Millennials, born between 1980-2000, came of age during major world events and faced economic challenges. As adults, many millennials struggle with high student loan debt and unemployment while desiring experiences over material goods. They are connected through technology and social media, sharing information and opinions to make purchase and life decisions. To appeal to millennials, businesses should provide memorable experiences, encourage sharing through social platforms, demonstrate social responsibility, and engage in ongoing conversations.
Expedia and PHD won the unique 'Day of influence' package – one day of advertising across all major UK newsbrand platforms, including print tablet, online and mobile – for a campaign to promote tourism back to the Philippines following the devastation of typhoon Haiyan.
Thanksgiving weekend is the biggest shopping weekend of the year, with consumers taking advantage of the sales to complete their holiday shopping. This year, we surveyed our network to find out how people are spending their money this holiday weekend. About 50% of people will shop on both Black Friday and Cyber Monday, with electronics and apparel making up the bulk of purchases.
If you're advertising a live event, what's the best way to reach the people who most enjoy what you're promoting? We break down the ways live event fans shop, search and spend.
Webinar with Eventbrite, Festival Awards, Virtual Festivals and Festivals.ie on Feb 26, 2014. Recording can be found here: http://www.youtube.com/watch?v=YdZUoz5ASJk
Millennial Moms conceptualize their families as more of a team that works together than a sky full of aircraft to be directed. This presentation will include insights into the roles of different family members, what is shifting in today's families and examples of marketers that are tapping into this theme.
Expedia and PHD won the unique 'Day of influence' package – one day of advertising across all major UK newsbrand platforms, including print tablet, online and mobile – for a campaign to promote tourism back to the Philippines following the devastation of typhoon Haiyan.
Thanksgiving weekend is the biggest shopping weekend of the year, with consumers taking advantage of the sales to complete their holiday shopping. This year, we surveyed our network to find out how people are spending their money this holiday weekend. About 50% of people will shop on both Black Friday and Cyber Monday, with electronics and apparel making up the bulk of purchases.
If you're advertising a live event, what's the best way to reach the people who most enjoy what you're promoting? We break down the ways live event fans shop, search and spend.
Webinar with Eventbrite, Festival Awards, Virtual Festivals and Festivals.ie on Feb 26, 2014. Recording can be found here: http://www.youtube.com/watch?v=YdZUoz5ASJk
Millennial Moms conceptualize their families as more of a team that works together than a sky full of aircraft to be directed. This presentation will include insights into the roles of different family members, what is shifting in today's families and examples of marketers that are tapping into this theme.
Over the past twelve months, new crowdfunding records have been set and broken in quick succession—most recently by Give Local America which raised over $53m. But the important question for fundraisers is not whether these crowdfunding events are effective (the numbers speak for themselves), but rather who these donors are, so that you can determine the best ways to steward them.
This presentation focuses on the 18 to 35 year-old age group and what their desires are when they travel. It will be of use to those marketing travel products to them or travel advisors seeking to expand their portfolio of clients in this age bracket.
This presentation is from the National Center for Campus Public Safety’s (NCCPS) webinar, Best Fans in America: Working to Change the Culture of College Football Tailgating. In this June 2015 webinar, Kim Dude, director of the Wellness Resource Center at the University of Missouri, discusses the essentials of managing tailgating and how the University of Missouri has taken a proactive approach to problematic tailgating. The webinar includes discussion of Mizzou's comprehensive social norms marketing campaign as well as campus leadership and other environmental strategies incorporated to encourage responsible use of alcohol at home football games.
Playing the generation game: What’s next for fitness?davecaygill
The fitness and wellness industry is experiencing changing rapidly. Can the traditional gyms keep up with the changing demands of consumers and the innovation coming from boutiques and in the health technology / FitTech space? Let's explore some of the big trends and find out.
This presentation was given as part of a breakfast event @irisworlwide in June 2018 by @davidcaygill.
Topic: North Texas | Ozone in North Texas: Opportunities for ImprovementNorth Texas Commission
Kicking off the Topic: North Texas webinar series for June, Chris Klaus of the North Central Texas Council of Governments (NCTCOG) discussed the state of North Texas air quality and what can be anticipated for 2015. Also, companies and organizations were presented with opportunities to participate in air quality efforts including the upcoming Clean Air Action Day on June 26.
The Dallas-Fort Worth region has been working to comply with the Environmental Protection Agency’s ozone standards since the early 1990’s. While air quality has improved, federal standards continue to get tougher and the region still faces many challenges. In order to continue making progress toward new ozone standards, leadership from the business community will continue to be essential to air quality improvements. The presentation will cover ideas that could be incorporated into daily business operations.
Chris Klaus has been on staff in the Transportation Department of the North Central Texas Council of Governments (NCTCOG), the Metropolitan Planning Organization for the Dallas-Fort Worth area, since July 1994. He is a Senior Program Manager managing the department’s Air Quality Planning and Operations activities, which respond to federal air quality requirements and work towards reaching attainment of the National Ambient Air Quality Standards.
Chris received his Bachelors Degree in Civil Engineering from the University of Massachusetts at Amherst in 1994, and his Masters Degree in Civil Engineering from the University of Texas at Arlington in 2003.
The North Texas Commission's free Topic: North Texas webinar series presented by Verizon dissects Voter Apathy with their very own Britton Cunningham.
Although early voting begins on October 19, the data from previous years illustrates that this year's election won't drive many voters to the polls. But the bigger question is WHY?
Key Insights into Voter Apathy:
• Deep-dive into the millennial generation
• Compare and contrast various demographics
• Dissect voting trends in Texas and the U.S.
