Маркетингово изследване на пазара на заведения за бързо хранене в България / ...Marin Stoyanov
Research of Fast Food Market in Bulgaria /published in 2013/
Marketing research of fast food market in Bulgaria /includes McDonalds, KFC, Burger King, SubWay, Domino's Pizza and etc./. Research is based on real data from EUROMONITOR, EUROSTAT and similar for the period untill 2013. The research is written in Bulgarian but sooner will be translated.
A new coffee for the USA from Nestlé NespressoNestlé SA
Christophe Cornu, Chief Commercial Officer, Nestlé Nespresso S.A., presentation on 'Nespresso VertuoLine - a game changer ambition' at the 2014 Nestlé Investor Seminar, Boston USA, June 3-4.
Маркетингово изследване на пазара на заведения за бързо хранене в България / ...Marin Stoyanov
Research of Fast Food Market in Bulgaria /published in 2013/
Marketing research of fast food market in Bulgaria /includes McDonalds, KFC, Burger King, SubWay, Domino's Pizza and etc./. Research is based on real data from EUROMONITOR, EUROSTAT and similar for the period untill 2013. The research is written in Bulgarian but sooner will be translated.
A new coffee for the USA from Nestlé NespressoNestlé SA
Christophe Cornu, Chief Commercial Officer, Nestlé Nespresso S.A., presentation on 'Nespresso VertuoLine - a game changer ambition' at the 2014 Nestlé Investor Seminar, Boston USA, June 3-4.
This marketing plan for Nespresso was prepared by Khan Mohd Eshtiaque and Naye Carla Farid Moussa, two students at IE Business School. The project was personally supervised by Professor Ramón Méndez of IE Business School & Partner at BMC Strategic Innovation. The marketing plan includes the Market Analysis, Consumer Analysis, Competitive Overview, Brand Equity Analysis, SWOT Analysis, Brand Benefit Ladder, Positioning and finishes with Objectives, Marketing Strategies and the 4P's.
Naye Moussa has been an intern with the e-commerce and online marketing department of Adolfo Dominguez, a leading Spanish fashion designer. She has also worked with the European office of New York University and has been a store model for Abercrombie & Fitch.
Khan Mohd Eshtiaque has previously interned as an M&A summer analyst with BDO Corporate Finance and also interned in the Private Banking department of HSBC.
You can contact them at eshtiaque@student.ie.edu or nmoussa.bba2010@student.ie.edu.
Basic Marketing Analysis. Insight into the brand and its typical positioning in luxury segment, which allows it to compete against number one Jacob Douwe Egberts too.
The brand strengthens it hold in luxury to remain strong, still focusing on its consumers.
Bright es una empresa de Energía Solar con un Servicio Premium. Te ofrecemos las mejores opciones para que puedas cambiarte en tu hogar, empresa o industria a energías limpias sin tener que descapitalizarte.
Nespresso coffee expertise enables anyone, anywhere to make a perfect espresso coffee.
At Nespresso we want to make it possible for you to make the same full-bodied espresso offered by skilled baristas. Your business can benefit from years of Nespresso expertise in premium Grand Crus coffees, innovative machines and excellent customer support.
Our rigorous selection process and careful blending, roasting, and grinding methods create exceptional Grand Crus coffees that are enjoyed all over the world. The exclusive capsule delivery system helps you to control costs and preserves the roast and ground coffee until you’re ready to serve.
In a business environment, Nespresso contributes to the performance of your company by offering the best quality coffee to your employees, but also a competitive and easy to manage coffee solution to you.
We believe that our Grand Crus stand apart from other coffees and fit naturally with the world of fine dining. Today, Nespresso is the coffee of choice in over 400 of the world finest restaurants.
This is the product proposal paper prepared by the students of Capitol University major in Marketing Management and Human Resource Management taking up Introduction to Entrepreneurship Feasibility Study paper.
This marketing plan for Nespresso was prepared by Khan Mohd Eshtiaque and Naye Carla Farid Moussa, two students at IE Business School. The project was personally supervised by Professor Ramón Méndez of IE Business School & Partner at BMC Strategic Innovation. The marketing plan includes the Market Analysis, Consumer Analysis, Competitive Overview, Brand Equity Analysis, SWOT Analysis, Brand Benefit Ladder, Positioning and finishes with Objectives, Marketing Strategies and the 4P's.
