The document discusses how copywriting is broken and proposes ways to fix it. Copywriting is facing challenges like more platforms, knowledge requirements, less trust in writers, and less time. It suggests hiring specialized writers, like UX writers, who can integrate with design teams, conduct user research, and ensure effective copy. Implementing practices like understanding the scale of writing work, closing skills gaps, collaborating across teams, and hiring for specialization will result in better design processes, user testing, less stressed designers, improved copy, and strengthened style guides.