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Readymade Spice Mix - Anil Varma Penmathsa

The document discusses efforts by Big Bazaar to enhance customer loyalty through community mapping and analysis of preferred ready-mix spices across various states in India. It identifies key market trends, assortment gaps, and the performance of different brands in the ready-mix spices category. Additionally, it highlights recommendations for product introductions based on regional preferences and sales data.

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READYMIX SPICES ANIL VARMA PENMATHSA INTERN NORTHPOINT CENTRE OF LEARNING
Big Bazaar wanted to increase the loyalty of the customers by understanding the communities and all the products preferred by those communities To make it more effective I have considered States as communities and have used RMS data which is subscribed by Future Group COMMUNITY MAPPING
RESEARCH OBJECTIVES To give an overview of the market, category performance and Big- Bazaar in ready-mix spices category To identify the assortment gaps in Big Bazaar for ready-mix spices To identify the community preferred products according to regions
ALL INDIA
MARKET OVERVIEW Jammu & Kashmir Himachal Pradesh Uttaranchal Uttar Pradesh Punjab Haryana Rajasthan Delhi Gujarat Madhya Pradesh Maharashtra Chhattisgarh Orissa Jharkhand West Bengal Bihar Assam &NE Karnataka Andhra Pradesh Kerala Tamil Nadu Sikkim Spices contribution of South to Big Bazaar is less by 22% Big Bazaar is growing at 9% slower than modern trade 9 10 6 17 20 19 20 35 48 48 48 26 23 23 26 21 West zone South Zone North zone East zone GT MT BBTT 4650cr 309cr 39cr4960cr 14% 11% 4% 16% 14% 11% 4% 16% 17% 9% 4% 18% -1% 1% 0% 6% Percentage of Volume in Tonnes Zone contribution Channel-wise 11% 11% 10% 1% 24 16 119 5 3 6 4 23 TAMILNADU MAHARASHTRA KARNATAKA UTTAR PRADESH GUJARAT KERALA DELHI ANDHRA PRADESH Others 12% 26% 20%12% 8% 13% 6% 2% 15% VALUE SHARE 26 14 138 6 5 5 4 20 11% 21% 16%7% 5% 10% 2% -2% 10% VOLUME SHARE Year 2017
32% 2% 2% 3% 3% 4% 4% 6% 9% 10% 11% 13% PRODUCTS CHICKEN GARAM SAMBAR MEAT CURRY/SABJI KULAMBU CHILLY MIXED PULIOGARE CHAT RASAM BIRIYANI MUTTON OTHERS 11% 3% 12% 9% 8% 19% 16% 3% 5% 16% 11% 14%39% 2% 2% 2% 3% 4% 5% 6% 10% 13% 15% BRANDS AACHI EVEREST SAKTHI MTR MDH EASTERN CATCH MAGGI TEJU GOLDIEE OTHERS 12% 8% 42% 24% 7% 6% 3% 13% 5% 13% 10% TOP BRANDS AND PRODUCTS IN TOTAL TRADE PRODUCT GT MT BB BB SOT KULAMBU CHILLY MIXED 4399 114 2.60 2.3% PULIOGARE 3475 161 3.44 2.1% MUTTON 2345 59 2.52 4.3% BAJJI BONDA MIX 2110 129 0.92 0.7% MASALA A MAGIC 1683 21 0.00 0.0% PICKLE MASALA 1606 71 2.21 3.1% CHILLI POWDER 1328 16 0.46 2.8% KULAMBU MASALA 435 121 3.38 2.8% BRAND GT MT BB BB SOT AACHI 14397 749 35.58 4.8% SAKTHI 9504 577 15.23 2.6% MTR 5192 521 39.35 7.6% SUHANA 1224 80 5.58 7.0% RUCHI 1037 17 0.93 5.6% AMBARI 875 77 2.72 3.6% RAMDEV 764 86 7.10 8.2% NIRAPARA 519 91 2.99 3.3% TOP BRANDS AND PRODUCTS WHERE BB HAS LESS SOT All India Big Bazaar share of trade in Modern trade is 11.4% Year 2017
TAMIL NADU
4% 2% 1% 4% 16% 0.02% 1% 0.2% AACHI SAKTHI MTR EVEREST EASTERN ANNAPURNA SREE ANNAPOORNA AJINOMOTO CBR CATCH 3% 4% 0.3% 2% 2% 2% 4% 4% 2% SAMBAR CHICKEN BAJJI BONDA KULAMBU MASALA RASAM KULAMBU CHILLY GARAM BIRIYANI PULIOGARE BB SHARE OF TRADE TAMIL NADU Channel Sales volume (in Tonnes) Volume Growth Sales value (in crores) Value Growth Total Trade 26708 11% 1188 12% General Trade 25313 10% 1134 12% Modern Trade 1395 25% 54 21% Big Bazaar 40 -2% 1.8 9% TN 20% 4% 5% 5% 5% 6% 8% 15% 15% 17% KULAMBU CHILLY CHICKEN SAMBAR BAJJI BONDA MIX MUTTON CHILLI POWDER RASAM CURRY/SABJI BIRIYANI OTHERS 19% 12% 9% -2% 12% 21% 6% 7% 10% 12% Products Big Bazaar is clearly under leveraged when compared with Modern Trade in Tamil Nadu 10% 1% 2% 36% 49%AACHI SAKTHI ARU SUVAI AJINOMOTO MTR ITC MASTER CHEF OTHERS 10% 6% >100% >100% Brands Share Of Trade = Sale in Big Bazaar x 100 Sale in Modern Trade Total Trade = GT + MT Total Trade Volume in Tonnes Year 2017
383 369 449 389 SAKTHI AACHI SAMBAR CHICKEN 367 440 SAKTHI AACHI 474 456 164 172 164 SAKTHI AACHI BAJJI BONDA KULAMBU 489 470 581 592 SAKTHI AACHI RASAM AACHI 256 272 AACHI KULAMBU CHILLY 267 283 483 630 737 693 685 SAKTHI AACHI EVEREST GARAM 719 213 363 SAKTHI MTR PULIOGARE 601 592 609 SAKTHI AACHI BIRIYANI 635 MODERN TRADE BIG BAZAAR TAMIL NADU PRICE(Rupees per KG) COMPARISION OF BEST SELLING BRANDS Modern trade pricing is lower compared to Big Bazaar for most of the brands in these products. Bajji bonda mix of Sakthi and Puliogare of Sakthi and MTR should be introduced in the stores. Volume in Tonnes Year 2017
GENERAL TRADE MODERN TRADE PRODUCT MOST SELLING 1st PRIORITY 2nd PRIORITY 3rd PRIORITY 4th PRIORITY SAMBAR SAKTHI SAKTHI AACHI MTR SREE ANNAPOORNA CHICKEN AACHI AACHI SAKTHI EASTERN SREE ANNAPOORNA BAJJI BONDA MIX SAKTHI SAKTHI AACHI CBR MTR KULAMBU MASALA AACHI AACHI ANNAPOORNA SAKTHI ITC MASTER CHEF RASAM AACHI SAKTHI AACHI MTR ANNAPURNA KULAMBU CHILLY MIXED AACHI AACHI SAKTHI CBR ANNAPOORNA GARAM AACHI SAKTHI AACHI EVEREST MTR BIRIYANI AACHI SAKTHI AACHI EASTERN SAHIBA PULIOGARE MTR SAKTHI MTR MOTHER'S RECIPE EASTERN TAMIL NADU-RECOMMENDATIONS RECOMMENDED BRANDS FOR TOP SELLING PRODUCTS Sakthi which is best selling brand for Bajji bonda mix should be introduced in BB. Sakthi and MTR for Puliogare as they are best selling brands for this product and should be stocked. Year 2017
Products which has > 50% contribution from TAMIL NADU and their best selling brands GENERAL TRADE MODERN TRADE PRODUCT BEST SELLING 1st PRIORITY 2nd PRIORITY BAJJI BONDA MIX SAKTHI SAKTHI AACHI KULAMBU MASALA AACHI AACHI ANNAPOORNA KULAMBU CHILLY MIXED AACHI AACHI SAKTHI MUTTON SAKTHI SAKTHI AACHI CHILLI POWDER AACHI SAKTHI AACHI LEMON RICE AACHI AACHI SAKTHI BISIBELEBATH MTR MTR EASTERN HAPIMA FRY MIX AJINOMOTO AJINOMOTO SAKTHI TAMARIND RICE AACHI AACHI SAKTHI FRIED RICE MASALA AJINOMOTO AJINOMOTO AACHI IDLI SPICE ANNAPOORNA ANNAPOORNA KRISHNA FENNEL POWDER AACHI AACHI VATHA KULAMBU AACHI AACHI CHETTINAD MTR MTR TAMARIND POWDER ARU SUVAI ANNAPOORNA GARLIC POWDER NARASU'S NARASU'S TAMIL NADU Year 2017
MAHARASHTRA
