Riding the Age Wave: Will your club sink or swim? discusses how the aging population, specifically baby boomers and the responsible generation, will reshape supply and demand for businesses. Approximately 78 million boomers and 32 million from the responsible generation will be over 50 years old within 20 years, with 80% of population growth coming from those over 50. To succeed, businesses need to understand the motivations, behaviors, and preferences of these generations in order to adapt their marketing, programs, and services to attract and retain older adult customers.
At Your Service: A Path to Brand Leadership and Good Business in Your CommunitytheGrapevine411
In this presentation at IHRSA 2015, we explored ways to position your business as a leader in the community and build your brand:
1) High-yield cause marketing campaign model
2) High-profile public health initiative
3) Programs that reach deep into community
4) Business-to-business partnerships
Building Your Business in a Changing Health Care Environment - IHRSA 2014theGrapevine411
1) Learn what your club's medical fitness program must have to be attractive to the health care industry
2) Review the internal structure and culture necessary for your club's success
3) Explore specific outreach strategies to connect with the right people in the right ways to market your product
4) Examine medical fitness opportunities to suit your club's scale, from single sites to large fitness chains.
5) Discover tiered strategies for partnering with physicians, corporations, hospitals, integrated networks, Accountable Care Organizations, and, ultimately, insurance carriers.
Jeff French: How to Design and Deliver Social Programs that Influence Behaviour Horizons RG
Jeff French: How to Design and Deliver Social Programs that Influence Behaviour
Keynote Session
Presented at the New Horizons in Responsible Gambling Conference in Vancouver, January 27-29, 2014
This E-Book peels back the layers and uncovers fundamental truths about demographics and lifestyle attributes Millennials share universally as well as how they can be segmented into unique groups. Take a closer look and see how wonderfully complex & awesome they are and how you can reach them more effectively.
Joe Tye presentation for AHA Rural Health Care Leadership ConferenceJoe Tye
Annotated and expanded slides used by Values Coach CEO Joe Tye in his presentation with Ryan Smith - CEO of Memorial Hospital of Converse County - at the 2018 American Hospital Association Rural Health Care Leadership Conference. Joe's focus is on building a culture of ownership with values-based leadership strategies.
Matt Gault, VP, Channel Strategy at Yesmail Interactive, discusses how to bridge the gap between the way consumers want to be marketed to in the digital space and the way brands actually market to them. Matt also illustrates the importance of digital data and its strategic implications on multi-channel digital campaigns using insights from a group of 20 leading retailers. Lastly, Matt highlights some major trends ranging from preferred time and day of deployment, to most successful formats and most engaging campaign topics. Based on insights shared in this presentation, marketers will be able to gain a better understanding of the evolved consumer and take clearly defined steps to cater to consumer preferences.
At Your Service: A Path to Brand Leadership and Good Business in Your CommunitytheGrapevine411
In this presentation at IHRSA 2015, we explored ways to position your business as a leader in the community and build your brand:
1) High-yield cause marketing campaign model
2) High-profile public health initiative
3) Programs that reach deep into community
4) Business-to-business partnerships
Building Your Business in a Changing Health Care Environment - IHRSA 2014theGrapevine411
1) Learn what your club's medical fitness program must have to be attractive to the health care industry
2) Review the internal structure and culture necessary for your club's success
3) Explore specific outreach strategies to connect with the right people in the right ways to market your product
4) Examine medical fitness opportunities to suit your club's scale, from single sites to large fitness chains.
5) Discover tiered strategies for partnering with physicians, corporations, hospitals, integrated networks, Accountable Care Organizations, and, ultimately, insurance carriers.
Jeff French: How to Design and Deliver Social Programs that Influence Behaviour Horizons RG
Jeff French: How to Design and Deliver Social Programs that Influence Behaviour
Keynote Session
Presented at the New Horizons in Responsible Gambling Conference in Vancouver, January 27-29, 2014
This E-Book peels back the layers and uncovers fundamental truths about demographics and lifestyle attributes Millennials share universally as well as how they can be segmented into unique groups. Take a closer look and see how wonderfully complex & awesome they are and how you can reach them more effectively.
Joe Tye presentation for AHA Rural Health Care Leadership ConferenceJoe Tye
Annotated and expanded slides used by Values Coach CEO Joe Tye in his presentation with Ryan Smith - CEO of Memorial Hospital of Converse County - at the 2018 American Hospital Association Rural Health Care Leadership Conference. Joe's focus is on building a culture of ownership with values-based leadership strategies.
