Verified provides lead generation and verification services. They have a team of marketing experts who research target audiences and develop customized lead generation strategies. This includes creating media plans, landing pages, ads, and tracking results. They execute campaigns across multiple online channels and optimize for conversions. All leads are then verified through calls to confirm identity and intent. This process aims to provide quality leads and maximize return on investment for clients.
The purpose of this deck is two-fold:
1. provide key insights on how to build a highly effective and predictable demand gen engine
2. provide a template for a monthly demand gen dashboard that tracks the value/ROI of your actions
There are numerous other key metrics that are essential for marketing to track but are not represented in this template such as customer experience [NPS, CSAT, etc.], brand recognition & affinity, website analytics, email analytics, PR share of voice, ad campaign effectiveness, and so on and so on.
Additionally, this dashboard is not intended to replace a full sales pipeline dashboard but rather to provide insights on how marketing is contributing to sales effectiveness and revenue.
501 Questions Every B2B CMO Needs To AskTodd Ebert
Taking the reins as a new CMO can be daunting. You need learn all about the company, strategies, markets, products, customers, personas, buying journeys, competitors, processes, technologies, etc. -- not to mention all the myriad details about the marketing team, brands, plans and budgets. What does the marketing team do well? What do they not do well? What do they not do at all?
You've got just a few months to gather all the information, analyze it, identify gaps, develop your plan and present it to the CEO and Board.
Having gone through this process several times, I created an Evernote list with questions to ask in order to be thorough in gathering all the information. Over the years that simple list grew unwieldy with hundreds of questions so I dumped it into a Word doc and then got the bright idea to turn it into an ebook for B2B CMOs -- the only one of it's kind.
Product Marketing Fundamentals - Course Overview Carolyn Bao
Stats show that most businesses failed due to lack of product market fit. What is product market fit? How can an organization increase product market fit as it grows from 0 to 1 or scales from 1 to 100? What is the role of product marketing throughout the product life cycle that can help improve product market fit? The Clarity Product Marketing Fundamentals course will help you develop a holistic understanding of what PMM is and how it adds value to a company. You may have heard of these before, but how do they connect with each other and how can one utilize these: inbound product research and business cases, customer personas, product value proposition and messaging, product GTM planning and management, thought leadership content and more. (Course is currently taught in Chinese with English slides. Leave a comment if you'd like to have the course taught in English.)
Rebranding: A 4 Step Plan for B2B MarketersTodd Ebert
Your brand has huge strategic importance for improving your competitive position, engaging more prospects and ultimately winning more customers. So that’s why I wrote this ebook, “Rebranding: A 4-Step Plan for B2B Marketers”. In the book, I lay out detailed how-to’s for pulling off every part of a rebranding from aligning your leadership around the brand to launching it internally and externally. You’ll discover examples of what my team and I did to make MultiView’s rebranding successful at every stage. I’ve also included a scorecard for selecting your digital agency and a checklist for making sure you have all your bases covered. I hope you find the content helpful and if you have any questions, please DM me on Twitter @ToddEbert. I’d be happy to share my experience having done this several times.
B2C and B2B advertisers view their audiences from two completely different perspectives even though they’re often both talking to the same people. The infographic below showcases how important it is for B2B marketers to ensure that they are using the right lens to identify, target and communicate with their potential customers online.
The purpose of this deck is two-fold:
1. provide key insights on how to build a highly effective and predictable demand gen engine
2. provide a template for a monthly demand gen dashboard that tracks the value/ROI of your actions
There are numerous other key metrics that are essential for marketing to track but are not represented in this template such as customer experience [NPS, CSAT, etc.], brand recognition & affinity, website analytics, email analytics, PR share of voice, ad campaign effectiveness, and so on and so on.
Additionally, this dashboard is not intended to replace a full sales pipeline dashboard but rather to provide insights on how marketing is contributing to sales effectiveness and revenue.
501 Questions Every B2B CMO Needs To AskTodd Ebert
Taking the reins as a new CMO can be daunting. You need learn all about the company, strategies, markets, products, customers, personas, buying journeys, competitors, processes, technologies, etc. -- not to mention all the myriad details about the marketing team, brands, plans and budgets. What does the marketing team do well? What do they not do well? What do they not do at all?
