SlideShare a Scribd company logo
Taking Your Publication Mobile
              • The mobile concept; first gasps;
                shaping the strategy.
              • The decision to go native:
Text




                developing the CFO app portfolio.
              • Mobile, stage two.
              • The decisions ahead.
              • Lessons learned so far.

Vincent Ryan
ASBPE 2012 Digital Bootcamp
Source: Mary Meeker, Kleiner Perkins
Developing the Portfolio
• Formation of a cross-functional mobile
  strategy task force. Mobile optimization
  versus app?
• “Deus ex machina” – an out-of-the-blue call
  from a platform provider.
Developing the Portfolio (cont’d)
• Polar Mobile develops CFO
  app for iOS, iPad, Android,
  Blackberry, Windows 7.
• Decision to rollout, 2 to 3
  months, including app store
  approval. (Debut Sep. 2011)
  The app was out quickly, we
  only pay a monthly
  maintenance fee.
• A couple of thousand new
  subscribers per month,
  70,000 page views per
  month, represents about 6%
  of web site traffic.
• “It’s not perfect.”
Mobile, phase 2
• Build a “killer” specialty app? There are a lot of
  financial calculators out there.
• “Media everywhere” – A transition from native apps
  to an HTML 5, hardware-agnostic platform. Do we
  keep our native apps? (Native app market even more
  fragmented.)
• Capturing user info for BPA audits – an interstitial
  registration form.
• Yes, it will now cost $.
• The monetization question. Hey, even Facebook
  hasn’t figured this one out yet.
• Evolution of a separate digital edition.
HTML 5 vs. Native
HTML5                                      Native

Cross-platform development                 Device-consistent user experience

Leverage existing staff technical skills   Discovery via app stores

Discovery via search                       Push alerts

Branding and user exp. flexibility         In-app purchase
Editors, Be Flexible!
• Read, read, read about mobile content trends and,
  and get your publisher to BUY you a smartphone and
  an iPad!
• (Otherwise you may find yourself without a seat at
  the table)
• Propose products. If no ROI, can you sell it as a cost-
  reduction measure?
• Ally with the emedia/web teams, but don’t expect
  sales to be on board.
• “Give to get.”
• You’re probably going to have to accomplish this with
  your existing personnel.

More Related Content

What's hot

iOS In-App Purchase
iOS In-App PurchaseiOS In-App Purchase
iOS In-App Purchase
acodingape
 
The apprevolution
The apprevolutionThe apprevolution
The apprevolution
Matthew David
 
Mobile Insight and Optimization Delivering the Omni-Channel Journey - United ...
Mobile Insight and Optimization Delivering the Omni-Channel Journey - United ...Mobile Insight and Optimization Delivering the Omni-Channel Journey - United ...
Mobile Insight and Optimization Delivering the Omni-Channel Journey - United ...
Ensighten
 
Omni Channel Marketing Conference - Mal Chia
Omni Channel Marketing Conference - Mal ChiaOmni Channel Marketing Conference - Mal Chia
Omni Channel Marketing Conference - Mal Chia
Tony Booth
 
GAUGE Google Analytics Conference: Mobile SDK
GAUGE Google Analytics Conference: Mobile SDKGAUGE Google Analytics Conference: Mobile SDK
GAUGE Google Analytics Conference: Mobile SDK
ISITE Design is now Connective DX
 
Going mobile - Ignacio Roqueta
Going mobile - Ignacio RoquetaGoing mobile - Ignacio Roqueta
Going mobile - Ignacio Roqueta
GeneXus
 
Mobile Marketing: Strategies For Success in a Rapidly Changing World
Mobile Marketing: Strategies For Success in a Rapidly Changing WorldMobile Marketing: Strategies For Success in a Rapidly Changing World
Mobile Marketing: Strategies For Success in a Rapidly Changing World
Paolo Vidali
 
M2 roadshow europe anna rafferty penguin digital
M2 roadshow europe anna rafferty penguin digitalM2 roadshow europe anna rafferty penguin digital
M2 roadshow europe anna rafferty penguin digital
mobilesquared Ltd
 
