Measurefest:Finding, understanding & using demographic data - Matthew Jackson

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1 like•1,343 views

The more you understand your audience, the better you can target the people who visit your website. This session will show you how to get more data about your audience and then how to use that data to improve your website experience, improve your market targeting and also improve your search engine rankings. Caution, some examples used are NSFW.

Marketing

Finding, understanding & using demographic data to boost website performance
Matthew Jackson –Chief Search Strategist
@M4Jackson, @Branded_3

Incite[in-sahyt]–verb (used with object), -cited, -citing. to stir, encourage, or urge on; stimulate or prompt to action
Automotive pathways to purchase
Automotive research conducted in May 2013 for St Ives by Incite Marketing planning

A Content Marketing User Model
“I want a holiday but not sure where”
“I know I want to go to Majorca but don’t know where to stay”
“I want to stay in Palma and I want to find the best deal for me.”
Browser
Researcher
Buyer
£££
£££
£££
Keywords:
‘holiday’
‘cheap holiday’
Keywords:
‘hotels in Majorca’
‘things to do in Majorca’
Keywords:
‘hotel in Palma reviews’
‘flights to Palma’
Mind-set: Intrigued
Mind-set: Engaged
Mind-set: Committed

Search Visibility
Sitecore powered Website goes live

http://www.pornhub.com/insights/
Pornhub–“Big Data”

http://www.buzzfeed.com/alanwhite/pornhub-just-released-its-data-on-uk-viewing-habits-and-its
http://gizmodo.com/the-ultimate-breakdown-of-how-people-watch-porn-online-1626618056http://www.eluniversal.com.mx/nacion-mexico/2014/vive-mexico-furor-porno--1023313.html
http://digg.com/2014/barbie-careers-in-porn

http://www.telegraph.co.uk/women/womens-health/10985082/Designer-vagina-surgery-most-popular-with-18-24-year-olds.html
http://www.dailymail.co.uk/femail/article-2667003/Blackpool-boob-job-capital-UK-south-west-comes-Botox-enlightening-new-cosmetic-surgery-report.html

A few tips…
#1
Understand & Exploit
Target The Right Audience
Use & Share Data
#2
#3

Thank you
matthew.jackson@branded3.com @M4Jackson Branded3.com @Branded_3

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