This document provides guidance on designing technology with kindness and compassion. It emphasizes imagining users as whole humans, avoiding assumptions, centering user needs over company priorities, considering edge cases and different user experiences, and cultivating deep empathy and compassion through practice. The overarching message is that technology should be made for all people by accounting for nuance, avoiding harm, and designing with care, understanding and kindness.
WebExpo Prague 2013 Keynote.
There are too many people calling themselves 'gurus, experts, ninjas, rockstars', focusing on self-promotion and not doing quality work. It's time to stop this madness!
Photographers are artists with the camera, using a blend of technical skills and an artistic eye to take pictures of people, places, landscapes, food, you name it. Photographers can work as fine artists, wedding and event photographers, or sell their photos to commercial clients.
WebExpo Prague 2013 Keynote.
There are too many people calling themselves 'gurus, experts, ninjas, rockstars', focusing on self-promotion and not doing quality work. It's time to stop this madness!
Photographers are artists with the camera, using a blend of technical skills and an artistic eye to take pictures of people, places, landscapes, food, you name it. Photographers can work as fine artists, wedding and event photographers, or sell their photos to commercial clients.
4 cornerstones to becoming a great leaderBrian Moran
What 4 words best describe you as a leader? Would your colleagues, friends and family use the same 4 words to describe you? What are the words you want to avoid? Are you a leader in the 5 most important areas of your life?
I love giving this PPT presentation because so many people want to be great leaders but they need some help in pointing them in the right direction. If you like this PPT, you should also check out the two blog posts I wrote, based on my work here. They can be found on www.openforum.com. Search my name (Brian Moran). The posts are titled "4 Traits to Becoming a Great Leader" and "Have You Mastered These 5 Levels of Leadership?" Amex also created an infographic of the two posts "Building Leadership Skills From the Ground Up."
I hope you find the PPT useful. If you want to discuss it or have any questions, you can reach out to me on Twitter. My handle is @BrianMoran. Thanks!
Create Interesting And Fun Facebook StatusesJanine Gregor
Ever want to make your Facebook statuses stand out? Have you wanted to engage more Facebook conversation amongst your Facebook fans? Here are some ideas to \’kick-start\’ your Facebook profile status.
I gave this talk at IA Summit in Baltimore in April 2013.
At the start of a project, not only do we not know the answers yet, we don’t even truly know which questions to ask. And yet straight away we’re asked to provide project plans and timelines, to list and describe our deliverables, and to outline the exact steps we intend to take.
So, to avoid the discomfort of not having immediate answers, we map out a methodology for ourselves and apply it to every subsequent project.
But this approach doesn’t serve our clients well. We make decisions too early, and end up solving the wrong problems. We keep going through the motions even when we realise we’re heading down the wrong path, because we don’t want to be seen as inconsistent.
Are You Over Estimating Your Market Value?George Hutton
http://mindpersuasion.com/
Making economic errors can cost you a lot of money. They can also keep you from finding the perfect partner. Learn More: http://mindpersuasion.com
This presentation shares the 5 myths that confuses women and causes them to be miserable in their careers. These slides talk about creating a personal brand and digital identity to promote career success as an employee, freelancer, consultant or other.
Make Better Friends: How Improv Can Help You Promote Content Strategy at Your...Amber Hunt
Ever wonder why your beautifully charted plans often don’t see the light of day? Are you having a hard time convincing stakeholders to get on board with your strategy? Sometimes even the most carefully articulated strategy on the most bright and shiny spreadsheet needs a little help from some friends, and this session will teach you how to gain the support you need to get your strategy off the ground.
After this session, attendees will better be able to:
Carefully listen, come to agreement, and reposition strategy in order to meet stakeholders’ true goals.
Turn “mistakes” into opportunities.
See content strategy work through completion, rather than getting stopped in the approval phase.
How To Make Sure Your Brand Is Dressed To The NinesVerticalResponse
Special Guest: Jessica Berlin, Social Media Manager at American Eagle Outfitters
Managing the social presence for American Eagle Outfitters, Inc., a leading global specialty retailer with over 8 million Facebook fans, Jessica Berlin knows how to navigate the social retail space like few others do. She will share her insight into how to put your brand front and center and turn your customers into enthusiastic fans through engaging content.