Matt Gault, VP, Channel Strategy at Yesmail Interactive, discusses how to bridge the gap between the way consumers want to be marketed to in the digital space and the way brands actually market to them. Matt also illustrates the importance of digital data and its strategic implications on multi-channel digital campaigns using insights from a group of 20 leading retailers. Lastly, Matt highlights some major trends ranging from preferred time and day of deployment, to most successful formats and most engaging campaign topics. Based on insights shared in this presentation, marketers will be able to gain a better understanding of the evolved consumer and take clearly defined steps to cater to consumer preferences.
Jessalynn Strauss. Exceeding Expectation: Social Responsibility in GamingHorizons RG
Jessalynn Strauss. Exceeding Expectation: Social Responsibility in Gaming
Session 6B
Presented at the New Horizons in Responsible Gambling Conference in Vancouver, January 27-29, 2014
Pat Kenny, lecturer in the School of Marketing, Dublin Institute of Technology, talks about alcohol sponsorship of sports and the arts at Alcohol Action Ireland's conference "Time Please... For Change"
The importance of priming | Psychology of communications conference | 28 June...CharityComms
Bijal Rama, senior researcher and Tim Harrison, director of tracking research, nfpSynergy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Thomas Nilsson - Treatment Online, Does it work?Horizons RG
Thomas Nilsson's presentation on "Treatment Online. Does it Work for Problem Gamblers?" Part of a joint-presentation with Dr. Richard Wood. Presented at the New Horizons in Responsible Gambling conference. January 28-30, 2013 in Vancouver, BC.
Dr. Richard Wood - Stories of Hope: How Personal Accounts of Recovery can Inf...Horizons RG
Dr. Richard Wood - Stories of Hope: How Personal Accounts of Recovery can Inform Responsible Gambling Strategy
Presented at the New Horizons in Responsible Gambling Conference in Vancouver, February 2-4, 2015
Financial literacy for lottery players - Indiana case study Horizons RG
Financial literacy for lottery players - Indiana case study
Katie Carlson, Hoosier Lottery
Presented at the New Horizons in Responsible Gambling Conference in Vancouver, February 1-3, 2016
Using behavioural science to save the rhino | Psychology of communications co...CharityComms
Michaela Butorova, fundraising officer, Save the Rhino International
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Getting Her Attention - Online and Offline Marketing Strategies that WorkElizabeth Scott
Women are a challenge to reach for healthcare marketers these days. Hospitals need to use every opportunity to reach out to these important decision-makers and use online and offline strategies to get their valuable attention.
What’s chocolate got to do with charity? | Psychology of communications confe...CharityComms
Shekhar Deshpande, global planning director and strategy consulting director, J Walter Thompson
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to Avoid Fundraising’s Quiet Killer: Donor AttritionAggregage
It doesn't take an industry professional to know that nonprofits highly depend on donations. The marketing emails, events, and website design are meant to attract new donors, when what we should be doing is trying to keep the donors we have. Teach a man donor acquisition and he'll get donations for the day--teach a man donor retention and he'll get donations for a lifetime. John Jay Wilkinson, CEO and founder of Firespring, and learn how to get donations for a lifetime. In this session, Jay will help us learn how to step off of the donor acquisition treadmill and rev up donor retention. Six out of ten donors give only once, but this doesn’t have to be your reality. Jay will help us understand how a 10% increase in donor retention will more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors.
Marketing has the power to improve lives, sustain livelihoods, strengthen societies, and benefit the world at large. At the same time, marketing can have a dark side—it has the power to hurt consumers, employees, communities, markets, institutions, and the environment that surrounds us. The Special Issue of the Journal of Marketing on Better Marketing for a Better World (BMBW) brings together wide-ranging research to assess, illuminate, and debate whether, when, and how marketing contributes to a better world. This webinar launches the BMBW initiative—and the Special Issue—by addressing the many challenges we face as a field in developing new BMBW knowledge, and the many opportunities we have to overcome them. Join the Special Issue Editors Rajesh Chandy, Gita Johar, Christine Moorman, and John Roberts, for a discussion and debate about how to approach these challenges, and about how to harness these opportunities to contribute to a better world.
Explore the special issue here: https://www.ama.org/journal-of-marketing-special-issue-better-marketing-for-a-better-world/
It goes without saying: donor retention is an essential component of the health of any nonprofit organization. While donor acquisition (the rate at which you grow your donor base by attracting new donors) is important for increasing revenue on a campaign-by-campaign basis, many nonprofits, especially smaller or younger ones, neglect one of the single most effective development strategies out there — focusing on retention.