• Discuss opportunities for engagement
Britton Cunningham is the NTC’s Marketing Events Manager and “Millennial-In-Residence.” A Plano native, she graduated from the University of Missouri's School of Journalism, where she studied strategic communication and consumer behaviors. While at Missouri, she worked on research projects about Millennials and Gen Z and was asked to present on her findings at the International Media Conference in Seoul, South Korea as only undergraduate speaker at the event. After working in advertising as a consumer profiler, she joined the NTC team and now presents key insights into statistical data on the next generations to city councils and corporate executive teams.
On May 6, 2015, the North Texas Commission was joined by Natalie Baker and Bryan Kelley from the Prison Entrepreneurship Program to discuss life after prison.
Our country has a prison problem. One out of 100 Americans is in jail or prison today—a total population of 2.3 million, which is equivalent to the size of Dallas, Fort Worth and Plano combined. One out of 15 Americans will go to jail or prison in his lifetime.
For many, prison is “out of sight, out of mind.” But it becomes everyone’s problem when prisons continue to bloat with repeat “customers” who understand their role in society—steal, kill and hustle. For those who would rather focus on preventing crime by working with at-risk populations who have never committed a crime, consider this: prisons are the largest concentrated pools of future criminals. That’s a conversation starter for real crime prevention solutions.
The driving passion of PEP manifests itself in a progressive nonprofit solution that is single-handedly changing the way private institutions and state governments view correctional facilities. This passion is based on the idea that prison inmates—especially former gang leaders, drug dealers and those with violent offenses—have a massive reservoir of untapped potential. PEP seeks to redirect these men into legitimate enterprises, leveraging their proven entrepreneurial skill-sets to inspire an even deeper change.
December's Topic: North Texas webinar with former the North Texas Commission's Director of Public Policy, Robert Kent, discussing the benefits of LEED certification and the NTC's Alternative Fuel Vehicle Preferred Parking Signage. Also joining the webinar is a representative from JUXT, a mobile app for iOS that allows drivers of alternative fuel vehicles to find fueling stations, parking spaces, and other points of interest along their route, and share this information with other app users.
Topic: North Texas presented by Verizon is a free webinar series hosted by the North Texas Commission.
On September 24, 2014, Kenneth Cook from WaterCentric joined us at the North Texas Commission offices to discuss Texas Water Rights and Alternative Sourcing. The North Texas Commission Webinar Series, Topic: North Texas, is presented by Verizon.
By our very nature, humans are imperfect – we procrastinate, stray off our diets, get overwhelmed and can be shaped by our experience. Understanding Behavioral Economics and what drives human nature can help leaders in every industry, from education to social services and health.
Over the past twelve months, new crowdfunding records have been set and broken in quick succession—most recently by Give Local America which raised over $53m. But the important question for fundraisers is not whether these crowdfunding events are effective (the numbers speak for themselves), but rather who these donors are, so that you can determine the best ways to steward them.
This presentation focuses on the 18 to 35 year-old age group and what their desires are when they travel. It will be of use to those marketing travel products to them or travel advisors seeking to expand their portfolio of clients in this age bracket.
This presentation is from the National Center for Campus Public Safety’s (NCCPS) webinar, Best Fans in America: Working to Change the Culture of College Football Tailgating. In this June 2015 webinar, Kim Dude, director of the Wellness Resource Center at the University of Missouri, discusses the essentials of managing tailgating and how the University of Missouri has taken a proactive approach to problematic tailgating. The webinar includes discussion of Mizzou's comprehensive social norms marketing campaign as well as campus leadership and other environmental strategies incorporated to encourage responsible use of alcohol at home football games.
Playing the generation game: What’s next for fitness?davecaygill
The fitness and wellness industry is experiencing changing rapidly. Can the traditional gyms keep up with the changing demands of consumers and the innovation coming from boutiques and in the health technology / FitTech space? Let's explore some of the big trends and find out.
This presentation was given as part of a breakfast event @irisworlwide in June 2018 by @davidcaygill.
Topic: North Texas | Ozone in North Texas: Opportunities for ImprovementNorth Texas Commission
Kicking off the Topic: North Texas webinar series for June, Chris Klaus of the North Central Texas Council of Governments (NCTCOG) discussed the state of North Texas air quality and what can be anticipated for 2015. Also, companies and organizations were presented with opportunities to participate in air quality efforts including the upcoming Clean Air Action Day on June 26.
The Dallas-Fort Worth region has been working to comply with the Environmental Protection Agency’s ozone standards since the early 1990’s. While air quality has improved, federal standards continue to get tougher and the region still faces many challenges. In order to continue making progress toward new ozone standards, leadership from the business community will continue to be essential to air quality improvements. The presentation will cover ideas that could be incorporated into daily business operations.
Chris Klaus has been on staff in the Transportation Department of the North Central Texas Council of Governments (NCTCOG), the Metropolitan Planning Organization for the Dallas-Fort Worth area, since July 1994. He is a Senior Program Manager managing the department’s Air Quality Planning and Operations activities, which respond to federal air quality requirements and work towards reaching attainment of the National Ambient Air Quality Standards.
Chris received his Bachelors Degree in Civil Engineering from the University of Massachusetts at Amherst in 1994, and his Masters Degree in Civil Engineering from the University of Texas at Arlington in 2003.
The North Texas Commission's free Topic: North Texas webinar series presented by Verizon dissects Voter Apathy with their very own Britton Cunningham.
Although early voting begins on October 19, the data from previous years illustrates that this year's election won't drive many voters to the polls. But the bigger question is WHY?
