Today’s consumers are emerging from the recession with a radically new definition of the American Dream and a renewed sense in their own resourcefulness and priorities, according to a just-released quantitative study of 1,200 consumers and qualitative research with nearly 700, conducted by Ogilvy & Mather Chicago in partnership with leading consumer insight company Communispace.
This is the presentation that I gave to the Young Planners at Cannes 2014. The data herein is taken from survey distributed through @cheiluk, @yellif and @cr
The Birth Of A Grand Strategist By Waqar RiazWaqar Riaz
This journey is to learn about and understand models and ideas that are great enough to trigger our thinking, and may help us to imagine what is possible with what we have.
This effort has been exerted in an attempt to understand the grand concepts of planning and how it can help to strengthen the future for brands, people and communication companies.
Rick James Model for selling innovative ideasJulian Cole
This is a model that should be helpful in selling in innovative/non-traditional ideas that are usually quite hard to sell to clients/bosses.
@juliancole
This is the presentation that I gave to the Young Planners at Cannes 2014. The data herein is taken from survey distributed through @cheiluk, @yellif and @cr
The Birth Of A Grand Strategist By Waqar RiazWaqar Riaz
This journey is to learn about and understand models and ideas that are great enough to trigger our thinking, and may help us to imagine what is possible with what we have.
This effort has been exerted in an attempt to understand the grand concepts of planning and how it can help to strengthen the future for brands, people and communication companies.
Rick James Model for selling innovative ideasJulian Cole
This is a model that should be helpful in selling in innovative/non-traditional ideas that are usually quite hard to sell to clients/bosses.
@juliancole
Julian Cole, Head of Communications Planning at BBH, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 23rd at the VCU Brandcenter in Richmond, VA.
A Planner's Playbook - Everything I learned about planning at Miami Ad School...Sytse Kooistra
After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York.
Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning.
'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do.
Enjoy reading.
This presentation was nominated at the Brilliant Presentation Awards 2013. In this slideshow, I brought together key approaches towards insight in advertising creation process. You may learn: why do we need to find and understand consumer insights; what is a consumer insight; why it's so important for brands; how to find real consumer insights; know the pathway towards insight; insight verification; how to be insightful; case studies on insight building.
You can now download the presentation directly from Slideshare.
Here are 17 of the best free online tools for Digital Strategists to help cultivate killer insights on consumers, competitors and the industry. In this toolbox we you will find how to use each tool with an example insight drawn for the client, as well as each of their benefits and limitations.
The tools helps to conduct Consumer Research, Category Research, Discourse Analysis and Environmental analysis.
In its 7th edition, the report outlines the most important trends for businesses and consumers in 2020. In this webinar, we will share our recommendations on what clients should do to take action and adapt quickly.
How to measure Digital looks at the important role of Key Performance Indicators and how you create them. It takes a Communication Objective and turns it into Strategy that leads to Tactics to support the Strategy. The final piece is putting in place Key Performance Indicators which makes up the parts of the Communications Objective.
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
6 steps to creating a Social Media StrategyJulian Cole
Pay with a tweet to download the presentation - goo.gl/5Jw21
This presentation is part of the Skillshare class I taught on 'Creating a great Social Media Strategy'. I am teaching 'A crash course in Digital Strategy' on February 11th. You can sign up to the online course for $20 - http://skl.sh/VOj2ol
60 Minute Brand Strategist: Extended and updated hard cover NOW available.Idris Mootee
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013
Pls view in full screen mode. Published in more than 5 languages.
This was a presentation that I gave back in April. Since then we have done more advanced Transmedia work and I hope to share that case study soon when we get the full results. Sorry it took so long to upload this.
This is a presentation that I gave to a USF Masters of Business Administration class on Brand Planning for Clients. My hope was to share some thoughts with the future generation of clients on planning, positioning, relevance and new product development.
What kind of name will work hardest for you? Should the name literally describe the offering, or should it suggest a benefit? Is it better to imply an idea, or to invoke a brand’s history? Getting the answer to these questions will help you choose the right name. But before you can do that, you have to know your options.
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:
• the new definition of brand
• the five essential disciplines of brand-building
• how branding is changing the dynamics of competition
• the three most powerful questions to ask about any brand
• why collaboration is the key to brand-building
• how design determines a customer’s experience
• how to test brand concepts quickly and cheaply
• the importance of managing brands from the inside
Julian Cole, Head of Communications Planning at BBH, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 23rd at the VCU Brandcenter in Richmond, VA.
