 8