Key Insights into Voter Apathy:
• Deep-dive into the millennial generation
• Compare and contrast various demographics
• Dissect voting trends in Texas and the U.S.
• Discuss opportunities for engagement
Britton Cunningham is the NTC’s Marketing Events Manager and “Millennial-In-Residence.” A Plano native, she graduated from the University of Missouri's School of Journalism, where she studied strategic communication and consumer behaviors. While at Missouri, she worked on research projects about Millennials and Gen Z and was asked to present on her findings at the International Media Conference in Seoul, South Korea as only undergraduate speaker at the event. After working in advertising as a consumer profiler, she joined the NTC team and now presents key insights into statistical data on the next generations to city councils and corporate executive teams.
On May 6, 2015, the North Texas Commission was joined by Natalie Baker and Bryan Kelley from the Prison Entrepreneurship Program to discuss life after prison.
Our country has a prison problem. One out of 100 Americans is in jail or prison today—a total population of 2.3 million, which is equivalent to the size of Dallas, Fort Worth and Plano combined. One out of 15 Americans will go to jail or prison in his lifetime.
For many, prison is “out of sight, out of mind.” But it becomes everyone’s problem when prisons continue to bloat with repeat “customers” who understand their role in society—steal, kill and hustle. For those who would rather focus on preventing crime by working with at-risk populations who have never committed a crime, consider this: prisons are the largest concentrated pools of future criminals. That’s a conversation starter for real crime prevention solutions.
The driving passion of PEP manifests itself in a progressive nonprofit solution that is single-handedly changing the way private institutions and state governments view correctional facilities. This passion is based on the idea that prison inmates—especially former gang leaders, drug dealers and those with violent offenses—have a massive reservoir of untapped potential. PEP seeks to redirect these men into legitimate enterprises, leveraging their proven entrepreneurial skill-sets to inspire an even deeper change.
December's Topic: North Texas webinar with former the North Texas Commission's Director of Public Policy, Robert Kent, discussing the benefits of LEED certification and the NTC's Alternative Fuel Vehicle Preferred Parking Signage. Also joining the webinar is a representative from JUXT, a mobile app for iOS that allows drivers of alternative fuel vehicles to find fueling stations, parking spaces, and other points of interest along their route, and share this information with other app users.
Topic: North Texas presented by Verizon is a free webinar series hosted by the North Texas Commission.
On September 24, 2014, Kenneth Cook from WaterCentric joined us at the North Texas Commission offices to discuss Texas Water Rights and Alternative Sourcing. The North Texas Commission Webinar Series, Topic: North Texas, is presented by Verizon.
By our very nature, humans are imperfect – we procrastinate, stray off our diets, get overwhelmed and can be shaped by our experience. Understanding Behavioral Economics and what drives human nature can help leaders in every industry, from education to social services and health.
On October 8, 2014, Dr. Ann Cavallo from the University of Texas at Arlington and Gregg Fleisher from the National Math + Science Initiative joined us at the North Texas Commission offices to discuss STEM Education & North Texas. The North Texas Commission Webinar Series, Topic: North Texas, is presented by Verizon.
Despite a moving goal line and continuing accelerated growth, North Texas has made incredible strides toward meeting federal clean air standards. In the next Topic: North Texas webinar presented by Verizon, air quality attorney Howard Gilberg with Guida, Slavich & Flores, P.C. will share how businesses lead the field in North Texas air quality and what is on the horizon from both the state and federal governments.
From helping tornado victims to buying cookies from the Girl Scouts – we all are asked to support charitable causes throughout the year. Learn the answers to commonly asked questions surrounding charitable giving from David Russell who directed charitable giving in Texas for one of America’s largest corporations for more than 20 years.
Texans will soon have access to a state-of-the-art, high-speed passenger rail system that will move people between two of our state’s economic powerhouses – North Texas and Houston – in less than 90 minutes. Unlike other high-speed rail projects around the country, this landmark project is uniquely Texan in that it is being built using a market-led approach and is being backed by private investors, not public funding. This project respects Texas values, advances the state and local economies, and keeps our state on track for future growth. High-speed rail is one of the most environmentally-friendly forms of transportation technology available, and will help keep the Texas countryside rural!
Through their “Conservation Vision” program, The Trust for Public Land is helping cities in North Texas understand how parks and open space play a critical role in building greener communities. In this presentation, Robert Kent will share about ParkScore and Smart Growth for Dallas, two Trust for Public Land-led initiatives that are helping cities in North Texas make strategic, data-driven decisions for where they invest in new parks and open space.
If you manage people or processes, you most likely experience near constant workplace conflict. From warring egos to workplace stress and heavy workloads, the American workplace is wrought with conflict. Yet, few managers receive any training in conflict management and dispute resolution. This lack of effective conflict management skills in the workplace is costing corporations approximately $359 billion in paid hours. It doesn’t have to be this way. Robyn Short, a mediator, facilitator and conflict management trainer, will share insights and approaches that will illuminate paths to peace in your work environment.
Topic: North Texas | Social Entrepreneurship: Innovative Thinking to Build a ...North Texas Commission
When we think of entrepreneurs we often imagine successful business people, pitching their ideas on shark tank. However, entrepreneurial thinking can be applied not just to businesses, but to the largest challenges that face our communities.
In this Topic North Texas Webinar, Suzanne Smith of Social Impact Architects teaches you how using social entrepreneurship at any level in any organization can help us address pressing issues facing our region. If you are focused on water conservation or reaching under-served populations, there are lessons from the business community that can show us how to think creatively to best address the needs of those we serve.