Some reasons why donors stop giving
3 steps to master donor retention
4 tips for a successful donor retention plan
Consumer-Centric Design: Psychographic Segmentation and Consumer Behavior ChangeBrent Walker
This presentation was delivered by c2b solutions at the World Congress 6th Annual Leadership Conference: Consumerism through Health Plan Innovation. The presentation provides an overview of c2b solutions' proprietary psychographic segmentation model (patent pending) and its application to healthcare-oriented business cases.
Jessalynn Strauss. Exceeding Expectation: Social Responsibility in GamingHorizons RG
Jessalynn Strauss. Exceeding Expectation: Social Responsibility in Gaming
Session 6B
Presented at the New Horizons in Responsible Gambling Conference in Vancouver, January 27-29, 2014
Pat Kenny, lecturer in the School of Marketing, Dublin Institute of Technology, talks about alcohol sponsorship of sports and the arts at Alcohol Action Ireland's conference "Time Please... For Change"
The importance of priming | Psychology of communications conference | 28 June...CharityComms
Bijal Rama, senior researcher and Tim Harrison, director of tracking research, nfpSynergy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Thomas Nilsson - Treatment Online, Does it work?Horizons RG
Thomas Nilsson's presentation on "Treatment Online. Does it Work for Problem Gamblers?" Part of a joint-presentation with Dr. Richard Wood. Presented at the New Horizons in Responsible Gambling conference. January 28-30, 2013 in Vancouver, BC.
Dr. Richard Wood - Stories of Hope: How Personal Accounts of Recovery can Inf...Horizons RG
Dr. Richard Wood - Stories of Hope: How Personal Accounts of Recovery can Inform Responsible Gambling Strategy
Presented at the New Horizons in Responsible Gambling Conference in Vancouver, February 2-4, 2015
Financial literacy for lottery players - Indiana case study Horizons RG
Financial literacy for lottery players - Indiana case study
Katie Carlson, Hoosier Lottery
Presented at the New Horizons in Responsible Gambling Conference in Vancouver, February 1-3, 2016
Using behavioural science to save the rhino | Psychology of communications co...CharityComms
Michaela Butorova, fundraising officer, Save the Rhino International
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Getting Her Attention - Online and Offline Marketing Strategies that WorkElizabeth Scott
Women are a challenge to reach for healthcare marketers these days. Hospitals need to use every opportunity to reach out to these important decision-makers and use online and offline strategies to get their valuable attention.
What’s chocolate got to do with charity? | Psychology of communications confe...CharityComms
Shekhar Deshpande, global planning director and strategy consulting director, J Walter Thompson
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to Avoid Fundraising’s Quiet Killer: Donor AttritionAggregage
It doesn't take an industry professional to know that nonprofits highly depend on donations. The marketing emails, events, and website design are meant to attract new donors, when what we should be doing is trying to keep the donors we have. Teach a man donor acquisition and he'll get donations for the day--teach a man donor retention and he'll get donations for a lifetime. John Jay Wilkinson, CEO and founder of Firespring, and learn how to get donations for a lifetime. In this session, Jay will help us learn how to step off of the donor acquisition treadmill and rev up donor retention. Six out of ten donors give only once, but this doesn’t have to be your reality. Jay will help us understand how a 10% increase in donor retention will more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors.
Marketing has the power to improve lives, sustain livelihoods, strengthen societies, and benefit the world at large. At the same time, marketing can have a dark side—it has the power to hurt consumers, employees, communities, markets, institutions, and the environment that surrounds us. The Special Issue of the Journal of Marketing on Better Marketing for a Better World (BMBW) brings together wide-ranging research to assess, illuminate, and debate whether, when, and how marketing contributes to a better world. This webinar launches the BMBW initiative—and the Special Issue—by addressing the many challenges we face as a field in developing new BMBW knowledge, and the many opportunities we have to overcome them. Join the Special Issue Editors Rajesh Chandy, Gita Johar, Christine Moorman, and John Roberts, for a discussion and debate about how to approach these challenges, and about how to harness these opportunities to contribute to a better world.