You've got just a few months to gather all the information, analyze it, identify gaps, develop your plan and present it to the CEO and Board.
Having gone through this process several times, I created an Evernote list with questions to ask in order to be thorough in gathering all the information. Over the years that simple list grew unwieldy with hundreds of questions so I dumped it into a Word doc and then got the bright idea to turn it into an ebook for B2B CMOs -- the only one of it's kind.
Product Marketing Fundamentals - Course Overview Carolyn Bao
Stats show that most businesses failed due to lack of product market fit. What is product market fit? How can an organization increase product market fit as it grows from 0 to 1 or scales from 1 to 100? What is the role of product marketing throughout the product life cycle that can help improve product market fit? The Clarity Product Marketing Fundamentals course will help you develop a holistic understanding of what PMM is and how it adds value to a company. You may have heard of these before, but how do they connect with each other and how can one utilize these: inbound product research and business cases, customer personas, product value proposition and messaging, product GTM planning and management, thought leadership content and more. (Course is currently taught in Chinese with English slides. Leave a comment if you'd like to have the course taught in English.)
Rebranding: A 4 Step Plan for B2B MarketersTodd Ebert
Your brand has huge strategic importance for improving your competitive position, engaging more prospects and ultimately winning more customers. So that’s why I wrote this ebook, “Rebranding: A 4-Step Plan for B2B Marketers”. In the book, I lay out detailed how-to’s for pulling off every part of a rebranding from aligning your leadership around the brand to launching it internally and externally. You’ll discover examples of what my team and I did to make MultiView’s rebranding successful at every stage. I’ve also included a scorecard for selecting your digital agency and a checklist for making sure you have all your bases covered. I hope you find the content helpful and if you have any questions, please DM me on Twitter @ToddEbert. I’d be happy to share my experience having done this several times.
B2C and B2B advertisers view their audiences from two completely different perspectives even though they’re often both talking to the same people. The infographic below showcases how important it is for B2B marketers to ensure that they are using the right lens to identify, target and communicate with their potential customers online.
Everything You Need To Know About AdWords Attribution ModelsWill Marlow Agency
In this presentation, we highlight the different attribution modeling options that are available in AdWords, and the impact that each can have on your campaigns.
Know digital is important but don't know where to start or what tools to use? This presentation gives you a rundown of the top tools, how to use them most effectively and how to combine them in an effective campaign. You'll also get a peak at what's next with mobile, location-based marketing and social bridging.
How to balance performance marketing and brand marketing as you scale, with a specific emphasis on DTC / D2C strategies. Presented at FUTR Europe Summit 2021.
The buying journey has completely changed over the last decade due in large part to the Internet and the amount of information now accessible online. Businesses must come to the realization that their prospective buyers are completing up to 70% of their buying journey before contacting them. This stat may be staggering to some, but there’s good news — you still have the ability to influence your audience early on and throughout their entire buying journey. My new eBook takes a deep dive into what a modern day B2B buyer’s path to purchase looks like, the marketing solutions that play into each phase of their buying journey, and how those marketing solutions ultimately influence the buyer’s decision to purchase. This eBook is a must read for any marketer looking for a fresh perspective on the B2B digital landscape and how their business can capitalize on the online marketing opportunities available to them.
The Essentials: ABCs of Inbound Marketing (by Hubspot Partners)Saiful Islam
WRITTEN BY HUBSPOT PARTNERS
26 Fundamental Inbound Marketing Topics, defined by 26 different marketing professionals
This entire alphabet book is a collaboration between 28 unique HubSpot Partner Agencies.
Each one submitted an entry for a letter of the alphabet,
provided detail on the topic and its relationship with Inbound Marketing. To learn more about the participating agencies, check out the rest of this ebook!
Understanding How The Sales Funnel & Inbound Marketing Generate LeadsKennedy Andersson AB
The buyer’s journey across all industries and segments has evolved over recent years with the proliferation of the Internet. Learn how with Inbound marketing to use the Sales funnel to generate more leads for your business.
Need help planning your marketing communications? This guide was prepared for precisely that task by the senior strategists at LOOMIS, the country's leading challenger brand advertising agency. Want help with the process? Just give us a call at (972) 331-7000. Otherwise, we hope you find this to be a useful tool for your own planning efforts.