Naye Moussa has been an intern with the e-commerce and online marketing department of Adolfo Dominguez, a leading Spanish fashion designer. She has also worked with the European office of New York University and has been a store model for Abercrombie & Fitch.
Khan Mohd Eshtiaque has previously interned as an M&A summer analyst with BDO Corporate Finance and also interned in the Private Banking department of HSBC.
You can contact them at eshtiaque@student.ie.edu or nmoussa.bba2010@student.ie.edu.
Basic Marketing Analysis. Insight into the brand and its typical positioning in luxury segment, which allows it to compete against number one Jacob Douwe Egberts too.
The brand strengthens it hold in luxury to remain strong, still focusing on its consumers.
Bright es una empresa de Energía Solar con un Servicio Premium. Te ofrecemos las mejores opciones para que puedas cambiarte en tu hogar, empresa o industria a energías limpias sin tener que descapitalizarte.
Nespresso coffee expertise enables anyone, anywhere to make a perfect espresso coffee.
At Nespresso we want to make it possible for you to make the same full-bodied espresso offered by skilled baristas. Your business can benefit from years of Nespresso expertise in premium Grand Crus coffees, innovative machines and excellent customer support.
Our rigorous selection process and careful blending, roasting, and grinding methods create exceptional Grand Crus coffees that are enjoyed all over the world. The exclusive capsule delivery system helps you to control costs and preserves the roast and ground coffee until you’re ready to serve.
In a business environment, Nespresso contributes to the performance of your company by offering the best quality coffee to your employees, but also a competitive and easy to manage coffee solution to you.
We believe that our Grand Crus stand apart from other coffees and fit naturally with the world of fine dining. Today, Nespresso is the coffee of choice in over 400 of the world finest restaurants.
This is the product proposal paper prepared by the students of Capitol University major in Marketing Management and Human Resource Management taking up Introduction to Entrepreneurship Feasibility Study paper.
In the real estate industry, getting documents signed is central to the business. This used to mean overnight delivery fees and driving miles from the office to get documents signed. With DocuSign, client signatures are only minutes away. Century 21 was able to streamline the transaction process, and enhance client relationships with DocuSign.
The inaugural Staples Advantage Workplace Index found that an overwhelming majority of employees are happy. However, keeping employees happy is a job in itself. Here are eight surprising facts about employee happiness that show why keeping employees happy is serious work.
WEBINAR: How to Use a Fishbone Diagram (aka Cause & Effect Diagram)GoLeanSixSigma.com
The Fishbone (aka Cause & Effect or Ishikawa) Diagram is a seemingly simple method of conducting structured brainstorming around the root cause of a process problem. So why is it so hard to get it right? We'll walk through some classic ways to build a Fishbone Diagram, we'll show you some of the common missteps and we'll provide examples of what they look like when they're properly executed. Join us for a guided tour of the Fishbone!
You can find the rest of the webinar materials and questions from the webinar here:
https://goleansixsigma.com/webinar-use-fishbone-diagram/
This Blue Paper® discusses the evolution of market segmentation, its benefits and
potential pitfalls and how it serves as the foundation of any marketing strategy. It
also offers an in-depth, six-step guide to help organizations get started.
Recently, Walmart announced it would begin selling organic food prod.docxdanas19
Recently, Walmart announced it would begin selling organic food products. In doing so, Walmart is probably trying to:
save the environment.
reduce its costs.
offset cost-based pricing pressure.
gain government subsidies.
attract a different market segment.
Abercrombie & Fitch, a hip clothing retailer, includes a "Share it!" button on its website. This button encourages an Abercrombie customer to post a link to a product page (perhaps showing a new style of jeans) on Facebook or Twitter. Abercrombie & Fitch hopes that the customer's friends (who are probably very much like current customers) will click the link, visit the page, and make purchases. This is an example of a ______ growth strategy.
diversification
market development
product proliferation
market penetration
product development
LeBron James, Alex Rodriguez, and other athletes are paid huge sums of money by companies for celebrity endorsements. If, endorsements by these athletes create a clear understanding among consumers of the companies' products, they can help with the firm's ________________ strategy.
product excellence
segmentation
customer excellence
targeting
positioning
For many years, because of the size of the U.S. economy, domestic companies ignored international markets, preferring instead to develop new product offerings for existing customers. These companies were pursuing a ________________ strategy.
market development
segment development
diversification
market penetration
product development
Portfolio analysis is a useful and powerful tool, but firms often need to take a more balanced approach because:
substitute approaches can offer different insights.
