As the COVID 19 pandemic holds the world hostage, the tiny virus has lefta dent in the global economy and has affected each person in multifariousways- both positive and negative. Visit for any query: https://www.market-xcel.com/contact.html

1. THE C VID 19
IMPLICATIONS ON
ALL OF US

2. As the COVID 19 pandemic holds the world hostage, the tiny virus has left
a dent in the global economy and has affected each person in multifarious
ways- both positive and negative.
To assess how Indians are faring after the Coronavirus made forays in their
lives, we, at Market Xcel, recently conducted a study.
Methodology:
Followed a combination of research methodologies and samples that
comprised:
Online Panel: Robust panel comprising 3 Lakh panelists alongwith a web
based questionnaire shared with general public for their opinion.
Business Community: Conducted semi structured telephonic qualitative
interviews.
Sample Size: 3500
Regions Covered: East, West, North, South
Number of Cities covered: 60

3. INSIGHTS OF THE STUDY
Helplessness and Anxiety
The changes and the chaos that the current situation is
bringing in the lives of the people is difficult to
comprehend. The situation is amplifying symptoms of
helplessness and anxiety among people, as their minds
are constantly dealing with fear and frustration with
respect to an uncertain future. Loss of jobs/ cash crunch,
pay cuts, health risks are haunting everyone and the
pandemic has put all in a common league to fight
between life and livelihood.
Social Habits
The situation has changed the experience of being
a customer, an employee, a citizen or a human. Self
isolation, maintaining social distance and helping
others have become universal behavioral traits
across the country at this hour of crisis.
Clean Environment
Clean environment is a silver lining in these dark
days. Though no amount of improvement in our
climate can make up for the loss of lives, suffering
and pain that people are going through, still, 70%
respondents feel the positive change with respect
to the outer environment.
1Meter

4. Family Bonding
Social distancing measures are reflecting in TV
viewership. With the national channels pulling out
old classics like Ramayana, Mahabharat, Circus, etc.,
from their archives, people are spending more time
watching these family soaps together. Family quality
time- a concept that was fading in the race of life has
now gained prominence.
Self Exploration
Self isolation has also carved “my space” in our lives.
Exploring forgotten habits/ passion in these lockdown
hours is gaining momentum. The unhurried life is giving
people their own space to get involved in activities like
recreational cooking, rediscovering self talents, playing
indoor games, etc.

5. MORE ACTIVE VIRTUAL CONNECTIONS
Social distancing is making people more and more virtually connected (through
online medium).
People are distant and isolated, but not disconnected from each other.
CONSCIOUSNESS TOWARDS HEALTH
The crisis has triggered behavioral and attitudinal changes with respect to hygiene
habits, healthcare measures, lifestyle, work culture, etc. People are taking their
fitness regime/ yoga more seriously than ever.
NEW LEARNINGS. NEW PERSPECTIVES.
People are more mindful while dealing with the environment, more balanced with
respect to values and have become less materialistic. The phase has brought new
and different learnings for the world, countries, organizations, and for each
individual.
MASLOW THEORY OF NEEDS
The classic theory still holds true! Human beings survive on basics and it is crucial
for them to love and be loved by others. The absence of this love results in
loneliness, anxiety and depression.
CHANGING SOCIAL ORDER
Extremes are equal implying there has to be a right balance of things, getting too
much of the coveted things also gives little or no joy.
TWO SIDES OF THE COIN
There are always two sides to a story - Bad comes with some good.

6. RESEARCH DESIGN
The survey was administered with 3500 audience
along with in-depth intervention with 30 senior
management executives representing different
business verticals to get a holistic view on account of
COVID-19 implications.
ONLINE METHOD - QUANTITATIVE
Market Xcel adopted computer assisted web
interviewing (CAWI) module to conduct the
interviews. The web link was shared with the target
respondents and they were requested to take part in
the survey through self administered questionnaire.
Post the survey, responses were uploaded in the
server and data was analyzed.
GEOGRAPHY
The survey covered 60 cities spread across all
the 4 zones of the country to get a geographic
representation of the country as a whole.
CATI METHOD - QUALITATIVE
In the Qualitative phase, executives across
verticals were contacted telephonically to
discuss the impact of lockdown on account of
COVID-19 outbreak.
RESEARCH METHODOLOGY