Good luck!
Mike Sullivan
President, LOOMIS
4 Customer Success Data Hacks to Identify your Ideal Customer ProfileGainsight
This slide deck - from a presentation given by Customer Success Evangelist at Gainsight, Lincoln Murphy - focuses on what goes into creating an Ideal Customer Profile and how to use existing Customer Success Data to surface customers most likely to be successful, acquired profitably, with expansion potential, or those most likely to be an advocate for you.
The most successful Enterprise SaaS or subscription companies - in fact, any company that values a long-term and expanding relationship with their customers - know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
Looking to start your Digital Marketing Career? Here are various job roles in the field of digital marketing. Digital Ready is a Digital Marketing Training Service Provider in Hyderabad for Professionals, Students and Corporates.
This presentation teaches entrepreneurs and small businesses how to strategically market their company or organization from how to use the basic tools of marketing, to how to identify, create messages for, and deliver messages to target markets. Presented by Ellen Didier of Red Sage Communications, to the FastTrac class at Women's Business Center of North Alabama.
B2B Lead Gen and Brand Building - B2B Product Marketing SeriesMichael Fertman
Overview of a typical B2B Product Marketing Branding and Lead Generation Plan to accelerate the sales growth rate and enhance brand recognition at a low cost and high ROI.
"High Impact, High ROI, Low Cost Framework"
The buying process of old times has changed. Marketers need to find new ways to reach the right customers.
Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with customers.
Lead generation is an effective way to talk to relevant customers at the right time... however, lead generation in the MENA region has over 65% wastage; with tighter budgets, this calls for a more transparent and accountable process while most lead generation/Affiliate marketing work on a spray and pray method with no confirmation of authentic leads.
Thus we are proud to introduce Verify: A complete lead generation process that verifies the lead and understands at what stage of the purchase journey the lead. This means only verified leads will be delivered to the client in order to avoid wastage of time and resources.
*This product is offered to clients directly and to media agencies
Explore LinkedIn’s demand generation capabilities and get equipped to create LinkedIn advertising campaigns that effectively generate and nurture high-quality leads.
Everything You Need To Know About AdWords Attribution ModelsWill Marlow Agency
In this presentation, we highlight the different attribution modeling options that are available in AdWords, and the impact that each can have on your campaigns.
Know digital is important but don't know where to start or what tools to use? This presentation gives you a rundown of the top tools, how to use them most effectively and how to combine them in an effective campaign. You'll also get a peak at what's next with mobile, location-based marketing and social bridging.
How to balance performance marketing and brand marketing as you scale, with a specific emphasis on DTC / D2C strategies. Presented at FUTR Europe Summit 2021.
The buying journey has completely changed over the last decade due in large part to the Internet and the amount of information now accessible online. Businesses must come to the realization that their prospective buyers are completing up to 70% of their buying journey before contacting them. This stat may be staggering to some, but there’s good news — you still have the ability to influence your audience early on and throughout their entire buying journey. My new eBook takes a deep dive into what a modern day B2B buyer’s path to purchase looks like, the marketing solutions that play into each phase of their buying journey, and how those marketing solutions ultimately influence the buyer’s decision to purchase. This eBook is a must read for any marketer looking for a fresh perspective on the B2B digital landscape and how their business can capitalize on the online marketing opportunities available to them.
The Essentials: ABCs of Inbound Marketing (by Hubspot Partners)Saiful Islam
WRITTEN BY HUBSPOT PARTNERS
26 Fundamental Inbound Marketing Topics, defined by 26 different marketing professionals
This entire alphabet book is a collaboration between 28 unique HubSpot Partner Agencies.
Each one submitted an entry for a letter of the alphabet,
provided detail on the topic and its relationship with Inbound Marketing. To learn more about the participating agencies, check out the rest of this ebook!
Understanding How The Sales Funnel & Inbound Marketing Generate LeadsKennedy Andersson AB
The buyer’s journey across all industries and segments has evolved over recent years with the proliferation of the Internet. Learn how with Inbound marketing to use the Sales funnel to generate more leads for your business.
