This document discusses how organizations can use national performance awards like the Malcolm Baldrige National Quality Award to drive excellence. It outlines 5 ways the awards can be used: as a framework for improvement, to communicate goals and results, to guide an organization's journey, to learn from other award winners, and to improve financial performance. National performance awards recognize role models and share best practices. Organizations do not need to win an award to benefit from using the criteria as a guide. Previous studies found Baldrige Award winners experienced significant job and revenue growth compared to industry averages.

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Welcome to Today’s Session
5 Ways To Use National
Performance Awards
to Drive Excellence

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Today’s Agenda
1. Review the history of Baldrige and
similar Awards
2. Present 5 Ways To Use These Awards
3. Your next steps
2

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 Founded by Dr. J.M. Juran, known as the
father of quality management and
breakthrough improvement.
 We are recognized globally for transferring
our knowledge on the methods, techniques,
and strategies for improving business
performance – through improved quality.
 We are dedicated to fulfilling our client’s
needs through assessment, benchmarking,
coaching, training and certification.
 We care about business results and
stakeholder satisfaction – achieved by
delighting customers with superior products
and services.
Introduction to Juran Global

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A Bit of Baldrige History
 Mid-1980’s, U.S. companies needed to focus on improving quality of
products to compete in an ever-expanding, competitive and demanding
global market.
 Then, Secretary of Commerce Malcolm Baldrige, an advocate of quality
management, as a key to U.S. prosperity and sustainability. Congress
named the Award in recognition of his contributions.
 The goal of the Malcolm Baldrige National Quality Improvement Act of
1987 was to enhance the competitiveness of U.S. businesses. It expanded
to healthcare and education organizations (in 1999) and to
nonprofit/government organizations (in 2007).
 Congress created the Award Program to:
– identify and recognize role-model businesses
– establish criteria for evaluating improvement efforts
– disseminate and share best practices

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#5 – Learn from the Community of Practice
http://www.nist.gov/baldrige/

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#5 – Learn from the Community of Practice

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#4 – Use It As a Guide for Your Journey

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A Typical Business Model
Quality Management Systems
RESULT$
Stakeholders
Culture
QP QI QC
Manage Improvement & Change
STRATEGICPLAN
DevelopVision
Technology
Stakeholders
Regulation
Competition
Customers
Develop & Manage Human Capital
Supply Chain & Logistics
Order Fulfillment
Development Process
9
Operational Processes
Selling Process

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Enterprise
Focus
Process
Focus
Product
Focus
1980 – Present
Improved Results Baldrige
Baldrige is a Total Business System

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Organizational Profile
#3 – Use it As Your Framework
Measurement, Analysis, and Knowledge Management
Strategy
Customers
Leadership
Operations
Workforce
RESULTSIntegration

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#2 – Common Language to Communicate
 Customers:
– Baldrige and similar Awards demonstrate
commitment
– You do not have to win the award to use
it to communicate your efforts
 Consumers:
– If you do win you will gain marketing
opportunity in a great community of
practice
 Employees:
– Purpose, plans and results
 Stakeholders:
– Non-profit and for-profit

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# 1 – Use It To Improve Financial Performance
 The Malcolm Baldrige National Quality Award
and the Baldrige Award recipients constitute
the most visible aspects of the Baldrige
Program.
 The 99 Baldrige Award winners (including 6
two-time winners) serve as national role
models for U.S. organizations.
 For the two-time winners, median growth in
jobs was 65.5%.
 By comparison, according to the Bureau of
Economic Analysis and the Bureau of Labor
Statistics, average growth in jobs was 2.5%
for a matched set of industries and time
periods for each recipient.

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It Leads to Real Results

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Results of Baldrige
The ratio of the Baldrige Program’s benefits for the U.S.
economy to its costs was estimated at 820 to I in a December
2011 study.
Previously, a October 2011 study had conservatively estimated
the net private benefits associated with the program to the
economy as a whole at $24.65 billion.
When compared to the social costs of the program of $119
million, the Baldrige Program’s social benefit-to-cost ratio was
then
207 to 1.

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Next Steps
1. Get educated on what this performance
model can do for your organization.
2. Go to the website – the official one and
read all about the winners.
3. Find one that looks like your business and
read their application – it is there free!
4. Download and complete the self-
assessment.
5. Have your leadership complete the self-
assessment.
6. Develop a plan to act on it.
7. Apply when you are good enough to win –
if you want the global recognition.

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@Juran_Institute
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www.linkedin.com/company/juran-
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More Resources
 business innovation
 business process improvement
 continuous improvement
 dmaic
 juran quality handbook
 lean manufacturing
 lean six sigma
 lean transformation
 operational excellence
 process innovation
 quality assurance
 quality control
 quality improvement
 management consulting firm
 iso 9000 2015
 six sigma certification
 what is lean
 what is six sigma
Click any link for more information

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Copyright ©2015, Juran Institute, Inc.
For more information, please visit www.juran.com
Contact us at: info@juran.com
Thank You!
We hope to see you in our future webinars!
If you would like a copy of this presentation or
would like for me to conduct this for your
organization, contact me at:
jdefeo@juran.com