Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
London | Norwich | Singapore 
Experience Design is a team sport 
NUX 2014 
November 2014 
Leslie Fountain – Managing Direc...
Anyone can design 
experiences... 
@Ljkfountain @NUX3
@Ljkfountain @NUX3 
But great experiences require a 
variety of skills and disciplines
@Ljkfountain @NUX3 
We are at a crossroad
@Ljkfountain @NUX3 
What do I know? 
Ergonomics and Human 
Factors in the 90’s 
Optimising human 
performance at work & pl...
We do not design this...
We design this... 
“That process felt really 
quick and easy, I’d 
recommend it to a 
friend”
@Ljkfountain @NUX3 
Experience Design (XD) 
— A design practice 
focused on human 
outcomes 
— Particularly the level 
of ...
@Ljkfountain @NUX3 
1. Embrace other disciplines
Lead by example by actively 
listening to others
@Ljkfountain @NUX3
@Ljkfountain @NUX3 
1. Embrace other disciplines 
2. Look beyond the usual suspects
@Ljkfountain @NUX3 
The usual suspects 
Visual designer 
UX researcher 
Front-end 
developer 
Interaction designer 
Inform...
Developer 
Designer 
IT & 
Analytics 
Consultant 
Market 
research Project 
Manager 
Account 
Manager 
Content 
strategist...
https://www.flickr.com/photos/good_day/ 
Look at things... 
from a different perspective
“Common sense is the 
collection of prejudices 
acquired by the age of 
eighteen.” 
Albert Einstein 
@Ljkfountain @NUX3
—@Ljkfountain @NUX3
@Ljkfountain @NUX3 
1. Embrace other disciplines 
2. Look beyond the usual suspects 
3. Facilitate better conversations
@Ljkfountain @NUX3
The user 
experience 
Business 
strategy 
+ 
Brand 
position 
What the customer 
sees & feels
XP toolkit 
— Current state experience 
— Experience vision and 
principles 
— Experience roadmap 
— Experience KPIs and 
...
@Ljkfountain @NUX3 
1. Embrace other disciplines 
2. Look beyond the usual suspects 
3. Facilitate better conversations 
4...
Legacy business models 
cannot keep up with the 
fast pace of digital 
@Ljkfountain @NUX3
Lean and agile UX is 
great for start-ups
...but how does it work 
for businesses over 
100 years old? 
@Ljkfountain @NUX3
@Ljkfountain @NUX3 
Lean/agile UX principles 
1. Early customer insight & validation 
2. Collaboration & colocation 
3. Cr...
Moving from process-driven 
relay teams 
...to cross-departmental 
rugby 
teams
@Ljkfountain @NUX3 
1. Embrace other disciplines 
2. Look beyond the usual suspects 
3. Facilitate better conversations 
4...
No, really, collaboration
Encourage feedback 
and questioning, you’ll 
thank me later
@Ljkfountain @NUX3 
Which path will you take?
@Ljkfountain @NUX3 
Join me on this new path 
1. Embrace other disciplines 
2. Look beyond the usual suspects 
3. Facilita...
@Ljkfountain @NUX3 
What will you do differently 
What will YOU do differently?
London | Norwich | Singapore 
Thank you 
Contact us 
Harella House 
90-98 Goswell Road 
London EC1V 7DF 
+44 (0) 20 7539 3...
Experience Design is a team sport
Upcoming SlideShare
Loading in …5
×

Experience Design is a team sport

1,046 views

Published on

Leslie Fountain's talk from NUX3

Anyone can design experiences, the difficulty lies in designing and creating great user experiences – the latter requires a variety of disciplines and skills. This can prove difficult as we see departments and disciplines fighting over ownership of the ‘customer experience’ from design and IT through to marketing and branding. But designing great experiences is a team sport requiring responsive rugby squads rather than process driven relay teams. In this presentation Leslie will discuss why UX teams should look beyond the obvious UX players and create cross-departmental rugby teams.

