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#evolve18
INTRODUCTION TO
AEM ASSETS
Abhishek Dwevedi
16 August 2018
2
• Need of Digital Asset
Management
• Introduction to AEM Assets
• Smart Tags & Smart
Translation
• Dynamic Media
AGENDA
CREATING OMNICHANNEL, PERSONALIZED EXPERIENCES
AT SCALE CAN BE CHALLENGING
Can’t keep up with
demand of content
creation
Unable to find or
manage assets at scale
Trouble delivering
experiences and taking
advantage of emerging
formats
Assets and info can’t flow
freely between necessary
enterprise systems and
teams
REQUIREMENTS FOR A NEW WORLD
Creative &
Marketing
Workflows
Enterprise Asset
Management
Dynamic Media
Transformation &
Delivery
Content
Intelligence,
Automation &
Extensibility
Native Connection
the the Creative
Cloud
Proven Scale &
Governance
Get to market faster
AI Automation & IT
Flexibility
ADOBE EXPERIENCE MANAGER
Unified Digital Experience Delivery Platform
Content Intelligence – Powered by Adobe Sensei
Access within AEM to Adobe Target, Adobe Analytics,
Campaign and Adobe Sign capabilities
SITES
Easily compose and
deliver digital
experiences across
online & physical
touch points
ASSETS
Digital asset creation,
management and
delivery
FORMS
Mobile-first Forms &
Personalized
Correspondence
Adobe Experience
Manager manages
and delivers
connected digital
experiences across
all channels
*Coming Soon
AEM ASSETS
6
AEM Assets is an
intelligent digital asset
management solution
for marketers and IT to
organise, adapt,
distribute rich media
and experiences
across the customer
journey.
AEM ASSETS : FEATURES
7
AEM ASSETS : FEATURES
8
9
FLEXIBLE & EXTENSIBLE
CRM
PLM
WCM
MRM
PIM
ERP
DAM
+
+
+
++
+
Integrate to necessary systems Robust & Open API Ecosystem
NEXT GEN FILE TYPE SUPPORT
10
AEM Assets can handle the
management & delivery of
next generation assets
Power futuristic experiences, from
virtual reality and 3D assets to
engrossing panoramic viewers
DYNAMIC IMAGE & VIDEO DELIVERY
11
Use one masterfile to
quickly adapt, compose and
deliver dynamic experiences
with speed and impact.
12
INTELLIGENT CREATIVE & EXPERIENCE
SERVICES (CUSTOM TAG + SMART TRANS.)
Smart Translate SearchCustom Smart Tags
13
SMART IMAGING
Smart Crop Smart
Swatch
#evolve18
THANK YOU!

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Evolve18 | Abhishek Dwevdi & Varun Mitra | Introduction to AEM Assets

  • 2. 2 • Need of Digital Asset Management • Introduction to AEM Assets • Smart Tags & Smart Translation • Dynamic Media AGENDA
  • 3. CREATING OMNICHANNEL, PERSONALIZED EXPERIENCES AT SCALE CAN BE CHALLENGING Can’t keep up with demand of content creation Unable to find or manage assets at scale Trouble delivering experiences and taking advantage of emerging formats Assets and info can’t flow freely between necessary enterprise systems and teams
  • 4. REQUIREMENTS FOR A NEW WORLD Creative & Marketing Workflows Enterprise Asset Management Dynamic Media Transformation & Delivery Content Intelligence, Automation & Extensibility Native Connection the the Creative Cloud Proven Scale & Governance Get to market faster AI Automation & IT Flexibility
  • 5. ADOBE EXPERIENCE MANAGER Unified Digital Experience Delivery Platform Content Intelligence – Powered by Adobe Sensei Access within AEM to Adobe Target, Adobe Analytics, Campaign and Adobe Sign capabilities SITES Easily compose and deliver digital experiences across online & physical touch points ASSETS Digital asset creation, management and delivery FORMS Mobile-first Forms & Personalized Correspondence Adobe Experience Manager manages and delivers connected digital experiences across all channels *Coming Soon
  • 6. AEM ASSETS 6 AEM Assets is an intelligent digital asset management solution for marketers and IT to organise, adapt, distribute rich media and experiences across the customer journey.
  • 7. AEM ASSETS : FEATURES 7
  • 8. AEM ASSETS : FEATURES 8
  • 9. 9 FLEXIBLE & EXTENSIBLE CRM PLM WCM MRM PIM ERP DAM + + + ++ + Integrate to necessary systems Robust & Open API Ecosystem
  • 10. NEXT GEN FILE TYPE SUPPORT 10 AEM Assets can handle the management & delivery of next generation assets Power futuristic experiences, from virtual reality and 3D assets to engrossing panoramic viewers
  • 11. DYNAMIC IMAGE & VIDEO DELIVERY 11 Use one masterfile to quickly adapt, compose and deliver dynamic experiences with speed and impact.
  • 12. 12 INTELLIGENT CREATIVE & EXPERIENCE SERVICES (CUSTOM TAG + SMART TRANS.) Smart Translate SearchCustom Smart Tags

Editor's Notes

  1. Trouble keeping up with demand of content creation because necessary content is scattered in siloes, and it takes forever to get input/approval from marketing Difficulty finding and managing assets at scale, due to assets being scattered among department-level content siloes, non-existent metadata & workflows Inability to deliver experiences to the most impactful channels or take advantage of emerging formats because asset delivery is mired down in manual, highly technical, non-scalable processes Assets and info can’t flow freely between necessary enterprise systems and teams because current solution cannot be configured to work the way my organization needs, and I can’t outsource any manual processes to AI 
  2. Asset Management: Global repository to manage, govern, and distribute assets across teams, projects, and customer channels.  Creative & Marketing Workflows –  Deep connectivity across the Adobe Creative Cloud apps and services to uniquely source, scale, and accelerate creative production Dynamic Media Transformation & Delivery – Use one master file to rapidly adapt, compose, and deliver dynamic experiences with speed and impact Content Intelligence & Extensibility - Powered by Adobe Sensei, use machine learning to help your organization auto-tag assets, automate workflows, and optimize content performance, leveraging a modern, hyper-scalable, and flexible content services platform with a robust API & application ecosystem
  3. Using one master file, auto generate and publish unlimited versions, changing size, format, resolution, crop, or effect Assures consistent, quality experiences are delivered to any screen, regardless of size or bandwith Full size video is auto-sized for all screens and adaptively streamed to assure a consistent and quality user experience