Acumen Solutions 2011 MSO Mobile Summit - Mobilizing your Organization
Acumen Solutions 2011 MSO Mobile Summit - Mobilizing your OrganizationAcumen Solutions 2011 MSO Mobile Summit - Mobilizing your Organization
Acumen Solutions 2011 MSO Mobile Summit - Mobilizing your Organization
Jacob Glenn
 
Salomon katherine mobile_presentation2
Salomon katherine mobile_presentation2Salomon katherine mobile_presentation2
Salomon katherine mobile_presentation2
kathysalomon
 
Technologies: Expert in the Room Webinar: Optimizing your Website for Mobile
Technologies: Expert in the Room Webinar: Optimizing your Website for MobileTechnologies: Expert in the Room Webinar: Optimizing your Website for Mobile
Technologies: Expert in the Room Webinar: Optimizing your Website for Mobile
Randstad USA
 
5 Mobile Trends That Will Drive Recruitment & Employee Engagement in 2015
5 Mobile Trends That Will Drive  Recruitment & Employee Engagement in 20155 Mobile Trends That Will Drive  Recruitment & Employee Engagement in 2015
5 Mobile Trends That Will Drive Recruitment & Employee Engagement in 2015
JWTINSIDE
 
Designing-MyComp-Mobile_poster
Designing-MyComp-Mobile_posterDesigning-MyComp-Mobile_poster
Designing-MyComp-Mobile_poster
Benjamin Thatcher
 
Working with Mobile Partners by Bob Upham
Working with Mobile Partners by Bob UphamWorking with Mobile Partners by Bob Upham
Working with Mobile Partners by Bob Upham
Edith Yeung
 
Visiple Partner Presentation
Visiple Partner PresentationVisiple Partner Presentation
Visiple Partner Presentation
Evan Andriopoulos
 
Mobile websites by clear idea | social media marketing
Mobile websites by clear idea | social media marketingMobile websites by clear idea | social media marketing
Mobile websites by clear idea | social media marketing
Lisa Moore
 
Beyond Mobile-Friendly: Optimizing Your Customers' Mobile Experiences
Beyond Mobile-Friendly: Optimizing Your Customers' Mobile ExperiencesBeyond Mobile-Friendly: Optimizing Your Customers' Mobile Experiences
Beyond Mobile-Friendly: Optimizing Your Customers' Mobile Experiences
Moovweb
 
Building Mobile Apps for Business
Building Mobile Apps for BusinessBuilding Mobile Apps for Business
Building Mobile Apps for Business
danhermes
 
Founders Den App Store Optimization by Yann Kronberg
Founders Den App Store Optimization by Yann KronbergFounders Den App Store Optimization by Yann Kronberg
Founders Den App Store Optimization by Yann Kronberg
Edith Yeung
 
Mobile Apps for Events
Mobile Apps for EventsMobile Apps for Events
Mobile Apps for Events
Jessica Levin
 

What's hot (20)

iOS In-App Purchase
iOS In-App PurchaseiOS In-App Purchase
iOS In-App Purchase
 
The apprevolution
The apprevolutionThe apprevolution
The apprevolution
 
Mobile Insight and Optimization Delivering the Omni-Channel Journey - United ...
Mobile Insight and Optimization Delivering the Omni-Channel Journey - United ...Mobile Insight and Optimization Delivering the Omni-Channel Journey - United ...
Mobile Insight and Optimization Delivering the Omni-Channel Journey - United ...
 