MAHARASHTRA Channel Sales volume (in Tonnes) Volume Growth Sales value (in crores) Value Growth Total Trade 14766 21% 786 26% General Trade 13520 21% 718 26% Modern Trade 1246 20% 68 20% Big Bazaar 112 -1% 7 2% Big bazaar is not growing at a pace of modern trade. Share of trade of Big bazaar for top selling brands is less in Modern Trade. MAHARASTHRA 29% 2% 3% 4% 4% 4% 5% 5% 5% 6% 10% 11% 12% MEAT CHICKEN GARAM CHAT GODA KANDA LASUN SAMBAR PAV BHAJI BIRIYANI CURRY/SABJI CHANA MUTTON Others 15% 8% 3% 76% 18% 24% 23% 23% 18% 33% 9% 10% 22% Products 29% 2%2% 2% 3% 3% 4% 5% 6% 7% 35%EVEREST SUHANA AMBARI CHING'S SECRET SURUCHI BADSHAH MAGGI AACHI WAGHMARE RAMBANDHU RAVI Others 28% 37% 28% -4% 42% 9% 10% 24% 32% 38% Brands Total Trade 10% 4% 8% 31% 22% 5% 5% 10% 8% 1% 5% EVEREST AMBARI SUHANA EASTERN BADSHAH CHING'S SECRET MTR MAGGI CATCH LIJJAT PUNJABI S.R.R. Others 11% 8% 8% 10% 11% 12% 10% 9% 15% 12% 14% 5% GARAM SAMBAR CHAT PAV BHAJI CHICKEN KANDA LASUN CHANA KITCHEN KING CURRY/SABJI BIRIYANI MEAT GODA BB SHARE OF TRADE Share Of Trade = Sale in Big Bazaar x 100 Sale in Modern Trade Total Trade = GT + MT Volume in Tonnes Year 2017
701 385 472 645 714 658 644 EVEREST RAMDEV BADSHAH EASTERN GARAM SAMBAR 587 422 454 610 368 EVEREST SAKTHI MTR 697 397 468 697 345 519 EVEREST S.R.R. EASTERN CHICKEN MODERN TRADE BIG BAZAAR PRICE(Rupees per KG) COMPARISION OF BEST SELLING BRANDS Pricing for Everest and Badshah is higher in Big bazaar compared to Modern Trade MAHARASHTRA EVEREST CHAT 610 470 PAV BHAJI 642 654 701 EVEREST BADSHAH 642 KANDA LASUN 188 184 227 225 183 176 234 AMBARI EASTERN SUHANA EVEREST CHANA 525 519 601 568 EVEREST BADSHAH KITCHEN KING 619 605 632 637 EVEREST BADSHAH CURRY/SABJI 517 847 525 855 EVEREST MAGGI BIRIYANI 1177 552 1295 522 EVEREST EASTERN Volume in Tonnes Year 2017
GENERAL TRADE MODERN TRADE PRODUCT BEST SELLING 1ST Priority 2nd Priority 3rd priority 4th priority GARAM EVEREST EVEREST RAMDEV BADSHAH EASTERN SAMBAR EVEREST EVEREST SAKTHI MTR EASTERN CHAT MASALA EVEREST EVEREST CATCH AMBARI BADSHAH PAV BHAJI EVEREST EVEREST BADSHAH SUHANA EASTERN CHICKEN EVEREST EVEREST S.R.R. EASTERN MAGGI KANDA LASUN AMBARI AMBARI EASTERN SUHANA EVEREST CHANA EVEREST EVEREST BADSHAH KNORR EASTERN KITCHEN KING EVEREST EVEREST BADSHAH SUHANA MDH CURRY/SABJI MASALA EVEREST EVEREST MAGGI SUHANA PATANJALI BIRIYANI EVEREST EVEREST EASTERN BADSHAH SUHANA MAHARASHTRA - RECOMMENDATIONS RECOMMENDED BRANDS FOR TOP SELLING PRODUCTS Garam masala of Ramdev and Sambar of Sakthi brands should be introduced in Big Bazaar Year 2017
Products which has > 50% contribution from MAHARASHTRA and their best selling brands General Trade Modern Trade Product 1st priority 1st priority 2nd priority GODA SURUCHI AMBARI BEDEKAR SCHEZWAN FRIED RICE CHING'S SECRET CHING'S SECRET HAKKA NOODLES NILON'S TIGER VEG MANCHURIAN S.R.R. CHING'S SECRET MALVANI GAGANGIRI BEDEKAR PALLAVIS SPICES CHIVDA RAMBANDHU RAMBANDHU SUHANA MANGO PICKLE AMBARI SUHANA BEDEKAR KEPRA PAPAD RAMBANDHU BEDEKAR RAMBANDHU MISAL AAI GA KAPOL KATDARE KACHI DABELI SIDDHI HM MASALA MARATHA DARBAR ONION GARLIC KHUSHI'S CHAKLI RAMBANDHU BEDEKAR RAMBANDHU BHAJI AAI GA General Trade Modern Trade Product 1st priority 1st priority 2nd priority CUT PUT AMBARI KOLHAPURI PRAKASH MARATHA DARBAR RASOI MILK EVEREST EVEREST SUHANA NACHANI KEPRA KEPRA SUNDAY AMBARI BEDEKAR AMBARI DAL TADKA AAI GA TATA SAMPANN TIGER KEEMA SHAN HAKIM SHAN KALA SOMESH LOKMAN SOMESH KORMA SHAN SHAN HAKIM SEV RAMBANDHU RAMBANDHU SUHANA PUNJABI YAKHNI PULAV SHAN SHAN MAGGI VEGETARIAN MAGGI MAGGI HALEEM SHAN SHAN SUHANA Year 2017
Products which has > 50% contribution from MAHARASHTRA and their best selling brands General Trade Modern Trade Product 1st priority 2nd priority VARHADI WAGHMARE DHANSAK MANGAL BADSHAH JUDES SWEETROOT KPRA KPRA KEPRA ROGHAN JOSH SHAN FRANKIE KAPOL KAPOL TANDORI LAZEEZ TABLE SPOON HAKIM BHADANG MARATHA DARBAR GORE BANDHU KATDARE TAMBADA RASSA MARATHA DARBAR MARATHA DARBAR TIKKA HAKIM HAKIM MASALE BHAT BEDEKAR BEDEKAR METKUT BEDEKAR METKUT BEDEKAR METKUT AADISHREE KEBAB SUHANA SUHANA SEVBHAJI ZATPAT ZATPAT KEPRA General Trade Modern Trade Product 1st priority 2nd priority KADAI RASOI PAYA HAKIM HAKIM LAZEEZ CAFREAL GOANA FOOD LOLLYPOP HAKIM HAKIM NIMBU JEERA SONIJI GAVRAN PALLAVIS SPICES PALLAVIS SPICES KARELA HAKIM HAKIM MUTTER MALAI RASOI SURTI UNDHIYU BADSHAH BADSHAH PUNJABI DUMALOO RASOI BHELPURI KAPOL WARADHI PALLAVIS SPICES PALLAVIS SPICES KARAHI GOSHT HAKIM NATIONAL Year 2017
KARNATAKA
KARNATAKA Channel Sales volume (in Tonnes) Volume Growth Sales value (in crores) Value Growth Total Trade 13520 16% 525 20% General Trade 12853 16% 494 21% Modern Trade 667 -1% 31 2% Big Bazaar 101 2% 5 5% BB performance is better than Modern Trade and has good share of trade in MT Total Trade 12% 20% 24% 15% 14% 18% 0.4% 20% 40% 16% 13% MTR EVEREST EASTERN AACHI SAKTHI MDH MAIYA'S LIJJAT PUNJABI CATCH CHING'S SECRET PATANJALI MAGGI OTHERS 15% 4% 19% 17% 17% 20% 20% 17% 17% 27% 17% 14% 15% SAMBAR PULIOGARE CHICKEN GARAM RASAM BISIBELEBATH VANGIBATH BIRIYANI CHAT CURRY/SABJI PAV BHAJI CHUTNEY POWDER Others BB SHARE OF TRADE Share Of Trade = Sale in Big Bazaar x 100 Sale in Modern Trade Total Trade = GT + MT KARNATAKA 15% 2% 2% 3% 3% 3% 6% 3% 4% 9% 14% 33% MTR TEJU AACHI EVEREST SAKTHI IYENGAR MAIYA'S ARUNA EASTERN S.R.R. SPARSH GRB SWASTIKS Others Brands 19% 43% 10% 2% -6% 0% 46% 21% -3% 5% 42% Products 10% 2% 2% 3% 3% 4% 4% 6% 6% 16% 20% 23%PULIOGARE CHICKEN SAMBAR GARAM RASAM BISIBELEBATH VANGIBATH FISH FRY MEAT MUTTON BIRIYANI others 13% 20% 23% -10% 16% 24% 20% 29% 23% 0% 23% 10% Volume in Tonnes Year 2017
379 348 470 451 342 330 483 460 MTR EASTERN SAKTHI AACHI SAMBAR PULIOGARE 351 244 359 228 MTR EASTERN MAIYA'S MODERN TRADE BIG BAZAAR PRICE(Rupees per KG) COMPARISION OF BEST SELLING BRANDS Big Bazaar pricing is less than Modern Trade pricing for most of the brands among the best selling products. KARNATAKA PAV BHAJI 665 522 787 709 696 635 527 756 716 662 EVEREST EASTERN MTR MDH AACHI RASAM 383 590 363 598 MTR AACHI BISIBELEBATH 405 269 391 262 MTR EASTERN VANGI BATH 395 270 366 262 MTR EASTERN BIRIYANI 478 679 1301 673 449 671 1282 EASTERN AACHI EVEREST MTR CHAT MASALA 610 538 595 589 542 591 EVEREST CATCH MDH 515 383 706 493 367 673 509 AACHI EASTERN EVEREST SAKTHI CHICKEN 485 Volume in Tonnes Year 2017