A Planner's Playbook - Everything I learned about planning at Miami Ad School...Sytse Kooistra
After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York.
Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning.
'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do.
Enjoy reading.
This presentation was nominated at the Brilliant Presentation Awards 2013. In this slideshow, I brought together key approaches towards insight in advertising creation process. You may learn: why do we need to find and understand consumer insights; what is a consumer insight; why it's so important for brands; how to find real consumer insights; know the pathway towards insight; insight verification; how to be insightful; case studies on insight building.
You can now download the presentation directly from Slideshare.
Here are 17 of the best free online tools for Digital Strategists to help cultivate killer insights on consumers, competitors and the industry. In this toolbox we you will find how to use each tool with an example insight drawn for the client, as well as each of their benefits and limitations.
The tools helps to conduct Consumer Research, Category Research, Discourse Analysis and Environmental analysis.
In its 7th edition, the report outlines the most important trends for businesses and consumers in 2020. In this webinar, we will share our recommendations on what clients should do to take action and adapt quickly.
How to measure Digital looks at the important role of Key Performance Indicators and how you create them. It takes a Communication Objective and turns it into Strategy that leads to Tactics to support the Strategy. The final piece is putting in place Key Performance Indicators which makes up the parts of the Communications Objective.
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
6 steps to creating a Social Media StrategyJulian Cole
Pay with a tweet to download the presentation - goo.gl/5Jw21
This presentation is part of the Skillshare class I taught on 'Creating a great Social Media Strategy'. I am teaching 'A crash course in Digital Strategy' on February 11th. You can sign up to the online course for $20 - http://skl.sh/VOj2ol
60 Minute Brand Strategist: Extended and updated hard cover NOW available.Idris Mootee
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013
Pls view in full screen mode. Published in more than 5 languages.
This was a presentation that I gave back in April. Since then we have done more advanced Transmedia work and I hope to share that case study soon when we get the full results. Sorry it took so long to upload this.
This is a presentation that I gave to a USF Masters of Business Administration class on Brand Planning for Clients. My hope was to share some thoughts with the future generation of clients on planning, positioning, relevance and new product development.
What kind of name will work hardest for you? Should the name literally describe the offering, or should it suggest a benefit? Is it better to imply an idea, or to invoke a brand’s history? Getting the answer to these questions will help you choose the right name. But before you can do that, you have to know your options.
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:
• the new definition of brand
• the five essential disciplines of brand-building
• how branding is changing the dynamics of competition
• the three most powerful questions to ask about any brand
• why collaboration is the key to brand-building
• how design determines a customer’s experience
• how to test brand concepts quickly and cheaply
• the importance of managing brands from the inside
L’idea dell’applicativo in cloud Fashion Desk nasce nel 2010 dall’esperienza sul campo e da un’analisi di mercato svolta da Mantica: le aziende di moda, in particolare nel comparto del “Fast Fashion”, rappresentano una vasta fetta di mercato capace di generare fatturati interessanti anche in momenti di crisi. Ciò è dovuto alla combinazione di velocità, filiera “made in Italy”, rapporto qualità/prezzo e modello di business che presenta minori rischi per il commerciante, visto che la continua rotazione della merce abbassa spesso i costi del magazzino. Tuttavia queste aziende per loro stessa natura corrono molto ed analizzano/automatizzano meno di quanto potrebbero: Fashion Desk nasce per mettere un po' d'ordine e fornire un metodo, oltre che per fare loro sviluppare potenzialità di business con l’e-commerce B2B. L’incontro con Paolo Casalini avviene in modo quasi naturale: un’azienda rivolta ad una donna elegante e di buon-gusto, con solidissime basi nel prodotto e nella rete di vendita, che aveva la necessità di trovare un partner in grado di divulgare questo know-how anche attraverso internet. Le barriere d’entrata sono state superate dalla proposizione commerciale di Fashion Desk, paragonabile ad un "agente virtuale": nessun corrispettivo economico alla sottoscrizione del contratto, ma una percentuale sulle vendite fatte attraverso l'area di e-commerce B2B del sito. Fashion Desk per Paolo Casalini ha portato in breve tempo non solo benefici all’attività commerciale, ma ha permesso di ottenere una maggiore automatizzazione dei processi aziendali e storicità di informazioni: ecco come il lavoro con internet e la business intelligence genera spesso rivoluzioni aziendali naturali e silenziose.