Suzanne Smith, founder of Social Impact Architects, has been reshaping the business of social change for more than two decades. Harnessing the powerful force of nonprofits, foundations, socially responsible businesses, entrepreneurs and students, she pioneers meaningful and sustainable social solutions to create real, scalable impact. Author of Social TrendSpotter (@socialtrendspot), one of the sector’s top blogs according to the Huffington Post, Suzanne is frequently interviewed by regional and national media to share her expertise on social entrepreneurship and has published articles in Forbes, See Change, Nonprofit Business Advisor, Upstart and Grantmakers in Health.
Scott Orr, Vice President, Public Affairs for Fidelity Investments and Chairman of the North Texas Commission Government Affairs Committee and Drew Campbell, President & Senior Partner for Capitol Insights for a Topic: North Texas webinar discuss the NTC’s 2017 Legislative Agenda. With the 85th Texas Legislative Session underway, Scott explains the priorities approved by our members and how we can support the continued job growth our state and region has experienced over the last several years.
Join the discussion to better understand WHAT Diversity and Inclusion looks like through the lens of our changing world… WHY this is important to your business… and HOW to recognize, value, and leverage the different perspectives and backgrounds of your team.
A diverse AND inclusive work environment drives engagement, which leads to high performance and increased business results. Join Jennifer for an open discussion on understanding how and why diversity and inclusion are business imperatives in today’s rapidly changing world.
See the entire presentation: https://youtu.be/XksSSH38tK0
With a deep history in oil and gas, many Texans – and North Texans – are paying close attention to the trends in gas prices. In the next Topic: North Texas webinar, Keith Poli with Constellation will provide unique insights into the conditions that may affect the supply and pricing of the ERCOT power and gas load. This presentation will look at the current energy landscape and provide insights into the current market conditions including weather as a key driver, production, supply and demand.
The North Texas Commission's Topic: North Texas Webinar Series presented by Verizon continued on June 24, 2015 with Lisa Van Gemert as she presented seven steps you can take to develop the LinkedIn profile you need and deserve.
LinkedIn is the calling card of the professional world, and your profile speaks volumes about you and your company, whether you’re ready for it or not. Lisa will show you how to take your profile from simply good to all-star in a few easy steps. Even if you are a complete newcomer to LinkedIn, you’ll learn everything you need to make a profile that truly stands out. Learn to represent your company better and control your digital footprint by leveraging the tools available through LinkedIn.
Meet Lisa: Using a combination of neuropsychology, pedagogy, humor, technology and sheer fun, Lisa Van Gemert shares with businesses, schools and conferences worldwide how to do what they do better. Lisa is the Youth & Education Ambassador for Mensa, as well an international speaker on issues of neuropsychology & education. She is an expert consult to television shows, writer of award-winning lesson plans, and author of the children’s and teachers’ guides to the National Book Festival, as well numerous published articles on social psychology and pedagogy.
In conjunction with Air North Texas's Clean Air Action Day on Friday, June 27, 2014, the North Texas Commission and the Clean Air Texas Initiative presented this special Topic: North Texas Webinar about ozone in North Texas and the Clean Air Act. This was the third in a special series of webinars during the summer (2014) about ozone and regional air quality.
Last summer (2013), our region's ozone level was 87 parts per billion (ppb), which is still too high to pass the EPA's standard of 75 ppb. Consequently, the Clean Air Act requires the State of Texas to draft a "State Implementation Plan" (SIP) which details specific actions that the state intends to take to bring our ozone levels down to an acceptable level. Although a complex and daunting document, the SIP impacts North Texas in countless ways, from power plants to how we fill up our cars.
Chris Klaus and Mindy Mize are two of North Texas's most respected leaders on air quality planning and are helping to draft the next SIP for the Dallas-Fort Worth area. Their program will provide insight into the air quality regulatory process and how this next round of ozone planning will impact North Texas.
Heroes are known to be bold problem solvers who fight for good. Why then are Millennials known as the “hero” generation? And why does that answer matter to companies?
Millennials are the largest generation yet and are poised to change the world. Increasingly acting as agents of change, they not only expect to succeed at having an impact on the world, but also seek out brands with the same goals in mind.
Millennial expert Todd Metrokin, Vice President and Creative Strategist, Ogilvy & Mather Washington D.C., shares a deeper look at Millennial behaviors and how to market to this “hero” generation.
The power and Influence of the Millennial generation is undeniable as they are the largest generation in American history and hold an estimated $200 billion in purchasing power. 40% of Millennials are self-decribed "Foodies" and they engage with culinary on an almost daily basis through food television, cooking, looking for recipes online, underground dinner/supper clubs, food & wine events, and going out to eat with friends. If you are interested in speaking to the Millennial audience then culinary initiatives should absolutely be a part of your marketing program.
This E-Book peels back the layers and uncovers fundamental truths about demographics and lifestyle attributes Millennials share universally as well as how they can be segmented into unique groups. Take a closer look and see how wonderfully complex & awesome they are and how you can reach them more effectively.
Ever wondered why the two hottest words in marketing today are “Millennial” and “Multicultural”?
Well the short answer is that the Millennial Generation (18-34) rules category after category and Multiculturals are their heart and source of vitality and growth.
Andy Halley-Wright, VP Planning and Research at Y&R/Bravo Miami, looks at how despite millennials coming of age in dire economic times, they are optimistic, open minded and brave. And in the home of the brave, the American Dream burns brightest in multicultural millennial hearts. Naturally various life stages and different mindsets fall between the ages of 18 and 34. In fear of over simplification, the younger cohort (18-24) are “Explorers” (4Cs) driven by the mega need of discovery while the older segment (25-34) are “Aspirers” (4Cs) motivated to make a mark and to show the world that they are making it.