How to Be a Part-Time Sex-Positive Educator (When You Still Love Your Day Job!)Cunning Minx
Got a passion for a sex-positive cause but don’t want to give up the day job you love? Want to be an activist, but only have 5-10 hours a week to do it? In this CatalystCon session, you’ll learn how to identify and prioritize the daily and weekly tasks needed to achieve your outreach goals; how to cope with and combat work/life hindrances; and how to keep your motivation and mission fresh over time.
Is curiosity the powerful leadership strategy you left behind?Dov Baron
Find yourself standing on the edge of the park as the sun breaks through the clouds to light up the face of a small child. In a completely lucid moment, you notice something on that child's face you realize you rarely see an adults face.... You pay attention and you notice that both the child and the adult the child is interacting with are totally present and available. As a result of that vulnerability, they are joyful and what you see on that child's face is a state of pure wonderment.
Now for a moment think about yourself and ask: Are you in connection with the part of you that was/is still a joyful child? Do you know where that child part of you is? If you’ve lost that connection—and a lot, if not most, adults have—can you get it back? And the really big question—how do you reconnect with that joyful child?
NUX Leeds - January 22nd - Can design constraints be freeing and creative fre...Northern User Experience
The slide deck from NUX Leeds - January 22nd, where Richard Halford (IBM) posed the question 'Can design constraints be freeing and creative freedom constricting?' He walked us through some of his project work and UX design experiences. Please note this is edited from the presentation made on the night.
NUX Leeds - 26/03/2015 - The Role of the Graphic Designer in UXD - Simon Jone...Northern User Experience
Simon shared his thoughts with NUX Leeds on March 26th 2015 on the role of the graphic designer in the UXD process. Simon's talk promoted and argued for an integration and synthesis of UXD and Graphic Design disciplines. The talk addressed various factors characteristic of a Graphic Designer’s experience and education that can support and enrich the UXD process.
Sometimes, we need to unite to bring UX to the fore. We need to work hard to demonstrate its true benefits to any business. Sometimes we need to cut through the bureaucracy and just make it happen.
There’s someone on our doorstep who’s managed to do just that.
In the fight to transition from a pre-internet catalogue business into the world class digital retailer that they are today, Shop Direct have created and embedded Test and Learn into the heart of their culture. They combine in-house experiments with their own flavours of Lean UX and Kanban methodologies.
What can we learn from them? During this talk, we’ll hear stories from the font-line; how a business became convinced that embedding UX can make a truly remarkable difference. We’ll get insight into building stronger UX teams ourselves and, most importantly, we’ll get some invaluable direction when it comes to selling User Experience to the people that lead our organisations.
4 cornerstones to becoming a great leaderBrian Moran
What 4 words best describe you as a leader? Would your colleagues, friends and family use the same 4 words to describe you? What are the words you want to avoid? Are you a leader in the 5 most important areas of your life?
I love giving this PPT presentation because so many people want to be great leaders but they need some help in pointing them in the right direction. If you like this PPT, you should also check out the two blog posts I wrote, based on my work here. They can be found on www.openforum.com. Search my name (Brian Moran). The posts are titled "4 Traits to Becoming a Great Leader" and "Have You Mastered These 5 Levels of Leadership?" Amex also created an infographic of the two posts "Building Leadership Skills From the Ground Up."
I hope you find the PPT useful. If you want to discuss it or have any questions, you can reach out to me on Twitter. My handle is @BrianMoran. Thanks!
Create Interesting And Fun Facebook StatusesJanine Gregor
Ever want to make your Facebook statuses stand out? Have you wanted to engage more Facebook conversation amongst your Facebook fans? Here are some ideas to \’kick-start\’ your Facebook profile status.
I gave this talk at IA Summit in Baltimore in April 2013.
At the start of a project, not only do we not know the answers yet, we don’t even truly know which questions to ask. And yet straight away we’re asked to provide project plans and timelines, to list and describe our deliverables, and to outline the exact steps we intend to take.
So, to avoid the discomfort of not having immediate answers, we map out a methodology for ourselves and apply it to every subsequent project.
But this approach doesn’t serve our clients well. We make decisions too early, and end up solving the wrong problems. We keep going through the motions even when we realise we’re heading down the wrong path, because we don’t want to be seen as inconsistent.
Are You Over Estimating Your Market Value?George Hutton
http://mindpersuasion.com/
Making economic errors can cost you a lot of money. They can also keep you from finding the perfect partner. Learn More: http://mindpersuasion.com
This presentation shares the 5 myths that confuses women and causes them to be miserable in their careers. These slides talk about creating a personal brand and digital identity to promote career success as an employee, freelancer, consultant or other.
