The document outlines export management as the process of distributing goods and services internationally, detailing its objectives, classifications, and processes. It classifies exports into merchandise, service, project, and deemed exports, and explains the steps involved in managing exports, from securing orders to shipping. Benefits of effective export management include increased sales potential, profits, and market diversification.

1. B Y S H A I F A L I P A N D E Y
M B A 3 S E M
G R A P H I C E R A H I L L
U N I V E R S I T Y , B H I M T A L
EXPORT
MANAGMENT

2. INTRODUCTION
• A domestic or foreign company that act as a
sale agent and distribute its domestic goods
and services in the international market is
called Export Management.
• Export management is concerned with
export orders and accomplish objectives
successfully as per the requirements given
by the overseas buyers.

3. OBJECTIVES
• Secure Exports Orders.
• To ensure the timely shipment of goods as per
norms agreed between exporter and importer.
• To more export the domestic currency in
international market.
• To make better profit.

4. CLASSIFICATION
1- Merchandise Export- Merchandise exports refer to
the export of physical goods.
Example- readymade garments, engineering
goods,furniture, works of art etc.
2- Service Export- Services exports refers to the
export of goods that don’t exist in physical form, that
is, professional, technical or general services.
Examples - Computer softwares, architectural,
entertainment or technical consultancy services etc.

5. • Project export : Means to develop a project by
a business firm in a different nation. It is
viewed as systematically evolved work plan
devised to achieve a specific objective within a
specific period of time.

6. • Deemed Exports : In this transactions of goods are
manufacture in India by the recipient of the goods .
This category of export has been introduced by the Export
Import Policy of the Government of India. Some of the
examples of goods regarded as Deemed Exports as given in
Export-Import Policy (2002-07) are:
Supply of goods against duty free licenses
Supply of goods to projects financed by multilateral or bilateral
agencies/Funds notified by the Department of Economic
Affairs, Ministry of Finance, Government of India.
Supply of goods to the power, oil and gas including refineries
and so on.

7. PROCESS OF EXPORT
MANAGMENT
1. Make a export order with the Importer
2. Examination and Confirmation of orders
3. Manufacturing or procuring goods
4. Clearance from central exercise
5. Pri-shipment Inspection
6. Appointment of Clearing and Forwarding Agents
7. Certificate of Origin:
8. Dispatch of Shipment Advice to the Importer:
9. Submission of Documents in Bank
10. Claiming Export Incentives

8. DEVELOP EXPORT STRATEGY
1-Assess your Position: Just be clear about your
exporting reasons i.e.,
• Want to boost up turnover and spread your cost.
• Has built enough domestic base and seeking for
more growth internationally.
• You can beat internationally innovation
• Want to extend your lifecycle of your product.
• You are attracting foreign visitors on your
websites.

9. 2-Draw up an action plan : Focus on where you
should invest your efforts like
• Workout in competitive position.
• Decide which products are likely to perform best in
international markets.
• Draw up an export budget.
• Ensure that you set an export price that covers the
additional costs and risks of exporting.

10. 3-Research Potential Market: Find out what you can
about export markets from home
4- The legal and tax position
• Find out about the key legal issues in your potential
export market
• If you are selling goods like firearms, software,
chemicals or fine art, you may require an export
license.

11. 5- Reaching the market
• Take account of local rules and cultural preferences
• Be prepared to modify your product and your
marketing.
• Think about how best to reach your target audience.
You might find that your product is sold in different
ways and through different channels.
• Consider any changes that you need to make to your
branding and labelling.

12. BENIFITS
• Increasing sales potential in foreign market.
• Increasing Profits
• Diversification of market risk
• Expand lifecycle of product
• Increase Employment

13. THANK-YOU