What is your greatest tool in your toolbox? Your brain! Sure, you could sharpen this tool and promote your project the normal way, with hard work and years of slow, incremental progress. Or you could use some of the brain's built-in cheat codes and just hack your way to success.
Along with learning, our brains are plagued by a raft of bugs and unwanted features that we have been unable to remove. Use these features to your advantage to teach, learn, and persuade. Join us in a tour of some of the most amusing bugs and exploits that allow you to play with the interface between our brains and the world.
Exploiting the Brain for Fun & Profit #zendcon2016
1. Exploiting the Brain
Alena Holligan
@sketchings
sketchings.com
Wife and Mother of 3 young children
PHP Teacher at Treehouse
PHP Users Group Leader
Women Who Code Leader
for Fun and Profit
9. Elderly Priming
Words: Old, Gray, Florida
Significantly longer to walk to the
elevator
Done on psychology students
Did the priming influence you? NO
Why? Make things up
We don’t say “I don’t know”
instagram.com/ginalee/
20. Sleep Experiment
Physical Affects
blood pressure
immune system
body temp
1 night, -30% cognitive ability
5 days, mimics Alzheimer’s
Hallucinations and Paranoia
Factor to Obesity
metabolism
feel hungry
get cravings
longer to feel full
24. Analyze
How much do you need, sleepcycle.com
Wake up at the same time everyday, even weekends
- go to bed when you’re tired
Go to bed at the same time everyday
- wake up without an alarm
Write down how you feel, multiple times
- both physically and emotionally
25. When are you at your best
morning lark (1/10)
night owl (2/10)
play to your strengths
26. Sleep hacks
90 minute cycles
Create a routine
Turn off electronics or f.lux
Stop caffeine
Cool and Dark
Room/Bed is Sacred
SOUND
SMELL
36. -Bill Phillips
"Food is the most widely abused anti-anxiety drug in America,
and exercise is the most potent yet underutilized
antidepressant."
37. Food as Fuel
Brain adores glucose
2% of mass
20% of energy
Your brain needs fat
Balance: carbs, proteins
and fats
Supplements
Caffeine and Alcohol are
drugs, use carefully
64. Books
Predictably Irrational
A Whole New Mind
Your Brain: The Missing
Manual
Pragmatic Thinking and
Learning
The Secret Code of Success
Getting Things Done
Brain Rules
Mind Hacks
Sway
Nudge
Drive
66. There’s an App for that
sleepcycle.com
f.lux
dejal.com/timeout/
habitica.com
coach.me
67. -Ralph Keeney, Duke University
America’s top killer isn’t cancer or heart disease, nor is it
smoking or obesity. It’s our inability to make smart choices and
overcome our own self-destructive behaviors.