http://nux3.co.uk/speakers/leslie-fountain/

Published in: Internet

Experience Design is a team sport

  1. 1. London | Norwich | Singapore Experience Design is a team sport NUX 2014 November 2014 Leslie Fountain – Managing Director @LjkFountain
  2. 2. Anyone can design experiences... @Ljkfountain @NUX3
  3. 3. @Ljkfountain @NUX3 But great experiences require a variety of skills and disciplines
  4. 4. @Ljkfountain @NUX3 We are at a crossroad
  5. 5. @Ljkfountain @NUX3 What do I know? Ergonomics and Human Factors in the 90’s Optimising human performance at work & play Designing for functional & emotional needs MD of Foolproof, Europe’s largest experience design agency
  6. 6. We do not design this...
  7. 7. We design this... “That process felt really quick and easy, I’d recommend it to a friend”
  8. 8. @Ljkfountain @NUX3 Experience Design (XD) — A design practice focused on human outcomes — Particularly the level of engagement and satisfaction — Is relevant to the user’s needs and context
  9. 9. @Ljkfountain @NUX3 1. Embrace other disciplines
  10. 10. Lead by example by actively listening to others
  11. 11. @Ljkfountain @NUX3
  12. 12. @Ljkfountain @NUX3 1. Embrace other disciplines 2. Look beyond the usual suspects
  13. 13. @Ljkfountain @NUX3 The usual suspects Visual designer UX researcher Front-end developer Interaction designer Information architect
  14. 14. Developer Designer IT & Analytics Consultant Market research Project Manager Account Manager Content strategist Your bigger, badder team Medical expert
  15. 15. https://www.flickr.com/photos/good_day/ Look at things... from a different perspective
  16. 16. “Common sense is the collection of prejudices acquired by the age of eighteen.” Albert Einstein @Ljkfountain @NUX3
  17. 17. —@Ljkfountain @NUX3
  18. 18. @Ljkfountain @NUX3 1. Embrace other disciplines 2. Look beyond the usual suspects 3. Facilitate better conversations
  19. 19. @Ljkfountain @NUX3
  20. 20. The user experience Business strategy + Brand position What the customer sees & feels
  21. 21. XP toolkit — Current state experience — Experience vision and principles — Experience roadmap — Experience KPIs and dashboard Tim Loo Strategy Director tim.loo@foolproof.co.uk @timothloo @Ljkfountain @NUX3
  22. 22. @Ljkfountain @NUX3 1. Embrace other disciplines 2. Look beyond the usual suspects 3. Facilitate better conversations 4. Captain cross-departmental rugby teams
  23. 23. Legacy business models cannot keep up with the fast pace of digital @Ljkfountain @NUX3
  24. 24. Lean and agile UX is great for start-ups
  25. 25. ...but how does it work for businesses over 100 years old? @Ljkfountain @NUX3
  26. 26. @Ljkfountain @NUX3 Lean/agile UX principles 1. Early customer insight & validation 2. Collaboration & colocation 3. Cross-functional teams 4. Nimble design & continuous improvement 5. Shared understanding 6. Making over analysis 7. Getting out of the ‘deliverables’ business 8. Measuring KPIs
  27. 27. Moving from process-driven relay teams ...to cross-departmental rugby teams
  28. 28. @Ljkfountain @NUX3 1. Embrace other disciplines 2. Look beyond the usual suspects 3. Facilitate better conversations 4. Captain cross-departmental rugby teams 5. Bring them on your journey
  29. 29. No, really, collaboration
  30. 30. Encourage feedback and questioning, you’ll thank me later
  31. 31. @Ljkfountain @NUX3 Which path will you take?
  32. 32. @Ljkfountain @NUX3 Join me on this new path 1. Embrace other disciplines 2. Look beyond the usual suspects 3. Facilitate better conversations 4. Captain cross-departmental rugby teams 5. Bring them on your journey
  33. 33. @Ljkfountain @NUX3 What will you do differently What will YOU do differently?
  34. 34. London | Norwich | Singapore Thank you Contact us Harella House 90-98 Goswell Road London EC1V 7DF +44 (0) 20 7539 3840 Seebohm House 2-4 Queen Street Norwich NR2 4SQ + 44 (0) 1603 233 800 25 Seah Street #03-02 Singapore 188381 +65 6336 9270

×