7. Q1. Please describe your state of mind in the backdrop of the current situation.
STATE OF MIND
21%
Helplessness
19%
Confusion
13%
Lonely
9%
Directionless
19%
Scared
10%
Anxious
STATE OF MIND
IN THE
BACKDROP
OF COVID
8% of the respondents did not specify their state of mind in the present situation.
East
(n=584)
0%
3%
6%
9%
12%
15%
18%
21%
24%
North
(n=888)
South
(n=792)
West
(n=1236)
The current situation is adversely impacting peoples’ state of mind. People seem to be in state of
utter confusion and helplessness as their minds are constantly dealing with fear and frustration.
Feeling Helpless Feeling Confused Directionless Scared Lonely Anxious
n=3500
Fig in %

8. The concerns as evinced indicate mental trauma which is believed to have far reaching
implications and a broader impact on lives!
“This is directly impacting the business”
“Afraid to get infected, can’t trust the known people as well”
“Unable to put any story on Instagram with my friends…
really miss them”
“I live alone in Delhi, feeling so lonely”
“There will be salary cuts and many people will lose
their jobs”
“Feeling so confused”
PEEPING
INTO THE MINDS
STATE OF MIND
has left the people feeling disconnected. Inability to socialize,
uncertain future, financial crisis are causing anxiety and
psychological inadequacy as people are unable to lead an
accustomed life, termed as normal life.
home
quarantine

9. Q2. What are the changes you have experienced in and around yourself?
People have been observant and appreciative of Nature on the Path to recovery with clear sky,
Negligible Noise being predominant citations. Changes in the environment precedes and finds
higher mentions than the changes experienced within the self. The urge to have more materialistic
things for now has taken a back seat…only time will tell how permanent the said change is!
East
0%
10%
20%
30%
40%
50%
60%
70%
80%
North South West
Clear Sky
High degree of
self realization
People rediscovering
self
People becoming
more humane
Negativity around
No noise pollution Clean environment Suddenly the needs
have become limited
CHANGES EXPERIENCED IN AND AROUND YOURSELF
CHANGES AROUND
75%
Clear Sky
70%
No noise pollution
69%
Clean environment
38%
People
rediscovering self
43%
High degree of
self realization
37%
People becoming
more humane
51%
Suddenly the needs
have become limited
18%
Negativity around
N=3500 | Fig in % | Represents the Top Box value

10. NATURE IS
REJUVENATING
AS HUMANS
ARE INDOOR!
CHANGES AROUND
Air Quality Index as on
Delhi
124
64
54
69
496
191
Mumbai
Kolkata
Bangalore
Chennai
Nov, 03, 2019
Mar, 22, 2020
Mar, 23, 2020
108
76
141
78
79
82
65
64
107
COVID 19 has not only impacted the outer environment of human beings but it
is having a profound impact on their souls. The inward looking has never been so
profound – Isolation has evoked the notion of social responsibility.

11. Q3. How are people in your neighborhood behaving? Select all that apply.
Q3. How are people in your neighborhood behaving? Select all that apply.
Most of the people claim to respect the mandate of social distancing and are staying indoors most
of the times, if not full time.
BEHAVIOR OF NEIGHBORS - ZONE
BEHAVIOR OF NEIGHBORS - OVERALL
59%
72%
38%
33%
24%
40%Helping each other
Maintaining Social Distancing
Staying indoors full time
Helping the poor and needy
Staying indoors most of the time
Hyper-active on net
1Meter
1Meter
38%
42%
39%
41%
Helping each
other
East
West
North
South
42%
38%
42%
33%
Helping the
poor & needy
East
West
North
South
60%
59%
58%
59%
Maintaining Social
Distancing
Staying indoors
full time
East
West
North
South
32%
36%
31%
32%
Staying indoors
most of the time
East
West
North
South
70%
67%
75%
81%
East
West
North
South
32%
36%
28%
32%
Hyper-active
on net
East
West
North
South

12. TOP THREE ACTIVITIES
Q4: Which are the top 3 activities that are taking most of your time & energy?
Watching TV
most of the time
TOP 3 ACTIVITIES
NEXT IN LINE
60% 62%
55%
63%
61%
Online chatting
32%
Fitness regime/
Dancing/ Yoga
31%
Online gaming
30%
TAKING TIME & ENERGY
Playing indoor
games
29%
East
North
South
West
42%
30%
28%
30%
33%
33%
28%
30%
East
North
South
West
East
North
South
West
33%
31%
27%
29%
East
North
South
West
21%
30%
29%
33%
East
North
South
West