El Human Capital Best Practices Tour 2012 es el espacio en el que se dan cita los mejores exponentes de las más novedosas prácticas a nivel internacional, en materia de gestión del Talento Humano.
Durante 40 horas, expertos como Jesús Vega (España - Empresa Sensual), Octavio Aguilar (México - Accountability), Michael Tucker (USA - Personal Branding), Carlos Espinosa (España - Elearning Colaborativo), Alexis Bellido (Uruguay - Teletrabajo), Juan Valera (España - Gamificación), Ángela Salazar (Colombia - Green Talent), Eike Post (Ucrania - Redes Sociales), Mireya Moreno (México - Assessment) y Hermes Ruiz (Colombia - RRHH 2.0), participarán a través de videoconferencias y conferencias presenciales.
Painel apresentado por Edwin Wong - Vice Presidente de Pesquisa e Insights, Buzzfeed - no Evento ProXXIma 2018.
A Transformação Digital está e estará cada vez mais em todas as partes. Mas um grupo muito especial de cidadãos e consumidores lidera essa revolução: os jovens. Como falar com eles nesse momento em que tudo muda e o marketing das empresas tem que mudar também?
Understanding Pluralists: The Next GenerationKristine Smith
Pluralists, or Generation Z, are the next cohort to follow Millennials. This visual presentation, sourced from third-party research and reports, defines the generation from a marketer's perspective, allowing us to better understand this technoholic group and their preferences. Original deck features multiple videos, unable to be viewed in this format, along with narrative notes and additional sourcing footnotes.
Roger Chiocchi, author of Baby Boomer Bust? and principal of Brandloft, revealed results from his study conducted for his book on how baby boomers around the nation have been impacted by the recession and where they stand in terms of retirement.
Heroes are known to be bold problem solvers who fight for good. Why then are Millennials known as the “hero” generation? And why does that answer matter to companies?
Millennials are the largest generation yet and are poised to change the world. Increasingly acting as agents of change, they not only expect to succeed at having an impact on the world, but also seek out brands with the same goals in mind.
Millennial expert Todd Metrokin, Vice President and Creative Strategist, Ogilvy & Mather Washington D.C., shares a deeper look at Millennial behaviors and how to market to this “hero” generation.
Senior Advertising Campaigns: State Farm Auto Insurancejennaveee
I created this deck based on content generated by myself and 5 other individuals in my senior advertising campaigns class at the University of Colorado.
On February 4, 2015, the North Texas Commission's Marketing Events Manager and Millennial-in-Residence, Britton Cunningham, shared statistical insights into the millennial generation as they struggle finding themselves in adulthood. The North Texas Commission Webinar Series, Topic: North Texas, is presented by Verizon.
The COVID-19 Societal Impact Project (CSIP) seeks to utilize the power of public opinion research to examine and understand important societal changes unfolding during the COVID-19 era
Ever wondered why the two hottest words in marketing today are “Millennial” and “Multicultural”?
Well the short answer is that the Millennial Generation (18-34) rules category after category and Multiculturals are their heart and source of vitality and growth.
Andy Halley-Wright, VP Planning and Research at Y&R/Bravo Miami, looks at how despite millennials coming of age in dire economic times, they are optimistic, open minded and brave. And in the home of the brave, the American Dream burns brightest in multicultural millennial hearts. Naturally various life stages and different mindsets fall between the ages of 18 and 34. In fear of over simplification, the younger cohort (18-24) are “Explorers” (4Cs) driven by the mega need of discovery while the older segment (25-34) are “Aspirers” (4Cs) motivated to make a mark and to show the world that they are making it.
"Born in a digital world, eight in 10 Millennials in America own a smartphone. They are always on, always connected – like 1 in 2 are tweeting, liking, emailing, you-tubing or whatever; while on the toilet! No generation has ever spread the word about themselves and help build or break brands like this generation. And again, Hispanics are at the bleeding edge, especially when it comes to mobile," he writes.