Make Better Friends: How Improv Can Help You Promote Content Strategy at Your...Amber Hunt
Ever wonder why your beautifully charted plans often don’t see the light of day? Are you having a hard time convincing stakeholders to get on board with your strategy? Sometimes even the most carefully articulated strategy on the most bright and shiny spreadsheet needs a little help from some friends, and this session will teach you how to gain the support you need to get your strategy off the ground.
After this session, attendees will better be able to:
Carefully listen, come to agreement, and reposition strategy in order to meet stakeholders’ true goals.
Turn “mistakes” into opportunities.
See content strategy work through completion, rather than getting stopped in the approval phase.
How To Make Sure Your Brand Is Dressed To The NinesVerticalResponse
Special Guest: Jessica Berlin, Social Media Manager at American Eagle Outfitters
Managing the social presence for American Eagle Outfitters, Inc., a leading global specialty retailer with over 8 million Facebook fans, Jessica Berlin knows how to navigate the social retail space like few others do. She will share her insight into how to put your brand front and center and turn your customers into enthusiastic fans through engaging content.
How to Be a Part-Time Sex-Positive Educator (When You Still Love Your Day Job!)Cunning Minx
Got a passion for a sex-positive cause but don’t want to give up the day job you love? Want to be an activist, but only have 5-10 hours a week to do it? In this CatalystCon session, you’ll learn how to identify and prioritize the daily and weekly tasks needed to achieve your outreach goals; how to cope with and combat work/life hindrances; and how to keep your motivation and mission fresh over time.
Is curiosity the powerful leadership strategy you left behind?Dov Baron
Find yourself standing on the edge of the park as the sun breaks through the clouds to light up the face of a small child. In a completely lucid moment, you notice something on that child's face you realize you rarely see an adults face.... You pay attention and you notice that both the child and the adult the child is interacting with are totally present and available. As a result of that vulnerability, they are joyful and what you see on that child's face is a state of pure wonderment.
Now for a moment think about yourself and ask: Are you in connection with the part of you that was/is still a joyful child? Do you know where that child part of you is? If you’ve lost that connection—and a lot, if not most, adults have—can you get it back? And the really big question—how do you reconnect with that joyful child?
NUX Leeds - January 22nd - Can design constraints be freeing and creative fre...Northern User Experience
The slide deck from NUX Leeds - January 22nd, where Richard Halford (IBM) posed the question 'Can design constraints be freeing and creative freedom constricting?' He walked us through some of his project work and UX design experiences. Please note this is edited from the presentation made on the night.
NUX Leeds - 26/03/2015 - The Role of the Graphic Designer in UXD - Simon Jone...Northern User Experience
Simon shared his thoughts with NUX Leeds on March 26th 2015 on the role of the graphic designer in the UXD process. Simon's talk promoted and argued for an integration and synthesis of UXD and Graphic Design disciplines. The talk addressed various factors characteristic of a Graphic Designer’s experience and education that can support and enrich the UXD process.
Sometimes, we need to unite to bring UX to the fore. We need to work hard to demonstrate its true benefits to any business. Sometimes we need to cut through the bureaucracy and just make it happen.
There’s someone on our doorstep who’s managed to do just that.
In the fight to transition from a pre-internet catalogue business into the world class digital retailer that they are today, Shop Direct have created and embedded Test and Learn into the heart of their culture. They combine in-house experiments with their own flavours of Lean UX and Kanban methodologies.
What can we learn from them? During this talk, we’ll hear stories from the font-line; how a business became convinced that embedding UX can make a truly remarkable difference. We’ll get insight into building stronger UX teams ourselves and, most importantly, we’ll get some invaluable direction when it comes to selling User Experience to the people that lead our organisations.
This talk will give an overview of the EPSRC/ESRC Foresight project ‘Developing Theory for Evolving Socio-Technical Systems’ (TESS). The project is based on Robin Dunbar’s Social Brain Theory that explains the evolutionary constraints on human relationships and social organisation. With the spread of Social Networking Sites such as Facebook and MySpace, will we be able avoid those constraints to keep up with more friends and be more social, or is the downside, invasion of privacy, stalking, and a less social world ? The TESS project is researching these issues by studying social networks and work-related groups. I will describe current research on social networking sites and how this fits into the wider picture of social mediating technologies such as Twitter, Wikipedia, etc. Investigating the questions- does technology really change the way we behave in our social life, how do we adapt and use these technologies, and what impact might technology have a social capital?