13. DOWN THE LADDER
Cooking
25%
Household
chores
22%
Learning something
new (course)
19%
East
North
South
West
East
North
South
West
East
North
South
West
East
North
South
West
East
North
South
West
East
North
South
West
24%
22%
27%
27%
16%
21%
21%
25%
16%
20%
22%
18%
21%
17%
19%
16%
15%
17%
16%
11%
10%
14%
13%
12%
Reading
18%
In this concerned atmosphere, Conventional way of entertainment is gaining
prominence followed by online pursuits. People are re-visiting their old days/ times with
old serials/ shows as the entertainment industry is also struggling to create new content
at this hour of crisis. Interestingly- life is unhurried and people are getting involved in
activities like cooking, household chores, indoor games – quality family time.
Self Discovery
14%
Future Planning
13%
OVERALL – 3,500
EAST 584
NORTH 888
SOUTH 792
WEST 1,236

14. ACTIVITIES PER SE…
When it comes to virtual, people are resorting more to conversations
in the form of video calls. There is a sense of rediscovering the family,
in fact, rediscovering the self as well.
Virtual platforms
serving the emotional
needs of being connected
Connecting with
kids and the spouse
Rediscovering one’s talents
Spending time
with on OTT media
- Netflix, Amazon
1
2
3
4

15. 52%
43%
46%
37%
41%
41%
29%
26%
22%
TRANSITIONING IN THE SHORT RUN
Q5: What do you see transitioning in the short run?
49%
50%
46%
42%
47%
42%
32%
23%
26%
52%
48%
45%
45%
40%
38%
30%
24%
18%
EAST (n=584)
WEST (n=1236)
NORTH (n=888)
SOUTH (n=792)
52%
48%
47%
43%
36%
38%
24%
24%
21%
Healthy environment
Healthy environment 51%
47%
46%
42%
41%
40%
29%
24%
21%
Better family bonding
Better family bonding
Loss of jobs/fear of unemployment
Loss of jobs/fear of unemployment
Cash crunch
Cash crunch
Realization, what true wealth is
Realization, what true wealth is
Change in work culture
Change in work culture
Back to basics
Back to basics
Shift in behavior
Shift in behavior
Freedom from hassles
Freedom from hassles
The attribution is almost equal conveying, the
internal environment, the external
environment and the cultural changes all have
transitioned. While there are few positive
changes around including self realization that
materialistic wealth is not true wealth.
However, no amount of improvement in our
climate and family bonding can make up for
the loss, suffering and pain that the people are
going through. But still there is hope that the
times shall not remain the same.

16. TRANSITIONING IN THE LONG RUN
45%
41%
39%
35%
31%
30%
29%
22%
53% Better healthcare
Loss of jobs/fear of unemployment
Concern for environment
More emphasis on Healthy living
Shift in work patterns
Widespread fear
Shift in values
More deaths
Wider divide – Rich and Poor
Q6. What do you see transitioning in the long run?
East
Figures in percentageNumbers
North
South
West
Overall 3500
52
52
53
54
584
888
792
1236
50
46
44
43
41
42
43
39
37
37
43
39
31
38
37
35
29
29
37
30
32
29
29
30
29
28
28
30
22
23
20
21
The unexpected situation has put people in a common
arena to fight between life and livelihood. People are
certain that saving lives will come at a hefty cost of
economic recession and the time has come to get public
healthcare more strengthened so that it can cope with
such outbreaks in near future.

17. TRANSITIONING
Negative impact on the economy, cash crunch and job losses emerged as the key
long-term transitions caused by the Coronavirus pandemic. Further, now people are
regularly washing their hands and taking care of personal hygiene. Many believe
that it has became a part of their habits and will last for a very long time.
Short Term Transition
Long Term Transition
Negative Economical Impact
Positive Impact on Environment
Impact on personal hygiene habits
Better bonding and friends
Change in work culture
Impact on Lifestyle – feeling of being
gratified with limited resourcest
Participation in household chores
1
2
3
4
5
6
7