Explore the special issue here: https://www.ama.org/journal-of-marketing-special-issue-better-marketing-for-a-better-world/
It goes without saying: donor retention is an essential component of the health of any nonprofit organization. While donor acquisition (the rate at which you grow your donor base by attracting new donors) is important for increasing revenue on a campaign-by-campaign basis, many nonprofits, especially smaller or younger ones, neglect one of the single most effective development strategies out there — focusing on retention.
Some reasons why donors stop giving
3 steps to master donor retention
4 tips for a successful donor retention plan
Consumer-Centric Design: Psychographic Segmentation and Consumer Behavior ChangeBrent Walker
This presentation was delivered by c2b solutions at the World Congress 6th Annual Leadership Conference: Consumerism through Health Plan Innovation. The presentation provides an overview of c2b solutions' proprietary psychographic segmentation model (patent pending) and its application to healthcare-oriented business cases.
Wij geven u met deze presentatie een indruk wat wij voor u kunnen betekenen op het gebied van cd, dvd en verpakken. Ga voor meer info naar www.discmedia.nl of bel naar 0228-322440.
A creative tool used to explain individuality, the benefits, and useful application of individuality to one's life, outlook, and personal progress.
Discover yourself, Display yourself
www.todaysindividual.com
We consider this a grossly underestimated marketing audience. They wield more consumer power than many think and they are a beautifully unique and socially connected group. This presentation offers advice on both understanding and reaching today's seniors through messaging, media and marketing.
Why Millennials Are Leaving the Church and How to Win Them BackPaul Sohn
This presentation demystifies the millennial generation. I share specific tools, strategies, and tactics on how the church can reach the millennial generation.
This is the March 2009 edition of the Luckie-produced Generational News & Views newsletter. It takes a quick topical look into the lives of Baby Boomers, Gen Xers and Gen Y.
How Generational Preferences Affect Audience Engagement for Dietary Suppleme...CBD Marketing
Conducted by CBD Marketing in Chicago, this study analyzes consumers across different generational segments and how their unique preferences can impact the marketing strategies of dietary supplement brands.
Don't Assume: How Generational Preferences Affect Audience Engagement for Die...CBD Marketing
Conducted by CBD Marketing in Chicago, this study analyzes consumers across different generational segments and how their unique preferences can impact the marketing strategies of dietary supplement brands.
Don't Assume: How Generational Preferences Affect Audience Engagement for Di...CBD Marketing
Conducted by CBD Marketing in Chicago, this study analyzes consumers across different generational segments and how their unique preferences can impact the marketing strategies of dietary supplement brands.
Painel apresentado por Edwin Wong - Vice Presidente de Pesquisa e Insights, Buzzfeed - no Evento ProXXIma 2018.
A Transformação Digital está e estará cada vez mais em todas as partes. Mas um grupo muito especial de cidadãos e consumidores lidera essa revolução: os jovens. Como falar com eles nesse momento em que tudo muda e o marketing das empresas tem que mudar também?
Gen z’s views on LGBTQ+ rights and acceptanceGenZandu
Gen Z, born roughly between the late 1990s and early 2010s, exhibits strong support for LGBTQ+ rights and acceptance. This generation tends to be more progressive and inclusive, advocating for equality regardless of sexual orientation or gender identity. With widespread access to information and diverse social networks, Gen Z is more likely to challenge traditional norms and embrace diversity, fostering a more accepting environment for LGBTQ+ individuals in society. Their attitudes reflect a growing trend towards greater tolerance and understanding.
Ever wondered why the two hottest words in marketing today are “Millennial” and “Multicultural”?
Well the short answer is that the Millennial Generation (18-34) rules category after category and Multiculturals are their heart and source of vitality and growth.
Andy Halley-Wright, VP Planning and Research at Y&R/Bravo Miami, looks at how despite millennials coming of age in dire economic times, they are optimistic, open minded and brave. And in the home of the brave, the American Dream burns brightest in multicultural millennial hearts. Naturally various life stages and different mindsets fall between the ages of 18 and 34. In fear of over simplification, the younger cohort (18-24) are “Explorers” (4Cs) driven by the mega need of discovery while the older segment (25-34) are “Aspirers” (4Cs) motivated to make a mark and to show the world that they are making it.
"Born in a digital world, eight in 10 Millennials in America own a smartphone. They are always on, always connected – like 1 in 2 are tweeting, liking, emailing, you-tubing or whatever; while on the toilet! No generation has ever spread the word about themselves and help build or break brands like this generation. And again, Hispanics are at the bleeding edge, especially when it comes to mobile," he writes.