"Born in a digital world, eight in 10 Millennials in America own a smartphone. They are always on, always connected – like 1 in 2 are tweeting, liking, emailing, you-tubing or whatever; while on the toilet! No generation has ever spread the word about themselves and help build or break brands like this generation. And again, Hispanics are at the bleeding edge, especially when it comes to mobile," he writes.
If “Millennial” and “Multicultural” are the two hottest words in marketing today, the two most important commandments they impart are that the marketer should “Embrace Diversity” and “Be Participatory.” Of course, that’s easier said than done.
Neo Souls' Demographic Profile, Smartphone Usage, and Purchase BehaviorRamon Cartwright
This presentation focuses on African American Millennials' smartphone usage and purchase behavior. It identifies and explores a unique consumer profile called Neo Souls, some 18 million citizens with 40 years of effective buying power. For more information visit: http://digimechanix.com.
Intrepid Millennial Explorers: Changing The Face Of Modern Consumerism (Webin...Influence Central
Millennials — the group of young, up-and-coming Americans in their post-college 20s to early 30s — now represent the next rising generation, rapidly increasing in consumer power and influence. Yet despite this, Millennials remain among the least understood consumer sectors. Do their ongoing bonds to their parents demonstrate a lack of independence or simply strong family ties? Does their fluency with technology impact their trust of online consumer sources or do offline, personal recommendations still matter? What most directly drives their path to purchase?
In this webinar, Influence Central CEO and Founder, Stacy DeBroff, and Senior Vice President of Insights and Strategy, Tracey Hope-Ross, present and discuss our groundbreaking study of 1,100 American Millennial Women to help gain more in-depth insight into this influential demographic
This section relates to social media. Why businesses should not avoid social media for marketing their business. There are certain ways to improve the branding of your organization.
Being apart of the National Student Advertising Committee (NSAC),we were given the task of finding insights about Snapple through extensive secondary and primary research. These insights were then given to the creative team for them to implement the creative concepts and advertisements for our campaign.
The State of the Digital Kid @CES @FamilyTech Summit 2018Tonda Bunge Sellers
“Mobile Natives” is right. Our kids are so immersed in technology these days, it’s become nearly a language to them. Finstagrams and the Snap Map are just the beginning. Learn how your kids are reshaping the culture and the future.
Similar to Topic: North Texas | Millennials as Adults (20)
North Texas webinar shares the century-long history of the Federal Reserve Bank system, discusses myths and misconceptions about the bank and sheds light on how the institution remains critical to the economic lives of people across the country. Presenter Stephen Clayton, Director of Community Engagement for the Federal Reserve Bank of Dallas and adjust professor of Economics at Austin College, leads this 50-minute presentation.
Joining the NTC for a free Topic: North Texas webinar presented by Verizon on August, 13, 2014, Kelly Kemp of the U.S. Export-Import Bank and David Ickert of Air Tractor discuss the bank and provide a successful case study.
The U.S. Export-Import Bank (Ex-Im Bank) is a vital export finance tool that supports local businesses at no cost to American taxpayers. The bank allows U.S. companies and workers to compete on a level playing field against our foreign competitors that receive extensive support from their own respective export credit agencies.
Since the 2008 financial crisis, the Ex-Im Bank has helped more than I,200 Texas companies finance more than $l9 billion in exports - more than any other state - in areas such as energy, technology and heavy manufacturing.
Air Tractor, based in Olney, Texas, has been producing agricultural aircraft for more than 50 years.
On Wednesday, August 6, 2014, Michelle Corson joined the North Texas Commission for the fourth webinar in a special Topic: North Texas series about ozone and regional air quality.
Michelle Corson is the Founder/CEO of Champion Impact Capital, a group that specializes in utilizing social impact bonds to address persistent and expensive community challenges, such as air quality and homelessness. Their most recent project, On The Road Lending, helps remove older and high-emitting vehicles from the road and was featured by the Dallas Federal Reserve Bank during their 2014 Investing in What Works: Dallas program.
During this program, Ms. Corson illustrates how social impact bonds can be used to make a positive difference in our community, with a focus on their ability to improve regional air quality.
The North Texas Commission and the Clean Air Texas Initiative presented the first in a series of Topic: North Texas Webinars about our region's air quality with Dr. Tonya McDonald of Children's Medical Center. Currently, ozone levels in North Texas are too high to pass standards set in the Clean Air Act, placing the region at risk of increased government regulation and the loss of federal highway funding. Throughout the spring and summer, we will host a series of webinars about various air quality topics.
Dr. McDonald, a Harvard Medical School graduate, will present on the relationship between ozone pollution and public health, including ozone's impact on asthma. Her interest in the environment’s impact on asthmatics was born after observing the effects of air quality on patients exposed to both cement plant pollution and seasonal pollens from area farms while caring for the children of services members in Heidelberg, Germany. Her presentation will shed light on how ozone pollution impacts the health of our region's residents.
In conjunction with City of Fort Worth's Bike to Work Day on Friday, May 16, the North Texas Commission and the Clean Air Texas Initiative presented a special Topic: North Texas Webinar about the state of bicycling infrastructure in North Texas. Jared White, City of Dallas and Julia McCleeary, City of Fort Worth shared the latest updates and initiatives to promote cycling in North Texas.
