Marketo, a company focused on demand generation products and services, wanted to integrate an outbound sales program with its existing inbound efforts to meet aggressive growth goals. They turned to LinkedIn's Sales Navigator to gain customer insights, shorten sales cycles, and drive explosive outbound sales growth. Using Sales Navigator, Marketo was able to quadruple outbound sales and increase win rates by precisely targeting prospects, cutting time spent researching contacts, and leveraging tools like InMail which had higher response rates than email. The integration with their Salesforce CRM was also seamless, allowing Marketo to fully leverage profile data and see relationships across prospects.