Omni Channel Marketing Conference - Mal Chia
Omni Channel Marketing Conference - Mal ChiaOmni Channel Marketing Conference - Mal Chia
Omni Channel Marketing Conference - Mal Chia
 
GAUGE Google Analytics Conference: Mobile SDK
GAUGE Google Analytics Conference: Mobile SDKGAUGE Google Analytics Conference: Mobile SDK
GAUGE Google Analytics Conference: Mobile SDK
 
Going mobile - Ignacio Roqueta
Going mobile - Ignacio RoquetaGoing mobile - Ignacio Roqueta
Going mobile - Ignacio Roqueta
 
Mobile Marketing: Strategies For Success in a Rapidly Changing World
Mobile Marketing: Strategies For Success in a Rapidly Changing WorldMobile Marketing: Strategies For Success in a Rapidly Changing World
Mobile Marketing: Strategies For Success in a Rapidly Changing World
 
M2 roadshow europe anna rafferty penguin digital
M2 roadshow europe anna rafferty penguin digitalM2 roadshow europe anna rafferty penguin digital
M2 roadshow europe anna rafferty penguin digital
 
Acumen Solutions 2011 MSO Mobile Summit - Mobilizing your Organization
Acumen Solutions 2011 MSO Mobile Summit - Mobilizing your OrganizationAcumen Solutions 2011 MSO Mobile Summit - Mobilizing your Organization
Acumen Solutions 2011 MSO Mobile Summit - Mobilizing your Organization
 
Salomon katherine mobile_presentation2
Salomon katherine mobile_presentation2Salomon katherine mobile_presentation2
Salomon katherine mobile_presentation2
 
Technologies: Expert in the Room Webinar: Optimizing your Website for Mobile
Technologies: Expert in the Room Webinar: Optimizing your Website for MobileTechnologies: Expert in the Room Webinar: Optimizing your Website for Mobile
Technologies: Expert in the Room Webinar: Optimizing your Website for Mobile
 
5 Mobile Trends That Will Drive Recruitment & Employee Engagement in 2015
5 Mobile Trends That Will Drive  Recruitment & Employee Engagement in 20155 Mobile Trends That Will Drive  Recruitment & Employee Engagement in 2015
5 Mobile Trends That Will Drive Recruitment & Employee Engagement in 2015
 
Designing-MyComp-Mobile_poster
Designing-MyComp-Mobile_posterDesigning-MyComp-Mobile_poster
Designing-MyComp-Mobile_poster
 
Working with Mobile Partners by Bob Upham
Working with Mobile Partners by Bob UphamWorking with Mobile Partners by Bob Upham
Working with Mobile Partners by Bob Upham
 
Visiple Partner Presentation
Visiple Partner PresentationVisiple Partner Presentation
Visiple Partner Presentation
 
Mobile websites by clear idea | social media marketing
Mobile websites by clear idea | social media marketingMobile websites by clear idea | social media marketing
Mobile websites by clear idea | social media marketing
 
Beyond Mobile-Friendly: Optimizing Your Customers' Mobile Experiences
Beyond Mobile-Friendly: Optimizing Your Customers' Mobile ExperiencesBeyond Mobile-Friendly: Optimizing Your Customers' Mobile Experiences
Beyond Mobile-Friendly: Optimizing Your Customers' Mobile Experiences
 
Building Mobile Apps for Business
Building Mobile Apps for BusinessBuilding Mobile Apps for Business
Building Mobile Apps for Business
 
Founders Den App Store Optimization by Yann Kronberg
Founders Den App Store Optimization by Yann KronbergFounders Den App Store Optimization by Yann Kronberg
Founders Den App Store Optimization by Yann Kronberg
 
Mobile Apps for Events
Mobile Apps for EventsMobile Apps for Events
Mobile Apps for Events
 

Viewers also liked

steel fibres
steel fibressteel fibres
steel fibres
Mrityunjoy Roy
 
المشروع
المشروعالمشروع
المشروعomarsaper
 
Bullying lesson for life orientation
Bullying lesson for life orientationBullying lesson for life orientation
Bullying lesson for life orientation
Janethan Engelbrecht
 
Deck_Dan Blank
Deck_Dan BlankDeck_Dan Blank
Deck_Dan Blank
Warren Hersch
 
Deck_Tom Sawyer
Deck_Tom SawyerDeck_Tom Sawyer
Deck_Tom Sawyer
Warren Hersch
 
Lit paper final draft oct
Lit paper final draft octLit paper final draft oct
Lit paper final draft oct
TreyGarrison11
 