None of these.
measures are difficult to obtain and project.
All of these.
classifications can become self-fulfilling prophecies and strengths and weaknesses are distorted.
For U.S. businesses with strong export capabilities, expansion of U.S. trade agreements with other countries creates:
strengths.
threats.
weaknesses.
strategic plans.
opportunities.
Starbucks has developed a number of metrics beyond purely financial metrics. Knowing the importance of perceptions and knowing the importance of developing ways to demonstrate its activity, Starbucks tries to find clear ways to:
help consumers to feel better about their purchases.
demonstrate its sense of corporate social responsibility.
build brand equity.
All of these
address concerns of opponents at local, regional, national and global levels.
8.
In 2007, Apple Computer Company introduced its new iPhone, adding a cellular telephone, a camera, and Internet access to its iPod. The company was pursuing a(n) __________ strategy.
product development
market penetration
market development
customer excellence
operational excellence
The strategic marketing planning process:
forces marketing managers to think rationally.
is a five-step process that should .
Like all channels of marketing, channel and data integration are keys to success. The more complex of the two is in the data.
If you're immersing into the world of mobile or location based marketing, familiarize yourself with location data management (LDP). To start read SIM Partners white paper "The CMO's Guide to Location Data Management."
Running head STARBUCKS 1STARBUCKS3.docxtoltonkendal
Running head: STARBUCKS 1
STARBUCKS 3
Starbucks
Name
Institutional Affiliation
Starbucks
As an American company and coffee shop franchise, Starbucks was founded in 1971, Seattle, Washington in 1971. With well over 15,000 outlets globally, the company has been considered as the world’s leading coffee vendor with the majority of the outlets being located in North America (“Company Information”, 2018). As of 2014, the company was estimated to be having a market value of close to $100 Billion. However, this could not have been possible without globalization; globalization has allowed the company to expand beyond the boundaries of the American Nation and influence the economies of other countries. It has also allowed various political powers to interact thus promoting cooperation and finally it has been able to tap into economies that have raised the value of the brand such as that of China and Europe (“Company Information”, 2018). In 2003, Starbucks began its expansion to foreign countries exploiting its potential and thus promoted their economies through the “Starbucks Effect.” This was the emergence of various coffee shops competing with the franchise in selling coffee (Kang & Namkung, 2017). The internet of things can be regarded as one of the most influential aspects that have allowed Starbucks to grow and dominate most markets globally. The company is aggressive in implementing change and this is inclusive of their machines. The company always installs the latest in machinery that allows the outlets to operate at maximum efficiency. Moreover, technology has allowed the franchise to have better interaction with its clients through online tracking of consumer preference. This tracking allows the company to understand what the client expects of the company and makes the necessary changes (Kang & Namkung, 2017). Finally, the company relies on online platforms for the employment of their staff as conventional means are not only expensive but extremely time-consuming.
As stated earlier, the “Starbucks effect” has been influential in the development of various economies through competition. Starbucks as a franchise has created a competitive environment in various markets that has resulted in the company being innovative in its marketing strategies (Kang & Namkung, 2017). This pressure to remain at the top can allow the company to generate above-average returns. Moreover, the brand is recognized by clients globally, this is the only advantage the company has considering that many locals may have other preferences towards other coffee vendors. In the Industrial Organization model, the company already qualifies as being attractive as its management and operation strategies are simple thus giving it room for more modifications to be applied. Moreover, the company applies the strategy of economies of scale whereby, due to its vast size it retails its products at a low and affordable price. This makes the company attractive ...
1 Five Big Data Trends Revolutionizing Retail Summary.docxjeremylockett77
1
Five Big Data Trends Revolutionizing Retail
Summary: More retailers are finding that Big Data can revitalize an industry challenged by a slow economy,
increasingly empowered consumers, mobile proliferation and an ever-growing number of channels.
