The document discusses the evolution of rich internet applications (RIAs) in enterprises. It covers topics such as the limitations of traditional enterprise applications, IT investments, a new application model centered around customer experience, examples of RIA projects at Adobe and other companies, and the increasing importance of mobile applications. The document is a presentation from Adobe on how their tools and platforms can help companies create engaging multi-screen experiences across desktops, mobile devices and browsers.

1. Evolution des RIA en entreprise
Frédéric MASSY - Directeur Marketing Adobe
Michael CHAIZE -Evangéliste RIA d’Entreprise, Adobe
L’expérience client au coeur des
stratégies Business d’Entreprise
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2. Changing the
world though
Digital
Experiences
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2

3. La limite des applications d’Entreprise
Me Form Help Hello? Hello?
ERP CRM ECM Legacy Other
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4. Investissements IT
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5. Investissements IT
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6. Investissements IT
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7. Investissements IT
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8. Agenda
Design
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9. Un nouveau modèle
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10. Observation
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11. Frankfurter Kitchen
Design 8m
90m to
unlocks ROI
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12. OTAN
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13. OTAN
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14. OTAN
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15. Le CRM pour le support Adobe
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!"

16. Le projet Adobe Hendrix
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!#

17. Le Design au coeur de notre méthodologie
Méthodologie
3D
Discover
De ne
Deliver
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18. Flash Catalyst
Design
Développement
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19. Agenda
Design
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20. Agenda
Environnement
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21. Les enjeux de la gestion de l’Expérience Client
Client, Partenaire …
Contexte + Expérience
Mobile Social Web Email Courrier Document En personne
CUSTOMER EXPERIENCE MANAGEMENT
LIGNE DE METIER
Ventes Marketing Support Client Distribution Vente en Ligne Centres d’Appel
CRM, SFA, ERP, ECM, PLM, SCM, …
Marque+ Business
Entreprise
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22. Adobe Customer Experience Management Platform
EXPERIENCE UTILISATEUR MULTI-ECRAN – CONTEXTE PERSISTANT- PLATFORME FLASH & HTML
PROCESSUS SOCIAL & APPLICATIONS & ANALYSE/
COLLABORATION CONTENUS OPTIMISATION
A
B
C
LOGIQUE METIER et SYSTEME TRANSACTIONNEL (ERP, CRM, ECM, PLM, SCM, ECM)
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23. Expérience collaborative
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24. Agenda
Environnement
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25. Agenda
Mobile
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26. Une prolifération de terminaux
11
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27. Une prolifération de technologies
Operating System Share: 6 Months Recent Acquirers
Smartphone Subscribers, National, US
45%
39%
33%
34%
23% 27%
23%
20% 13%
11%
6%
4%
Q2’09 (n=3029) Q3’09 (n=3824) Q4’09 (n=3701) Q1’10 (n=4312) Q2’10 (n=4148)
Android OS RIM BlackBerry OS
Apple iPhone OS Palm OS
Symbian OS Microsoft Windows Mobile
Linux
Source: The Nielsen Company
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28. Applications natives
Native Native Native Native Native Native
App App App App App App
iOS
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29. Open Screen Project
Partenaires technologiques Di useurs de contenu
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30. Applications natives
Native Native Native Native Native Native
App App App App App App
iOS
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31. Une couche d’abstraction
Flex 4.5 framework
AIR 2.5 Flash Player 10.1
iOS
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32. DEMO connect
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33. Agenda de la journée
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