If “Millennial” and “Multicultural” are the two hottest words in marketing today, the two most important commandments they impart are that the marketer should “Embrace Diversity” and “Be Participatory.” Of course, that’s easier said than done.
As the COVID 19 pandemic holds the world hostage, the tiny virus has lefta dent in the global economy and has affected each person in multifariousways- both positive and negative.
Visit for any query: https://www.market-xcel.com/contact.html
Born This Way Foundation's Kindness Is Action Report, conducted by Harris Poll, set out to understand the impact of kindness on the mental health of young people, particularly during overlapping and ongoing crises.
We consider this a grossly underestimated marketing audience. They wield more consumer power than many think and they are a beautifully unique and socially connected group. This presentation offers advice on both understanding and reaching today's seniors through messaging, media and marketing.
Union of Humans: The Future of the Millennial Generation in the Age of Automa...Ogilvy
It’s not always fun or easy to understand an automating, fissuring, hyper-globalizing economy. It’s not always comfortable to consider that decades-old safe and sage advice (“Go to college!”) might become totally obsolete—if we don’t move quickly to curtail the privatization of our primary schools, and/or colleges fail to modernize their offerings.
However with great crisis comes great opportunity, and Millennials are well-equipped to handle the mammoth issues before them. They are, after all, the most educated, most connected generation in American history.
So why the emphasis on…unions? Well, we really need them, and Millennials happen to love them. But the automation era will require its own union, of sorts—what we’re calling a “union of humans.”
Point of View on Cambridge Analytica Scandal Ogilvy
Last week the Cambridge Analytica data scandal sparked a widespread privacy debate and put Facebook in the eye of a PR storm. Automatically this raises questions from an advertisers perspective. ‘Should we gear up for an audience decrease and reshu e budget?’ Not really. No advertiser data has been a ected and this is mainly an issue on user level, so Facebook already implemented actions to solidify the privacy of its users which is a bene t for advertisers too.
According to a Google Temasek study, e-Commerce sales are slated to hit US$88 billion in the next 8 years. The entry of Amazon and Alibaba in the Southeast Asian e-marketplace is further proof of the e-Commerce potential in this region. While this provides plenty of opportunities for businesses to grow – there’s also more competition than ever. Launching a successful e-Commerce venture takes more than connecting a valuable product or service with the right audience. This white paper outlines key principles and strategies to help you ride this wave and come out on top.
2018 Prognostications For The Year Of The DogOgilvy
For the year ahead – 2018 to some, and the Year of the Dog to others – we share our annual Political, Economic, and Business prognostications for China.
10 Pearls of Wisdom for Working With & Leading PeopleOgilvy
By David Levitt, Former Worldwide President of Learning & Development, recently retired from Ogilvy after 45 years.
This is an excerpt from his retirement speech.
For Goodness’ Sake: Satisfy the hunger for meaningful business Ogilvy
For Goodness Sake is about transforming businesses into “Purposeful Enterprises.” Business, being the most adaptable of human institutions, is already shifting to encompass the new priorities our global society is setting out, but a full change to purposeful enterprises—enterprises that exist for many interlocking reasons and strive for complex outcomes—will emerge only with great planning and thoughtfulness.
The Digital Social Contract
The Millennials and generation Z together comprise the most engaged, mobile, and enticing consumers of our time, but brands and agencies have largely misunderstood how these coveted digital natives interact.
We have missed a fundamental truth: There is a new social contract emerging—a digital social contract—that, like Rousseau’s original, has been proposed, ratified, and enforced by those it governs—most especially online video creators and their legions of fans who together stand at the apex of the digital revolution.
In Ogilvy & Mather's latest Red Paper, "The Digital Social Contract", Ogilvy's Jeremy Katz and Robert John Davis join with Alta Sparling and Bing Chen from Victorious to uncover the unspoken social rules governing the digital world and explain to brands how to thrive in it.
Brands That Do: Building Behavior Brands
by Susan Machtiger and Jaime Prieto
The importance and meaning of brands is in a state of turbulence. We live in a fragmented media world amidst unprecedented consumer control and content overload. It has become apparent that those brands that do not matter to consumers will soon fade into absolute irrelevance. So, what matters to consumers? How brands behave. Consumers are telling us to stop making empty promises and start acting in new and different ways. In other words, we should be building brands that do things that matter to their customers. Most companies need to rethink how they build and care for their brands. This Red Paper shows them how.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
11. QUALITATIVE RESEARCH QUANTITATIVE & SECONDARY
RESEARCH
Interactive explorations with
online community: Online survey of nationally
representative sample of 1200 adults
694 participants age 16-69
from across the U.S. Secondary sources including:
– 59% Women – The New York Times
– Associated Press
– 41% Men
– The Wall Street Journal
– AdAge
– Deloitte
– National Public Radio
12.
