This presentation was given on May 16, 2020 at the first Black Caucus of the American Library Association Virtual Conference. Watch the video here: https://2020bcalavirtual.heysummit.com/talks/using-social-media-to-market-and-brand-you-and-your-library-program/

1. Marketing
and
Branding
Your Library
Program
Presented by:
K.C. Boyd, M.A., M.Ed. & M.L.I.S.
Jefferson Academy, Washington D.C.

2. Sign/Share the Petition to ensure students
in Washington D.C. have access to the
school libraries that they deserve.
https://www.saveschoollibrarians.org

3. - District Librarian for Chicago Public
Schools and East St. Louis School
Districts, currently working for the
Washington D.C. Public School
System.
- Former coordinator for Chicago's
Mayor Richard Daley Book Club for
Middle School Students.
- Former creator and producer of the
award winning Wendell Phillips
Academy High Schools', ‘Behind the
Paws’ students news program.
- Featured in Education Weekly,
School Library Journal, PBS News
Hour, American Libraries, Library
Journal, and Medium Magazines.
- Served on the 2020 Newbery
Selection Committee

About Me!
Certified
Library Media
Specialist
for over 20 years

4. What Is
Social Media? Social Media...
...forms of electronic communication (such as websites for
social networking and microblogging) through which users
create online communities to share information, ideas,
personal messages, and other content (such as videos).
Merriam-Webster Dictionary

5. TOP 7 PLATFORMS

6. User numbers
Facebook: 2.449 billion users
YouTube: 1.9 billion users
WhatsApp: 1.6 billion users
Instagram: 1billion users
LinkedIn: 660 million users
Pinterest: 265 million users
Twitter: 145 million daily users

7. My Personal Benefits
Using Social
Media In My Library
Media Center
Program.
• FREE!
• User friendly
• Most applications are compatible with desktop/laptop or
handheld device
• Dispels preconceived notions about my students
• Dispels preconceived notions about school librarianship
• Dispels preconceived notions about me.
• Communicates what you are doing in your program

8. My Personal
Benefits Using Social
Media In My Library
Media Center Program.
•Great Personal Learning Network
•Helps me remain current with best practices in school
librarianship
•Virtual electronic portfolio
•Yearly evaluation/review aide
•Advocacy tool
•Share the work that I do with others

9. MySocial
Media
Journey...

10. 2010-2015

11. Google:
KC BOYD
Wendell Phillips Academy High School

12. How Social Media Has
Impacted My Library Program

15. Green Screen
by Do Ink

16. Establish Deeper Relationships Within
the Learning Community

17. Promote the Library Media Center
Program...
(We are so busy at my school!)

18. Promote That I Am A Content Expert!

19. Educate All Stakeholders
About the Field of Library Information Science

20. Your Account...
- Professional vs Personal
- Use your name, 'library name,' or name of your library.
- Create a descriptive account bio that describes you.
- Private vs PublicCheck your school
district's social media
policy.
K.C. Boyd, @Boss_Librarian

21. - Get the support from your principal/administration team.
- Be mindful of implied messages, via text/image/video.
- Make sure that your student media release forms are
up to date.
- Be observant of students who do not like to take
pictures.
- 'Following' students is not advised.
Consider using smiley faces
over the faces of students for
their privacy.
K.C. Boyd, @Boss_Librarian

22. Celebrate
STUDENT
VOICE
On your social
media platforms!
K.C. Boyd, @Boss_Librarian

23. - Pre-select hashtags to ensure they are not in use by
other users of social media.
- Select a time(s) of day that you post and stick to that
schedule.
- Consider using Hootsuite or similar apps to post to
multiple
social media platforms simultaneously.
#JAReaders
#TrojanLMCMakerspace
#SchoolLibrarianTShirtFriday
#SchoolLibrarianStruggleBus
K.C. Boyd, @Boss_Librarian

25. Popular Groups
#tlchat
#istelib
#futurereadylibs
Always try to keep your
post positive and
uplifting.
K.C. Boyd, @Boss_Librarian
Additional Hashtags
#reading
#libraries
#librarylove
#book
#bibliophile
#librariansfollowlibrarians
#librarianstyle
#booklovers
Names
#librarians
#librarymediaspecialist
#teacherlibrarian
#schoollibrarian

26. - Don’t be afraid, share posts with central office/upper
level administrators.
- Remember, many school based and district
administrators
Are former school based teachers.
- They enjoy viewing posts of what is taking place at the
school level.
- Tag your principal/co-workers/community members in
on
posts.
Be 'solutions oriented' if you
must discuss
stressful/controversial topics.
K.C. Boyd, @Boss_Librarian

27. Helpful Tools...

28. Paid Apps
- Canva
- YouTube Premium
- Green Screen (DoInk)
- Weebly
- Disney Plus
Try to combine paid apps for
work, family, friends etc.
K.C. Boyd, @Boss_Librarian
Devices
- Apple TV
Other Services
- Prime Video
- Netflix

29. Free Apps can enhance your
library media center
program, social media
presence and overall your
practice.
K.C. Boyd, @Boss_Librarian
Some of my favorite FREE apps...
- Blogspot
- Instagram Stories
- Facebook Pages/Private Groups
- Bitmoji
- Layout
- Pic Collage
- iMovie and Emoji Keyboard (Apple)
- Google Earth

30. Examples...

31. Final Words
Of Advice..
- Don't be discouraged by the 'lack of
likes,' continue to post!
- Serve as a positive online ambassador for
your students.
- Have fun!

32. Creation of
Social Media
Accounts
Popular Accounts
Facebook (Groups)
The School
Librarians Workshop
Learning Librarians
ISTE Librarians
Future Ready
Librarians
American Library
Association
Your state library
association
Instagram
@TheLibraryVoice
@ssdclibrarian
@xtmariebx
@loidagarciafebo
@lom_library
@pvhslmc
@alischilpp
@sljournal
@ala_aasl
@boss_librarian
Twitter
@abmack33
@nikkidrobertson
@librarian_tiff
@GwynethJones
@lieberrian
@booksforkiddos
@LMS_United

33. K.C. Boyd
 Website: www.kcboyd.com
Facebook/Instagram/Twitter/YouTube: Boss_Librarian