Hosted by the iSchool at the University of Illnois Social media used in school libraries has become an essential tool that library practitioners increasingly use. These powerful online publications can help connect students, teachers, parents and the community to events that take place within the library. Social media is not only a promotional tool, but a means of engaging stakeholders and forging new partnerships. Join school librarian K.C. Boyd as she shares ways that librarians can use social media for branding, digital outreach, and instruction.

1. Extend Your Digital Outreach
Image: http://www.nuskin.com/content/dam/HK/Newsroom/Links/2017/0113/20170113_1_4.jpg
SUMMER GETAWAY 2017
Professional Development for
School Librarians
The iSchool of Illinois
June 14, 2017
Presented by K.C. Boyd, M.A., M.Ed., M.L.I.S
This work is licensed under a Creative Commons
Attribution-NonCommercial 4.0 International License.

2. About Me...

3. Wendell Phillips
Academy
High School
Chicago Public
Schools
*Worked at the
elementary, middle, high
school and administrative
levels within Chicago
Public Schools

4. East St. Louis
School
District #189
*Worked as a Lead Librarian for eight schools within the
district, while running the high school library.

5. https://youtu.be/N4znQDyz038
Social Media
Revolution

6. A Quick Review of Social Media Platforms

7. Born in St. Louis, Missouri, on
November 19, 1976, Jack Dorsey became
involved in web development as a college
student, founding the Twitter social
networking site in 2006. Since that time,
Dorsey has served as CEO, chairman of the
board, and executive chairman of Twitter.
He also launched the successful online
payment platform Square in 2010.
Jack Dorsey - Founder of Twitter
Credit - https://www.biography.com/people/jack-dorsey-578280

8. Twitter -
@Sherryngic
k

9. In 2010, Kevin Systrom and Mike
Krieger co-founded the photo-sharing
and, then later, video-sharing social
networking service Instagram in San
Francisco, California. The name
"Instagram" comes from the words
"instant" and "telegram".
In April 2012, Instagram was sold to
Facebook for $1 billion in cash and
stock, along with 13 employees.
Kevin Systrom & Mike Krieger - Co-Founders of Instagram
Credit - Primack, D. (April, 2012). Breaking: Facebook buying Instagram for $1 billion. Fortune Magazine.

10. Instagram
@alwaysread

11. Founded in 2010 by Paul Sciarra, Evan
Sharp and Ben Silbermann. Pinterest was
first introduced to the world as a catalog of
ideas that inspires users to ‘go out and do
things.’
Pinterest allows users to save images
and categorize them on different boards.
They can follow other users' boards if they
have similar tastes. The evolution of
Pinterest is based on the shared interest of
its users and relies on its members to
produce the content.
Paul Sciarra, Evan Sharp and Ben Silbermann
Co-Founders of Pinterest
Credit - Brandon, G. (March, 2012). Pinterest: Revamped profile pages, iPad app coming soon. CNN.

12. Pinterest - @auntytech/

13. Created in 2011 by Evan Spiegel, and
Bobby Murphy, former students at Stanford
University. Snapchat is an image messaging
and multimedia mobile application.
Previously called, Picaboo, the principal
concept of Snapchat is that pictures and
messages are only available for a short time
before they become inaccessible. The pair
turned down an 3 billion dollar offer from
Facebook.
Evan Spiegel and Bobby Murphy
Co-Founders of Snapchat
Credit - http://mashable.com/2014/02/13/snapchat-founder-facts/#pl0mdU.zBgqq

14. Snapchat
Librarian, Nikki Robertson’s School
Librarian, Shannon (McClintock) Miller

15. Why Did I Begin Using Social Media?

16. Wendell Phillips
Academy High
School

17. Wendell Phillips Academy High
School

18. Behind the Paws
Student News
Program
https://www.youtube.com/watch?v=a-
SsLLOiwNg

19. Marketing and Branding
- Development K.C. Style -

21. 1. Don’t Be Afraid, Extend Yourself!

22. 2. Define Yourself Before Others Define You!

23. 3. Position Yourself to Make an Impact
1. Leadership Team
2. Curriculum Development
3. Grant Writing Committee
4. Parent Teacher
Association
5. Professional Development
Trainer
6. Literacy Committee
7. Social Committee
8. Fundraising

24. 4. Establish Relationships!
Students and
teachers are your
greatest advocates!

25. 5. Document Your Work
Administrators will forget a
conversation.
Administrators do not have
time to read a long report.
Be clever!
Add pictures in your monthly
report!
Use bulleted text.
A picture can speak a
thousands words!

26. 6. Promote-Promote-Promote!

27. 7. Show Your
Enthusiasm
About the Field of
Library Science

28. 8. Celebrate Your Accomplishments - BRAG!
https://docs.google.com/presentation/d/10_xNeHZNZeM3vmfE-cTefhhn6YeW00nfuvTOxPGGRI4/edit?usp=sharing

29. 9. We Must Have Our Hashtags!
#library
#libraries
#book
#books
#read
#reading
#SaveIMLS
#SchoolLibraryWeek
#ALAAC17
#alaleftbehind
#aasl17
#iste17
#iste2017
#tlchat
#futurereadylibs
#librarylife
#schoollibrarian
#schoollibraries
General School Librarian Events/Conferences Personal
#estl_lmc

30. 10. Gain New Ideas
Through A PLN
(Personal Learning
Network)
https://wlteacher.files.wordpress.com/2014/12/screen-shot-2014-12-22-at-9-23-50-pm.png?w=940

31. Social Media For YOUR Library

32. K.C.’s Top Five Reasons Why School Librarians
Should Have A Social Media Page
1. Lead by positive example for students and teachers.
2. Great announcement/public relations tool for your program.
3. Great curation and reporting tool!
4. Supports the school curriculum.
5. Used by the administration when entertaining guests in the
building.
https://www.northeastern.edu/careers/wp-content/uploads/2014/07/social-media.jpg

33. Things To Remember...
- Traditional ethics rules still apply online.
- Show off your students and yourself in a positive manner.
- Share good news/student achievement.
- Think before you post, your words will be public.
- Correct errors quickly.
- Be mindful of perceptions.
- Separate personal and professional social media pages.
https://www.commonsensemedia.org/educators

34. Create Your Own Social Media Page

35. Popular Librarians/Libraries Online
Snap Chat
- Hershey Middle School Library: hersheymslib
- Leon Springs Elementary School: lselibrary
- Reedy High School Library: ReedyLibrary
Instagram
The_fratelli_mom
Alwaysread
Thedaringlibrarian
Becalzada
Campbelltowncitylibrary (Australians!)

36. Creative Ways of Using Instagram or Snapchat In The School
Library
1. Promote new books
2. Promote library programming
3. Share student work
4. Have fun with SnapChat filters! (Snap Chat)
5. Broadcast LIVE events (Instagram)

37. Creative Ways of Using Instagram or Snapchat In The School
Library
Blog Posts
Nikki Robertson - http://www.nikkidrobertson.com/2016/06/snapchat-school-library-
love-story.html
Shannon (McClintock) Miller
http://vanmeterlibraryvoice.blogspot.com/2016/04/snapchat-lets-figure-it-out-together.html

38. K.C. Boyd, M.A., M.Ed., M.L.I.S
Twitter and Instagram: Boss_Librarian
Pinterest: https://www.pinterest.com/boydkc/
SnapChat: K.C. Boyd
Blogs: http://theaudaciouslibrarian.blogspot.com
http://missdomino.blogspot.com