Download as PDF, PPTX
Exicon si partner event - nov1 2011
The document discusses the app development landscape, highlighting Exicon's role in connecting developers with major brands since 2007. It emphasizes the rapid growth of mobile apps, particularly in China, and outlines the importance of localizing content for markets. Key statistics on internet usage and mobile service providers in China are also presented, alongside insights into doing business in the Chinese market.
More Related Content
Similar to Exicon si partner event - nov1 2011
More from Stefan Rust - Exicon Leading digital portfolio management
Exicon si partner event - nov1 2011
- 1. App Development MadeSimple November 2011 1 Proprietary & Confiden0al
- 2. There’s an appfor that.. 2 Proprietary & Confiden0al
- 3. The leading platformfor matching the right developers with biggest brand globally. 3 Proprietary & Confiden0al
- 4. Exicon — HelpingBrands Go Mobile since 2007 1,000 Development Houses connected with Agencies, Marketers and Enterprises 4,000 Qualified Development Houses in our marketplace 60 Countries actively serving Fortune 1,000 companies 3,000 Successful branded applications for your benchmarking and competitive analysis 4 Proprietary & Confiden0al
- 5. Our Developers —Platform & Geographies TOP COUNTRIES 4,000 + USA CHINA 705 400 Qualified Development Houses INDIA 263 UK 187 GERMANY 171 FRANCE 105 AMERICAN EMEA APAC 29% 36% 35% WEB 1090 981 560 801 559 529 137 165 370 NUMBER OF DEVELOPMENT HOUSES AND OPERATING PLATFORMS 5 Proprietary & Confiden0al
- 6. We Serve ClientsAcross the Globe. 6 Proprietary & Confiden0al
- 7. Era of Smart-Phonesto Smarter-Phones • Unprecedented Pace of innovation • Location adding a new dimension to time and money • Intensity / focus / leadership • Apple • Google • Amazon.com • Facebook • Combination of technology and elegant design 7 Proprietary & Confiden0al
- 8. Shift from WEBto MOBILE -3% Consumption in Total Minutes of U.S. Web Use (Indexed) web usage Indexed (March 2010 = 100) 500M Hours across the Erosionweb or 2.2B in Inventory +28% mobile usage Source: Ben Elowitz, Wetpaint / comScore 8 Proprietary & Confiden0al
- 9. Mobile has allthe Right Ingredients to Connect People Identity Who we are Presence All of the time Social Thread of Relationships Video Experience 9 Proprietary & Confiden0al
- 10. Mobile Apps arekind of a Big Deal 15B 3x in 2 years Applications Downloads In 2010 Applications Downloads In 2010 GLOBAL MOBILE APPS DOWNLOAD MOBILE APPLICATIONS STORES’ NUMBER OF DOWNLOADS & REVENUE, WORLDWIDE 615% In 2009 to 2012 10 Proprietary & Confiden0al
- 11. If you wantEyeballs.. AVERAGE APP 10M DOWNLOADS + USER SHOWS THEIR APPS TO ONE ADDITIONAL + <$100K = US$5.0 TOTAL DEV COST GLOBAL CPM INDIVIDUAL 11 Proprietary & Confiden0al
- 12. China Economic Trends • Go West Urbanization Policy to balance growth to Inner Provinces • Go In Focus on Domestic Consumption • Go Out Encourage Expansion Outside of China 12 Proprietary & Confiden0al
- 13. Doing Business inChina • China is not one Homogenous Market • Building Relationship are Key Personal & Business Relationships often Blur. • Know the Key Players & Influencers You will need them on board in order to effectively do business • Speed Response times are expected in a very short timeframe. • Scale Chinese Provinces can have 50 to 100 million people. • Many Chinese companies insist on playing by their own rules Business culture is very different. • Don’t go into JVs too early 13 Proprietary & Confiden0al
