Deliver a consitent customer experience to your customers
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The best digital experience is a consistent one. Simplify the creation, management and deployment of your content and assets across sites, mobile apps and more.
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Zajęcia sportowe w szkołach i przedszkolach.
Blog o sporcie dla dzieci i pasji do aktywnego stylu życia.
Ciekawostki i porady dotyczące prawidłowego odżywiania oraz odpowiedniej ilości i jakości odpoczynku.
www.kidsandsport.pl
Akcja Zdrowo i sportowo w edycji 2016/2017
Zdrowo i Sportowo to akcja skierowana do przedszkoli oraz szkół podstawowych. Jej głównym celem jest aktywizacja ruchowa dzieci do 10 roku życia. Chodzi o to, by pokazać dzieciom jak fajne jest uprawianie sportu, czy też ogólnie aktywność ruchową. Ile przynosi to radości, jak wpływa na sprawność, samopoczucie, buduje relacje z innymi członkami grupy. Służą temu zajęcia sportowe, które przeprowadzane są w zgłoszonych do projektu placówkach.
Równocześnie akcja ma też pokazać nauczycielom, wychowawcom i opiekunom, że ćwiczyć można praktycznie zawsze i prawie wszędzie. W projekcie nie ma zgody na łatwe wyjaśnienia, typu „u nas nie ma odpowiedniej sali”, „pogoda dziś jest nieciekawa” czy też „gdybyśmy mieli takie wyposażenie to…”. Podczas zajęć, ale przede wszystkim też w przesyłanych co tydzień materiałach, pokazane są gotowe propozycje ćwiczeń i zabaw.
Akcja Zdrowo i sportowo w edycji 2015-2016
Zdrowo i Sportowo to akcja skierowana do przedszkoli oraz szkół podstawowych. Jej głównym celem jest aktywizacja ruchowa dzieci do 10 roku życia. Chodzi o to, by pokazać dzieciom jak fajne jest uprawianie sportu, czy też ogólnie aktywność ruchową. Ile przynosi to radości, jak wpływa na sprawność, samopoczucie, buduje relacje z innymi członkami grupy. Służą temu zajęcia sportowe, które przeprowadzane są w zgłoszonych do projektu placówkach.
Równocześnie akcja ma też pokazać nauczycielom, wychowawcom i opiekunom, że ćwiczyć można praktycznie zawsze i prawie wszędzie. W projekcie nie ma zgody na łatwe wyjaśnienia, typu „u nas nie ma odpowiedniej sali", „pogoda dziś jest nieciekawa” czy też „gdybyśmy mieli takie wyposażenie to…”. Podczas zajęć, ale przede wszystkim też w przesyłanych co tydzień materiałach, pokazane są gotowe propozycje ćwiczeń i zabaw.
Akcja jest też skierowana bezpośrednio do rodziców. Z jednej strony bowiem prezentuje gotowe materiały czy to w postaci filmów, czy też artykułów odpowiadających na wiele pytań związanych z prawidłowym rozwojem dziecka. Z drugiej strony z całą mocą podkreślany jest fakt, że najlepszą i najskuteczniejszą metodą nauki dziecka, jest pokazanie mu dobrego, a w tym wypadku zdrowego i aktywnego, modelu. Tymi modelami, mają być otaczający i wychowujący dzieci dorośli. Zatem akcja zachęca do zmiany zachowań nie tylko dziecka, ale całej rodziny czy placówki edukacyjnej.
Po co to robić. Powodów jest kilka. Aktywne dzieci, to zdrowsi dorośli. Nie tylko pod względem fizycznym, ale też psychicznym. Jak pokazują badania, dzieci, młodzież, a potem dorośli, którzy na co dzień uprawiają sport czy też mają stały nawyk aktywności ruchowej uczą się lepiej, lepiej radzą sobie ze stresem i wyzwaniami. W większym stopniu akceptują swoje ciało i rozumieją ograniczenia. Wreszcie łatwiej budują relacje społeczne i potrafią się odnaleźć w nowej grupie rówieśniczej.
Akcja Zdrowo i Sportowo, to również tematy związane z odżywianiem i odpoczynkiem. Padają w ostatnim czasie mity związane z traktowaniem sportu i ruchu, jako remedium na byle jakie odżywianie. Nie w ilości, a w jakości zarówno ruchu, jedzenia jak i snu, tkwi klucz do zdrowia i radości.
