Design fiction is a tool for exploring and discussing possible futures through speculative design objects and narratives. It generates cultural influence and innovation by provoking questions and imagining alternative approaches. Design fictions take the form of "things or icons from an imagined reality" that help envision other worlds and spark discussions. They challenge cultural experiences and values by considering how technology could impact everyday life.

1. DESIGN FICTION
a tool for exploring the future

2. “A kind of halfway between fact and fiction (...) telling
stories that appear real and legible (...) Offering some
sort of reflection on how things are, and how they
might become something else.”
–
JULIAN BLEEKER - near future laboratory

3. DESIGN FICTIONS
• A way of exploring alternative approaches to making things
• A way of raising questions, provocations, innovating
• A way of exploring new kinds of social interactions

4. DESIGN FICTION OBJECTS
the icon
• Things or icon from an imagined reality
• Things which help us imagine other worlds or experiences
• Things around which discussions happen

5. CRITICAL DESIGN TRADITONAL
PROCESS PROCESS
Science
RESEARCH
Techno
Cultural
INFLUENCE
Cultural Cultural Design Discover
INNOVATION DISCUSSION SPECULATIVES POSSIBLE
experience experiences applications
Discover Economy
PREFERABLE SELLABLE
applications prod.
Inform Market
CONSUMED CONSUMED
©STUDIO GOOD ONE! 2011 services goods

6. ART & SCIENCE
COLLABORATIONS
–
CRITICAL DESIGN
–
DESIGN FICTION

7. SHOCKING 2010
ANDREW FRIEND & SITRAKA RAKOTONIAINA
Collaboration with Nottingham University
Dr. Yanqiu Zhu and Dr. Arthur Jones
Commissioned for the IMPACT! exhibition
by the Engineering and Physical Science Research Council
in association with NESTA

8. NEPTUNE 2009
ANDREW FRIEND & SITRAKA RAKOTONIAINA
Critical design scenarios and publication
Exhibited at Microsoft Reasearch Lab.
Cambridge, UK

9. FANTASTIC 2010
ANDREW FRIEND
Design Fiction, narratives devices and drawings
Selected exhibitions :
WHAT IF, Welcome Trust, London, UK
MADE UP, Design fictions, Los Angeles, USA

10. CULTURAL EXPERIENCE
“Speculative design could be a valuable addition to public
debate about the social, cultural and ethical impact
on everyday life of emerging and future technologies.”
–
DUNNE & RABY

11. CHALLENGING CULTURAL EXPERIENCE
• The way we relate to our environment
• The way our everyday is mediated
• The way we filter and control our experience
of our surroundings
• The way we create our future

12. HUMAN ENHANCEMENT
a vehicle for debate surrounding
cultural experience

13. SWIMMING IN THIN AIR
physical experience
• Does bodily experience offer an escape otherwise impossible?
• Through artefact and action can you create a sudo reality?

15. BECOMING INVISIBLE
mental experience
• Does awareness of self define a preferable experience?
• If you free yourself from your physical and digital ties
would you experience the ultimate freedom?

16. LIVING FOREVER
future experience
• How can we adress and associate with the future?
• Can we control, anticipate, or even design our future?
• Can we judge preferable futures?

18. MANIFESTATION
iconography to engage and engender
discussion and debate
–
Design fiction objects, narratives, interaction and media.

19. STRATEGY
• Exhibition, talks, festival, conferences
• Publication (print and on-line)
• Consultancy for informed future services

20. Input
research areas/
future ambitions
Sparking
discussion
Client Client debates/
A B new & fresh
perspectives
PLATFORM
Scenario Scenario
A C
Speculative Scenario
narratives/ethic
B
scenarios/
iconic imagery
©STUDIO GOOD ONE! 2011