Figaro Digital Search Seminar: SEO Still Contributes in 2015 - Mike Jeffs

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Branded3’s Senior Account Director, Mike Jeffs, speaks at Figaro Digital’s Search Seminar. The seminar focuses on organic and paid search, with Mike's talk evaluating the changes in search this past year and where he thinks search is going next year.

Marketing

Mike JeffsSenior Account Director.com
@mikerjeffs
mike.jeffs@branded3.com
slideshare.net/mikejeffs

Laura McLellan, Research President at Gartner
Source

Jake Sorofman, Research Director at Gartner

“People aren’t replying to my emails”
“I want a conference calling service that I can trust.”
“I want to setup a call for 20 people.”
Keywords:
‘How to be an effective communicator’
Keywords:
‘conference call provider’
Keywords:
‘how to setup a conference call ’

Useful
Entertaining
News Worthy
Insightful
Audience Led
Creative

Conversions driven by campaign page aloneIncrease in conversions from Google organic YOYIncrease in Google organic traffic YOYTarget keywords moved into top 10

There are many and important variations in the structure and functioning of marketing “caused largely by the wide variations in the character of the commodities and the nature of the market conditions” (Breyer1931 p1).

Thank you!
Mike JeffsSenior Account DirectorBranded3
@mikerjeffsmike.jeffs@branded3.com
slideshare.net/branded3

Figaro Digital Search Seminar: SEO Still Contributes in 2015 - Mike Jeffs

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