Scott Hendison discusses the importance of local and mobile SEO, highlighting that many businesses receive a significant portion of their traffic from mobile devices. He advises businesses to assess their websites for mobile functionality and offers various options for optimization, from low-cost plugins to more extensive solutions. The presentation emphasizes the urgency of adapting to mobile search behaviors, noting that a high percentage of users are likely to contact and purchase from businesses they find online.

1. Local / Mobile Session
Localize and Mobilize Your Site
Presented by:
Scott Hendison
SEO Automatic
Search Commander, Inc.

2. About Me
• Began selling software online in 1999, began a
small agency in the spring of 2004, and
launched our own tools in 2009.
• In 2007, I attended SES Local in LA and was
amazed at the total lack of information.
• Today, local is probably the fastest growing
segment of SEO, and it‘s an honor to be
included on this Pubcon panel.

3. How much Mobile Traffic do you get?
You might be surprised...
• When is the last time you looked?
• Some businesses have over 1/3 of all traffic
coming to their site via tablet or mobile.
• You are not maximizing your revenue, but
that’s okay, because neither are your
competitors.

4. Look at your Analytics

5. Stats over past 30 days

6. What‘s your first step?
Examine your site!
• Test it on an iPhone and Android
• How does it look?
• Is it functional?
• Can you read and navigate it?
• Does it have what you need?
• What DO you need?

7. What DO you need?
• Simple pinch & zoom?
• Click to call?
• Map?
• A relevant menu?
• Appointment setting?
• Quote system?
• Ordering, Shopping, etc
• What Else?
JUST TRY YOUR WEBSITE!

8. Let‘s say you‘ve decided...
How can you achieve what you want?
• Lots of low cost options
• Lots of very expensive options
• Separate website & mobile experience?
• WP Sites can be mobilized easily w/ plugins
like wptouch, etc.
• Do you actually need an “app“?
• There are a billion options
well actually...

9. A billion and a half options
• Wrap up slide(s)

10. Good Place to Start

11. Find a Developer

12. Choose your Budget

13. Plenty of Options

14. How do you choose?
Ask these questions:
• CAN you ask questions via chat or phone?
• Self configured? On site or subdomain?
• Auto sync w/ your site?
• Automatic detection and redirection?
• Tracked with YOUR Google Analytics?
• Separate (multiple) mobile menu options?
• MUST a user “install” something? (app)

15. You can‘t afford to wait
Once people perform a mobile search…
• 61% of users call the business after
searching
• 87% of those WILL buy from you if they call
- Google, BIA/Kelsey

16. Thank You
Scott Hendison
scott@searchcommander.com