If “Millennial” and “Multicultural” are the two hottest words in marketing today, the two most important commandments they impart are that the marketer should “Embrace Diversity” and “Be Participatory.” Of course, that’s easier said than done.
ThinkNow partnered with Klick Health to address the insight gaps in healthcare marketing geared toward Hispanic communities. To honor the nuances of Hispanic health within the community versus continuing to center the non-Hispanic experience as the baseline for analysis, we looked at the intricacies of Hispanic health attitudes and behaviors through Hispanic identity, age and acculturation, and gender and sexuality.
Delivering the Millennial Experience: How to Engage Generation YBen Puffer
2016 MCUL Lending & Marketing Conference
In 2015, Millennials surpassed Baby Boomers as the largest group of the U.S. voting population. As Boomers transition into their well-earned retirement, Millennials will take the stage as the focal group for marketers, lenders and managers. This session will explore who the Millennial Generation is, what is important to them, what they expect from credit unions and how to engage them with credit unions on multiple levels.
Similar to Riding the Age Wave: Will Your Club Sink or Swim? (20)
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Premium MEAN Stack Development Solutions for Modern Businesses
Riding the Age Wave: Will Your Club Sink or Swim?
1. Riding the Age Wave:
Will your club sink or swim?
Christine Thalwitz
2. Who are these “older adults”?
Greatest
Responsible Generation
Generation (1901-1924)
(1925-1945)
Boomers
(1946-1964)
50+
3. Is your company ready for the “Age Wave”?
Approximately 78 million Boomers & 32 million from
the Responsible Generation
Within 20 years, the age profile of America will match
that of Florida: 1 in 5 Americans over age 65
Boomers who are age 65 can expect to live another 17
or 18 years
80% of all the population growth between now and
2040 will be from the over-50 crowd
Sources: PBS.org, “Boomer Century”, Ken Dychtwald, author of Age Wave, and
U.S. Dept of Health and Human Services, Audience Insights: Communicating to the Responsible Generation
(Aged 64-84) http://www.cdc.gov/healthcommunication/Audience/AudienceInsight_adult.pdf
4. Boomer Stats: Fact or Fiction?
T/F: The majority of boomers are empty nesters
◦ False! Only one in four boomers fit that profile
◦ 37% still have children under 18 in the home
T/F: One third of boomers are single
◦ True! And divorce rates are trending up
T/F: There are more boomer females than males
◦ True! But only by a little…51% female, 49% male
Source: U.S. Dept of Health and Human Services,
Audience Insights: Communicating to Boomers (1946-1962)
http://www.cdc.gov/healthcommunication/audience/audienceinsight_boomers.pdf
5. The Responsible Generation: Fact or Fiction?
T/F: Women outnumber men
◦ True! 54% women compared to 46% men
◦ This trend will continue with increasing age
T/F: More women than men influence
household purchasing decisions
◦ True! 71% of women compared to 59%
T/F: Make up less than 2% of the workforce
◦ False! 8% of this generation are in the workplace
Source: U.S. Dept of Health and Human Services,
Audience Insights: Communicating to the Responsible Generation (Aged 64-84)
http://www.cdc.gov/healthcommunication/Audience/AudienceInsight_adult.pdf
6. Factors Reshaping Supply & Demand
The new “old” is 80, living to 90 – 100 is
commonplace
Life is no longer linear, it’s cyclical with new adult
lifestages: empty-nesting, caregiving,
grandparenthood, retirement, mature singlehood &
“rehirement”
Marketing epicenter will shift from trendsetting youth
to the 40-, 50- and 60-something “influentials”
Sources: Interview w/Ken Dychtwald, http://jw.intelligence.com &
Ken Dychtwald’s blog at http://huffingtonpost.com/ken-dychtwald
7. Root Motivators
Autonomy & independence
Social connectedness & relationships
Altruism & responsibility
Growth & experiences
Revitalization
Sources: Jim Gilmartin, The Parting of the Ways: Why Communicating with Baby Boomers & Senior Customers Is Different
http://www.comingofage.com/wp-content/themes/coa/articles/The-Parting-of-the-Ways.pdf
8. Would you like to live to 100?
67% say yes!