Need help planning your marketing communications? This guide was prepared for precisely that task by the senior strategists at LOOMIS, the country's leading challenger brand advertising agency. Want help with the process? Just give us a call at (972) 331-7000. Otherwise, we hope you find this to be a useful tool for your own planning efforts.
Good luck!
Mike Sullivan
President, LOOMIS
4 Customer Success Data Hacks to Identify your Ideal Customer ProfileGainsight
This slide deck - from a presentation given by Customer Success Evangelist at Gainsight, Lincoln Murphy - focuses on what goes into creating an Ideal Customer Profile and how to use existing Customer Success Data to surface customers most likely to be successful, acquired profitably, with expansion potential, or those most likely to be an advocate for you.
The most successful Enterprise SaaS or subscription companies - in fact, any company that values a long-term and expanding relationship with their customers - know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
Looking to start your Digital Marketing Career? Here are various job roles in the field of digital marketing. Digital Ready is a Digital Marketing Training Service Provider in Hyderabad for Professionals, Students and Corporates.
This presentation teaches entrepreneurs and small businesses how to strategically market their company or organization from how to use the basic tools of marketing, to how to identify, create messages for, and deliver messages to target markets. Presented by Ellen Didier of Red Sage Communications, to the FastTrac class at Women's Business Center of North Alabama.
B2B Lead Gen and Brand Building - B2B Product Marketing SeriesMichael Fertman
Overview of a typical B2B Product Marketing Branding and Lead Generation Plan to accelerate the sales growth rate and enhance brand recognition at a low cost and high ROI.
"High Impact, High ROI, Low Cost Framework"
The buying process of old times has changed. Marketers need to find new ways to reach the right customers.
Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with customers.
Lead generation is an effective way to talk to relevant customers at the right time... however, lead generation in the MENA region has over 65% wastage; with tighter budgets, this calls for a more transparent and accountable process while most lead generation/Affiliate marketing work on a spray and pray method with no confirmation of authentic leads.
Thus we are proud to introduce Verify: A complete lead generation process that verifies the lead and understands at what stage of the purchase journey the lead. This means only verified leads will be delivered to the client in order to avoid wastage of time and resources.
*This product is offered to clients directly and to media agencies
Explore LinkedIn’s demand generation capabilities and get equipped to create LinkedIn advertising campaigns that effectively generate and nurture high-quality leads.
Live Webinar: The Sophisticated Marketer's Crash Course in Metrics & AnalyticsLinkedIn
Data accuracy, alignment, attribution challenges, and metrics varying across the buyer's journey are recipe for headaches for even the most Sophisticated Marketer.
Don't fret. In our upcoming webcast, LinkedIn's very own Sr. Content Marketing Manager, Megan Golden and Sr. Demand Generation Manager, Amanda Halle, will show you how you can get clear visibility into the impact of your programs throughout the purchase process.
Live Webinar: Crash Course to Marketing MetricsLinkedIn
Megan Golden, Senior Content Marketing Manager, LinkedIn
Amanda Halle, Senior Manager, Marketing, LinkedIn
Want to learn how to optimize how you measure full funnel impact? We've got you covered. The second webcast our Sophisticated Marketer's Webcast Series is our Crash Course in Metrics & Analytics and it's exactly what a data-driven marketer like you is looking for. We'll cover data accuracy, alignment, attribution challenges, and more to enable you to prove value.
How to Conduct a Digital Marketing Audit to Grow Your Business in 2024Vladimir Kuryatnik
In today’s competitive digital landscape, a comprehensive digital marketing audit is essential for unlocking growth and success.
This article will explore a step-by-step guide to conducting your digital marketing audit and transforming your marketing efforts.
Creating a High Converting Inbound Marketing Strategysemrush_webinars
Is your digital strategy strong enough to tackle the market challenges and deliver growth in this fast-changing consumer landscape?
Andrew Levy and Tony Eades from the BrandManager (Sydney/Perth) will teach you the most important online marketing trends and how you can craft an effective Inbound marketing strategy aimed at increasing web traffic, high qualified leads and sales revenue . You will also discover what the future of marketing looks like.
