The document discusses how using consistent house styles, fonts, layouts, and color schemes across a magazine, website, advertisements, and billboard creates a sense of continuity and helps the content be recognizable to readers. Codes and conventions were also helpful for including typical elements, like a magazine cover image on a billboard or website links on the bottom of a billboard. While the same font couldn't be used for the website masthead due to software limitations, a similar font was used instead to still maintain continuity.