This document provides tips for elevating a brand's online image through improved logo design, meaningful photography, and conveying the right message. It discusses how to define a venue's core values and focus, and the importance of high-quality photos that are effective, elicit an emotional response from users, and communicate the intended message about the venue. Specific photo qualities like composition, emotion, and interest that influence user decisions are examined. Online resources for finding photos are also mentioned. The overall message is the importance of visuals like logos and photos for representing a brand online.

1. Eyesore to Eyecandy:
Elevate Your Brand Online!
Cassie Dispenza
Sr. Director, Marketing & Partnerships
Saffire

9. Print-at-Home Tickets
Include sponsor logos
Include advertising

10. Advance Tickets

11. Scanning Pre-Sold Tickets

12. Gate Sales

13. Gate Sales

15. WE’LL SEND THE SLIDES IF YOU LEAVE
YOUR BUSINESS CARD!

17. Elevate Your Online Image
LOGO
PHOTOGRAPHY

18. Part One:

19. How mportant is it?

29. So your logo isn’t up to par…

30. v

32. v

33. Symbolism & Meaning

43. What is YOUR
Venue’s Brand?

44. Your Brand
It’s a promise.
It’s an image people associate with you.
It’s a set of core values.
It’s an emotion.

49. Core Values
1) We are Smart & Creative Innovators
2) We Make Nerdy Fun!
3) We are Dedicated Team Players
4) We Treat Our Clients Like Family

50. Core Focus
Our passion is empowering people to feel smart and successful
Our niche is simple, integrated websites and ticketing

53. Cool, thanks.
So where can I get a little help?

57. Part 2: Striking Photography

60. Photography
Matters

72. What Makes a Good Photo?

73. Image Quality
25%
Effectiveness
25%
User Response
25%
Message
25%
Physical Size

74. Quality – Physical Size

75. Image Quality
25%
Effectiveness
25%
User Response
25%
Message
25%
Physical Size, Quality
Composition, Emotion, Interest

76. Effectiveness - Composition

77. Effectiveness - Composition

78. Emotion, Interest

79. Emotion, Interest

80. Image Quality
25%
Effectiveness
25%
User Response
25%
Message
25%
Physical Size, Quality
Composition, Emotion, InterestMessage to Your Users

81. Message
Wait a minute, is this place a parking nightmare? That place looks like fun!

82. Message
OMG – what a sweaty sea of humanity! Wow, I want to take the kids here for some fun!

83. Image Quality
25%
Effectiveness
25%
User Response
25%
Message
25%
Physical Size, Quality
Composition, Emotion, InterestMessage to Your Users
Influence Decisions

85. Now, Go Get Some!

91. PHOTOGRAPHY
Online resources for
Online Resources

98. Find Your Own Photos Online

111. Final Tip:
Consider Your Space!

117. Thank you.
cassie@saffire.com
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