For more information on the project http://www.mbs.ac.uk/research/DTESS.aspx
Mixing methods abroad: A case study
Slides from the NUX5 talk by Karina van Schaardenburg, Friday 7th October 2016.
2016.nuxconf.uk / nuxuk.org
Synopsis:
As a UX researcher, sooner or later someone will ask you an unanswerable question, give you a tiny budget, and ask for results in practically no time. I’ll share a few tricks to help you get through it and have fun along the way.
Last summer I got an email from the executive team asking me “What do we know about Turkey? Can you put together a proposal?” After spending a few minutes in front of my computer muttering to myself that there was no way I could answer a question that broad in any kind of time frame, let alone the 8 weeks I was given, I took a deep breath and got to work.
In this talk you’ll learn how to tackle the big questions by combining several research methods. While we’re at it, I’ll also teach you how to avoid riot police during field studies and how to interview people while walking down some of the busiest streets in the world.
We all want interfaces that feel human—where the content is friendly and everything flows right along. But being human isn’t just about being breezy.
Every user who interacts with your site comes there with personal histories—with pain and problems, with past traumas or present crises. How can we take our users’ vulnerabilities, triggers, and touchy subjects into account when we don’t even know what they are? What would it mean to optimize not just for seamlessness, but for kindness? This talk discusses how clear intentions and compassionate communication can strengthen everything from form questions to headlines to site structures.
The most important metric you WON'T find in Facebook InsightsRob Clark
As presented at PodCamp Toronto 2014
Likes. Shares. Viral impressions. Organic reach. Clicks. Social media offers a wealth of analytic tools showing how people are interacting with your content. Tallies of eyeballs and counts of social gestures. Yet few brands or agencies are actually paying attention to the metrics that matters most in marketing and communications.
Come for a discussion as to what the most important thing that you're not likely tracking is, and walk out with some solid ideas and best practices of how to track it. Those with Math Anxiety, fear not. This is a session about getting answers and not crunching numbers.
So how do you stay calm, composed and sustain confidence in tough
surroundings? Here is some information to think about.
See yourself as a dartboard. Everything and everyone else around you
may become darts, at one point or another. These darts will crush
your confidence and pull you down in ways you won’t even
remember. Don’t let them crush you, or get the best of you. So which
darts should you avoid?
The way you are and your behavioral traits is said to be a mixed end
product of your genetic traits , your raising , and your environmental
surroundings like your spouse, the company you keep, the economy
or your occupation. You have your own individuality. If your father is
a failure, it doesn’t mean you have to be a failure too. Learn from
others experience, so you’ll never have to make the same mistakes.
Obtenez tout le soutien et les conseils dont vous avez besoin pour réussir votre prospection. Ce livre est l'une des ressources les plus précieuses au monde lorsqu'il s'agit de développer vos techniques de prospection dans le marketing de réseau. Ce livre ci-dessous vous montrera exactement ce que vous devez faire pour enfin réussir avec votre entreprise.
So What and Who Cares - Getting Your Communications RightKivi Leroux Miller
Make your nonprofit communications more relevant by always answering So What? and Who Cares? How do you get more relevant? Try the 6 R's: Be Rewarding, Realistic, Real-Time, Responsive, Revealing, and Refreshing.
As presented to the Association of Fundraising Professional (AFP) Charlotte on June 20, 2012.
Finding My Voice + Learning to Trust my Gut - from LeanIN Toronto LaunchTara Hunt
I gave this talk at the LeanIN Toronto Launch party on September 24 to a group of 300 amazing women. It is all about finding your voice and being yourself and not letting anyone else tell you otherwise.
Prospecting for Network Marketing Diamonds. Learn how to recognize, interest and attract the people who will become your biggest sellers. If you talk with the top income earners in network marketing, they'll all say that prospecting is the key to success.
Isn’t it curious? We look at other people, envy them for looking so terribly perfect and wish we could trade places with them, while they consider us and think of the same thing. We're jealous of other people who themselves are jealous of us. We suffer from low self-regard, lack of assurance and lose hope in self-improvement and ever winning anyone over.
Work from home!