By Andrew Brust for Big on Data | August 16, 2013 --
This guest post is from Kelly Kennedy, Senior Vice President of Enterprise Sales at Info group Targeting
Solution
s, where she supports large
enterprise clients with a wealth of industry experience across both B2C and B2B solutions.
By Kelly Kennedy
Its Moore’s law of marketing: The aggregate amount of data available to retailers doubles every two years. Acquiring the
insights that retailers need to find, target and retain their ideal customers used to be a problem. Now, marketers are tasked
with sifting through the enormous amount of data they have on hand. Big Data is just that, and the sheer amount makes it
difficult not only to discern what’s valuable, but to discover what information might be missing or lost in the shuffle.
The retail industry may have turned a corner. In a recent interview, Karem Tomak, vice president of analytics for
Macys.com, admitted that just three years ago the department store relied on Excel spreadsheets to house and make sense
of customer data. Now the retail giant is crediting Big Data and analytics with a double-digit percentage increase in
revenue.
More retailers are finding that Big Data has the potential to revitalize an industry being challenged by a slow economy,
increasingly empowered consumers, mobile proliferation and an ever-growing number of channels. Although Big Data is
having profound impacts on retail and marketing strategy, it’s important for brands to use these trends as building blocks
for a greater process flow overhaul. Without the proper technology, internal knowledge and best practices in place, it’s
difficult to maximize Big Data’s potential benefits.
Five ways Big Data is revolutionizing retail marketing
1. Growing, cross-channel data volumes
The rise of mobile, tablets and social media has accelerated the growth of available customer
data. A typical retailer knows not only the basic demographic information about a customer, but
purchase history, call center interaction, mobile/social interaction, supply chain data and more.
The sheer volume of information available to retailers is unprecedented, even for brands that
have years of experience analyzing customer data.
2. Increasing investment in technology
You’d be hard-pressed to walk into a Best Buy right now and find a hard drive that stores less
than a terabyte. Storage is so cheap that it’s leveling the playing field for many companies when
it comes to Big Data. Retail leaders have started investing in centralized databases and focusing
on data hygiene and analytics, giving them insight into their customers that wasn't possible even
a few years ago.
In 2013, retailer ...
ClickZ/Fospha: The State of Marketing Measurement, Attribution, and Data Mana...Clark Boyd
This report covers:
The data challenges marketers are confronting today
The business impact of a complex (and oft-misunderstood) data culture
The role of marketing intelligence software in a modern organization
How to define and use metrics like customer lifetime value
The features marketers wish their current technologies had
How to assess your own company’s data maturity
A new approach to agile, accessible marketing measurement
1Unit 1 IP Walmart[Type text][Type text][Type text]2.docxeugeniadean34240
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Unit 1 IP: Walmart
[Type text] [Type text] [Type text]
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Unit 1 IP: Walmart
Unit 1 Individual Project: Walmart
Human Resources Strategy MGT652-1503C-01
By
Andrew T. Robison
AIU Online
08/01/15
Company’s History
Wal-Mart is a standout amongst the best organizations according to numerous media outlets, studies, reviews and prevalent inclination by purchasers on the global market. It is evident that Sam Walton established it in the 1940s. Sam began a rebate store at the place where he grew up and soon discovered that the provincial market needed his items and business sector thought. In this way, he took an outing around the nation with his wife and returned to begin the organization that every individual now knows as Wal-Mart. Wal-Mart incorporates different levels of leadership that has power to implement policies and strategies, which endeavors to control the company’s products and brands. In this regard, Wal-Mart’s organizational structure is broken into three main three parts. It is evident that Wal-Mart’s organizational structure depicts on product, market and geographical structure. Notably, Wal-Mart is a global business organization hence its market structure clearly presents different responsibilities of the top management together with the subordinate staff (The Economist, 2006).
Company’s mission statement
Wal-Mart’s mission statement is to save customers money in order to make them live better livelihoods. It is apparent that Wal-Mart is one of the retail giants with stores scattered across the globe. The store offers its customers with a wide variety of groceries, merchandise, pharmaceuticals among other household goods. United States economy has greatly benefitted from Wal-Mart business operations. Notably, Wal-Mart has the pervasive reputation of having the least cost of any self-regarding store. This is an added advantage since the business is presently searching for items that have the most elevated quality and bear the least cost in the meantime. It remains clear that Wal-Mart is one of the main organizations, which has adequately verged on that actuality. In addition, Wal-Mart does not just carry new business to foreign showcases but also carries the business society in addition to them (Barbaro, 2006). They picked up a more amazing impart of the United States advertise in light of the easier expenses of exchange contrasted with other equal organizations.