GENERAL TRADE MODERN TRADE PRODUCT BEST SELLING 1ST PRIORITY 2nd PRIORITY 3rd PRIORITY 4th PRIORITY SAMBAR MTR MTR EASTERN SAKTHI AACHI PULIOGARE MTR MTR MAIYA'S EASTERN GRB CHICKEN TEJU AACHI EASTERN EVEREST SAKTHI GARAM MTR EVEREST EASTERN MTR MDH RASAM MTR MTR AACHI SAKTHI EASTERN BISIBELEBATH MTR MTR EASTERN MAIYA'S GRB VANGIBATH MTR MTR EASTERN GRB MAIYA'S BIRIYANI AACHI EASTERN AACHI EVEREST MTR CHAT MASALA EVEREST EVEREST CATCH MDH PATANJALI CURRY/SABJI MASALA EVEREST EVEREST EASTERN AACHI MAGGI KARNATAKA - RECOMMENDATIONS RECOMMENDED BRANDS FOR TOP SELLING PRODUCTS MTR Puliogare should be introduced since its the best selling brand for that product. Year 2017
Products which has > 50% contribution from KARNATAKA and their best selling brands GENERAL TRADE MODERN TRADE PRODUCT BEST SELLING 1st PRIORITY 2nd PRIORITY PULIOGARE MTR MTR MAIYA'S BISIBELEBATH MTR MTR EASTERN VANGIBATH MTR MTR EASTERN PULAV MASALA MTR MTR BON GINGER GARLIC TEJU TEJU GOLDEN HARVEST BAFAT MASALA SAVITHA BON BOSTON'S PORK S.R.R BON BOSTON'S KORI ROTTI BON BON MURI MASALA NAYAK PRAKASH SUNRISE GOBI MASALA KWALITY BHUNA MASALA DABUR KARNATAKA Year 2017
UTTAR PRADESH
UTTAR PRADESH Channel Sales volume (in Tonnes) Volume Growth Sales value (in crores) Value Growth Total Trade 7971 7% 427 12% General Trade 7549 7% 403 13% Modern Trade 422 6% 24 10% Big Bazaar 131 1% 7 9% Big Bazaar has good SOT for the best selling products Total Trade 34% 31% 14% 97% 44% 10% 90% 64% 11% 30% 11% CATCH EVEREST MDH GOLDIEE EASTERN ASHOK SAHIBA PATANJALI MTR MAGGI OTHERS 32% 33% 32% 31% 31% 31% 25% 31% 30% 34% 29% GARAM CURRY/SABJI CHAT CHANA MEAT KITCHEN KING SAMBAR CHICKEN PAV BHAJI PANEER OTHERS BB SHARE OF TRADE Share Of Trade = Sale in Big Bazaar x 100 Sale in Modern Trade Total Trade = GT + MT UTTAR PRADESH 21% 2%2% 2% 4% 5% 9% 10% 14% 14% 16%GOLDIEE EVEREST ASHOK CATCH MDH MAGGI RAJESH HARISONS MUNSHI PANNA EASTERN CHING'S SECRET Others Brands 5% -6% 26% 16% 16% 17% -1% -16% -12% 2% 14% Products 14% 2% 3% 3% 3% 4% 5% 5% 6% 16% 17% 21% MEAT CURRY/SABJI GARAM CHANA JALJEERA CHAT MASALA A MAGIC CHICKEN KITCHEN KING PANEER SAMBAR OTHERS 6% 2% 5% 10% 11% 7% 12% 23% 43% 9% 1% 7% Volume in Tonnes Year 2017
457 689 702 457 695 715 CATCH EVEREST MDH GARAM PRICE(Rupees per KG) COMPARISION OF BEST SELLING BRANDS Big Bazaar is Priced almost same for all the top selling brands for these products when compared to MT. UTTAR PRADESH 414 504 383 508 CATCH EVEREST CURRY/SABJI 536 584 586 531 593 595 CATCH EVEREST MDH CHAT 685 592 644 685 583 651 EVEREST CATCH MDH MEAT 574 615 623 550 617 634 CATCH EVEREST MDH KITCHEN KING 578 499 394 547 456 372 565 EVEREST CATCH MTR MDH 572 SAMBAR 588 684 627 436 573 686 644 506 CATCH EVEREST MDH EASTERN CHICKEN 581 491 574 586 499 583 EVEREST CATCH MDH CHANA MODERN TRADE BIG BAZAAR Volume in Tonnes Year 2017
UTTAR PRADESH - RECOMMENDATIONS RECOMMENDED BRANDS FOR TOP SELLING PRODUCTS GENERAL TRADE MODERN TRADE PRODUCTS BEST SELLING 1st PRIORITY 2nd PRIORITY 3rd PRIORITY 4th PRIORITY MEAT GOLDIEE EVEREST CATCH MDH ASHOK CURRY/SABJI MASALA ASHOK CATCH EVEREST ASHOK GOLDIEE GARAM GOLDIEE CATCH EVEREST MDH EASTERN CHANA GOLDIEE EVEREST CATCH MDH ASHOK CHAT MASALA MDH CATCH MDH EVEREST GOLDIEE KITCHEN KING MDH CATCH EVEREST MDH GOLDIEE CHICKEN EVEREST CATCH EVEREST MDH EASTERN PANEER GOLDIEE CATCH EVEREST MDH CHING'S SECRET SAMBAR EVEREST EVEREST MTR CATCH MDH PAV BHAJI EVEREST EVEREST CATCH MDH GOLDIEE Big Bazaar has all the best selling brands for each of the top selling products in Modern Trade. Year 2017
UTTAR PRADESH Products which has > 50% contribution from UTTAR PRADESH and their best selling brands GENERAL TRADE MODERN TRADE PRODUCTS BEST SELLING 1st PRIORITY 2nd PRIORITY RAITA ASHOK CATCH GOLDIEE ALOO HARISONS GOLDIEE ASHOK SALAD ROUTINE SHIKANJI JAIN GM CHAMAN ALL IN ONE ASHOK SDS MACRONI ALL TIME THUNDER KACHORI HARISONS THUNDER ASHOK HAJMI BUKNU ASHOK ASHOK FENNEL SEEDS CATCH CATCH TAWA FRY THUNDER THUNDER BARWA KALAUNJI RAJESH MUGLAI NAHARI DELHI MINAR The sale of these products is low. However these are mostly sold in GT than MT. Year 2017
GUJARAT + RAJASTHAN
10% 12% 24% 5% 9% 34% 5% 34% 4% EVEREST RAMDEV CATCH MDH SPYRAN CHING'S SECRET BADSHAH MTR SUHANA LIJJAT PUNJABI SHANKAR PATANJALI OTHERS 10% 13% 11% 11% 12% 12% 13% 4% 13% 8% 14% 15% 7% GARAM CHAT SAMBAR CORIANDER & CUMIN PAV BHAJI KITCHEN KING CHANA PICKLE CURRY/SABJI TEA CHICKEN MEAT Others BB SHARE OF TRADE GUJARAT + RAJASTHAN Channel Sales volume (in Tonnes) Volume Growth Sales value (in crores) Value Growth Total Trade 7341 4% 341 6% General Trade 6944 4% 321 6% Modern Trade 397 13% 20 13% Big Bazaar 41 3% 2 9% Top 3 selling brands in Total Trade has de-growth. Since the brands are very much fragmented there is very less brand preference in these states. Total Trade Share Of Trade = Sale in Big Bazaar x 100 Sale in Modern Trade Total Trade = GT + MT -2% -12% Products 18% 3% 3% 3% 3% 4% 4% 4% 5% 6% 7% 8% 9% 24% GARAM CORIANDER & CUMIN PICKLE JALJEERA MEAT CHICKEN CHAT PAV BHAJI SAMBAR TEA CURRY/SABJI MASALA A MAGIC CHANA OTHERS -4% 7% 22% -4% 5% 12% 10% 12% 10% 13% 13% -18% 33% 1%1%1%2%2%2%2% 2% 2% 2% 2% 3% 3% 3% 3% 3% 4% 7% 8% 15% EVEREST RAMDEV BADSHAH MDH JALANI MAGGI HATHI MAHALAXMI KITCHEN XPRESS GANDHI CATCH CHING'S SECRET JALARAM SPYRAN DHANHAR SAAZ SHRI HARI 77 VASANT GAJANAND OTHERS Brands -4% -9% 20% 13% -7% 4% 3% 24% 4% -23% >100% -34% 31% 15% -9% 14% 18% >100% RAJASTHAN GUJARAT Volume in Tonnes Year 2017
691 379 729 405 EVEREST RAMDEV GARAM PRICE(Rupees per KG) COMPARISION OF BEST SELLING BRANDS Pricing of Everest garam masala, Ramdev garam and pickle masala is higher in BB than in modern trade GUJARAT + RAJASTHAN 595 509 586 540 EVEREST CATCH CHAT 592 450 586 396 EVEREST MTR SAMBAR 617 580 570 615 568 626 EVEREST CATCH MDH KITCHEN KING 582 511 586 514 EVEREST CATCH CHANA 258 252 103 281 RAMDEV SHANKAR GANDHI PICKLE MASALA 267 208 260 RAMDEV VASANT CORRIANDER & CUMIN 636 690 624 689 EVEREST BADSHAH PAV BHAJI MODERN TRADE BIG BAZAAR 515 407 505 387 EVEREST CATCH CURRY/SABJI 875 827 853 EVEREST SPYRAN TEA MASALA Volume in Tonnes Year 2017
GUJARAT + RAJASTHAN - RECOMMENDATIONS RECOMMENDED BRANDS FOR TOP SELLING PRODUCTS GENERAL TRADE MODERN TRADE PRODUCTS BEST SELLING 1st PRIORITY 2nd PRIORITY 3rd PRIORITY 4th PRIORITY GARAM MAHALAXMI EVEREST RAMDEV SPYRAN CATCH CORIANDER & CUMIN RAMDEV RAMDEV VASANT KITCHEN XPRESS SK PICKLE MASALA GANDHI RAMDEV SHANKAR GANDHI SPYRAN JALJEERA JALANI JALANI PATANJALI EVEREST CATCH MEAT EVEREST EVEREST CATCH MDH TATA SAMPANN CHICKEN EVEREST EVEREST CATCH CHING'S SECRET MDH CHAT MASALA EVEREST EVEREST CATCH MDH BADSHAH PAV BHAJI EVEREST EVEREST BADSHAH CATCH MDH SAMBAR EVEREST EVEREST MTR CATCH MDH TEA MASALA KIRAN EVEREST SPYRAN A. V. RAMDEV CURRY/SABJI MASALA BADSHAH EVEREST CATCH PATANJALI SUHANA MASALA A MAGIC MAGGI MAGGI CHANA EVEREST EVEREST CATCH MDH BADSHAH Jalani for jaljeera and Maggi’s masala a magic should be introduced in Big Bazaar. Year 2017