WoodWoork
https://cutt.ly/TzKlcxv
Introducing True Calling and Life Purpose Rediscovered - Find out If Your Ladder of Success Is Leaning Against the Right Wall and Repurposing your Life Easily. Inside this eBook,you will discover the topics about find your true calling .11 tips to finding your calling ,5 tips to help you follow through, passion can be difference between happiness and frustration, being stress free
can assist you in finding your calling and putting it all together .
World-Renowned Doctor Saves This Dying Grandma's Life By Uncovering The 10 Second Ancient “Fat Hack” That Removes Up To 11 Pounds Of Deadly-Visceral-Fat Every 7 Days...
Interested in joining our company? Have a desire to work at a unique medical practice where you know what is expected of you and how you fit? Watch this slide deck to understand our culture.
Similar to Everybody Hurts: Content for Kindness (by Sara Wachter-Boettcher at #NUX4) (20)
10 Easy Ways to Irritate Your Design Team
Slides from the NUX7 talk by Jane Austin, Friday 19th October 2018.
2018.nuxconf.uk / nuxuk.org
Synopsis
How can good design be integrated into your business profitably? Jane will answer this question by considering the ‘anti-problem’. She will share 10 ways designers and business people can guarantee their behaviours and activities will ensure they never see eye-to-eye, their efforts will be wasted and everyone involved will know it is not their fault.
You will probably recognise most of these techniques in action in your own organisation. That is the anti-pattern.
If things are going to change for the better, do the opposite.
Good Intentions and Bad Actors: Unleashing Our True Design Superpowers
Slides from the NUX7 talk by Lisa deBettencourt, Friday 19th October 2018.
2018.nuxconf.uk / nuxuk.org
Synopsis
As experience designers, we have unique superpowers to craft products and services in ways that can be wonderfully beneficial to people and integrate seamlessly into their lives. We are able to leverage our understanding of the human condition to transform technology into offerings that make millions of dollars for companies, while remaining idealistic about our goals of making people’s lives better. But there’s a gap: we don’t verify that we did move the needle. We don’t consider what things might just go sideways. We don’t invest in analyzing what might happen if our work is abused or consider how to prevent it. We just move onto the next problem statement and let the business figure it out.
I think this borders on negligence. We have a responsibility to ourselves, our profession, our customers, our colleagues, and the businesses who employ us to forecast the impact of our work at scale. And we need to develop the tools and the processes to do so properly. It’s time we hold our selves accountable and start to proactively identify the potential outcomes and unintended consequences of our work – both good and bad – as a regular phase in our design process. With this, we must also be prepared to influence the decision making bodies (including ourselves) to consider ways of mitigating those identified risks. This strategy, in my opinion, will allow us to engage our product and business colleagues as equals, thereby raising our own value as true business partners.
Everything Connected
Slides from the NUX7 talk by Christopher Murphy, Friday 19th October 2018.
2018.nuxconf.uk / nuxuk.org
Synopsis
It’s been nearly thirty years since the birth of the web and in that time our role as designers has changed dramatically.
In the 90s we designed for a desktop context, focused primarily on standalone experiences. A decade ago, with the launch of the iPhone, our remit expanded, embracing the challenge of designing for both desktop and mobile contexts. The recent emergence of a ‘connected landscape’ has transformed our industry once again. The challenge we now face as designers is to build ‘connected ecosystems’, considering: hardware and software; desktop and mobile; web and native….
As we race headlong into the future, I’ll explore the exciting opportunities ahead for designers working in a connected culture, identifying core principles we can embrace to keep up with the ever-shifting digital landscape.
It’s Complicated – Designing in The Age Of Emergence (by Christina Wodtke at ...Northern User Experience
It’s Complicated – Designing in The Age Of Emergence
Slides from the NUX7 talk by Christina Wodtke, Friday 19th October 2018.
2018.nuxconf.uk / nuxuk.org
Synopsis
The problem with unexpected consequences is that they are unexpected. The time of “move fast and break things” is over, as we have broken everything from hearts to democracy.
It’s time for designers, along with their partners – engineers and business – to embrace a new long term approach to bringing change into the world, that focuses less on disruption and more on evolution. In this talk, Christina will explore various approaches to designing more robust and compassionate change.
Google use 5-day design sprints to map, sketch, vote on ideas, prototype and test designs with users. The design sprint is their battle-tested way to quickly answer critical business questions.