Last month, Fort Worth celebrated the one-year anniversary for "B-Cycle,” the city's bicycle sharing program. In its first year, users of the service have logged more than 25,000 trips and traveled 100,000 miles. Fort Worth's Mayor Betsy Price is an avid cyclist and known for her "Rolling Town Halls". The City of Dallas is in the midst of expanding its own cycling infrastructure through the build out of the 2011 City Bike Plan.
Oprah Winfrey: A Leader in Media, Philanthropy, and Empowerment | CIO Women M...CIOWomenMagazine
This person is none other than Oprah Winfrey, a highly influential figure whose impact extends beyond television. This article will delve into the remarkable life and lasting legacy of Oprah. Her story serves as a reminder of the importance of perseverance, compassion, and firm determination.
Artificial intelligence (AI) offers new opportunities to radically reinvent the way we do business. This study explores how CEOs and top decision makers around the world are responding to the transformative potential of AI.
Modern Database Management 12th Global Edition by Hoffer solution manual.docxssuserf63bd7
https://qidiantiku.com/solution-manual-for-modern-database-management-12th-global-edition-by-hoffer.shtml
name:Solution manual for Modern Database Management 12th Global Edition by Hoffer
Edition:12th Global Edition
author:by Hoffer
ISBN:ISBN 10: 0133544613 / ISBN 13: 9780133544619
type:solution manual
format:word/zip
All chapter include
Focusing on what leading database practitioners say are the most important aspects to database development, Modern Database Management presents sound pedagogy, and topics that are critical for the practical success of database professionals. The 12th Edition further facilitates learning with illustrations that clarify important concepts and new media resources that make some of the more challenging material more engaging. Also included are general updates and expanded material in the areas undergoing rapid change due to improved managerial practices, database design tools and methodologies, and database technology.
The Team Member and Guest Experience - Lead and Take Care of your restaurant team. They are the people closest to and delivering Hospitality to your paying Guests!
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3. OVERVIEW OF GEN Y
Range in age from 18-34
Grew up with Technology
Globalism & Multiculturalism
“The Decade of the Child”
Family has been redefined
Health & Wellbeing
4. OVERVIEW OF GEN Y
Columbine
9/11
Enron
War in Iraq
Hurricane Katrina
Great Recession
Corporate Greed and Bailouts
First African-American President
7. THE NEW QUARTER-LIFE CRISIS
• 15% of millennial are unemployed
• 62% make less than $50,000
• Average student loan debt of $29,000
• 40% are “overwhelmed” by their debt
• 47% spent at least half of their monthly income
paying off debts
8. THE NEW QUARTER-LIFE CRISIS
• 50% are politically unaffiliated
• 29% are religiously unaffiliated
• Only 26% married young (18-32) compared to
36% of Gen X and 48% of Baby Boomers
• When asked if “Generally speaking, can most
people be trusted?” only 19% said yes
• 70% of all Americans believe today’s youth face
more economic challenges than their elders did
when they were first starting out.
10. SPEND NOW, SAVE LATER
• Consumer spending power of $200 billion
• 63% will purchase a non-favorite brand if on sale
• 50% will go out of the way for frequent shopper
rewards programs
• 54% more likely than any other generation to
make impulse purchases
• Over half are already saving for retirement
• 72% say “they are confident they will be able to
save enough to create the lifestyle the WANT in
the future”
12. EXPERIENCE IS EVERYTHING
• Fastest growing age segment for travel
• 75% want to travel abroad as much as possible
• 69% consider themselves adventurous
• 77% enjoy eating a variety of food
• 33% watch less than 10 hours of TV a week
14. INFORMATION IS POWER
• 51% trust informed “strangers” more than
friends for purchase opinions and reviews
• 84% said social opinions influence their purchase
decisions
• 88% don’t make a major decision without
discussing it with others
• 87% say their smartphone never leaves their side
16. SHARE THE WEALTH
• 3 times as likely to have +500 Facebook friends
• 61% rate products and services online
• 47% said they purchased something after pinning
it on Pinterest | 38% after liking on Facebook
• 47% of social media inspired purchase fit into the
hair, beauty and apparel category
• 39% make over half their online purchases from
their smart phone
18. THOSE WHO CAN, SHOULD
• Most likely generation to volunteer
• 70% believe they can truly make a difference
with their actions
• 58% are willing to pay more for a product or
service to support a cause
• 87% believe that business success should be
measured by more than financial performance
19. WHAT DOES IT ALL MEAN?
• Provide an experience worth sharing
• Keep the conversation going
• Encourage sharing
• Let them know you’re listening
• Provide information they’re looking for
• Be socially and environmentally responsible
Born from 1981-1996
Technology - computers have always been a part of the conversation for us. We don’t honestly know how anyone survived without them before. The world is simply one click away. And with technology growing so rapidly, we have become more and more engrained with it.
Globalism - Through blogs, MySpace, IMs and other technologies, Millennials share their lives with friends throughout the world. They see their world as global, connected, and open for business 24/7.
Multiculturalism - Kids growing up in the past two decades have had more daily interaction with other ethnicities and cultures than ever before. Data from UCLA's Higher Education Research Institute shows that interracial interaction among college freshmen has reached a record high and continues to increase. The idea of being “colorblind” is no more. We encourages our peers to be themselves and embrace whatever culture they choose. We will support them and look forward to learning about it from them.
“The Decade of the Child” - the idea that a child should be on a pedestal vs. the old ideals of “children should be seen and not heard.” This resulted in the millennials being the most “hovered over” generation with unprecedented parental supervision and advocacy. Millennials were raised by active, involved parents who often stepped in to speak up on their children's behalf. "Helicopter parents" became a familiar phrase in schools, on soccer fields, and on college campuses.