Deck_Howard Rauch
Deck_Howard RauchDeck_Howard Rauch
Deck_Howard Rauch
Warren Hersch
 
T bs and_dc_449
T bs and_dc_449T bs and_dc_449
T bs and_dc_449
pointedtap
 
Deck_Prescott Shibles
Deck_Prescott ShiblesDeck_Prescott Shibles
Deck_Prescott Shibles
Warren Hersch
 
Deck_Allison Schiff
Deck_Allison SchiffDeck_Allison Schiff
Deck_Allison Schiff
Warren Hersch
 
Deck_Rob Flaherty
Deck_Rob FlahertyDeck_Rob Flaherty
Deck_Rob Flaherty
Warren Hersch
 
Senior project pictures
Senior project picturesSenior project pictures
Senior project pictures
TreyGarrison11
 
Careers and career choices
Careers and career choicesCareers and career choices
Careers and career choices
Janethan Engelbrecht
 
Deck_Charity Delich
Deck_Charity DelichDeck_Charity Delich
Deck_Charity Delich
Warren Hersch
 
Parapneumonic effusion
Parapneumonic effusionParapneumonic effusion
Parapneumonic effusion
gopan2596
 

Viewers also liked (17)

steel fibres
steel fibressteel fibres
steel fibres
 
المشروع
المشروعالمشروع
المشروع
 
Blank
BlankBlank
Blank
 
Bullying lesson for life orientation
Bullying lesson for life orientationBullying lesson for life orientation
Bullying lesson for life orientation
 
Katalog on-line
Katalog on-lineKatalog on-line
Katalog on-line
 
Deck_Dan Blank
Deck_Dan BlankDeck_Dan Blank
Deck_Dan Blank
 
Deck_Tom Sawyer
Deck_Tom SawyerDeck_Tom Sawyer
Deck_Tom Sawyer
 
Lit paper final draft oct
Lit paper final draft octLit paper final draft oct
Lit paper final draft oct
 
Deck_Howard Rauch
Deck_Howard RauchDeck_Howard Rauch
Deck_Howard Rauch
 
T bs and_dc_449
T bs and_dc_449T bs and_dc_449
T bs and_dc_449
 
Deck_Prescott Shibles
Deck_Prescott ShiblesDeck_Prescott Shibles
Deck_Prescott Shibles
 
Deck_Allison Schiff
Deck_Allison SchiffDeck_Allison Schiff
Deck_Allison Schiff
 
Deck_Rob Flaherty
Deck_Rob FlahertyDeck_Rob Flaherty
Deck_Rob Flaherty
 
Senior project pictures
Senior project picturesSenior project pictures
Senior project pictures
 
Careers and career choices
Careers and career choicesCareers and career choices
Careers and career choices
 
Deck_Charity Delich
Deck_Charity DelichDeck_Charity Delich
Deck_Charity Delich
 
Parapneumonic effusion
Parapneumonic effusionParapneumonic effusion
Parapneumonic effusion
 

Similar to Deck_Vincent Ryan

BolderImage iPad App Presentation
BolderImage iPad App PresentationBolderImage iPad App Presentation
BolderImage iPad App Presentation
BMAChicago
 
Understanding the Complex Mobile Landscape
Understanding the Complex Mobile Landscape Understanding the Complex Mobile Landscape
Understanding the Complex Mobile Landscape
R2integrated
 
MOBILE APP DEVELOPMENT GUIDE
MOBILE APP DEVELOPMENT GUIDEMOBILE APP DEVELOPMENT GUIDE
MOBILE APP DEVELOPMENT GUIDE
Techinventive Software
 
So, Mobile is Big. Now What?
So, Mobile is Big. Now What?So, Mobile is Big. Now What?
So, Mobile is Big. Now What?
BMA Carolinas
 
Dnx Mobile Marketing Golden Rules
Dnx Mobile Marketing Golden RulesDnx Mobile Marketing Golden Rules
Dnx Mobile Marketing Golden Rules
Adam Troman
 
