A presentation on things to consider when taking your organization mobile. MSO summit audience is Cable Company executives and presentation was based on pre-defined areas of interest from attendees. Date of presentation - May 26, 2011

1. MSO Summit – May 26th, 2011
Mobilizing your organization?
Things to Consider

2. Jacob Glenn
• Technology Center Director and Mobile Solutions Lead
• Lead Mobile Solutions for Acumen
• Lead and Manage Technology Center Development and
Operations
• 5 years of Mobile Experience (iPhone launched in 2007)
• Passion for new technologies and enabling teams to
create innovative solutions

3. Acumen Solutions Technology Center
• Our Technology Center in Cleveland, OH is strategically
aligned to our business and our customers.
– Development Center of Excellence
– Focus on Cloud and Mobile development.
– Also provide high quality alternative to off-shore support

4. Mobile Experience & Credentials

5. Mobilizing your Organization?
Things to Consider…
• Mobile Market – No winner in sight
• Experience – Driving mobile adoption
• Engagement – Shiny object for sales
• The App Dilemma – Not a silver bullet
• ROI – Justified or a leap of faith

6. Mobile Market
Moving fast and still maturing
• iPhone launched in June 2007
• Android launched in Sep 2008
• iPad launched in April 2010

7. Mobile Market – 3 Player Game
Smart Phones:
Tablets:
Things to consider:
• History repeats itself
• RIM alignment with Android
• Device choice and platform alignment
• Be flexible, build smart to protect investment.

8. What drives adoption?
People use mobile because:
• It’s convenient
• It’s efficient
• It’s easy
• It increases productivity
• It’s cool
It’s the Experience!

9. What kills adoption?
Adoption and use suffer when:
• The user interface is not intuitive
• The experience is cumbersome
• The benefit is not significant
It’s the Experience!

10. Mobile Experience
Things to consider:
• Smaller Screens drive importance of experience
• Mobile is personal
• Experience should be device specific
• All users are not created equal

11. Engagement – The Shiny Object
=

12. Engagement – Leveraging the Shiny Object
+ + =
Things to Consider
• Create an image
• Interactive marketing
• Demo actual products
• Benefits of connectivity

13. To App or Not to App?
• App Frenzy: Everybody needs one!
• Wait! You need 2 apps? 3 apps!?!
• It costs WHAT?!?
• Do I really need an App?

14. Do I Really Need an App?

15. The App Dilemma
Things to consider:
• Options & Tradeoffs
• Offline Access
• Integration, Customization, Complexity
• Costs – Short and Long Term
• Platform Support and build approach

16. ROI – Justified or Leap of Faith?
Things to Consider
•Where is the low hanging fruit?
• What are the objectives?
• Understand all the costs
• Do you want to be an innovator?
• Pilot, measure, adjust

17. Questions