The Importance of Positioning in Digital Marketing.pdfCIOWomenMagazine
In this article, we will explore the importance of positioning in digital marketing and how it can make or break your online marketing efforts with 7 Strategies.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Digital Marketing 101: Everything You Need To KnowFolsom Creative
Webinar slide deck from Folsom Creative and Inteum
Inteum develops industry-leading intellectual property management software with clients include technology transfer offices at over 400 installations in 22 countries around the globe, including universities, research institutions, federal labs, corporations, and startups.
Folsom Creative is a design and marketing agency that specializes helping clients create full stack marketing strategies. We provide a full suite of services to assist in our customers in these areas. Our clients rage from tech startups to large multi marketed enterprises.
Online Branding and Marketing Strategies for Your Restaurant BusinessDevashish Biswas
Do you want more build your restaurant business as Brand which will drive more sales for Your Restaurant Business. Checkout Our Marketing Ideas and Strategies for restaurant businesses.
Include these essential digital restaurant marketing strategies in your restaurant marketing plan and watch your customer base grow!
We Can Take Care of Your Restaurant Business Website. Our services include Search Engine Optimization, Local SEO, Review posting, Content Marketing, Press Release Copy-writing & Submission, Social Media Marketing, Classified Ad Marketing, PPC, Email Marketing & Reputation Building & Management.
Restaurant Marketing Ideas, Restaurant Marketing Ideas 2018, Restaurant business sales, Restaurant business marketing, Restaurant marketing, Restaurant marketing plan, Restaurant, Restaurant marketing 2018, Restaurant marketing plan, Restaurant and food, Restaurant business marketing 2018, Restaurant business marketing agency, Restaurant business marketing plan, Restaurant marketing agency, Restaurant marketing company, Restaurant start up, Restaurant startup marketing, Restaurant startup marketing plan, Restaurant tour agency marketing plan, Restaurant tour marketing, Restaurant tour marketing plan, Restaurant 2018
How to Improve Customer Experience with Multi-Channel MarketingTakeVivek Srivastava
Understand the needs, wants, and preferences of your target audience . Track customer behaviour, patterns, and adapt to accommodate shifts #webinar with @leadsquared #marketingautomation www.upturnc.com
Inbound Marketing Week: How to boost traffic, leads, & sales with content mar...Denamico Inc.
If you’re not well-versed in the differences between inbound and outbound marketing, it’s time to get up-to-speed! When it comes to marketing strategy and tactics, these two approaches are polar opposites. Not to mention, there’s a big difference in their ability to generate qualified leads and deliver a strong ROI.
Need resources? Here's a complete inbound marketing resource pack:
http://info.denamico.com/inbound-resource-pack
Marketers are increasingly struggling to generate sales ready leads and demonstrate the real business value of their work.
In this presentation, you'll learn how to implement a marketing strategy that generates high quality leads and demonstrates an ROI on your activity, showing the real business value of the marketing unit.
The LinkedIn Brand and Demand Playbook highlights how to spread awareness, engage and convert the audiences across the user journey for brands and much more.
Similar to Verify Digital - Verified Lead Generation (20)
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
2. Verify is a collection of the industries leading minds and media practitioners that have come
together to create a world class lead generation and complete lead verification solution
Who we are
HADI JAWAD
Director - Research
ADIL AHMED
Director - Creative
SAGAR SHETTY
Director - Strategy
MATTHEW KING
Director - Sales
3. “Lead generation describes the marketing
process of stimulating and capturing
interest in a product or service for the
purpose of developing sales pipeline
Lead generation often uses digital and social channels, and has been innovating rapidly
the last few years with the rise of new online and social techniques
4. What is a Lead?
Contact For A
Potential
Sale
Prospect,
Warm/Hot
Opportunity
For Business
Knowledge of an
unfulfilled,
profitable customer
5. “The buying process of old has changed.
Marketers need to find new ways to reach buyers.
Instead of finding customers with mass
advertising and email blasts, marketers
must now focus on being found and
learn to build continuous relationships
with buyers.
