The document discusses how video content can now be accessed anytime, anywhere on any device through video on demand platforms. It provides case studies of companies that were able to expand their business and reach customers internationally by offering their content digitally. These case studies demonstrate how a training company can now train clients 24/7, and how fitness studios and video producers can generate recurring revenue streams by making their content available online.

2. Agenda
Background, Introduction, Premise, New Terms in a
New World
Case Studies
Anytime, anywhere, any device?
Myths and Truths
Summary

3. Bio – Bradley D. Brown
Brad (brad@intelvideo.com) is the CEO, President and founder of
InteliVideo, a cloud-based video on demand platform. Brad was a TUSC
founder. TUSC, an Oracle professional services firm was sold to Rolta in
2008. Brad also founded IntelliReal, a residential property valuation
company in 2005, which was sold to Equifax in 2011. His vast experience
and expertise have earned him roles as acting chief technology officer of
several companies over more than 23 years at TUSC. Brad has also served
on numerous company boards. Brad is currently on the board of Enscicon
and Reglara. Brad is the author of several best selling Oracle Press books
and one Apress book on Android development. Oracle awarded Brad the
honorary title of Oracle ACE Director for Fusion Middleware. Brad taught
“New Venture Creation” at the University of Denver’s Daniels College of
Business for 2 years. In 2009, his alma mater, Illinois State University put
Brad into their first Hall of Fame for the College of Applied Science and
Technology. Brad is currently a mentor in Founders Institute.

4. How does a Barre Instructor give
a class at 4am?

5. A Guitar Teacher in California
teach a lesson in Japan?

6. How would a professional snowmobiler gives tips to a less seasoned
rider in the snow while he’s thousands of miles away?
“Burandt will host clients from Lebanon, Russia,
Sweden, Iceland, Norway and Italy.”

7. Video Consumption
is Growing Exponentially
* Internet Video Consumption

8. Second (and Third) Screens Are Exploding

9. Instant Streaming & Downloading
Store, transcode, deliver and
monetize video content stored in
the cloud.
Harness total flexibility to offer
your content in a variety of
ways:
Sell content outright
Rent
Subscriptions
More consumer options equal
more revenue opportunities

10. All Devices,
Anywhere & Anytime
• Consumers want the
ability to access content
optimized for every
screen:
• Desktop
• Laptop
• Tablet
• Smart Phone
• Smart TV
• Platform provider
handles all transcoding
and other technical
specifications

11. Branding (vs. Marketplace)
Branding:
• Your branding
• Your product
• Your community
Keep:
• More margin
• More profits
• Consumers
focused
• Competitors off of
your site

12. Marketplaces
Their Branding
Your Product
Their Community
Their Customer
Fewer Options (1 day rental, purchase)
No Subscriptions
Generates Incremental revenue

13. Netflix Model
Their Branding
Your Product
Their Community
Their Customer
Paid based on minutes viewed
Generates Incremental revenue

14. VOD vs. DVD
DVD / Physical - Pressing
and storing, Distribution,
Fulfillment - All of that is just
to get the first DVD into their
hands
VOD – Video on Demand
People like both virtual and a
backup (i.e. physical)

15. New Terms
VOD – Video on Demand
SVOD – Subscription-based VOD
TVOD – Transaction (Rental / Purchased) VOD
AVOD – Advertising VOD
Transcoding – converting mezzanine file to formats
necessary per device

16. Case Study #1
BDB Software
Onsite technology training –
Oracle ApEx
Oracle ACE Director
World renowned Oracle
expert
Vision – Train While
Sleeping (24x365), no travel,
not over and over
http://bdbsoftware.com

17. Anytime?
Could previously only train
while I was awake and at a
specific location
Now I train 24x7 – even
while I’m sleeping
International customers
Techies who like to
work/train all night

18. Anywhere?
Could previously only train wherever a plane would
take me
DVDs have limitations
PAL vs. NTSC issues
Must carry the DVDs
Must have a DVD player with you

19. Any Device?
DVDs are limited to computers and TVs
VOD Media players for desktops, laptops, tablets,
phones, smart TVs (Google TVs), smart devices
(Roku, Apple TV)
People watch on EVERYTHING

20. Case Study #2
Dailey Method
Yogo Studios around the world
Yogo guru, marketing guru
Vision – Sell digital version since we’re already
selling a DVD
http://thedaileymethod.com

21. Case Study #3
Championship Productions
Head track coach at Iowa State University
Started recording and doing production for peers
Large family business
Vision – Need to offer digital too – and it’s hard
http://championshipproductions.com

22. Case Study #4
Chris Burandt
World Renowned Snowmobile Expert
Desire to do recording and production for peers
Currently offering subscription (yearly, monthly)
Request a Video
Vision – Prove out the model
http://burandtv.com

23. Case Study #5
Joe Videographer
World Renowned Videographer
Services business – paid by the hour - linear
Now can get a slice of every sale
Vision – do production AND recurring revenue

24. New Business Models
Affiliates (2 tiers)
Rentals
Subscriptions
Installment Payments
Living Video – build as you
go
Drip Content – 8 week
bootcamp rolled out over
time
Gifting
Redemption Codes
Credit System

25. Myth or Truth?
There are no more DVD players
People Won’t Download Content
Nobody Will Watch a Workout Video on a Phone

26. There are no more DVD
Players in the world
DVD Manufacturers and Replicators claim they
produced more DVDs and CDs last year than ever
before – some of this is due to consolidation
Many small replicators and duplicators are gone
DVD Players don’t exist on phones, tablets and more
new laptops

27. People Won’t Download
People download and watch when they are offline,
on a plane, train, automobiles…
Downloading is important to people
Protected downloads (i.e. non-DRM free) are
important to content owners

28. Nobody Will Watch a
Workout Video on a Phone
People watch on all devices – it simply comes down
to watching on the device they have with them

29. Summary
People watch anytime, anywhere, any device
40%+ use smartphones and tablets
Customers from around the globe
24x365 while clients sleep
Downloads provide value