HTML5 vs. Native Apps: Demystifying the Decision Making Process
HTML5 vs. Native Apps: Demystifying the Decision Making ProcessHTML5 vs. Native Apps: Demystifying the Decision Making Process
HTML5 vs. Native Apps: Demystifying the Decision Making Process
iTexico
 
PPT for webinar- AppCompany
PPT for webinar- AppCompanyPPT for webinar- AppCompany
PPT for webinar- AppCompany
Gunika Arora
 
Mobile App Development
Mobile App DevelopmentMobile App Development
Mobile App Development
Dipanshusanghi
 
Mobile App development
Mobile App developmentMobile App development
Mobile App development
DGTLmart
 
Effective Mobile Marketing
Effective Mobile Marketing Effective Mobile Marketing
Effective Mobile Marketing
Blake Sirach
 
Making the most of mobile in B2B
Making the most of mobile in B2BMaking the most of mobile in B2B
Making the most of mobile in B2B
Ogilvy
 
Abc digital metro screen v2
Abc digital   metro screen v2Abc digital   metro screen v2
Abc digital metro screen v2
Metro Screen
 
Mobile Design for Instructional Designers
Mobile Design for Instructional DesignersMobile Design for Instructional Designers
Mobile Design for Instructional Designers
Brandon Carson
 
HTML5 Web Apps vs. Native Apps
HTML5 Web Apps vs. Native AppsHTML5 Web Apps vs. Native Apps
HTML5 Web Apps vs. Native Apps
Apperian
 
Html5 web apps vs nativeapps
Html5 web apps vs nativeappsHtml5 web apps vs nativeapps
Html5 web apps vs nativeapps
Siva Prasad K V
 
iPad publishing : Should you have a native app or a web app?
iPad publishing : Should you have a native app or a web app?iPad publishing : Should you have a native app or a web app?
iPad publishing : Should you have a native app or a web app?
Actionpaper - Digital Publishing Solutions
 
Your Mobile Strategy Can't Be HTML5
Your Mobile Strategy Can't Be HTML5Your Mobile Strategy Can't Be HTML5
Your Mobile Strategy Can't Be HTML5
Theresa Neil
 
Commissioning Apps - An Entertainment Category Checklist
Commissioning Apps - An Entertainment Category ChecklistCommissioning Apps - An Entertainment Category Checklist
Commissioning Apps - An Entertainment Category Checklist
Melissa Firth
 
Why You Should Choose React Native For Developing an MVP Amidst COVID-19?
Why You Should Choose React Native For Developing an MVP Amidst COVID-19?Why You Should Choose React Native For Developing an MVP Amidst COVID-19?
Why You Should Choose React Native For Developing an MVP Amidst COVID-19?
Katy Slemon
 
What You Need To Know About Mobile | Noel Webb, SpeakFeel Corporation
What You Need To Know About Mobile | Noel Webb, SpeakFeel CorporationWhat You Need To Know About Mobile | Noel Webb, SpeakFeel Corporation
What You Need To Know About Mobile | Noel Webb, SpeakFeel Corporation
CanadaHelps / MyCharityConnects
 

Similar to Deck_Vincent Ryan (20)

BolderImage iPad App Presentation
BolderImage iPad App PresentationBolderImage iPad App Presentation
BolderImage iPad App Presentation
 
Understanding the Complex Mobile Landscape
Understanding the Complex Mobile Landscape Understanding the Complex Mobile Landscape
Understanding the Complex Mobile Landscape
 
MOBILE APP DEVELOPMENT GUIDE
MOBILE APP DEVELOPMENT GUIDEMOBILE APP DEVELOPMENT GUIDE
MOBILE APP DEVELOPMENT GUIDE
 
So, Mobile is Big. Now What?
So, Mobile is Big. Now What?So, Mobile is Big. Now What?
So, Mobile is Big. Now What?
 