6. Transformation Of Marketing
THEN NOW
Mission
Represent the company Represent the customer
Finding customers Being found
Customer Intelligence
Mass Advertising 1:1 Targeting
Demographic Behavioural
Mechanics & Tactics
Point in time blasts Continuous relationships
Few/Isolated Channels Exploding/Integrated Channels
Measurement
3rd Party Data (Neilson) Owned Big Data
Intuitive Decision Making Fact Based Decision Making
7. Unprecedented Changes In Buying
Organisational Power
SALES
Organisational Power
MARKETING
Purchasing Power
SELLERS
Purchasing Power
BUYERS
Information
SCARCITY
Information
ABUNDANCE
THEN NOW
8. The problem with online leads:
Lead Generation in
the region has over
65% wastage
Most Lead Gen/Affiliate work
on a spray and pray method
with no confirmation of
authentic leads
Tighter budgets call for a
more transparent and
accountable process
03
01 02
10. The Verify Process
1 Understanding Brand & TA
● Research about Industry, trends
● Define Target Audience
● Research Behavior and buying habits and
media consumption of TA
2 Media Plan & Creative
● Develop Media plan based on Media
Consumption of TA
● Develop multiple landing pages for A/B
testing
● Develop Multiple creative to test which
works best
3 Execution & Lead Gen
● Execute Media Plan based on Step 2
● Continuous learning and optimisation of plan to
meet objectives based on results and conversion
4 Lead Verification
● Real time follow up and verification of lead
● Classification of leads as per brief for client
● Feedback of results to Trafficking team for
optimisation
12. 1 Understanding Brand & TA
Why Identifying Your Target Audience Matters - If You Know:
What they don’t care about...
05 You can dismiss and cut it from the site
What they want...
04 Your value proposition can state exactly that and the
whole site can be 98% relevant to them
How they choose and compare
products in your category...03 You know how to structure and prioritize content on
your site
How they describe the type of
services they need...02 You can word the copy on your site to match the
conversation in their head (very important!)
Who the people are..
01 You know how to get to them (the blogs they read, the
sites they visit, the stuff they search in Google etc)
How their life is better thanks to
your service or product...06 You know which end-benefits to communicate
13. We start by learning where your TA lives and understand what they are thinking
1 Understanding Brand & TA
1.
Define your best qualified prospects
7.
Shorten the customer buying cycle
2.
Align your offering with
prospects’ specific needs, wants,
aspirations and preferences
6.
Leverage current customers
to bring in prospects
4.
Develop the messages that help prospects
make decisions and move toward purchase
Market research
can give you the
insights and
information you
need to:
3.
Determine your true customer cycle
5.
Identify the most effective ways to
reach prospects at each stage of the
customer cycle
14. 1 Understanding Brand & TA
Market, Media and Consumer Audience Research
Demographic criteria will get you started
creating a basic outline of your of your
audience personas:
▪ Age & Gender
▪ Location
▪ Income level
▪ Education level
▪ Marital or family status
▪ Occupation
Psychographic criteria goes a little deeper,
painting a more complete picture of your
audience:
▪ Interests & Hobbies
▪ Values
▪ Attitudes
▪ Behaviors
▪ Lifestyle preferences
16. 2 Media Plan & Creative
Media Plan
Landing Pages
Ads & Ad Copy
03
01 02
Key Components
17. 2 Media Plan & Creative
Search
Display
Remarketin
g
Social
We draw on every
online channel and
data insights from our
first step Understanding
of the TA
By doing so we are able
to scale the efficiency
of your campaigns to
another level
18. Programmatic Buying
Social, Display & Remarketing will be bought programmatically to be able to
target precisely and minimise wastage
Remarketing04 Remarket to consumers who visited the brand site but did not convert, with a
change in message or offer
Display03 Advertising across multitude of websites, targeted contextually, behaviorally,
and demographically based on research into behavior of our TA
Social02 Advertising across various social networks to consumers who display the
desired attributes of a potential buyer based on research of the TA
Search01
Target consumers actively looking for product/service. These are the most likely
to convert based on research about what our TA is looking for on Search
Engines
2 Media Plan & Creative
How we approach the TA through each channel
19. 2 Media Plan & Creative
According to Marketing Sherpa’s Landing
Page Handbook, 44% of clicks are
directed to the business’s homepage,
instead of a dedicated landing page
Every time you direct a visitor from a call-
to-action to the business homepage
instead of a dedicated landing page, that
will be throwing away a valuable lead
A dedicated landing page, on the other
hand, lives separately from your website . It
is created with only one purpose in mind:
to convert your visitor to a lead
A landing page is a key component to any lead generation effort
20. 2 Media Plan & Creative
We build Landing Pages that convert
Localise, translate, and co-brand landing pages.
