The document discusses quality and quality assurance. It defines quality as conformance to requirements and notes that quality assurance aims to demonstrate that a product can satisfy users. Quality assurance, when implemented well, should improve usability, performance, and reduce defect rates. The document also discusses quality costs, including prevention, appraisal, internal failure, and external failure costs. It provides examples of large recalls that resulted from quality issues and their significant financial costs. Finally, it notes that poor quality can negatively impact an organization's finances, customer loyalty, reputation, and competitive positioning.