This document analyzes how information technology contributed to the business success of Sew What? Inc., a small Australian company that specializes in making custom theatrical draperies and fabrics. It discusses how creating a website and later improving the site allowed the business to expand its client base locally and then globally, gaining customers worldwide. It provides recommendations for the business owner such as implementing digital marketing strategies, enhancing e-commerce capabilities, using data analytics and a customer relationship management system. The document concludes the business is well positioned for continued growth given its strong online presence and investment in technology.

1. Welcome
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2. Submitted By
Mst.Shahriyar Srabonti Priya (510)
Fahamida Islam Maria (491)
Tanzila Afroz (496)
Ayon Ahmed (495)
Risalat Adnan (493)
G M Saiful Islam (512)
Submitted To
Ms. Rifat Nowshera
Lecturer, Accounting, Southeast Business School at Southeast University Dhaka, Bangladesh
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3. 
Sew what? Inc.
The Role Of Information Technology
In Small Business Success
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Case Study Analysis
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4. Sew What? A small company founded in by Megan Duckett from Australia. Specializes in
making custom theatrical draperies and fabrics for stages. Has grown from a tiny home
operation to a multimillion dollar enterprise with 35 employees. Initially grew business by
“word of mouth” but her business lacked credibility 2001/2002 decided to use
technology to help gain publicity and credibility. Started with MS Publisher and in 2005
hired a Website developer to build an extensive and impressive Website that was
customer focused.
INTRODUCTION
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5. Contribution of information technologies to the business
success of Sew What? Inc.?
Information technologies contributed to the business success of Sew What? Inc. in a variety
of ways. Creating a website allowed Megan to extend her local client base. Then
refreshing her site a year later she was able to increase her presence to global level and
gain customers worldwide. These benefits solidified to Megan’s customer her commitment
to providing stellar customer service and positioned her company as a leader in the
entertainment industry.
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6. In the case, several examples illustrate the business
value of information technology:
 Efficient Operation
 Improved Customer Experience
 Enhanced Communication
 Data-Driven Decision Making
 E-commerce Platforms
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7. Advise for Megan Duckett as a Management
consultant
 Digital Marketing
 Enhance E-commerce Capabilities
 Data Analytics
 Customer Relationship Management (CRM) System
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8. Advise for Megan Duckett as a Management consultant
(Cont'd)
 International Expansion
 Diversification of Online Presence
 Employee Training
 Feedback Mechanism
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9. The use of information technology for helping a small
business.
Today, the use of technology is essential for every business in existence as
technology helps organizations in their business processes, such as
improving their service, sales and efficiency. The use of technology in the
business process is very valuable, and without its use, the business process
would be a nightmare for business owners. Technology has a significant
impact on business operations. No matter the size of your enterprise.
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10.  Online Presence
 Customer Relationship Management (CRM)
 Cloud Computing
 E-commerce Integration
 Digital Marketing
 Mobile Applications
 Automation
Several Examples:
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11. Conclusions from our research about Sew What?’s prospects
for the future?
 Financial Performance
 Industry Analysis
 Competitor Comparison
 Customer Feedback
 Online Presence
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12. Conclusions from our research about Sew What?’s prospects
for the future? (Cont’d)
 Continued Growth
 Global Market Presence
 Recognition and Awards
 Investment in Technology
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13. “IT solutions and their benefits are helping in small
business”
 Cloud Computing
 Customer Relationship Management (CRM)
 Cybersecurity Measures
 E-commerce Platforms
 Data Analytics tools
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14. Thank You For Being Patient.
Any Questions
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