Use the landing page to A/B test and optimise –
increasing your conversions and sales
Personalization can fix:
▪ Website visitor being pushed
irrelevant content
▪ Friction during the purchase process
▪ Too many distractions onsite
▪ Marketing messages being out of sync
with a visitor’s place in buyer journey
▪ Visitors who feel overlooked by the
brand, and so bounce
Did you know that businesses with 31 to 40 landing
pages get 7 times more leads
Landing Page A/B Test
21. 2 Media Plan & Creative
Ads Copy
● Create Clear and Succinct Copy
● Write for One Specific Person in Your
Target Audience
● Words and Phrases That Convey Security
and Trust
● Words and Phrases That’ll Ramp Up Sign
Ups
● Powerful Words and Phrases That’ll
Improve Lead Conversions
● Words and Phrases That Implies Exclusive
● Cut down on Unnecessary and Redundant
Words & Phrases
● Include One Focused CTA
22. 2 Media Plan & Creative
Ads Design
● Produce HTML5 master creatives
● Use tools to enable automatic image resizing, file-
size control, and text optimisations
● Tailor your ads to any device or network. Produce
variations from a single design, with assisted mass-
versioning
● The more banners we build, the smarter our
optimisation is, removing repetitive design tasks
● Personalise ads at scale via data feeds and apply
meaningful contextual messaging
● Deploy targeted advertising that is hyper-relevant
to your different viewer segments
24. 3 Execution & Lead Gen
Ads Trafficking
Uploading Ads and
Rich Media in Ad
servers
Supporting Rich Media
creative building
Reporting
Record ROI, Impact,
Sales, Performance
Report
Find discrepancy in the
Impression count
Asset Handling
QA of the Ads based on
Ad policies
Approving/Rejecting
Ads
Campaign
Optimisation
Channel optimisation,
Targeting optimisation,
Creative optimisation
Trafficking
25. Lead Generation specific metrics:
Amount Spent
Website Clicks
Cost Per Website Click
Cost per Lead
(Conversion)
Leads
(Conversions)
05
01
02 03
04
3 Execution & Lead Gen
26. Conversion Rate Optimization
● Conversion Rate Optimization (CRO)
is a process of increasing the
percentage of users to convert
when on a website, landing page or
email.
● The biggest benefit of CRO is that it
helps increase more revenue for a
company’s online needs.
● Maximise Return-On-Investment
(ROI)
● Generate more sales or leads with
the same amount of traffic
● Enhances website and gives a
competitive edge
Analytics/TrackingImplementation
ReportsDesign
Analysis
Conversion
Rate
Optimisation
Planning
3 Execution & Lead Gen
28. “
4 Lead Verification
Quality lead
generation depends
on real time and
conclusive lead
validation to verify
both the identity
and intent of
inbound leads
Non-human web
traffic generates a
number of fraudulent
impressions and clicks
that will never convert
and can waste a lot of
marketer time and
money in the process.
Verifying inbound
lead identity can
recognize bogus leads
and immediately
reduce time spent
servicing invalid or bot-
generated leads
Your sales
representatives are
highly trained and
highly paid individuals;
reaching out to
contacts with bad data
wastes their time and
negatively impacts
your marketing
campaigns over all
ROI.
Using a tele-verified
lead list means that
sales reps are making
contact each time
they pick up the phone
or send an email to a
contact
29. Our CATI Centre
● We complete the lead verification with real
time and conclusive lead validation to verify
both the identity and intent of inbound
leads
● Coverage of entire EMEA region from the
Middle east and North Africa to Europe
● Dedicated and sccable team based in Tunis
● All operators are university graduates
● Multilingual operators (Arabic, English,
French, Spanish and German, Italian)
● The most advanced CATI system with 100%
recording of all interviews
● Live monitoring of interviews by client from
anywhere in the world with interactive
features
Persistent Follow-ups - Call Cadence
● Seven attempts are made to try to
reach the prospect
● A combination of calling, email,
voicemail and text are used
● Attempts are made at different times
of the day to maximize connect rates
4 Lead Verification