Wal-Mart’s core values
Wal-Mart’s beliefs remain to be the foundation of its business culture. The company’s core values and beliefs are founded on striving for excellence, service to customers’, respect for individual and acting with integrity. In each week that passes, statistics indicate that more than one hundred customers shop at Wal-Mart. It is evident that ten out of eight Americans usually shop at Wal-Mart stores and this is due to their reduced prices. This move has encouraged a large number of potential Americans to do mass shopping at the store, however .
In my assignment I am going to give a description of how certain techniques in marketing are used to list products on the market in two organisations. I have chosen to investigate Tesco PLC and Coca Cola Ltd. Such marketing techniques I will be describing are the use of branding; brand awareness, brand influences, brand building and brand extension, and the use of relationship marketing.
In order to acknowledge companies that are working round the clock to make the retail industry a better place, Insights Success has enlisted, “The Companies with Most Disruptive Retail Solutions 2019”.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
1. Gomez 1
Executive Summary: Staples Inc.
The world’s largest office superstore, Staples, has paved the way in marketing for the
office supply chain industry. With the current largest market share and over $20 billion in sales,
Staples continues to grow as a strong financial investment and great marketing leader. After the
implementation of the “easy” campaign, where Staples emphasized the convenience that only
Staples Incorporated could offer, the earnings per share sky-rocketed to more than double.
The current campaign (2003), detailed as “That was easy,” refers to an “easy” button-
implying that Staples has the capabilities of taking a convoluted customer situation and
simplifying it with their product differentiation, global locations, and customer-oriented services.
Major competitors include Office Max, Office Depot, and Wal-Mart. Although the three
main competitors also hold a large market share, they do not have the product differentiation,
convenience and/or everyday customer-focus currently necessary to be as solid and strong as
Staples.
The marketing strategy used by Staples focuses on the target market of everyday
consumers and businesses. By allocating reasonable prices and directly mailing promotions to
homes, Staples targets everyone from day-to-day users to large corporations. Staples can offer
office supplies in bulk or in single units. They have established the foundation for office supply
superstores.
In 2003, Staples began their dedicated campaign to making their company customer-
focused. They restructured their website and stores to accommodate market automation. Through
market automation, historical information relevant to current purchases are used to turn potential
customers into actual consumers. This, with a series of other market strategies (convenience,
advertisements, promotions, etc.), advanced Staples to become the number one in the office
supply industry.
2. Gomez 2
Works Cited
"'Easy' Does It: Staples Enjoys Success of Recent Strategies | DSN Retailing Today | Find
Articles at BNET." Find Articles at BNET | News Articles, Magazine Back Issues &
Reference Articles on All Topics. Web. 01 Nov. 2010.
<http://findarticles.com/p/articles/mi_m0FNP/is_18_43/ai_n6214906/>.
Industry, By. "Staples Succeeds with SAS Marketing Automation | SAS." SAS | Business
Analytics and Business Intelligence Software. Web. 02 Nov. 2010.
<http://www.sas.com/success/staplesma.html>.
Levine, Brian. "OFFICE DEPOT IS “TAKING CARE OF BUSINESS”." (2005). Web.
<http://mediarelations.officedepot.cc/tcob/docs/tcob-umbrella-release.pdf>.
"OfficeMax - Investor Relations - News Release." OfficeMax - Investor Relations. Web. 01 Nov.
2010. <http://investor.officemax.com/phoenix.zhtml?c=85171&p=irol-
newsArticle&ID=1386003&highlight=>.
"SPLS: STAPLES INC Earnings Analysis." Business News, Stock Quotes, Investment Advice -
DailyFinance. Web. 1 Nov. 2010. <http://www.dailyfinance.com/earnings/staples-
inc/spls/nas>.
"Staples Launches New Ad Campaign - Adrants." Marketing and Advertising News With
Attitude by Steve Hall and Angela Natividad - Adrants. Web. 01 Nov. 2010.
<http://www.adrants.com/2003/02/staples-launches-new-ad-campaign.php>.