13.
14. GREATER GREATER
CONSCIOUSNESS = PERSONAL
CLARITY
15. GREATER GREATER
CONSCIOUSNESS = PERSONAL
CLARITY
24. “IT’S NOT ME — IT’S YOU.”
67 %
say the general public’s
level of economic anxiety is
“high” or “through the roof ”
25. “IT’S NOT ME — IT’S YOU.”
40 67 %
say their own personal
%
say the general public’s
level of economic anxiety is level of economic anxiety is
“high” or “through the roof ” “high” or “through the roof ”
26. “IT’S NOT ME — IT’S YOU.”
62 %
say the general public will
go back to spending like they
did before
27. “IT’S NOT ME — IT’S YOU.”
21 62 %
say they will personally go
%
say the general public will
back to spending like they go back to spending like they
did before did before
28. “IT’S NOT ME — IT’S YOU.”
36 %
say it has been a
positive wake-up call
for the country
29. “IT’S NOT ME — IT’S YOU.”
17 36 %
say it has been a
%
say it has been a
positive wake-up call positive wake-up call
for themselves personally for the country
30. “IT’S NOT ME — IT’S YOU.”
84 say Americans
%
over-consumed and need to
improve their spending habits
31. “IT’S NOT ME — IT’S YOU.”
17 84 %
say they personally say Americans
%
over-consumed and need to over-consumed and need to
improve their spending habits improve their spending habits
32. Q: If you were forced to blame the banks/financial institutions,
the U.S. government or consumers for the recession, who
would you choose?
33. Q: If you were forced to blame the banks/financial institutions,
the U.S. government or consumers for the recession, who
would you choose?
45 %
GOVERNMENT
34. Q: If you were forced to blame the banks/financial institutions,
the U.S. government or consumers for the recession, who
would you choose?
45 43
% %
GOVERNMENT BANKS & FINANCIAL
INSTITUTIONS
35. Q: If you were forced to blame the banks/financial institutions,
the U.S. government or consumers for the recession, who
would you choose?
45 43 12
% % %
GOVERNMENT BANKS & FINANCIAL CONSUMERS
INSTITUTIONS
36. Q: Who do you think has the best chance of getting us
out of this mess?
33 11 56
% % %
GOVERNMENT BANKS & FINANCIAL CONSUMERS
INSTITUTIONS
37. 2
o
“ LOVE ALL,
N
TRUST A FEW,
DO WRONG
TO NO ONE.”
— WILLIAM SHAKESPEARE
38. LOW TRUST THE WIDER WORLD
LOCAL COMMUNITY
HIGH TRUST SELF + FAMILY
39. THE MEDIA CAN’T BE TRUSTED
“ I think we’ve been led further into our recession by analysts
and media...a self-fulfilling prophecy.”
– Eric, 33, Illinois
40. NEITHER DO WE TRUST OTHER
AMERICANS
“ There is very little consequence for people who misuse
and abuse their finances...What gets me is that some
people aren’t satisfied with driving a Honda or Saturn,
they have to have a Lexus or BMW.”
– Theresa, 45, Pennsylvania
41. 3
o
N SELF-RELIANCE
IS THE NEW
INSURANCE
POLICY
42.
43. 78 %
believe the recession has
changed their spending
habits for the better
44. 78 69 %
believe the recession has
%
of consumers agree the
changed their spending recession has caused them to
habits for the better rethink their perspective/values
45. AN OPPORTUNITY TO CHANGE
HABITS AND RETHINK VALUES
“ The recession forced you to rethink priorities and created
a more rounded, satisfying life.”
– Elle, 41, Delaware
46. A HEIGHTENED AWARENESS OF
THE IMPORTANCE OF SELF-
RELIANCE
“ Develop your independence so you can rely on yourself
and make your own decisions. Prepare for the future, but
live for today. Embrace change with your eyes wide open.