GUJARAT GENERAL TRADE MODERN TRADE PRODUCTS BEST SELLING 1st PRIORITY 2nd PRIORITY DABELI MASALA SHRI HARI SHREEJI SHRI HARI CHAS MASALA JIMRI SHRI HARI USAL MASALA SHRI HARI SHRI HARI SHREEJI KADHI SHRI HARI SHRI HARI UNDHIYA SHRI HARI SHRI HARI SPYRAN SAMOSA MASALA SHRI HARI SHRI HARI SHREEJI KICHADI MASALA SHREEJI VRUNDAVAN SPYRAN BHARAWAN MASALA NEW MAYUR DHAN SHREE PIZZA MASALA SHREEJI VRUNDAVAN PANKAJ A.V. PAKODA MASALA AKSHAR ONION POWDER SPYRAN OREGANO TUSHRAJ Products which has > 50% contribution from GUJARAT and their best selling brands Year 2017
KERALA
4% 3% 3% 6% 11% 19% 9% 4% 5% EASTERN BRAHMINS NIRAPARA AACHI KITCHEN TREASURES DOUBLE HORSE SAKTHI MELAM SARAS CATCH EVEREST MTR OTHERS KERALA Channel Sales volume (in Tonnes) Volume Growth Sales value (in crores) Value Growth Total Trade 5140 9% 167 13% General Trade 4508 12% 145 16% Modern Trade 633 -5% 22 -1% Big Bazaar 29 -5% 1 2% Share of trade for Big Bazaar is less in products and brands as well Total Trade 5% 5% 3% 4% 6% 6% 2% 1% 7% 4% 14% 4% SAMBAR CHICKEN MEAT GARAM FISH RASAM PICKLE MASALA CHUTNEY POWDER BIRIYANI VEGETABLE MASALA CURRY/SABJI MASALA OTHERS Share Of Trade = Sale in Big Bazaar x 100 Sale in Modern Trade Total Trade = GT + MT BB SHARE OF TRADE Volume in Tonnes KERALA 9% 1%1%2% 2% 3% 3% 4% 8% 12% 54% EASTERN NIRAPARA BRAHMINS KITCHEN TREASURES DOUBLE HORSE SUPER NOVA MANGALA SARAS MELAM SWAMIS OTHERS Brands 10% 32% 9% 21% 24% 29% 3% 17% -26% >100% -20% Products 4% 1%1%2% 2% 4% 5% 8% 16% 27% 31% SAMBAR CHICKEN MEAT PICKLE FISH RASAM GARAM BIRIYANI CURRY/SABJI CHUTNEY POWDER OTHERS 11% 11% 7% 7% 12% 1% 3% 13% 12% Year 2017
KERALA PRICE(Rupees per KG) COMPARISION OF BEST SELLING BRANDS 281 278 359 303 283 259 BRAHMINS EASTERN NIRAPARA SAMBAR Brahmins in sambar, Eastern in garam, Double horse in vegetable masala is high in Big Bazaar. 322 319 314 328 306 328 EASTERN NIRAPARA KITCHEN TREASURES CHICKEN 299 301 294 312 295 307 EASTERN NIRAPARA KITCHEN TREASURES MEAT 662 680 735735 724 EASTERN NIRAPARA KITCHEN TREASURES GARAM 370 355 385 334 BRAHMINS EASTERN RASAM 299 297 280 297 302 280 302 301 EASTERN NIRAPARA DOUBLE HORSE KITCHEN TREASURES FISH MASALA 250 299 309 BRAHMINS EASTERN PICKLE 247 242 294 EASTERN DOUBLE HORSE VEGETABLE Volume in Tonnes 362 354362 341 EASTERN NIRAPARA BIRIYANI MODERN TRADE BIG BAZAAR Year 2017
KERALA - RECOMMENDATIONS RECOMMENDED BRANDS FOR TOP SELLING PRODUCTS GENERAL TRADE MODERN TRADE PRODUCTS BEST SELLING 1st PRIORITY 2nd PRIORITY 3rd PRIORITY 4th PRIORITY SAMBAR BRAHMINS BRAHMINS EASTERN NIRAPARA KITCHEN TREASURES CHICKEN EASTERN EASTERN NIRAPARA KITCHEN TREASURES DOUBLE HORSE MEAT EASTERN EASTERN NIRAPARA KITCHEN TREASURES DOUBLE HORSE GARAM EASTERN EASTERN NIRAPARA KITCHEN TREASURES BRAHMINS FISH EASTERN EASTERN NIRAPARA DOUBLE HORSE KITCHEN TREASURES RASAM EASTERN BRAHMINS EASTERN NIRAPARA AACHI PICKLE EASTERN BRAHMINS EASTERN NIRAPARA DOUBLE HORSE CHUTNEY POWDER BRAHMINS BRAHMINS DOUBLE HORSE NIRAPARA 777 BIRIYANI EASTERN EASTERN NIRAPARA AACHI DOUBLE HORSE VEGETABLE MASALA DOUBLE HORSE EASTERN DOUBLE HORSE SARAS CURRY/SABJI EASTERN NIRAPARA EASTERN SAKTHI CATCH Product which has 98% contribution from KERALA and ITS best selling brands BEEF EASTERN EASTERN NIRAPARA Beef masala should be introduced in Big Bazaar. Vegetable masala in Eastern, Pickle and chutney powder in Brahmins should be introduced in Big Bazaar. Year 2017
DELHI+NCR
23% 11% 15% 84% 9% 31% 11% 9% 1% 11% CATCH MDH EVEREST SAHIBA MAGGI PATANJALI MTR LIJJAT PUNJABI CHING'S SECRET EASTERN AACHI Others DELHI+NCR Channel Sales volume (in Tonnes) Volume Growth Sales value (in crores) Value Growth Total Trade 7227 -2% 404 -5% General Trade 6485 -2% 363 -5% Modern Trade 742 -1% 41 -4% Big Bazaar 127 4% 7 0% Delhi market is de-growing in spices Total Trade 16% 18% 16% 12% 19% 16% 15% 16% 18% 19% 23% 16% GARAM CHAT KITCHEN KING CHICKEN CURRY/SABJI CHANA SAMBAR MEAT PAV BHAJI PANEER RAJMA OTHERS Share Of Trade = Sale in Big Bazaar x 100 Sale in Modern Trade Total Trade = GT + MT 18% 1%2% 2% 2% 2% 2% 6% 10% 10% 19% 25% MDH EVEREST KBM CATCH MAGGI SDS CHING'S SECRET DEEPAK NARPA EAGLE SATMOLA OTHERS Brands -2% -11% 3% 1% 5% 21% >100% 71% -11% 13% 1% 47% Products 12% 2% 3% 4% 5% 5% 6% 6% 7% 7% 14% 30% GARAM MEAT CHICKEN CHAT CHANA CURRY/SABJI MASALA A MAGIC KITCHEN KING PANEER SAMBAR JALJEERA OTHERS -4% 1% 5% -4% -2% 5% 19% -4% 42% -13% 12% 9% BB SHARE OF TRADE Volume in Tonnes Year 2017
DELHI+NCR PRICE(Rupees per KG) COMPARISION OF BEST SELLING BRANDS 465 694 670 462 715 733 CATCH MDH EVEREST GARAM Pricing of MDH is higher in Big Bazaar than in Modern Trade. 523 576 579 529 595 587 CATCH MDH EVEREST CHAT 613 578 610 634 560 618 MDH CATCH EVEREST KITCHEN KING 586 679 724 623 577 687 869 645 CATCH EVEREST MAGGI MDH CHICKEN 419 500 392 505 CATCH EVEREST CURRY/SABJI 563 520 576584 501 588 MDH CATCH EVEREST CHANA 537 561 400 565 583 427 MDH EVEREST MTR SAMBAR 636 600 679 653 597 687 MDH CATCH EVEREST MEAT Volume in Tonnes MODERN TRADE BIG BAZAAR Year 2017
RECOMMENDED BRANDS FOR TOP SELLING PRODUCTS GENERAL TRADE MODERN TRADE PRODUCTS BEST SELLING 1st PRIORITY 2nd PRIORITY 3rd PRIORITY 4th PRIORITY GARAM KBM CATCH MDH EVEREST PATANJALI MEAT MDH MDH CATCH EVEREST TATA SAMPANN CHAT MASALA MDH MDH CATCH EVEREST PATANJALI CHICKEN EVEREST MAGGI CATCH EVEREST MDH CHANA MDH MDH CATCH EVEREST PATANJALI CURRY/SABJI MASALA EVEREST CATCH EVEREST PATANJALI MDH MASALA A MAGIC MAGGI MAGGI KITCHEN KING MDH MDH CATCH EVEREST TATA SAMPANN PANEER EVEREST MDH CATCH CHING’S SECRET EVEREST SAMBAR EVEREST MDH EVEREST MTR CATCH JALJEERA MDH CATCH MDH PATANJALI JALANI MANGO CHUTNEY KBM PAV BHAJI MDH MDH EVEREST CATCH SAHIBA Maggi’s masala a magic should be introduced as it is also a top selling product in General trade. DELHI+NCR - RECOMMENDATIONS Year 2017
