The document defines export marketing as marketing on a worldwide scale to take advantage of global opportunities and meet global objectives. It discusses how global competition has increased in industries like automotive sales as markets integrate and technology reduces distances. Export marketing involves designing and delivering products to satisfy overseas customers while achieving company objectives. It is a systematic process that must navigate trade barriers, customs, documentation, and diverse markets through international research. Motivations for companies include profit, sales stability, competition, growth, and policies, while Indian exporters face issues like recession, subsidies, standards, and documentation. The document identifies horticulture, green technology, dairy, marine, and processed food products as promising export areas for India.

1. By Godavari Adal
EXPORT MARKETING
Submitted to :- Prof. Nitin Agarwal

2. The Oxford University Press
defines Export marketing as
“marketing on a worldwide
scale reconciling or taking
commercial advantage of
global operational
differences, similarities and
opportunities in order to meet
global objectives.”

3. WORLDWIDE COMPETITION
One of the product categories in which global
competition has been easy to track in U.S.is
automotive sales. The increasing intensity of
competition in global markets is a challenge facing
companies at all stages of involvement in
international markets. As markets open up, and
become more integrated, the pace of change
accelerates, technology shrinks distances between
markets and reduces the scale advantages of large
firms, new sources of competition emerge, and
competitive pressures mount at all levels of the
organization.

4. INDIAN

5. MEANING
R.L. Kramer defines “ export marketing
involves export business with individuals,
firms organizations and/or government
entities in the countries”
Export market is a systematic process to
designing and delivering products to satisfy
overseas customer and to achieve objective
of the firm.

6. FEATURES OF EXPORT MARKETING
 Systematic process
 Customer focus
 Trade barriers
 Trading blocs
 Documentation
 Diverse customs and tradition
 International market research
 Spreading of risks
 Reputation

7. MOTIVATION FOR EXPORT MARKETING
 Rate of profit
 Sales and production stability
 Monopoly power
 Competition in domestic market
 Economic growth
 Government policies
 WTO

8. PROBLEMS FACED BY INDIAN EXPORTER
 Recession in the world markets
 Reduction in export incentives
 Competition from china
 Problem of production standards
 Problems of sea pirates attacks
 Problems of subsidies by developed
countries
 Documentation formalities

11. SUNRISE EXPORT
 Horticulture products such as fruits and
vegetables.
 Green technology products such as wind
turbines, electric cars, etc.
 Dairy products
 Value added marine products
 Processed fruits and vegetable products.
 Value added meat products ,etc.