An exponential organization (ExO) is one whose impact is disproportionately large, at least 10 times larger than its peers, due to the use of new organizational techniques leveraging exponential technologies. An ExO has three key attributes: a massive, transformative purpose; the ability to scale using staff on demand, community/crowd, algorithms, leveraged assets, and engagement; and an internal culture of experimentation, autonomy, and social technologies. Examples of ExOs include Google, TED, Singularity University, and Coca Cola, all of which have ambitious goals of organizing the world's information, spreading ideas, positively impacting billions, and opening happiness respectively.