GENERAL TRADE MODERN TRADE PRODUCTS BEST SELLING 1st PRIORITY 2nd PRIORITY MANGO CHUTNEY KBM SOYA CHAP SDS SDS GM AMCHOOR CHUTNEY GOLDEN MULTI PURPOSE SDS SDS PUNJABI CHOLE ITC MASTER CHEF ITC MASTER CHEF TATA I-SHAKTI DALCHINI NARPA NARPA Products which has > 50% contribution from DELHI+NCR and their best selling brands DELHI+NCR Year 2017
ANDHRA PRADESH
14% 2% 2% 3% 3% 3% 6% 8% 15% 21% 22% CHICKEN SAMBAR GARAM RASAM MEAT PULIOGARE MUTTON BIRIYANI CURRY/SABJI FISH OTHERS Products 0% 3% -2% -20% -15% -5% 6% 7% 1% 11% 1% 4% 8% 0.03% 0.07% 22% 0.3% 11% 0.04% 6% 8% MTR EVEREST PRIYA AACHI EASTERN CATCH 777 ITC MASTER CHEF CHING'S SECRET OTHER PL OTHERS ANDHRA PRADESH Channel Sales volume (in Tonnes) Volume Growth Sales value (in crores) Value Growth Total Trade 3675 -2% 179 2% General Trade 3329 -3% 161 2% Modern Trade 345 3% 17 6% Big Bazaar 20 9% 1 16% Top 3 brands of AP total trade has de-growth. Garam, Rasam, Meat, Puliogare has de-growth. Big Bazaar growth is higher than MT. Big Bazaar SOT for Priya and Aachi is very less. Total Trade 5% 7% 5% 8% 7% 5% 2% 13% 9% 9% 7% 4% SAMBAR CHICKEN RASAM GARAM BIRIYANI CHAT PULIOGARE CURRY/SABJI CHANA MEAT PAV BHAJI OTHERS Share Of Trade = Sale in Big Bazaar x 100 Sale in Modern Trade Total Trade = GT + MT BB SHARE OF TRADE Volume in Tonnes ANDHRA PRADESH 24% 2% 3% 4% 4% 4% 7% 7% 11% 16% 17%MTR EVEREST AACHI SWASTIKS PRIYA MAMTA EASTERN ITC MASTER CHEF BADSHAH 777 OTHERS Brands -6% -10% -1% 19% 20% 33% -8% 33% -25% 11% -9% Year 2017
ANDHRA PRADESH PRICE(Rupees per KG) COMPARISION OF BEST SELLING BRANDS 400 382 389 330 417 436 MTR PRIYA 777 SAMBAR Pricing of Everest for chicken, chana and Priya for Sambar, Rasam, Biriyani is higher. 707 534 376 733 631 369 EVEREST AACHI EASTERN CHICKEN 398 374366 417 MTR PRIYA RASAM 724 537 507 735 495 417 EVEREST PRIYA EASTERN GARAM 601 523 570 639 567 EVEREST CATCH AACHI CHAT 701 1299 449 688729 1310 451 PRIYA EVEREST EASTERN AACHI BIRIYANI 348 256 248 MTR EASTERN PULIOGARE 562 554 624 EVEREST AACHI CHANA Volume in Tonnes 549 307 555 320 EVEREST PRIYA CURRY/SABJI MODERN TRADE BIG BAZAAR Year 2017
ANDHRA PRADESH - RECOMMENDATIONS RECOMMENDED BRANDS FOR TOP SELLING PRODUCTS GENERAL TRADE MODERN TRADE PRODUCTS BEST SELLING 1st PRIORITY 2nd PRIORITY 3rd PRIORITY 4th PRIORITY SAMBAR MTR MTR PRIYA 777 EASTERN CHICKEN EVEREST EVEREST AACHI EASTERN PRIYA RASAM MTR MTR PRIYA AACHI ITC MASTER CHEF GARAM EVEREST EVEREST PRIYA EASTERN MTR BIRIYANI PRIYA PRIYA EVEREST EASTERN AACHI CHAT EVEREST EVEREST CATCH AACHI EASTERN PULIOGARE MTR MTR EASTERN MAIYA’S SWASTIKS CURRY/SABJI EVEREST EVEREST PRIYA CATCH EASTERN CHANA EVEREST EVEREST AACHI CATCH EASTERN MEAT EVEREST EVEREST EASTERN PRIYA BADSHAH PAV BHAJI EVEREST EVEREST CATCH AACHI MDH MTR best selling brand for Puliogare and Aachi second best selling for chana has to be introduced. Year 2017
ANDHRA PRADESH Products which has > 50% contribution from ANDHRA PRADESH and their best selling brands Products which are not there in Big Bazaar has to be introduced according to the priority of brands. GENERAL TRADE MODERN TRADE PRODUCTS BEST SELLING 1st PRIORITY 2nd PRIORITY KONASEEMA MASALA ITC MASTER CHEF ITC MASTER CHEF GUNTUR CHILLY ITC MASTER CHEF ITC MASTER CHEF BHOJWAR MASALA DILBAHAR SURYA FENUGREEK POWDER SURYA SURYA BLACK CHILLY POWDER PRIYA PRIYA HARIKA KANDI PODI PRIYA PRIYA SESAME SPICE PRIYA GROUNDNUT POWDER PRIYA MUSHROOM PRIYA MINT SPICE POWDER HARIKA BAIGAN MASALA JOSHI’S Year 2017
KOLKATA
31% 41% 26% 12% 39% 12% 68% 6% 16% EVEREST CATCH SUNRISE COOK ME AACHI CHING'S SECRET MAGGI PATANJALI MTR OTHER PL Others KOLAKATA Channel Sales volume (in Tonnes) Volume Growth Sales value (in crores) Value Growth Total Trade 1506 18% 100 23% General Trade 1396 20% 92 25% Modern Trade 110 0% 7 6% Big Bazaar 30 -12% 2 -5% Big Bazaar is de-growing in Kolkata Total Trade 26% 35% 21% 32% 30% 36% 25% 16% 36% 32% 36% 20% 40% 21% GARAM CHAT CHICKEN CURRY/SABJI SAMBAR CHANA MEAT BIRIYANI PAV BHAJI KITCHEN KING JALJEERA CHICKEN TANDOORI PANEER OTHERS Share Of Trade = Sale in Big Bazaar x 100 Sale in Modern Trade Total Trade = GT + MT BB SHARE OF TRADE Volume in Tonnes 5% 1%1% 2% 2% 4% 5% 9% 32% 39% EVEREST SUNRISE NATRAJ MAGGI CHING'S SECRET SHIVAJI CATCH COOK ME MDH OTHERS Brands 14% 25% 26% 26% 3% 11% 18% 13% 13% Products 14% 2% 3% 3% 3% 4% 4% 6% 6% 7% 11% 11% 12% 14%GARAM MEAT CHICKEN JALJEERA CURRY/SABJI CHAT CHANA MASALA A MAGIC TADKA BIRIYANI SAMBAR ALOO DUM PANEER OTHERS 23% 17% 7% 27% 10% 18% 8% 25% 29% 23% 17% 34% 31% 16% Year 2017
PRICE(Rupees per KG) COMPARISION OF BEST SELLING BRANDS 734 1391 603680 1386 659 EVEREST SUNRISE CATCH GARAM Big Bazaar pricing for best selling brands among best selling products is less than pricing in Modern trade 619 540 588 517 EVEREST CATCH CHAT 705 588 471 684 590 EVEREST CATCH AACHI CHICKEN 517 402 492 366 EVEREST CATCH CURRY/SABJI 579 483 406 572 457 368 EVEREST CATCH MTR SAMBAR 580 520 566 506 EVEREST CATCH CHANA 698 590 671 688 581 689 EVEREST CATCH SUNRISE MEAT 1252 887 1225 828 EVEREST COOK ME BIRIYANI Volume in Tonnes KOLAKATA 656 507 647 EVEREST CATCH 501 PAV BHAJI MODERN TRADE BIG BAZAAR Year 2017
KOLAKATA - RECOMMENDATIONS RECOMMENDED BRANDS FOR TOP SELLING PRODUCTS GENERAL TRADE MODERN TRADE PRODUCTS BEST SELLING 1st PRIORITY 2nd PRIORITY 3rd PRIORITY 4th PRIORITY GARAM SUNRISE EVEREST SUNRISE CATCH DAILY CHAT EVEREST EVEREST CATCH SUNRISE PATANJALI CHICKEN EVEREST EVEREST CATCH AACHI COOK ME CURRY/SABJI EVEREST EVEREST CATCH SUNRISE COOK ME SAMBAR EVEREST EVEREST MTR CATCH AACHI CHANA SUNRISE EVEREST CATCH SUNRISE PATANJALI MEAT EVEREST EVEREST CATCH SUNRISE COOK ME BIRIYANI EVEREST EVEREST COOK ME SUNRISE AACHI PAV BHAJI EVEREST EVEREST CATCH SUNRISE KITCHEN KING EVEREST EVEREST CATCH AACHI TATA SAMPANN JAL JEERA NATRAJ CATCH EVEREST PATANJALI SUNRISE CHICKEN TANDOORI EVEREST EVEREST COOK ME CATCH PANEER CHING’S SECRET EVEREST SUNRISE CHING’S SECRET CATCH Aachi brand is not there in Big Bazaar which is there in Modern Trade Year 2017
WEST BENGAL GENERAL TRADE MODERN TRADE PRODUCTS BEST SELLING 1st PRIORITY 2nd PRIORITY TADKA SUNRISE SUNRISE ALOO DUM SUNRISE COOK ME SUNRISE CHOWMEIN SUNRISE COOK ME SUNRISE MACHER JHOL SUNRISE SUNRISE SHUKTO SUNRISE SUNRISE CHAP COOK ME MOMO EVEREST Products which has > 50% contribution from WEST BENGAL and their best selling brands Year 2017
THANK YOU

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Readymade Spice Mix - Anil Varma Penmathsa

  • 1.