The defining historical events of our short lives came later on in our childhoods for most millennials. We grew up in the longest period of economical prosperous in recorded history, almost 11 years. The ideals of optimism and success had already been engrained in us. However, we also watch the downfall of Enron, the banking scandals with the burst of the housing bubble and 9/11. So we are very fickle and it takes time to earn our trust.
Terrorism & War - During their formative years, Millennials witnessed the Oklahoma City bombing, school shootings at Columbine High School and Virginia Tech, the terrorist attacks on the World Trade Center, the war in Iraq.
Heroism - Emerging out of those acts of violence, Millennials watched the reintroduction of the hero figure. Pictures and stories about police officers, firefighters and soldiers were everywhere. All heroes are catapulted into an unprecedented round of speeches, talk shows, and award presentations.
Worldwide Economic Crisis - As Millennials begin their careers, they confront a global economic crisis that will likely have a significant impact on their ability to find jobs. Massive layoffs in all sectors of the economy may dampen optimism. Millennials are becoming less picky about the jobs they'll accept and lowering their expectations for finding the perfect job. Because of our lack of trust in big usiness and the great recession, we value employability over job security.
It used to be the American Dream to graduate from high school or college, get a job, fall in love, buy a house, have some kids and retire and possibly do something exciting. However, Millennials were raised to do what makes them happy. So they’ve taken the mid-life crisis, an emotionally charged time during a person’s 40s or 50s where they decided who they are and what they want from life, and bumped it up a few years. With society’s focus being on the happiness of personal success of the millennial generation, they are taking the time NOW to discover themselves and find their life’s calling. This has resulted in a delay in the game of life. The oldest millennials are now buying single-family homes and finally settling down. The youngest won’t reach that point for another 15 years. However, an expected uptake in car purchases and homes can be expected for the decade of 2020.
This has caused them to remain relatively unattached to their surroundings. Politics, religion, local government, until they have a firm grasp on their future, they aren’t focusing on them.
15% of millennial are unemployed
62% make less than $50,000
Average student loan debt of $29,000
40% are “overwhelmed” by their debt
47% spent at least half of their monthly income paying off debts
50% are politically unaffiliated
29% are religiously unaffiliated
Only 26% married young (18-32) compared to 36% of Gen X and 48% of Baby Boomers
When asked if “Generally speaking, can most people be trusted?” only 19% said yes
70% of all Americans believe today’s youth face more economic challenges than their elders did when they were first starting out.
Millennials may be time and money strained, but they live a 24-hour “on” lifestyle. For most, it’s about getting it done rather than getting the best deal. So when they grab a cab and latte in the rain, they are thinking about the now and will deal with the later when it comes. Small, easy transactions are easy to lose track of but add up quickly on the credit card statement. And with so much of their income headed out the door for bills, rent and student loans, those lost dollars are missed at the end of the month.
$200 Billion Annually – Baby Boomers spend $400 Billion
$500 Billion in in direct spending power
$10 Trillion over their lifetime
while nearly two-thirds (62%) of Millennials earn less than $50,000 per year, nearly 1 in 10 earn over $100,000.
Twice as likely to visit restaurants mid-morning, afternoon and late-night snacks
56% will switch brands for a cents-off coupon
63% will purchase a non-favorite brand if it’s on sale
50% ill go out of their way for frequent shopper reward programs
January 2013 increased to the highest rate recorded for this demographic to 13.1%. This is in comparison to the national average of 7.1%.
4 in 10 millennials say they are "overwhelmed" by their debt -- nearly double the number of baby boomers who feel that way
47% said they spend at least half of their monthly paychecks on paying off their debts
More than half of respondents said they are currently saving for retirement. Of that group, 46% are saving between 1% and 5% of their income. Another 31% are saving between 6% and 10%, while 18% are saving more than 10%
The majority, or 72%, of millennials said they "are confident they will be able to save enough to create the lifestyle they want in the future," the survey found. And 68% said they expect their standard of living will be better than that of their parents
*Wells Fargo Survey on CNN Money
30% of New home construction is rental apartments – U.S. Census Bureau
Since 2011, new rental apartment construction has been on the rise (56% 2011, 36% 2012, 25% 2013) night
Average student loan debt $29,000 – Institute for college access and success
*CNN Money video
As of August 2014, millennial unemployment is 15% including those who have given up. 10.1% for just unemployment
57% do their bargain hunting online
54% of females and 44% of males use Facebook and Twitter to receive notices of upcoming sales, specials, or discounts
54% more likely than any other generation to report making impulse purchases simply to pamper themselves
12 percent of the U.S. new car sales, millennials will account for 40 percent of new car purchases by 2020
Millennials thrive on adventure. Their thirst to see the world, both around them and abroad, far out weighs their concern with material possessions. They would rather maintain an eclectic collection of experiences than an impressive wardrobe.
Experiences are much easier to share, whether through tweets, snapshots or status updates. Captured in real time, these memories replace physical souvenirs. Members hey are much more likely to judges their peers based on the places they’ve been and the things they’ve seen as opposed to what they own.
Items are seen as impersonal. It’s easy for any two people to own the same shirt or phone, but it’s impossible for any two people to have the same experience during a night out with friends . Likewise, while the shirt can be reworn, the night can never truly be relived.
“Return on Involvement” not “Return on Investment”
Let consumers move your ideas along
Travel spending by millennials rose 20% in 2010, making them thefastest-growing age segment for travel.
