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Expectancy theory states that an individual's motivation to perform a behavior depends on the strength of their expectation that the behavior will lead to an outcome, and how attractive or valuable that outcome is to the individual. Specifically, it focuses on three relationships: the effort-performance relationship, the performance-reward relationship, and the rewards-personal goals relationship. Maximizing motivation under expectancy theory involves ensuring individuals believe high effort will lead to good performance, good performance will be rewarded, and the available rewards are attractive to the individual.