Marc O’Connor and James Oliver talked about their experiences of using a design sprint. These slides broadly cover each day of the sprint, include a couple quick activities and show how they got team members and stakeholders to agree it was a good idea.
Ian Franklin from IdeaSmiths discussing fitting Usability Labs into Agile sprints.
Traditionally, usability labs took a long time to organise; often just a usability bug hunt and resulted in a lengthy report of recommendations that no one read and took weeks to produce.
This talk covers how to adapt the usability lab to include discovery and co-creation, yet still record results rigorously while completing analysis and reporting within a couple of days.
It also covers how to counter the common objections to user feedback (“its only 5 users”, “it’s just anecdotes”) and how to use the lab to get stakeholders on side.
AB Testing and UX - a love story with numbers and people (by Craig Sullivan a...Northern User Experience
AB Testing and UX - a love story with numbers and people
Slides from the NUX6 talk by Craig Sullivan, Friday 27th October 2017.
2017.nuxconf.uk / nuxuk.org
Synopsis:
What’s wrong with the web these days? The mobile experience sucks. The customer experience sucks. It doesn’t work. It’s too hard to use. The text is too small. Nobody measures this happening. The interaction patterns suck. Nobody ever calls up to complain but nobody does anything anyway. Millions of people lose countless days to friction, poor design and frustrating moments on their devices.
There may be thousands of things you can fix that look promising – but how do you know where to start? What if you could measure what sucked, where it sucked and how big the problem was? Using lightweight research methods and tools, you can stop making excuses and start knowing exactly what to do. Life becomes much simpler and easier with a scientific method of optimising growth or delight within your product.
Craig has trained over 500 people on how to measure and optimise their product experience, finding 100M of ‘lost revenue’ using just one of the techniques you will learn. With reports, checklists, downloadable templates and toolkits for every budget and stage of growth – you can stop guessing tomorrow.
User research assets: treasure or trash?
Slides from the NUX6 talk by Kate Towsey, Friday 27th October 2017.
2017.nuxconf.uk / nuxuk.org
Synopsis:
Hours of audio and video, photographs, notes, decks, matrices, various types of visual presentations, and even physical assets picked up in the field – and even walls! We make a lot of stuff in doing user research. Are these things potential treasure troves of knowledge for future research? Or are they things that, once used and acted upon, become more complicated to keep than to trash?
A couple of years ago, I spent several months researching how the GDS user research team and their colleagues felt about the stuff they made during user research. Off the back of that research, we ran a pilot for an A/V library. Then I wrote a blog post about the research results. Since then, I’ve had many conversations with organisations around the world trying to answer the same question: can we make our research assets useful in the long term?
In this talk, I’ll share what I learned at GDS, and what I’ve learned in talking to industry since. It’ll be an open-ended talk, but, I hope, a good starting point for cross-industry knowledge sharing and debate.
Slides from the NUX Leeds talk:
Witnessing health: impactful user research in the NHS
with Rochelle Gold, User Researcher, NHS Digital
This presentation will discuss approaches, challenges and barriers to conducting user research within health and how to overcome them. It will cover both clinician and patient user research and the value of being a ‘witness to experience’ and the impact that this can have.
About Rochelle
Rochelle Gold is a user researcher at NHS Digital. She has worked on a number of digital health services including NHS UK and the NHS e-referral service. Her work in the health space has focussed on a range of users from clinicians to patients. She previously led research for West Yorkshire Probation and is also experienced in research in social care and the private sector. Rochelle has also taught research methods at undergraduate level and has a background in occupational psychology.
Security and User Experience: Pushing for Change in the Enterprise Environment
Slides from the NUX5 talk by Glenn A. Gustitus, Friday 7th October 2016.
2016.nuxconf.uk / nuxuk.org
Synopsis:
Pushing for change in an enterprise environment is a challenge. Improving the user experience of security solutions that historically have conflated being difficult to use with being more secure, is an even larger challenge. In this talk, Glenn is going to show you why security needs our help, and how to have a positive impact in an environment known for being especially change resilient.
NUX Newcastle Sept 2015 event - James Oliver, a User Experience Consultant, offered useful tips & pointers for those looking to facilitate some user interview research sessions – for beginners as well as good reminders for those with some experience. This was followed by an activity where teams picked from a lucky dip of research topics, brainstorm questions and formulated these into interview scripts. After a few rounds of practicing interviewing, the talk will end with tips on how to analyse the results and what can be done next.