    READYMIX SPICES ANIL VARMAPENMATHSA INTERN NORTHPOINT CENTRE OF LEARNING
  • 2.
    Big Bazaar wantedto increase the loyalty of the customers by understanding the communities and all the products preferred by those communities To make it more effective I have considered States as communities and have used RMS data which is subscribed by Future Group COMMUNITY MAPPING
  • 3.
    RESEARCH OBJECTIVES To givean overview of the market, category performance and Big- Bazaar in ready-mix spices category To identify the assortment gaps in Big Bazaar for ready-mix spices To identify the community preferred products according to regions
  • 4.
  • 5.
    MARKET OVERVIEW Jammu & Kashmir HimachalPradesh Uttaranchal Uttar Pradesh Punjab Haryana Rajasthan Delhi Gujarat Madhya Pradesh Maharashtra Chhattisgarh Orissa Jharkhand West Bengal Bihar Assam &NE Karnataka Andhra Pradesh Kerala Tamil Nadu Sikkim Spices contribution of South to Big Bazaar is less by 22% Big Bazaar is growing at 9% slower than modern trade 9 10 6 17 20 19 20 35 48 48 48 26 23 23 26 21 West zone South Zone North zone East zone GT MT BBTT 4650cr 309cr 39cr4960cr 14% 11% 4% 16% 14% 11% 4% 16% 17% 9% 4% 18% -1% 1% 0% 6% Percentage of Volume in Tonnes Zone contribution Channel-wise 11% 11% 10% 1% 24 16 119 5 3 6 4 23 TAMILNADU MAHARASHTRA KARNATAKA UTTAR PRADESH GUJARAT KERALA DELHI ANDHRA PRADESH Others 12% 26% 20%12% 8% 13% 6% 2% 15% VALUE SHARE 26 14 138 6 5 5 4 20 11% 21% 16%7% 5% 10% 2% -2% 10% VOLUME SHARE Year 2017
  • 6.
    32% 2% 2% 3% 3% 4% 4% 6% 9% 10% 11% 13% PRODUCTS CHICKEN GARAM SAMBAR MEAT CURRY/SABJI KULAMBU CHILLY MIXED PULIOGARE CHAT RASAM BIRIYANI MUTTON OTHERS 11% 3% 12% 9% 8% 19% 16% 3% 5% 16% 11% 14%39% 2% 2% 2% 3% 4% 5% 6% 10% 13% 15% BRANDS AACHI EVEREST SAKTHI MTR MDH EASTERN CATCH MAGGI TEJU GOLDIEE OTHERS 12% 8% 42% 24% 7% 6% 3% 13% 5% 13% 10% TOP BRANDSAND PRODUCTS IN TOTAL TRADE PRODUCT GT MT BB BB SOT KULAMBU CHILLY MIXED 4399 114 2.60 2.3% PULIOGARE 3475 161 3.44 2.1% MUTTON 2345 59 2.52 4.3% BAJJI BONDA MIX 2110 129 0.92 0.7% MASALA A MAGIC 1683 21 0.00 0.0% PICKLE MASALA 1606 71 2.21 3.1% CHILLI POWDER 1328 16 0.46 2.8% KULAMBU MASALA 435 121 3.38 2.8% BRAND GT MT BB BB SOT AACHI 14397 749 35.58 4.8% SAKTHI 9504 577 15.23 2.6% MTR 5192 521 39.35 7.6% SUHANA 1224 80 5.58 7.0% RUCHI 1037 17 0.93 5.6% AMBARI 875 77 2.72 3.6% RAMDEV 764 86 7.10 8.2% NIRAPARA 519 91 2.99 3.3% TOP BRANDS AND PRODUCTS WHERE BB HAS LESS SOT All India Big Bazaar share of trade in Modern trade is 11.4% Year 2017
  • 7.
  • 8.
    4% 2% 1% 4% 16% 0.02%1% 0.2% AACHI SAKTHI MTR EVEREST EASTERN ANNAPURNA SREE ANNAPOORNA AJINOMOTO CBR CATCH 3% 4% 0.3% 2% 2% 2% 4% 4% 2% SAMBAR CHICKEN BAJJI BONDA KULAMBU MASALA RASAM KULAMBU CHILLY GARAM BIRIYANI PULIOGARE BB SHARE OF TRADE TAMIL NADU Channel Sales volume (in Tonnes) Volume Growth Sales value (in crores) Value Growth Total Trade 26708 11% 1188 12% General Trade 25313 10% 1134 12% Modern Trade 1395 25% 54 21% Big Bazaar 40 -2% 1.8 9% TN 20% 4% 5% 5% 5% 6% 8% 15% 15% 17% KULAMBU CHILLY CHICKEN SAMBAR BAJJI BONDA MIX MUTTON CHILLI POWDER RASAM CURRY/SABJI BIRIYANI OTHERS 19% 12% 9% -2% 12% 21% 6% 7% 10% 12% Products Big Bazaar is clearly under leveraged when compared with Modern Trade in Tamil Nadu 10% 1% 2% 36% 49%AACHI SAKTHI ARU SUVAI AJINOMOTO MTR ITC MASTER CHEF OTHERS 10% 6% >100% >100% Brands Share Of Trade = Sale in Big Bazaar x 100 Sale in Modern Trade Total Trade = GT + MT Total Trade Volume in Tonnes Year 2017
  • 9.
    383 369 449 389 SAKTHI AACHI SAMBAR CHICKEN 367 440 SAKTHIAACHI 474 456 164 172 164 SAKTHI AACHI BAJJI BONDA KULAMBU 489 470 581 592 SAKTHI AACHI RASAM AACHI 256 272 AACHI KULAMBU CHILLY 267 283 483 630 737 693 685 SAKTHI AACHI EVEREST GARAM 719 213 363 SAKTHI MTR PULIOGARE 601 592 609 SAKTHI AACHI BIRIYANI 635 MODERN TRADE BIG BAZAAR TAMIL NADU PRICE(Rupees per KG) COMPARISION OF BEST SELLING BRANDS Modern trade pricing is lower compared to Big Bazaar for most of the brands in these products. Bajji bonda mix of Sakthi and Puliogare of Sakthi and MTR should be introduced in the stores. Volume in Tonnes Year 2017
  • 10.
    GENERAL TRADE MODERNTRADE PRODUCT MOST SELLING 1st PRIORITY 2nd PRIORITY 3rd PRIORITY 4th PRIORITY SAMBAR SAKTHI SAKTHI AACHI MTR SREE ANNAPOORNA CHICKEN AACHI AACHI SAKTHI EASTERN SREE ANNAPOORNA BAJJI BONDA MIX SAKTHI SAKTHI AACHI CBR MTR KULAMBU MASALA AACHI AACHI ANNAPOORNA SAKTHI ITC MASTER CHEF RASAM AACHI SAKTHI AACHI MTR ANNAPURNA KULAMBU CHILLY MIXED AACHI AACHI SAKTHI CBR ANNAPOORNA GARAM AACHI SAKTHI AACHI EVEREST MTR BIRIYANI AACHI SAKTHI AACHI EASTERN SAHIBA PULIOGARE MTR SAKTHI MTR MOTHER'S RECIPE EASTERN TAMIL NADU-RECOMMENDATIONS RECOMMENDED BRANDS FOR TOP SELLING PRODUCTS Sakthi which is best selling brand for Bajji bonda mix should be introduced in BB. Sakthi and MTR for Puliogare as they are best selling brands for this product and should be stocked. Year 2017
  • 11.
