International trade involves the transfer of goods and services across international borders. Export marketing refers to marketing activities involved in distributing goods and services to overseas markets. It provides several benefits including generating foreign exchange, strengthening international relations, and helping balance a country's payments. Developing an export marketing plan requires establishing objectives, researching export markets, analyzing products, and setting competitive prices that account for additional international costs. Export marketing faces challenges such as trade barriers, global competition, and high product standards imposed by importing countries.

2. Trade involves the transfer of the ownership of goods
or services from one person or entity to another in
exchange for other goods or services or for money.
Possible synonyms of "trade" include "commerce" and
"financial transaction".
 International trade is the of capital, goods,
and services across international borders or
territories.

3. EXPORT MARKETING

4. Export Marketing
 Exporting market means exporting good to other country
of the world as per the procedure framed by the exporting
country as well as by the importing country .
 Export marketing has a wider economic signifcance as it
offer various advantage to the national economy .
.
" Export marketing include the management of marketing
activities for product which cross the national boundaries
of a country ".

5. FEATURES

6.  Export marketing is a systematic process of
developing and distributing goods and services in
overseas markets. The export marketing manager
needs to undertake various marketing activities such
as marketing research, product design, branding,
packaging, pricing, promotion, etc.
Normally, export marketing is undertaken on
a large scale. Emphasis is placed on large orders in
order to obtain economies in large scale
production and distribution of goods.

7.  Export marketing is dominated by MNCs or large
corporations. At present MNCs from USA, Europe
and Japan play a dominant role in foreign trade. They
are in a position to develop world wide contacts
through their network of branches/offices/
subsidiaries.
Export trade is subject to trade barriers – tariff and non-tariff barriers. The trade barriers are the restrictions on free movement of goods between countries. Normally, countries im
Export trade is subject to trade barriers – tariff and non-tariff
barriers. The trade barriers are the restrictions on free movement
of goods between countries. Normally, countries impose trade
barriers on imports, in order to restrict imports.

8. ROLE OF EXPORT MARKETING

9. Need /Importance of export marketing at the National level :
1.Earning foreign exchange –
Exports bring valuable foreign exchange to the exporting
country, which is mainly required to pay for import of
capital goods ,raw material ,spare and component as well
as importing advance technical knowledge .
2.International Relation –
Almost all countries of the world want to prosper in a
peaceful environment. One way to maintain political and
cultural ties and peace with other countries is through
international trade.
3. Balance of payment –
Large -scale export solve BOP problem and enable
countries to have favourable BOP position .The deficit in
the Balance of trade and balance of payment can be
removed through large scale exports .

10. Need / Importance of export marketing at Business Level:
An organization which undertake exports can become famous not
only in the export market,but also in the home market . for
example , firms like Philips , Sony , Coca Cola enjoy the
international reputation.
1. Reputation –
2. Optimum Production -
A company can export its excess production after meeting domestic
demand .Thus , the production can be carried on optimum product .
3. Higher profit –
Export enable a business enterprise to earn higher prices for good . If
the exporter offer quality products, they can charge higher prices than
those charged in the home market and there by raise the profit margin .

12.  The first step in developing an export marketing plan is to
establish export marketing objectives. These objective should be
attainable ,realistic and should be communicated through out
the business firm .Since they will determine the business firm’s
direction and its activities ,management will have to devote
considerable time and effort to setting them .
To succeed in export trade ,A business firm must identify
attractive export potential for its product in them .Market research
and forecasting are therefore,of great importance .

13. The business firm should next consider the products
that it has to offer . An analysis should be done . If, any
modifications required in the products , packaging
changes needed labeling requirements , brand name
and after sales services are expected .
In setting an export price, the business firm should
consider additional costs that do not enter into pricing
for the domestic market such as international freight
and insurance charges ,product adaptation costs
,import duties ,commissions for import agents and
foreign exchange risk coverage.

15.  The developed countries are equipped with
sophisticated technologies less developed
countries , on the other hand,lack technical
knowledge and latest equipment .
Over the years, the govt .of india has reduced
export incentives such as withdrawal of income
tax benefits for majority of exporters .The
reduction in export incentives de – motivates
exporters .

16. Export marketing is highly competitive . Indian exporter
has to face global competition while exporting. Quality
of product ,quantity of production should be of good
amount to build the reputation of country exports .
Developed countries insist on high product standard from
developing countries like India. The products from developing
countries are subject to product tests in the importing
countries .

17.  Marketing is defined as using all of the resources of the
organization to satisfy customer need for a profit .The
difference between export marketing and domestic
marketing is simply that it takes place across national
borders .This means that he exporters have to face with
barriers to trade .they may need to account for getting the
product half way across the globe to distant markets and pay
the import duties imposed on these product by the
importing country . Export marketing also involves
preparing an offering that will entice the foreign buyer and
customer . this offering comprises a product that is offered at
a certain price and that is made available or distributed to
the foreign customer .At the same time ,the offering is
communicated or promoted to the buyer using certain
communication or promotion channels. These element the
product ,price , distribution (place) and promotion are called
the marketing mix .