Travel brands like Starwood Resorts have encouraged all travelers to contribute reviews of not just their hotels, but surrounding restaurants, destinations, nightclubs, shops, and neighborhoods to create a deep bench of "expert" content that appeals to young travelers. (After all, young people don't go somewhere to sit inside a hotel, but instead are active explorers who want to experience destinations "like a local.") Millennial travelers in particular share widely while traveling by posting reviews, photos, check-ins, and posts that show up in various social feeds. These brands have also made sharing even easier by creating mobile applications that let travelers check in and post photos and reviews directly to Facebook and other networks as well as search for nearby recommendations and reviews from other travelers.
Any type of brand can encourage this type of content sharing. Make it easy for millennials to consume and share content about your brand no matter where they are: in a dressing room sharing outfit ideas with a friend via your mobile app, calling up product reviews on their phones in store, or posting photos of their newest purchases to Facebook.
However you let them share, make sure to respond to their suggestions and feedback. Millennials take a lot of time to share their opinions – and they want to be "heard.”
http://adage.com/article/digitalnext/millennials-party-brand-terms/236444/
75% want to travel abroad as much as possible
69% consider themselves adventurous
77% enjoy eating a variety of foods
Millennials realize that every commercial claim can be easily investigated before making a purchase, and they will utilize all available tools in order to do so. Research is rarely done at a computer desk. They grab their phones or tablets and make impulse decisions on the go and in the aisles because the research can be there with them.
Though millennials are seen as putting friends above all else, they actually trust strangers with relevant information and experiences the most when it comes to making purchase decisions. Some 84% of millennials said social opinions influence their purchase decisions, and 51% said they trust "strangers" more than friends, according to a report by Bazaarvoice and Kelton Research.
In other words, if a young person is planning a backpacking trip through Europe, she won't ask for advice on a social network where perhaps only one friend has ever taken such a trip. Instead, millennials seek out blogs, sites, and applications where experienced travelers share tips about the best hostels, deals on train tickets, and hidden restaurants.
Though millennials are seen as putting friends above all else, they actually trust strangers with relevant information and experiences the most when it comes to making purchase decisions. Some 84% of millennials said social opinions influence their purchase decisions, and 51% said they trust "strangers" more than friends, according to a report by Bazaarvoice and Kelton Research.
In other words, if a young person is planning a backpacking trip through Europe, she won't ask for advice on a social network where perhaps only one friend has ever taken such a trip. Instead, millennials seek out blogs, sites, and applications where experienced travelers share tips about the best hostels, deals on train tickets, and hidden restaurants.
That means the only way to really connect with millennials is to encourage everyone who uses your products or services to share their opinions – then distribute this content far and wide. The more content consumers create about a brand or product – and the more widely marketers distribute this content across retail websites, in-store, and via social and mobile channels – the more likely young buyers will come across this authentic content created by "strangers" during the exact moments they're deciding what to buy.
70% say they often ask for advice
88% don’t make a major decision without discussion it with others
70% agree that having a friend’s approval on a purchase is important
*from FutureCast
3x as many blogs compared to older generations
2x as many website compared to older generations
Only 43% continue to buy the brands they grew up with
• 87% say their phone never leaves their side
• 88% have or would deposit a check by snapping a picture
• 60% say in the next five years everything will be done on mobile devices
• 54% would pay using a mobile wallet
• 86% say there are still a lot of websites without good mobile functionality
• 14% wouldn't do business with a company that doesn't have a mobile site or app
• 81% say it's important for retailers to have high-quality mobile apps
• 47% access businesses via mobile at least once a day
• 58% have tried to enroll for a new service or account on mobile
• 36% have made a decision on where to spend money or switched companies based on what they let them accomplish on mobile
That means the only way to really connect with millennials is to encourage everyone who uses your products or services to share their opinions – then distribute this content far and wide. The more content consumers create about a brand or product – and the more widely marketers distribute this content across retail websites, in-store, and via social and mobile channels – the more likely young buyers will come across this authentic content created by "strangers" during the exact moments they're deciding what to buy.
Millennials often seek peer affirmation before making decisions — even small ones.
I’ll tell you my opinion on what to buy, eat, watch, listen to, and what to do
I am a connector-
Twice as likely to have 200-500 Facebook friends
3x as likely to have 500+ Facebook friends
61% rate products and services online
Social Commerce Infographic
When it comes to social or environmental issues, millennials believe they can be part of the solution, but they aren’t optimistic about the impact one individual can make.
Messages about personal social responsibility only frustrate them. They also question whether their efforts are with it if there is no immediate or measurable impact.
That’s why millennials are looking to their favorite brands and organizations to shift gears for sustainability and social responsibility. The organizations should set the standard for cause-worthy change, and millennials, more than any other generation, believe companies have a greater responsibility for their products an services. Millennials are interested in the “we” as they believe and collective effort can make an actual impact.
The millennials do continue to volunteer their time, but they are not willing to write a check without knowing where their dollars will be spent. By providing something tangible, like Toms shoes, or giving a measure, every time you give blood they thank you for saving 3 lives, millennials are move like to contribute and stay involved.
MOST LIKELY GENERATION TO VOLUNTEER
70% believe they can truly make a difference with their actions
63% will likely do business with a socially responsible company
58% are willing to pay more for a product to support a cause
37% will purchase a product or service to support a cause they believe in
35% will compromise their values a little bit to get the lowest price possible
27% can’t name an eco-friendly attribute of a company, but 80% say rhey want to work for a “green” or “sustainable” company, even if they don’t know what it means
87% believe that vusiness success should be measured by more than just financial performance