The document provides guidance on creating a shared vision for Emma's Specialty Plants, Inc. It discusses the purpose and benefits of developing a shared vision, including clarifying the future direction of the organization, providing an outline for change, and encouraging innovation. It offers questions to help form the vision and compares potential vision statements. The proposed shared vision is "ESP is an learning, entrepreneurial, organization that is as special as the products we sell, and the customers we serve." It recommends continuing to measure effectiveness and suggests rewarding customer service and implementing a succession plan.