    Products which has> 50% contribution from TAMIL NADU and their best selling brands GENERAL TRADE MODERN TRADE PRODUCT BEST SELLING 1st PRIORITY 2nd PRIORITY BAJJI BONDA MIX SAKTHI SAKTHI AACHI KULAMBU MASALA AACHI AACHI ANNAPOORNA KULAMBU CHILLY MIXED AACHI AACHI SAKTHI MUTTON SAKTHI SAKTHI AACHI CHILLI POWDER AACHI SAKTHI AACHI LEMON RICE AACHI AACHI SAKTHI BISIBELEBATH MTR MTR EASTERN HAPIMA FRY MIX AJINOMOTO AJINOMOTO SAKTHI TAMARIND RICE AACHI AACHI SAKTHI FRIED RICE MASALA AJINOMOTO AJINOMOTO AACHI IDLI SPICE ANNAPOORNA ANNAPOORNA KRISHNA FENNEL POWDER AACHI AACHI VATHA KULAMBU AACHI AACHI CHETTINAD MTR MTR TAMARIND POWDER ARU SUVAI ANNAPOORNA GARLIC POWDER NARASU'S NARASU'S TAMIL NADU Year 2017
  • 12.
  • 13.
    MAHARASHTRA Channel Sales volume (in Tonnes) Volume Growth Salesvalue (in crores) Value Growth Total Trade 14766 21% 786 26% General Trade 13520 21% 718 26% Modern Trade 1246 20% 68 20% Big Bazaar 112 -1% 7 2% Big bazaar is not growing at a pace of modern trade. Share of trade of Big bazaar for top selling brands is less in Modern Trade. MAHARASTHRA 29% 2% 3% 4% 4% 4% 5% 5% 5% 6% 10% 11% 12% MEAT CHICKEN GARAM CHAT GODA KANDA LASUN SAMBAR PAV BHAJI BIRIYANI CURRY/SABJI CHANA MUTTON Others 15% 8% 3% 76% 18% 24% 23% 23% 18% 33% 9% 10% 22% Products 29% 2%2% 2% 3% 3% 4% 5% 6% 7% 35%EVEREST SUHANA AMBARI CHING'S SECRET SURUCHI BADSHAH MAGGI AACHI WAGHMARE RAMBANDHU RAVI Others 28% 37% 28% -4% 42% 9% 10% 24% 32% 38% Brands Total Trade 10% 4% 8% 31% 22% 5% 5% 10% 8% 1% 5% EVEREST AMBARI SUHANA EASTERN BADSHAH CHING'S SECRET MTR MAGGI CATCH LIJJAT PUNJABI S.R.R. Others 11% 8% 8% 10% 11% 12% 10% 9% 15% 12% 14% 5% GARAM SAMBAR CHAT PAV BHAJI CHICKEN KANDA LASUN CHANA KITCHEN KING CURRY/SABJI BIRIYANI MEAT GODA BB SHARE OF TRADE Share Of Trade = Sale in Big Bazaar x 100 Sale in Modern Trade Total Trade = GT + MT Volume in Tonnes Year 2017
  • 14.
    701 385 472 645 714 658 644 EVEREST RAMDEV BADSHAHEASTERN GARAM SAMBAR 587 422 454 610 368 EVEREST SAKTHI MTR 697 397 468 697 345 519 EVEREST S.R.R. EASTERN CHICKEN MODERN TRADE BIG BAZAAR PRICE(Rupees per KG) COMPARISION OF BEST SELLING BRANDS Pricing for Everest and Badshah is higher in Big bazaar compared to Modern Trade MAHARASHTRA EVEREST CHAT 610 470 PAV BHAJI 642 654 701 EVEREST BADSHAH 642 KANDA LASUN 188 184 227 225 183 176 234 AMBARI EASTERN SUHANA EVEREST CHANA 525 519 601 568 EVEREST BADSHAH KITCHEN KING 619 605 632 637 EVEREST BADSHAH CURRY/SABJI 517 847 525 855 EVEREST MAGGI BIRIYANI 1177 552 1295 522 EVEREST EASTERN Volume in Tonnes Year 2017
  • 15.
    GENERAL TRADE MODERNTRADE PRODUCT BEST SELLING 1ST Priority 2nd Priority 3rd priority 4th priority GARAM EVEREST EVEREST RAMDEV BADSHAH EASTERN SAMBAR EVEREST EVEREST SAKTHI MTR EASTERN CHAT MASALA EVEREST EVEREST CATCH AMBARI BADSHAH PAV BHAJI EVEREST EVEREST BADSHAH SUHANA EASTERN CHICKEN EVEREST EVEREST S.R.R. EASTERN MAGGI KANDA LASUN AMBARI AMBARI EASTERN SUHANA EVEREST CHANA EVEREST EVEREST BADSHAH KNORR EASTERN KITCHEN KING EVEREST EVEREST BADSHAH SUHANA MDH CURRY/SABJI MASALA EVEREST EVEREST MAGGI SUHANA PATANJALI BIRIYANI EVEREST EVEREST EASTERN BADSHAH SUHANA MAHARASHTRA - RECOMMENDATIONS RECOMMENDED BRANDS FOR TOP SELLING PRODUCTS Garam masala of Ramdev and Sambar of Sakthi brands should be introduced in Big Bazaar Year 2017
  • 16.
    Products which has> 50% contribution from MAHARASHTRA and their best selling brands General Trade Modern Trade Product 1st priority 1st priority 2nd priority GODA SURUCHI AMBARI BEDEKAR SCHEZWAN FRIED RICE CHING'S SECRET CHING'S SECRET HAKKA NOODLES NILON'S TIGER VEG MANCHURIAN S.R.R. CHING'S SECRET MALVANI GAGANGIRI BEDEKAR PALLAVIS SPICES CHIVDA RAMBANDHU RAMBANDHU SUHANA MANGO PICKLE AMBARI SUHANA BEDEKAR KEPRA PAPAD RAMBANDHU BEDEKAR RAMBANDHU MISAL AAI GA KAPOL KATDARE KACHI DABELI SIDDHI HM MASALA MARATHA DARBAR ONION GARLIC KHUSHI'S CHAKLI RAMBANDHU BEDEKAR RAMBANDHU BHAJI AAI GA General Trade Modern Trade Product 1st priority 1st priority 2nd priority CUT PUT AMBARI KOLHAPURI PRAKASH MARATHA DARBAR RASOI MILK EVEREST EVEREST SUHANA NACHANI KEPRA KEPRA SUNDAY AMBARI BEDEKAR AMBARI DAL TADKA AAI GA TATA SAMPANN TIGER KEEMA SHAN HAKIM SHAN KALA SOMESH LOKMAN SOMESH KORMA SHAN SHAN HAKIM SEV RAMBANDHU RAMBANDHU SUHANA PUNJABI YAKHNI PULAV SHAN SHAN MAGGI VEGETARIAN MAGGI MAGGI HALEEM SHAN SHAN SUHANA Year 2017
  • 17.
    Products which has> 50% contribution from MAHARASHTRA and their best selling brands General Trade Modern Trade Product 1st priority 2nd priority VARHADI WAGHMARE DHANSAK MANGAL BADSHAH JUDES SWEETROOT KPRA KPRA KEPRA ROGHAN JOSH SHAN FRANKIE KAPOL KAPOL TANDORI LAZEEZ TABLE SPOON HAKIM BHADANG MARATHA DARBAR GORE BANDHU KATDARE TAMBADA RASSA MARATHA DARBAR MARATHA DARBAR TIKKA HAKIM HAKIM MASALE BHAT BEDEKAR BEDEKAR METKUT BEDEKAR METKUT BEDEKAR METKUT AADISHREE KEBAB SUHANA SUHANA SEVBHAJI ZATPAT ZATPAT KEPRA General Trade Modern Trade Product 1st priority 2nd priority KADAI RASOI PAYA HAKIM HAKIM LAZEEZ CAFREAL GOANA FOOD LOLLYPOP HAKIM HAKIM NIMBU JEERA SONIJI GAVRAN PALLAVIS SPICES PALLAVIS SPICES KARELA HAKIM HAKIM MUTTER MALAI RASOI SURTI UNDHIYU BADSHAH BADSHAH PUNJABI DUMALOO RASOI BHELPURI KAPOL WARADHI PALLAVIS SPICES PALLAVIS SPICES KARAHI GOSHT HAKIM NATIONAL Year 2017
  • 18.
  • 19.
    KARNATAKA Channel Sales volume (in Tonnes) Volume Growth Salesvalue (in crores) Value Growth Total Trade 13520 16% 525 20% General Trade 12853 16% 494 21% Modern Trade 667 -1% 31 2% Big Bazaar 101 2% 5 5% BB performance is better than Modern Trade and has good share of trade in MT Total Trade 12% 20% 24% 15% 14% 18% 0.4% 20% 40% 16% 13% MTR EVEREST EASTERN AACHI SAKTHI MDH MAIYA'S LIJJAT PUNJABI CATCH CHING'S SECRET PATANJALI MAGGI OTHERS 15% 4% 19% 17% 17% 20% 20% 17% 17% 27% 17% 14% 15% SAMBAR PULIOGARE CHICKEN GARAM RASAM BISIBELEBATH VANGIBATH BIRIYANI CHAT CURRY/SABJI PAV BHAJI CHUTNEY POWDER Others BB SHARE OF TRADE Share Of Trade = Sale in Big Bazaar x 100 Sale in Modern Trade Total Trade = GT + MT KARNATAKA 15% 2% 2% 3% 3% 3% 6% 3% 4% 9% 14% 33% MTR TEJU AACHI EVEREST SAKTHI IYENGAR MAIYA'S ARUNA EASTERN S.R.R. SPARSH GRB SWASTIKS Others Brands 19% 43% 10% 2% -6% 0% 46% 21% -3% 5% 42% Products 10% 2% 2% 3% 3% 4% 4% 6% 6% 16% 20% 23%PULIOGARE CHICKEN SAMBAR GARAM RASAM BISIBELEBATH VANGIBATH FISH FRY MEAT MUTTON BIRIYANI others 13% 20% 23% -10% 16% 24% 20% 29% 23% 0% 23% 10% Volume in Tonnes Year 2017
  • 20.
