This document discusses the future of television in the context of the ubiquitous web. It presents three use cases: personalized semantic news, a personalized TV guide with adaptive advertising, and internet TV in the social web. It proposes solutions like web service-based metadata exchange and user modeling in distributed environments. The goals are to demonstrate personalized selection of TV content using web services, shift digital entertainment to a community-based experience, and realize distributed personalization across interactive devices.

1. This is future TV.
http://www.notube.tv
NoTube Context: NoTube Solutions:
NoTube explores television’s future in the ubiquitous Web Web-service-based metadata exchange
with three use cases: • vocabulary alignment
• Personalized Semantic News • semantic annotations
• Personalized TV Guide with Adaptive Advertising • unified access to dynamic and distributed multimedia content
• Internet TV in the Social Web
User modelling in distributed and context-aware settings
• sharing user data between applications, user terminals and usage
Distributed Interactive Multidevice Environment:
contexts
• modelling context with task-, domain and device viewpoints
e experie • matchmaking contexts and media resources
u m nc
s e
n Personalized presentation generation
co
for diverse multimedia content
sh
ipulate from a dista
•
ma n nc e
for combined information on user, data and context
are
•
e
brows
VIRTUAL SPACE
• for recommendations and feedback
PHYSICAL SPACE
Linked content
and metadata:
ident
Broadcast programs and Web
services
ident
User-generated content
Who benefits from NoTube:
ificat
TV-related Web content
n
atio
Social networks
ion
rm
&
ch
viewers: gain control over TV-entertainment; classical mass-media
i
fo
nte
•
ify
in
r ac
tio
n
r
broadcasting changes by users‘ Social Web engagement
ea
MOBILE SPACE • providers: information integration in a TV-Internet environment for
s
n
av
personalized content delivery
ze ig
i ate • advertisers: a contextualized and personalized TV-based
custom narrowcasting
NoTube Goals:
• to demonstrate web-services for context-dependent and
personalized selection of TV content
• to shift the digital entertainment from a single-TV viewer activity
to a community-based experience
• to realize distributed personalization in interactive and multi-device
environments, enabling anywhere and anytime TV entertainment NoTube is an EU FP7 Call 3 Integrated Project (2009 – 2012)
STI I N T E R N A T ION A L
!
NoTube_Poster_A1.indd 1 01.06.2009 14:01:07 Uhr