Not all change is good, so always have a plan B.”
– Valerie, 58, Ohio
56. DIGITAL DOWN-GRADING
“ I switched my cell phone plan to a
pre-pay and there is no way I would
ever go back! The monthly plan was a
total rip-off for someone like me who
doesn’t use their phone a ton.”
– Rachel, 43, Colorado
65. CONSCIOUS RECKLESSNESS
“ I refuse to stop buying Chai tea for home, it is my one luxury.”
– Bruce, 49, Rhode Island
“ I have stopped personal shopping so that I can splurge on vacation.”
– Yvonne, 45, Indiana
66.
67. 60
% of females say that despite the recession they have
“bought something on a whim” in the last year
68. 60% of females say that despite the recession they have
“bought something on a whim” in the last year
39% of females say they have made at least one
impulse purchase in the past month
69. 60% of females say that despite the recession they have
“bought something on a whim” in the last year
39% of females say they have made at least one
impulse purchase in the past month
47% of Americans are spending more time researching
items before buying
71. DOWNSIZED DREAMS
93 93
would rather have “respect would rather have a “smaller
%from family” than “status %house without a mortgage” than
in the world” a “big house with a mortgage”
72. DOWNSIZED DREAMS
93 93
would rather have “respect would rather have a “smaller
%from family” than “status %house without a mortgage” than
in the world” a “big house with a mortgage”
73. STILL STRIVING GIVING UP ON
FOR
SAFE FURTHERING
COUNTRY EDUCATION
GOOD REGULAR
HEALTH VACATIONS
COMFORTABLE STAYING
RETIREMENT YOUTHFUL
74. SECURITY & STABILITY AMIDST
UNCERTAINTY
“ Our dreams of trading up to a nice three-bedroom in a
good neighborhood have been shelved. On the positive
side, we are being more realistic in our search and our
plans for the future…I carefully budget for my family so
we are able to do most of the things we want while not
worrying that the mortgage won’t get paid.”
– Sianna, 27, New Jersey
75. THE AMERICAN DREAM PERSISTS
IN SPITE OF SHAKEN CONFIDENCE
“ 1. Don’t take anything for granted.
2. Life is not fair.
3. Work hard for everything.
4. Life is not fair.”
– Luci, 22, Ohio
77. 75 %
would rather “have a secure job, but without the opportunity for raises” than
“have a less secure job, but have consistent raises”
“ What I would say is don’t sweat the paycheck. If you spend your day
feeling lucky to do what you are doing… you’ll find it easy to make a
dollar stretch. If your work is drudgery every day, you’ll soon find that no
matter what size the paycheck, it isn’t big enough.”
– Abi, 39, New Jersey
78. 75 75 % %
would rather “get out of the rat race” than “climb the corporate ladder”
“ Find a job you actually enjoy, but if for some reason you can’t right away,
just pick one that doesn’t make you miserable, and stick to it, because it
can just as easily be taken away...”
– Linda, 23, Indiana
79. 75 75 76 % % %
would rather “spend more time with your family” than “make more money”
“ The recession has uncovered your true priorities: In the end family comes
first, money (or lack of it) can cause stress and anxiety. You’ve been happiest
when you’ve been able to let go of the stress and worry and live in the moment.
Using your extra time (due to reduced work hours) to organize your household
records and closets and get rid of clutter has added to peace of mind.”
– Loretta, 59, California
80. 75 75 76 91 % % %
would rather “marry a nice guy/girl who’s poor” than “marry a jerk/bitch
%
who’s rich”
“ The recession has made my husband and I want to strengthen our
relationship with each other and our children, as well as our friends. It has
also forced us to cut back on our spending habits.”
– Kassandra, 38, Texas
83. “ We grew a bumper crop of tomatoes and the apple trees are
overflowing. My wife has been trying to can as much as she can
REDUCE for the year. The more that is put up the less we need to buy.”
– David, 42
“ I go through my things every couple of months and if I’m not
REUSE using it, I give it away: clothes, small appliances, whatever.”
– Tonya, 55, Alabama
“ I used to spend way too much on expensive scrapbooking
supplies when I already had more than I needed. Now I find
ways to use the supplies I already have or repurpose things that I
RECYCLE have lying around the house. It forces me to be more creative,
which is a great thing.”
– Cristy, 22, Missouri