This is ppt for Basic Knowledge about Parle-G.

1. Presented By
(Bibhudutta Tripathy)
30/08/2022

2. 2
CONTENTS
❖ INTRODUCTION
❖ ABOUT COMPANY
❖ RAW MATERIALS
❖ PRODUCTION PROCESS
❖ 4P’S OF MARKETING
❖ SWOT ANALYSIS
❖ PRODUCT LIFE CYCLE
❖ ACHIEVEMENTS
❖ CONCLUSION

3. ❑ Headquarters: Mumbai, Maharashtra, India
❑ Industry: Food Processing
❑ Products: Parle-G, 20-20 cookies, Happy Happy etc..
3
INTRODUCTION

4. ➢ Founded: 1929; 93 years ago
➢ Founder: Mohanlal Dayal Chauhan
➢ Revenue: 13,682 crores INR (US$ 1.8 billion)
➢ No. of employees: 50,500
4
ABOUT COMPANY

5. o Wheat flour
o Sugar, Salt
o Plam Oil
o Invert syrup
o Leavening agents (503 Baking powder)
o Skimmed milk powder (S.M.P)
o Finamul-DL
o Sodium meta Bi-Sulphate
o Broken powder
5
RAW MATERIALS

6. ✓ Raw Material
✓ Mixing
✓ Moulding
✓ Baking
✓ Cooling
✓ Packing
6
PRODUCTION PROCESS

7. 7
IMAGE OF PARLE-G

8. 8
4P’S OF MARKETING
PRODUCT PRICE
PROMOTION
PLACE
TARGET
MARKET

9. • Low Price
• Variety of products
• Deep & Effective Coverage
• Largest distribution system
9
STRENGHTS

10. ❑ Replacement of Damaged stock
❑ Improper & Irregular supply
❑ Packing of Biscuits
10
WEAKNESS

11. ➢ Demand for Innovative packing
➢ Improving supply for brands
➢ Retaining loyal retailers
11
OPPORTUNITIES

12. ❖ Hike in cost of production
❖ Competition from MNC’s
12
THREATS

13. 13
PRODUCT LIFE CYCLE

14. 1. Amongst the top best brands
2. Winning awards at 1971
3. 111 gold, 26 silver and 4 bronzes
4. World’s largest selling biscuit
14
ACHIEVEMENTS

15. ❖ Improve marketing & promotions strategy
❖ Consumed by all age group
❖ Good distribution channel
❖ Healthy ingredients
15
CONCLUSION