An ongoing challenge today for most organizations is to do more with less. Many companies are spending more time with their customers, while customers are demanding competitive pricing on products and services. As the planned profit margin erodes, the question management is posing to their staff is, "How do we maintain our margins and still meet the customers’ demands?" Basically, how do we leave less dollars on the table? The answer is Cost of Poor Quality (COPQ) analysis, which can be used to identify and reduce operational wastes while maintaining margins. Dr. Joseph DeFeo, Chairman and CEO of Juran Global, shares: * Typical misconceptions about quality. * How COPQ affects the bottom line. * How to identify the "tip of the iceberg." * The costs hidden in the bottom of the iceberg. * How to estimate costs using total resources and unit costs.