Dnx Mobile Marketing Golden Rules
Dnx Mobile Marketing Golden RulesDnx Mobile Marketing Golden Rules
Dnx Mobile Marketing Golden Rules
 
HTML5 vs. Native Apps: Demystifying the Decision Making Process
HTML5 vs. Native Apps: Demystifying the Decision Making ProcessHTML5 vs. Native Apps: Demystifying the Decision Making Process
HTML5 vs. Native Apps: Demystifying the Decision Making Process
 
PPT for webinar- AppCompany
PPT for webinar- AppCompanyPPT for webinar- AppCompany
PPT for webinar- AppCompany
 
Mobile App Development
Mobile App DevelopmentMobile App Development
Mobile App Development
 
Mobile App development
Mobile App developmentMobile App development
Mobile App development
 
Effective Mobile Marketing
Effective Mobile Marketing Effective Mobile Marketing
Effective Mobile Marketing
 
Making the most of mobile in B2B
Making the most of mobile in B2BMaking the most of mobile in B2B
Making the most of mobile in B2B
 
Abc digital metro screen v2
Abc digital   metro screen v2Abc digital   metro screen v2
Abc digital metro screen v2
 
Mobile Design for Instructional Designers
Mobile Design for Instructional DesignersMobile Design for Instructional Designers
Mobile Design for Instructional Designers
 
HTML5 Web Apps vs. Native Apps
HTML5 Web Apps vs. Native AppsHTML5 Web Apps vs. Native Apps
HTML5 Web Apps vs. Native Apps
 
Html5 web apps vs nativeapps
Html5 web apps vs nativeappsHtml5 web apps vs nativeapps
Html5 web apps vs nativeapps
 
iPad publishing : Should you have a native app or a web app?
iPad publishing : Should you have a native app or a web app?iPad publishing : Should you have a native app or a web app?
iPad publishing : Should you have a native app or a web app?
 
Your Mobile Strategy Can't Be HTML5
Your Mobile Strategy Can't Be HTML5Your Mobile Strategy Can't Be HTML5
Your Mobile Strategy Can't Be HTML5
 
Commissioning Apps - An Entertainment Category Checklist
Commissioning Apps - An Entertainment Category ChecklistCommissioning Apps - An Entertainment Category Checklist
Commissioning Apps - An Entertainment Category Checklist
 
Why You Should Choose React Native For Developing an MVP Amidst COVID-19?
Why You Should Choose React Native For Developing an MVP Amidst COVID-19?Why You Should Choose React Native For Developing an MVP Amidst COVID-19?
Why You Should Choose React Native For Developing an MVP Amidst COVID-19?
 
What You Need To Know About Mobile | Noel Webb, SpeakFeel Corporation
What You Need To Know About Mobile | Noel Webb, SpeakFeel CorporationWhat You Need To Know About Mobile | Noel Webb, SpeakFeel Corporation
What You Need To Know About Mobile | Noel Webb, SpeakFeel Corporation
 

Recently uploaded

Essentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation ParametersEssentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation Parameters
Safe Software
 
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsConnector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
DianaGray10
 
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyFreshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
ScyllaDB
 
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUHCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
panagenda
 
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success StoryDriving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Safe Software
 
The Microsoft 365 Migration Tutorial For Beginner.pptx
The Microsoft 365 Migration Tutorial For Beginner.pptxThe Microsoft 365 Migration Tutorial For Beginner.pptx
The Microsoft 365 Migration Tutorial For Beginner.pptx
operationspcvita
 
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
saastr
 
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdfMonitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Tosin Akinosho
 
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and MilvusGenerating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
Zilliz
 
Mutation Testing for Task-Oriented Chatbots
Mutation Testing for Task-Oriented ChatbotsMutation Testing for Task-Oriented Chatbots
Mutation Testing for Task-Oriented Chatbots
Pablo Gómez Abajo
 
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development ProvidersYour One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
akankshawande
 
Principle of conventional tomography-Bibash Shahi ppt..pptx
Principle of conventional tomography-Bibash Shahi ppt..pptxPrinciple of conventional tomography-Bibash Shahi ppt..pptx
Principle of conventional tomography-Bibash Shahi ppt..pptx
BibashShahi
 
5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides
DanBrown980551
 
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge GraphGraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
Neo4j
 