Biggest worries about longevity:
◦ Losing their health
◦ Being a burden on family
◦ Running out of money
Benefits of longevity:
◦ Continuing to remain productive
◦ Developing deeper relationships
◦ Watching the world evolve
Source: Ken Dychtwald’s blog at http://huffingtonpost.com/ken-dychtwald
9. Health Satisfaction Gaps
70
60
50
40
30
20
10
0
Very Satisfied Very Important
Source: National Marketing Institute
2011 Healthy Aging Boomer Database
10. Health-related behaviors & attitudes
Boomers Responsible
35 - 50% are willing to pay 50% are willing to pay
anything where it concerns anything where it concerns
their health their health
73% believe they should About 40% say they exercise
exercise more than they do on a regular basis
68% try to eat healthier foods Most frequent injury is from
these days and 41% consider unintentional falls (46% men
their diet to be very healthy & 60% women)
Source: Experian Simmons National Consumer Study
as reported by the U.S. Dept of Health and Human Services,
Audience Insights: Communicating to the Responsible Generation (Aged 64-84) & Audience Insights:
Communicating to Boomers (1946-1962)
11. People don’t want drills, they want holes!
Older adults don’t want gym memberships, they want:
(fill in the blank) ____________________________
What are their key emotional drivers?
Needs, wants, desires, problems, fears
How have you positioned yourself as the answer,
pathway or solution?
What business are you in?
14. Look and feel good
Health-oriented
◦ Embrace aging
and/or
Self-image
◦ Want to defy the aging process
…but wisdom & experience are
valued over a return to youth!
20. Perceived value of the marketing mix
High Value
Personal experience
Special marketing event
Referral or recommendation from family or friends
News story or press
Research and consumer reports
Talking with a rep during the sales process
Mass media advertising
Low Value
21. The Boomer Brain
Thinks big picture
Values experiences over material things
Rejects absolutes
Is sensitive to subtlety and nuance
Relies more on intuition, less on reason
Is skeptical, must earn trust
Processes objective information differently
Wants more content than younger consumers
Source: Jim Gilmartin, Tell Them a Story,
http://www.comingofage.com/wp-content/themes/coa/articles/To-Increase-Sales-to-Baby-Boomers-Tell-Them-a-Story.pdf &
The Parting of the Ways: Why Communicating with Baby Boomers & Senior Customers Is Different,
http://www.comingofage.com/wp-content/themes/coa/articles/The-Parting-of-the-Ways.pdf
22. Spending Habits
of the Responsible Generation
Generally cautious and conservative
Willing to pay more for items they deem worthy
Nearly 70% believe it is worth paying extra for quality
More than 50% indicate that they do not base
purchases on ads alone, but they do believe ads help
them learn more about what is available
Source: U.S. Dept of Health and Human Services,
Audience Insights: Communicating to the Responsible Generation (Aged 64-84)
http://www.cdc.gov/healthcommunication/Audience/AudienceInsight_adult.pdf
23. Tell a story
http://www.youtube.com/watch?v=xXrMzOnz-fY&feature=share&list=UUu4s1wmtCITLyYbTpTxupVg
25. PREP program ad
http://www.youtube.com/watch?v=zTgUEDNZscM&feature=share&list=UUu4s1wmtCITLyYbTpTxupVg
26. Design considerations
Font
◦ Serif or Sans Serif ?
Size, Size, Size
Spacing
Inset paragraphs
can help the reader
focus on important
points or lengthier
sentences.
Colors Count
28. More on images
“It’s a sensitive zone, because how does one communicate with
people at different stages of life in a way that allows them to
feel spoken to and respected, celebrated, but not necessarily
put into an older age bucket?
“A lot of people who are 60 and 70, they
listen to the language, look at the
models and look at the ads, and they
feel offended. That’s Marketing 101:
Respect your customer. Marketing 102
is ‘Celebrate your customer.’”
Source: Interview w/Ken Dychtwald, http://jw.intelligence.com
30. Advertising & Promotions
Simplify
Less is often more
Make it meaningful
Consider the medium
Give the user autonomy
Remember the call to action!
31. How to LOSE the sale
Rattle off lists of benefits and features
Neglect to build a relationship
Push information rather than responding to pull signals
Speak quickly
Jump from topic to topic
Fail to ask open-ended questions
Treat older adults as part of a single “senior market”
Embellish and hype
Stress self-indulgence
32. Older Adults & Social Media
53% of American adults ages 65 & up use the internet or
email and of those online users, 70% go online in a
typical day
Seven in 10 seniors own a cell phone
One in three online adults use social networking sites
like Facebook and LinkedIn
#1 reason for use = stay connected with family
Source: Pew Internet Research, http://pewinternet.org