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TheTrendWatch #05
1. New media like the internet is constantly changing and developed in a decentralized way by millions of people, allowing for more participation and conversation compared to traditional top-down old media. 2. Control over media and the conversation is shifting away from large media companies as people now have more options to find niche content online and participate in creating their own materials. 3. Emerging technologies will make online search more sophisticated over time, potentially leading to an advanced "Web 3.0."
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TheTrendWatch #05
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- 2. Contributors damon FRANCE olivier USA
- 3. Old Media Like preaching hardly changes developed by few controllable authoritarian Based on a post in Information Architects, by Oliver Reichenstein
- 4. Socratic Dialogue New Media Like preaching Constantly changes its definition (web 1.0 2.0 3.0) developed by millions of people › not controllable engages in conversation Based on a post in Information Architects, by Oliver Reichenstein
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- 6. “Media companies don'tcontrol the conversation anymore, at least not to the extent that we once did. All that has changed. Options abound. Fans of small niches can now find new content they could never before. They are no longer content to be a passive audience; they insist on being participants, on creating their own material and finding others who will want to read, listen and watch.” Rupert Murdoch, Owner of News Corp (Fox + MySpace) May 2007, Forbes Magazine
- 7. Virginia Tech 750,000 visitson the wikipedia page in 2 days 2074 editors
- 8. Share of USvisits, % Adult Net communities and chat Search engines F M A M J J A S O N D J F 06 | 07
- 9. Influence of Blogs on booking a trip (%) 60 40 59 44 20 28 motiva te d 0 helped choosi ng a s dissua pecific ded region
- 13. 45% of European broadband users watch television online
- 14. Social network web 1.0 (1995) web 2.0 (2003) web 3.0 (2008) Media Aggregator Power Technology Collective intelligence Sharing platform Open Source Web Semantic Blogs Everyone Mashup Folksonomy Online community Opinion leaders AJAX Personal website RSS Brand XML Meta Tags Institution HTML tv radio All Right reserved computer ipod Creative Commons cellphone Document e-commerce Legal smartphone Audio shop in the shop R&D access point Mobility Video Agencies long tail era Integrated document mashup User participation multi actor development Interactive document User generated content life integrated consumption Cognitive deduction User Lead Commerce Co-creation Content R&D Personalization Advertising
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- 22. his Dad’s family: Mister PEYRE (the Dad) Miss PEYRE (the Mum)
- 23. his Mum’s family:
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- 26. Graduated here
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- 30. likes to goto live shows where everyone wears neon
- 31. loves to takepictures when the flash bounces against
- 32. likes to skateboardin the abandoned streets of his industrial
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- 64. o! ivier o! ivier o! ivier
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- 81. Imagine watching thisLIVE FROM the plane...
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- 94. ZADIG & VOLTAIRE ...somereal artist showcase in trendy clubs...
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- 140. New technologies will makeonline search more intelligent and may even lead to a “Web 3.0”
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