This document discusses the future of television in the context of the ubiquitous web. It presents three use cases: personalized semantic news, a personalized TV guide with adaptive advertising, and internet TV in the social web. It proposes web service-based solutions like vocabulary alignment, semantic annotations, and unified access to distributed multimedia content. The goals are to demonstrate personalized selection of TV content across devices using user modeling and context awareness. Viewers, providers and advertisers could all benefit from the proposed personalized and social television experiences enabled by emerging web technologies.

1. This is future TV.
http://www.notube.tv
NoTube Context: NoTube Solutions:
NoTube explores television’s future in the ubiquitous Web Web-service-based metadata exchange
with three use cases: • vocabulary alignment
• Personalized Semantic News • semantic annotations
• Personalized TV Guide with Adaptive Advertising • unified access to dynamic and distributed multimedia content
• Internet TV in the Social Web
User modelling in distributed and context-aware settings
• sharing user data between applications, user terminals and usage
Distributed Interactive Multidevice Environment:
contexts
• modelling context with task-, domain and device viewpoints
e experie • matchmaking contexts and media resources
u m nc
s e
n Personalized presentation generation
co
for diverse multimedia content
sh
ipulate from a dista
•
ma n nc e
for combined information on user, data and context
are
•
e
brows
VIRTUAL SPACE
• for recommendations and feedback
PHYSICAL SPACE
Linked content
and metadata:
ident
Broadcast programs and Web
services
ident
User-generated content
Who benefits from NoTube:
ificat
TV-related Web content
n
atio
Social networks
ion
rm
&
ch
viewers: gain control over TV-entertainment; classical mass-media
i
fo
nte
•
ify
in
r ac
tio
n
r
broadcasting changes by users‘ Social Web engagement
ea
MOBILE SPACE • providers: information integration in a TV-Internet environment for
s
n
av
personalized content delivery
ze ig
i ate • advertisers: a contextualized and personalized TV-based
custom narrowcasting
NoTube Goals:
• to demonstrate web-services for context-dependent and
personalized selection of TV content
• to shift the digital entertainment from a single-TV viewer activity
to a community-based experience
• to realize distributed personalization in interactive and multi-device
environments, enabling anywhere and anytime TV entertainment NoTube is an EU FP7 Call 3 Integrated Project (2009 – 2012)
STI I N T E R N A T ION A L
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NoTube_Poster_A1.indd 1 01.06.2009 14:01:07 Uhr