Udział w akcji jest bezpłatny, gdyż udało się pozyskać partnerów i patronów, którzy wierzą w prezentowane w projekcie wartości. Zainteresowane placówki zachęcamy do zgłoszenia chęci udziału. Rodziców i opiekunów zapraszamy do subskrypcji newslettera, który dostarczać będzie nie tylko materiały, ale pokazywać będzie również przebieg akcji oraz jej uczestników.
Zaplanowane są też dodatkowe atrakcje i konkursy, ale szczegółowe informacje o tym pojawiać się będą wraz z przebiegiem obecnej edycji.
Wszystkich zainteresowanych zapraszamy na stronę www.kidsandsport.pl
W roku szkolnym 2015/2016 zajęcia sportowe prowadzimy w Warszawie i okolicach, ale do kontaktu i korzystania z materiałów zapraszamy bez względu na lokalizację.
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This document provides an introduction to quality management system audits. It defines an audit as a systematic, independent and documented process for evaluating evidence objectively to determine if audit criteria are fulfilled. Audits are required by ISO 9001:2008 and help monitor/measure the management system, identify improvement opportunities, and promote continuous improvement. The benefits of auditing include increased awareness, reduced risk of failure, and achievement of planned results. The document then describes the types of audits, principles for auditors and audits, the PDCA methodology, elements of quality management system audits, typical audit activities from initiation to follow up, and techniques for collecting evidence and generating findings.
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• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandEmail Marketing Master Class - Chris Ferris
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Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closerMastering SEO for Google in the AI Era - Dennis Yu
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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Pillar-Based Marketing - Ryan Brock, DemandJump
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In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
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• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
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Deliver a consitent customer experience to your customers
- 1. IBM Interactive Experience experience the future today Digital Platform Optimization
- 3. IBM Interactive Experience IBM + Adobe Value Reinventing the Digital Experience Delivery Landscape Adobe Marketing Cloud Cross-channel campaigns Data-driven marketing Mobile engagement Personalised experience Globally Integrated Enterprises Inherent Integration of Content, Commerce and Insights Adaptive and learning interactions Refashioning Experience Design & Delivery Refashioning Experience Design and Delivery Cognitive Personalization with IBM Watson - Adaptive and Learning Interactions Integration of Content, Commerce, Cognition & Insights Global Integrated Enterprises
- 5. IBM Interactive Experience Common Digital Complexities Across the Industry: Digital execution is on a brand-by-brand basis – without charge to act on behalf of the broader enterprise Customer Experience Challenges Cost Effectiveness Challenges Technology & Operations Challenges Insight & Optimization
- 6. IBM Interactive Experience Siloed development of customer experiences leads to fragmentation, poor scalability, divergent messaging, and a reputational liability Architecting a Rational Customer Experience
- 7. IBM Interactive Experience Enterprises must harness this explosion of digital marketing activity in a consistent manner, on consistent platforms The Shift to an Enterprise Digital Marketing Platform Experience Platform
- 8. IBM Interactive Experience Unified Content Management System Value Proposition & Benefits Key customer challenges “We have multi-lingual websites in 50+ countries with no brand or marketing control. Each website is managed by the local market agency. Costs are spiraling” “Our website is old and the customer experience is poor. We know we can do better and want to exceed our customers expectations” “We want to re-platform but are unsure which CMS we should choose and is best our business” “We have/are considering buying and want to be able to deliver beautiful seamless customer and transaction experiences to our customers” Value Proposition of unified CMS Global scale Deep integration of content, commerce, cognition and insight Adaptive and learning interactions World class application development, systems integration and industry expertise across IBM Multi Channel aligned targeted and personalized marketing, sales and service communications Expected Benefits of unified CMS Reduced TCO for Digital Platforms/Operational cost savings Consistent global brand experience Speed to change Personalized experiences
- 9. IBM Interactive Experience Globally Integrated Enterprises: A strong parent identity across brands will support this growth. Individual brands will need to generate more content tailored to local markets. Delivering on Cost Reductions: Programs focused on reducing costs everywhere will exert pressure on digital marketing, but needn’t reduce output. Industry Pressures: Trend toward consolidating marketing power at the master brand level to counteract Need for an efficient digital customer platform across the enterprise Need to shift marketing investment emphasis to messaging and content vs. design/build Master brands are investing in customer experience strategies that drive brand engagement and loyalty, and subsequent demand for product Global organizations are amplifying marketing activity, furthering the impact of current state challenges Why Are Clients Acting Now on Website Consolidation
- 11. IBM Interactive Experience The Castrol Experience A digital transformation
- 12. IBM Interactive Experience Nicolas Doerr Digital Sales Specialist IBM Global Business Services NDoerr@ie.ibm.com +49-7034-2872-945