Wearables: a show & tell with user stories
with Amy Higgott @amyhiggott, James Medd @jamesmedd and Lucy Buykx @lucybuykx
NUX Manchester - 14 September 2015
Leslie Fountain's talk from NUX3
Anyone can design experiences, the difficulty lies in designing and creating great user experiences – the latter requires a variety of disciplines and skills. This can prove difficult as we see departments and disciplines fighting over ownership of the ‘customer experience’ from design and IT through to marketing and branding. But designing great experiences is a team sport requiring responsive rugby squads rather than process driven relay teams. In this presentation Leslie will discuss why UX teams should look beyond the obvious UX players and create cross-departmental rugby teams.
http://nux3.co.uk/speakers/leslie-fountain/
40 things you didn’t know about UX recruitment and were too afraid to askNorthern User Experience
Be Kaler's talk from NUX3.
Be will answer the questions you would like to know the answers to. Be will focus on the user experience industry and how to get the most from your recruitment partner – as an employer or employee.
http://nux3.co.uk/speakers/be-kaler/
NUX Leeds - 28 August 2014
Designing usable number entry interfaces
By Sarah Wiseman (@oopsohno)
For years research has been conducted in the field of text entry, and has led to some innovative designs for alphabetic text entry interfaces, but little attention has been paid to the way we enter numbers.
Number entry is a highly pervasive task, whether it be entering our PIN at an ATM, or dialing a phone number to entering in financial data or medical information. Sarah Wiseman investigates number entry interfaces, and looks at the important aspects to consider when designing them.
http://nuxuk.org/2014/06/26/nux-leeds-28-aug-usable-number-entry
Critical Incident Technique: collecting data from a user’s perspective (aka W...Northern User Experience
NUX Manchester – 3rd February 2014
Critical Incident Technique: collecting data from a user’s perspective (aka What users really think)
Jonathan Willson, Principal Lecturer in Information and Communications at MMU. Jonathan works closely with Richard Eskins (known to many) teaching web development and our new UX unit, plus Digital Rights. Jonathan has applied CIT in a number of research projects as an inexpensive way to obtain rich data and deep insights.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
12. ‘‘When I look out at this room I see a comparatively small
number of faces but I also see a trillion heartbeats. Not
your own heartbeats, but those of your users…
If we are going to ask them to spend their heartbeats on
us, on our ideas, how can we be sure, far more sure than
we are now, that they spend those heartbeats wisely?
—Paul Ford, “Ten Timeframes”
34. ‘‘These assumptions… are yet another example of
technology telling queer, unpartnered, infertile, and/or
women uninterested in procreating that they aren’t
even women.
—Maggie Delano
35. ‘‘It’s telling women that the only women worth designing
technology for are those women who are capable of
conceiving and who are not only in a relationship, but
in a sexual relationship, and in a sexual relationship
with someone who can potentially get them pregnant.
—Maggie Delano
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81. A question protocol includes:
• Every question you ask
• Who within your organization uses the answers
• What they use them for
• Whether an answer is required or optional
• If an answer is required, what happens if a user
enters any old thing just to get through the form
—Caroline Jarrett, “The Question Protocol”
82. ‘‘This is the uncomfortable truth—everything is a
trigger for someone.
—Roxane Gay,
“The Illusion of Safety/The Safety of Illusion”
94. MailChimp is:
• fun but not childish
• clever but not silly
• powerful but not complicated
• smart but not stodgy
• cool but not alienating
• informal but not sloppy
• helpful but not overbearing
• expert but not bossy
—Kate Kiefer Lee, “Tone and Voice”
95.
96.
97.
98. ‘‘
Over the years we’ve moved to a much more neutral voice
…We focus on clarity over cleverness and personality.
We are not in an industry that is associated with crisis, but
we don’t know what our readers and customers are going
through. And our readers and customers are people. They
could be in an emergency and they still have to use the
internet.
—Kate Kiefer Lee,
Mailchimp content director
104. ‘‘We’re pretty good at being able to kind of get inside
somebody else’s head and sort of model their task…
But that cognitive empathy, that’s actually just one level
of empathy.
—Karen McGrane
105. ‘‘There’s actually a much deeper level of it that you
would call compassion. What that means is that you
have genuine emotional feeling for the struggles that
someone is going through and you are spontaneously
moved to help them because you feel them.
—Karen McGrane