18. POSITIVE THINGS AS AN OUTCOME OF
THIS PANDEMIC
Q7. What are some of the positive things you foresee as an outcome of
this Pandemic?
Healthy environment
Self-consciousness within people
Better family bonding
Realization, what true wealth is
Change in work culture
Stay more united
Family bonding
Back to basics
Less materialistic mindset
Realization do I need what I always wanted
Shift in behavior
Time to stop
Freedom from hassles
Unlearn/learn
55
53
52
45
37
30
29
28
28
24
23
23
21
18
55
57
51
43
38
28
27
30
26
19
21
19
17
18
59
50
51
44
39
30
28
30
30
27
26
23
21
17
53
56
51
46
40
31
30
28
28
24
24
25
24
22
54
51
54
46
34
30
30
25
27
23
22
23
21
17
OVERALL
(n=3500)
EAST
(n=584)
NORTH
(n=888)
SOUTH
(n=792)
WEST
(n=1236)
Impact how long? Sustainability will be tested in due
course. Testing time for human how long we can sustain
the values.
Figures in percentage

19. POSITIVE THINGS AS AN OUTCOME OF
THIS PANDEMIC
Q8. What is one key lesson that you will drive home from Corona?
Stay home stay safe 23
Nothing/None/Can’t say 6
Healthy living 19
Always take precautions 12
Social distancing 8
To live for humanity 8
Spending time with family 7
Self realization 6
Learn to appreciate nature 6
Limit your needs 2
Work from home 2
Nothing is permanent 2
Learning new things 1
Figures in percentage

20. Key lessons – balance with environment, materialistic things
not tangible, balance between values.
EAST
(N=584
NORTH
(N=888)
SOUTH
(N=792)
WEST
(N=1236)
Stay home stay safe 29 23 17 24
Healthy living 18 18 21 29
Always take precautions 14 12 13 12
Social distancing 10 8 10 6
To live for humanity 9 8 6 8
Spending time with family 3 6 7 9
Self Realization 4 7 7 6
Learn to appreciate nature 4 8 7 5
Limit your needs 1 3 3 3
Work from home 1 2 3 3
Nothing is permanent 2 2 3 1
Learning new things - 1 3 -
Nothing special/new 7 6 5 5
Figures in percentage

21. ALL
(N=3500)
NORTH
(N=888)
SOUTH
(N=792)
WEST
(N=1236)
EAST
(N=584)
Spendingtimewithfamily 20 23 2215 20
Staying at home 7 8 67 8
Good health 7 7 99 5
Work from home 2 3 22 2
20 24 20 20 19
Learning new things 4 5 44 5
PLAYFUL MOMENTS
Q9. Share your playful moments. May be discovered something new
that became a fascination!
Self-Isolation has resulted in family bonding. People are having quality time with their kids and are
re-exploring their partners, their changed habits.
Further, the lockdown period has given time to revive the forgotten interests and hobbies.
Rediscovering family, unconventional
way of sporting, entertaining.
Playing games at home 16 14 1615 17
Cooking with family 7 6 78 7
Watching TV 4 4 33 5
Gaining self confidence 2 3 23 2
Online indulgence 2 2 31 3v
Reading books 2 2 22 2
Always help the needy 2 1 22 2
Painting/Drawing 1 1 11 1
Listening to music 1 2 1 1 1
Maintain social distancing 1 1 - - 1
Follow the govt’s instructions - - 1 1 -
Don't experiment with nature 1 1 1 1 -
Nothing special/new
Figures in percentage

22. BLESSINGS IN DISGUISE MOMENT
Q10. What have you discovered as your blessing in disguise moment?
Being able to spend quality
time with family members and
the positive impact on
environment emerged as the
key positive consequences of
the Coronavirus pandemic.
ALL
(N=3500)
NORTH
(N=888)
SOUTH
(N=792)
WEST
(N=1236)
Spendingtimewithfamily
Self realization
Clean environment
Pray and help each other
Online activity/Social media
Value of time
Keep learning
Cooking
Maintaining hygiene
Have patience
Work from home
Nothing discovered
22
13
13
8
5
3
3
3
2
2
1
21
23
14
13
9
5
4
3
1
2
2
2
19
EAST
(N=584)
17
16
13
6
4
4
2
4
2
2
1
26
24
13
12
8
5
2
3
3
2
1
-
22
24
11
12
10
5
3
3
3
2
1
2
21
v
Figures in percentage

23. Market Xcel Data Matrix Pvt. Ltd.
16, Sant Nagar, East of Kailash, New Delhi – 110065, INDIA
Ph: +91 11 42343500 | Fax: +91 11 41325150
Email: info@market-xcel.com | Visit us at: www.market-xcel.com
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