Alena Holligan

@sketchings

sketchings.com
PHP Teacher at Treehouse

PHP Users Group Leader

Women Who Code Leader
EXPLOITING THE BRAIN
for Fun and Profit
YOUR MOST IMPORTANT TOOL
Learning
Perception
Memory
Sleep
Exercise
Infotention
EVERYONE WITH A BRAIN
STAND UP
RUN IN PLACE
“AWAKE AND ALERT”
PUNCHES
“I LISTEN,
PAYING ATTENTION,
FOLLOW THROUGH”
READ ALOUD
enthusiastic
motivational
fascinating
enjoyable
fun
humorous
useful
beneficial
simple
profitable
valuable
easy
REARRANGE SENTENCE
talk this beneficial is fascinating
TWO TRUTHS
Everyone is the same
Everyone is different
PRIMING
ELDERLY PRIMING
Words: Old, Gray, Florida
Significantly longer to walk to
the elevator
Done on psychology students
Did the priming influence
you? NO
Why? Make things up
We don’t say “I don’t know”
THE BRAIN MAKES
THINGS UP
WE DON’T EVEN
REALIZE IT
I’M ALWAYS RIGHT. 

I REMEMBER THINGS WRONG.
MEMORY
SLEEP
Who gets 10 hours of sleep?
70% <8 hours
40% <7 hours
SLEEP EXPERIMENT
5 days mimicked
Alzheimer's
hallucinations and
paranoia
30% loss in cognitive
ability after 1 night
chronic sleep deprivation is
like 2 nights sleep
factor to obesity
feel hungry
get cravings
longer to feel full
DIDN’T FEEL IMPAIRED
SOME PEOPLE NEED LESS
insomniac gene
PROBABLY NOT YOU!
NAPS IMPROVE PERFORMANCE
26 min nap = 34% improvement ~ army
morning lark (1/10)
night owl (2/10)
play to your
strengths
WHEN ARE
YOU
STRONGEST
HOW DO WE LEARN
FORGETTING STUFF IS A
FEATURE NOT A BUG
ELABORATE
MEANINGFUL
CONTEXT
SPACED REPETITION
Increased knowledge and retention
Timing is key
Information decay
computers can help
The Mnemosyne Project
EXERCISE
WHY EXERCISE
improves blood flows
clears waste
improves performance
actually makes brain bigger
Exercise for 75 minutes to maximize mortality
reduction per minute 20%
Walking Desks
Walking Meetings
Boeing
Mayo Clinic
INFOTENTION
Managing Information Overload
new languages
new technologies
new approaches
books
articles
blogs
podcasts
twitter
conferences
BOMBARDED
WITH
INFORMATION
OVERLOAD
HOW DO WE KEEP UP
ATTENTION IS PRECIOUS
BE SELECTIVE
INFORMATION DIET
SELECTIVE IGNORANCE
PICK SOMETHING

YOU CARE ABOUT
SKIM THE REST
USE YOUR FRIENDS
PRUNE AGGRESSIVELY
if you’re not reading it, delete it
UTILIZE WHITE SPACE
Read or Listen
Commuting, Working Out, Waiting
TURN OF THE TV
Average = 151 hours of TV a month
Two hundred billion hours annually (US)
2,000 wikipedias a year
100 million hours a weekend watching ads
TURN OFF FACEBOOK
DISTRACTIONS
WE CAN’T MULTI-TASK
CONTINUOUS PARTIAL
ATTENTION
INTERRUPTIONS KILL
FLOW
EMAIL IS LIKE GAMBLING
variable reinforcement
WHAT CAN YOU DO?
TURN OFF
INTERRUPTIONS
INBOX ZERO
GETTING THINGS DONE
(GTD)
POMODORO TECHNIQUE

(AGILE)
pick a task
timed work
break
repeat
after 4 iterations longer break
= REWARD
EXTERNAL BRAIN
WE FORGET
COMPUTERS DON’T
PAPER DOESN’T EITHER
CAPTURE IDEAS TO
GENERATE MORE IDEAS
No you won’t remember it later
WIKI IS A GREAT TOOL
FOR TEAMS
FINAL THOUGHTS
-Ralph Keeney, Duke University
America’s top killer isn’t cancer or heart disease, nor is it
smoking or obesity. It’s our inability to make smart
choices and overcome our own self-destructive behaviors.
CHOOSE ONE SMALL
STEP TODAY
RESOURCES
BOOKS
Predictably Irrational
A Whole New Mind
Getting Things Done
Your Brain: The Missing Manual
Pragmatic Thinking and Learning
Brain Rules
Mind Hacks
Sway
Nudge
Drive
WEBSITES
brainrules.net
lifehacker.com
43folders.com/izero
mindhacks.com
Alena Holligan

@sketchings

sketchings.com
PHP Teacher at Treehouse

PHP Users Group Leader

Women Who Code Leader

Exploiting the Brain for Fun & Profit #wcpdx 2016