“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...
“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...
“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...
Edge AI and Vision Alliance
 
JavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green MasterplanJavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green Masterplan
Miro Wengner
 
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing InstancesEnergy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Alpen-Adria-Universität
 
9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...
9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...
9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...
saastr
 
Digital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Digital Banking in the Cloud: How Citizens Bank Unlocked Their MainframeDigital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Digital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Precisely
 

Recently uploaded (20)

Essentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation ParametersEssentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation Parameters
 
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsConnector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
 
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyFreshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
 
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUHCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
 
Artificial Intelligence and Electronic Warfare
Artificial Intelligence and Electronic WarfareArtificial Intelligence and Electronic Warfare
Artificial Intelligence and Electronic Warfare
 
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success StoryDriving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
 
The Microsoft 365 Migration Tutorial For Beginner.pptx
The Microsoft 365 Migration Tutorial For Beginner.pptxThe Microsoft 365 Migration Tutorial For Beginner.pptx
The Microsoft 365 Migration Tutorial For Beginner.pptx
 
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
 
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdfMonitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdf
 
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and MilvusGenerating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
 
Mutation Testing for Task-Oriented Chatbots
Mutation Testing for Task-Oriented ChatbotsMutation Testing for Task-Oriented Chatbots
Mutation Testing for Task-Oriented Chatbots
 
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development ProvidersYour One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
 
Principle of conventional tomography-Bibash Shahi ppt..pptx
Principle of conventional tomography-Bibash Shahi ppt..pptxPrinciple of conventional tomography-Bibash Shahi ppt..pptx
Principle of conventional tomography-Bibash Shahi ppt..pptx
 
5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides
 
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge GraphGraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
 
“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...
“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...
“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...
 
JavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green MasterplanJavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green Masterplan
 
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing InstancesEnergy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
 
9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...
9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...
9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...
 
Digital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Digital Banking in the Cloud: How Citizens Bank Unlocked Their MainframeDigital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Digital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
 

Deck_Vincent Ryan

  • 1. Taking Your Publication Mobile • The mobile concept; first gasps; shaping the strategy. • The decision to go native: Text developing the CFO app portfolio. • Mobile, stage two. • The decisions ahead. • Lessons learned so far. Vincent Ryan ASBPE 2012 Digital Bootcamp
  • 2. Source: Mary Meeker, Kleiner Perkins
  • 3.
  • 4. Developing the Portfolio • Formation of a cross-functional mobile strategy task force. Mobile optimization versus app? • “Deus ex machina” – an out-of-the-blue call from a platform provider.
  • 5. Developing the Portfolio (cont’d) • Polar Mobile develops CFO app for iOS, iPad, Android, Blackberry, Windows 7. • Decision to rollout, 2 to 3 months, including app store approval. (Debut Sep. 2011) The app was out quickly, we only pay a monthly maintenance fee. • A couple of thousand new subscribers per month, 70,000 page views per month, represents about 6% of web site traffic. • “It’s not perfect.”
  • 6. Mobile, phase 2 • Build a “killer” specialty app? There are a lot of financial calculators out there. • “Media everywhere” – A transition from native apps to an HTML 5, hardware-agnostic platform. Do we keep our native apps? (Native app market even more fragmented.) • Capturing user info for BPA audits – an interstitial registration form. • Yes, it will now cost $. • The monetization question. Hey, even Facebook hasn’t figured this one out yet. • Evolution of a separate digital edition.
  • 7. HTML 5 vs. Native HTML5 Native Cross-platform development Device-consistent user experience Leverage existing staff technical skills Discovery via app stores Discovery via search Push alerts Branding and user exp. flexibility In-app purchase
  • 8. Editors, Be Flexible! • Read, read, read about mobile content trends and, and get your publisher to BUY you a smartphone and an iPad! • (Otherwise you may find yourself without a seat at the table) • Propose products. If no ROI, can you sell it as a cost- reduction measure? • Ally with the emedia/web teams, but don’t expect sales to be on board. • “Give to get.” • You’re probably going to have to accomplish this with your existing personnel.