- 14. In 3 Years,China added more Internet Users than Exist in USA Rank Country 07–10 Internet 2010 Internet Y/Y Growth Population User Additions (MMs) User (MMs) Penetration 1 China 246 459 20% 34% 2 India 42 88 43 8 3 Nigeria 35 45 2 28 4 Russia 25 60 0 42 5 Iran 24 37 31 49 6 USA 22 244 2 79 7 Brazil 21 79 4 41 8 Philippines 18 23 292 25 9 Mexico 13 35 24 31 10 Pakistan 12 29 43 17 Top 10 457 1,099 16% 29% World 693 2,054 13% 30% Source: International Telecommunications Union. 14 Proprietary & Confiden0al
- 15. 2 of thetop 10 Internet Properties are in China And their audience is 100% domestic Google Microsoft Facebook Yahoo! Wikipedia Amazon.com USA Users Apple International Users Tencent VEVO Baidu 0 200 400 600 800 1,000 1,200 Monthly Unique Visitors (MM) Source: comScore Global, 8/11. 15 Proprietary & Confiden0al
- 16. 16 Proprietary & Confiden0al
- 17. 5 Provinces have49.4% of all Mobile Internet Users. Identical with distribution of wealth 17 Proprietary & Confiden0al
- 18. 3 Major NetworkOperations & User Amounts CHINA MOBILE 628 M CHINA UNICOM 186 M CHINA TELECOM 113 M 87M Using 2G Net Profit: $39 Billion APRU = Average Revenue per user TELECOM USERS BY AUG 2011 25.61M Using 3G Revenue $188 Billion $8.2 JAN – JUN 2011 JAN – JUN 2011 158M Using 2G Net Profit: $413 Million UNICORN 28.76M Using 3G Revenue $159 Billion $7.3 158M Using 2G Net Profit: $96 Million 158M Using 2G MOBILE 40.31M Using 3G Revenue $391 Billion $10.9 Source: International Telecommunications Union. 18 Proprietary & Confiden0al
- 19. And What dothey do Online? Very much in line with what they do Offline Source: The Nielsen Company 19 Proprietary & Confiden0al
- 20. China Mobile ApplicationReport and it shows that Nokia’s OVI Store & China Mobile’s Mobile Market are dominating the Chinese Application Store Market Source: iResearch inc 20 Proprietary & Confiden0al
- 21. Top Manufacturers ofAndroid Handsets Google Other 2% 4% ZTE 3% Lenovo 4% HTC HTC Meizu 31% Moto 6% Samsung Sony Ericsson Huawei 7% Sony Ericsson Meizu Huawei 9% Lenovo ZTE Samsung Moto Google 14% 20% Other Source: Umeng 21 Proprietary & Confiden0al
- 22. Top Manufacturers ofAndroid Handsets Source: http://v.youku.com/v_show/id_XMjk5OTgyNDcy.html 22 Proprietary & Confiden0al
- 23. Customers want LocallyRelevant Content GLOBAL LOCAL Content is impactful if it’s: 01 Market specific 02 In local language 03 Culturally in touch “An average sales increase ranging from 18 to 22 % when developers make their app available in a local language.” Gerard Grech, OVI App Store 23 Proprietary & Confiden0al
- 24. 24 Proprietary & Confiden0al
- 25. 25 Proprietary & Confiden0al
- 26. 26 Proprietary & Confiden0al
- 27. Contact Us FOUNDER & CEO Stefan Rust EMAIL stefan@exicon.mobi WEBSITE www.exicon.mobi FOLLOW ME @srust99 FOLLOW US @exicon 27 Proprietary & Confiden0al
Editor's Notes
- #7 Add Juniper logo
- #9 Web is shrinking : Wetpaint / comScore (http://bit.ly/jp83I3): Mobile-device time spent increased 28 percent last year – with average smart-phone time spent doubling. And social networks are now used by 90 percent of U.S. Internet users – for an average of more than four hours a month. […] When you exclude just Facebook from the rest of the Web, consumption in terms of minutes of use shrank by nearly nine percent between March 2010 and March 2011, according to data from comScore. And, even when you include Facebook usage, total non-mobile Internet consumption still dropped three percent over the same period.