The document presents an overview of Xiaomi, founded in 2010, highlighting its headquarters in Beiling, China, and a revenue of 7.34 trillion. It outlines the company's product strategy focused on premium products, low pricing, and innovation, while also discussing strengths, weaknesses, opportunities, and threats through a SWOT analysis. Achievements include being the fourth largest smartphone manufacturer and a mission statement emphasizing accessible technology for everyone.

1. Presented By
(Bibhudutta Tripathy)
25-Aug-22

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❖INTRODUCTION
❖ABOUT COMPANY
❖PRODUCT STRATEGY
❖SWOT ANALYSIS
❖AcHIEVEMENTS
❖MISSION IMPOSSIBLE
❖PRODUCT
❖CONCLUSION

3. INTRODUCTION
• Headquarters: Beiling,
China
• Products: Electronics
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4. ABOUT COMPANY
• Founded: 06.April.2010
• Founders: Lei Jun and Lin Bin
• Revenue: 7.34TCr
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5. PRODUCT STRATEGY
• Three important segments
1. Premium Product
2. Lowest price
3. More than just hardware
• Customer Focused (QFD)
• Innovation
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o Consistent Strong Revenues & Profit
o Advanced Technology
o Online-Marketing
o Brick and Mortar store
o Advertising & Marketing
o Poor service & weak after-sales
o Government Regulation
o Increase in Competition
o Uncertatinties in market share
o Growing Urban Income
o FDI Norms
o Emerging Market
SWOT
ANALYSIS
STRENGTHS WEAKNESS
THREATS OPPURTUNITIES

7. ACHIEVEMENTS
▪ World’s 4th largest smartphone
▪ MI stands for ‘Mobile Internet’ as well as it
also has another meaning ‘Mission Impossible’.
▪ 2015 world record for most Smartphone sold in
24Hrs, 2.11million.
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8. MISSION IMPOSSIBLE
Mission statement : “MAKING QUALITY
TECHNOLOGY ACCESSIBLE TO
EVERYONE”.
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9. PRODUCT
➢ Xiaomi sell its products in all major countries including
USA, Australia, India, Russia, Singapore etc.
- MiPad Tablets Software’s
- MIUI Home Entertainment
- Mi smart TV, MiWiFi Network
- Mi Power Bank, Monitor & Sleep tracker
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10. CONCLUSION
❖Xiaomi development of 5G network.
❖Attract more customers with a variety of new
products & improve their efficiency.
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