    379 348 470 451 342 330 483 460 MTR EASTERN SAKTHIAACHI SAMBAR PULIOGARE 351 244 359 228 MTR EASTERN MAIYA'S MODERN TRADE BIG BAZAAR PRICE(Rupees per KG) COMPARISION OF BEST SELLING BRANDS Big Bazaar pricing is less than Modern Trade pricing for most of the brands among the best selling products. KARNATAKA PAV BHAJI 665 522 787 709 696 635 527 756 716 662 EVEREST EASTERN MTR MDH AACHI RASAM 383 590 363 598 MTR AACHI BISIBELEBATH 405 269 391 262 MTR EASTERN VANGI BATH 395 270 366 262 MTR EASTERN BIRIYANI 478 679 1301 673 449 671 1282 EASTERN AACHI EVEREST MTR CHAT MASALA 610 538 595 589 542 591 EVEREST CATCH MDH 515 383 706 493 367 673 509 AACHI EASTERN EVEREST SAKTHI CHICKEN 485 Volume in Tonnes Year 2017
  • 21.
    GENERAL TRADE MODERNTRADE PRODUCT BEST SELLING 1ST PRIORITY 2nd PRIORITY 3rd PRIORITY 4th PRIORITY SAMBAR MTR MTR EASTERN SAKTHI AACHI PULIOGARE MTR MTR MAIYA'S EASTERN GRB CHICKEN TEJU AACHI EASTERN EVEREST SAKTHI GARAM MTR EVEREST EASTERN MTR MDH RASAM MTR MTR AACHI SAKTHI EASTERN BISIBELEBATH MTR MTR EASTERN MAIYA'S GRB VANGIBATH MTR MTR EASTERN GRB MAIYA'S BIRIYANI AACHI EASTERN AACHI EVEREST MTR CHAT MASALA EVEREST EVEREST CATCH MDH PATANJALI CURRY/SABJI MASALA EVEREST EVEREST EASTERN AACHI MAGGI KARNATAKA - RECOMMENDATIONS RECOMMENDED BRANDS FOR TOP SELLING PRODUCTS MTR Puliogare should be introduced since its the best selling brand for that product. Year 2017
  • 22.
    Products which has> 50% contribution from KARNATAKA and their best selling brands GENERAL TRADE MODERN TRADE PRODUCT BEST SELLING 1st PRIORITY 2nd PRIORITY PULIOGARE MTR MTR MAIYA'S BISIBELEBATH MTR MTR EASTERN VANGIBATH MTR MTR EASTERN PULAV MASALA MTR MTR BON GINGER GARLIC TEJU TEJU GOLDEN HARVEST BAFAT MASALA SAVITHA BON BOSTON'S PORK S.R.R BON BOSTON'S KORI ROTTI BON BON MURI MASALA NAYAK PRAKASH SUNRISE GOBI MASALA KWALITY BHUNA MASALA DABUR KARNATAKA Year 2017
  • 23.
  • 24.
    UTTAR PRADESH Channel Sales volume (inTonnes) Volume Growth Sales value (in crores) Value Growth Total Trade 7971 7% 427 12% General Trade 7549 7% 403 13% Modern Trade 422 6% 24 10% Big Bazaar 131 1% 7 9% Big Bazaar has good SOT for the best selling products Total Trade 34% 31% 14% 97% 44% 10% 90% 64% 11% 30% 11% CATCH EVEREST MDH GOLDIEE EASTERN ASHOK SAHIBA PATANJALI MTR MAGGI OTHERS 32% 33% 32% 31% 31% 31% 25% 31% 30% 34% 29% GARAM CURRY/SABJI CHAT CHANA MEAT KITCHEN KING SAMBAR CHICKEN PAV BHAJI PANEER OTHERS BB SHARE OF TRADE Share Of Trade = Sale in Big Bazaar x 100 Sale in Modern Trade Total Trade = GT + MT UTTAR PRADESH 21% 2%2% 2% 4% 5% 9% 10% 14% 14% 16%GOLDIEE EVEREST ASHOK CATCH MDH MAGGI RAJESH HARISONS MUNSHI PANNA EASTERN CHING'S SECRET Others Brands 5% -6% 26% 16% 16% 17% -1% -16% -12% 2% 14% Products 14% 2% 3% 3% 3% 4% 5% 5% 6% 16% 17% 21% MEAT CURRY/SABJI GARAM CHANA JALJEERA CHAT MASALA A MAGIC CHICKEN KITCHEN KING PANEER SAMBAR OTHERS 6% 2% 5% 10% 11% 7% 12% 23% 43% 9% 1% 7% Volume in Tonnes Year 2017
  • 25.
    457 689 702 457 695 715 CATCH EVEREST MDH GARAM PRICE(Rupeesper KG) COMPARISION OF BEST SELLING BRANDS Big Bazaar is Priced almost same for all the top selling brands for these products when compared to MT. UTTAR PRADESH 414 504 383 508 CATCH EVEREST CURRY/SABJI 536 584 586 531 593 595 CATCH EVEREST MDH CHAT 685 592 644 685 583 651 EVEREST CATCH MDH MEAT 574 615 623 550 617 634 CATCH EVEREST MDH KITCHEN KING 578 499 394 547 456 372 565 EVEREST CATCH MTR MDH 572 SAMBAR 588 684 627 436 573 686 644 506 CATCH EVEREST MDH EASTERN CHICKEN 581 491 574 586 499 583 EVEREST CATCH MDH CHANA MODERN TRADE BIG BAZAAR Volume in Tonnes Year 2017
  • 26.
    UTTAR PRADESH -RECOMMENDATIONS RECOMMENDED BRANDS FOR TOP SELLING PRODUCTS GENERAL TRADE MODERN TRADE PRODUCTS BEST SELLING 1st PRIORITY 2nd PRIORITY 3rd PRIORITY 4th PRIORITY MEAT GOLDIEE EVEREST CATCH MDH ASHOK CURRY/SABJI MASALA ASHOK CATCH EVEREST ASHOK GOLDIEE GARAM GOLDIEE CATCH EVEREST MDH EASTERN CHANA GOLDIEE EVEREST CATCH MDH ASHOK CHAT MASALA MDH CATCH MDH EVEREST GOLDIEE KITCHEN KING MDH CATCH EVEREST MDH GOLDIEE CHICKEN EVEREST CATCH EVEREST MDH EASTERN PANEER GOLDIEE CATCH EVEREST MDH CHING'S SECRET SAMBAR EVEREST EVEREST MTR CATCH MDH PAV BHAJI EVEREST EVEREST CATCH MDH GOLDIEE Big Bazaar has all the best selling brands for each of the top selling products in Modern Trade. Year 2017
  • 27.
    UTTAR PRADESH Products whichhas > 50% contribution from UTTAR PRADESH and their best selling brands GENERAL TRADE MODERN TRADE PRODUCTS BEST SELLING 1st PRIORITY 2nd PRIORITY RAITA ASHOK CATCH GOLDIEE ALOO HARISONS GOLDIEE ASHOK SALAD ROUTINE SHIKANJI JAIN GM CHAMAN ALL IN ONE ASHOK SDS MACRONI ALL TIME THUNDER KACHORI HARISONS THUNDER ASHOK HAJMI BUKNU ASHOK ASHOK FENNEL SEEDS CATCH CATCH TAWA FRY THUNDER THUNDER BARWA KALAUNJI RAJESH MUGLAI NAHARI DELHI MINAR The sale of these products is low. However these are mostly sold in GT than MT. Year 2017
  • 28.
  • 29.
    10% 12% 24% 5% 9% 34% 5% 34% 4% EVEREST RAMDEVCATCH MDH SPYRAN CHING'S SECRET BADSHAH MTR SUHANA LIJJAT PUNJABI SHANKAR PATANJALI OTHERS 10% 13% 11% 11% 12% 12% 13% 4% 13% 8% 14% 15% 7% GARAM CHAT SAMBAR CORIANDER & CUMIN PAV BHAJI KITCHEN KING CHANA PICKLE CURRY/SABJI TEA CHICKEN MEAT Others BB SHARE OF TRADE GUJARAT + RAJASTHAN Channel Sales volume (in Tonnes) Volume Growth Sales value (in crores) Value Growth Total Trade 7341 4% 341 6% General Trade 6944 4% 321 6% Modern Trade 397 13% 20 13% Big Bazaar 41 3% 2 9% Top 3 selling brands in Total Trade has de-growth. Since the brands are very much fragmented there is very less brand preference in these states. Total Trade Share Of Trade = Sale in Big Bazaar x 100 Sale in Modern Trade Total Trade = GT + MT -2% -12% Products 18% 3% 3% 3% 3% 4% 4% 4% 5% 6% 7% 8% 9% 24% GARAM CORIANDER & CUMIN PICKLE JALJEERA MEAT CHICKEN CHAT PAV BHAJI SAMBAR TEA CURRY/SABJI MASALA A MAGIC CHANA OTHERS -4% 7% 22% -4% 5% 12% 10% 12% 10% 13% 13% -18% 33% 1%1%1%2%2%2%2% 2% 2% 2% 2% 3% 3% 3% 3% 3% 4% 7% 8% 15% EVEREST RAMDEV BADSHAH MDH JALANI MAGGI HATHI MAHALAXMI KITCHEN XPRESS GANDHI CATCH CHING'S SECRET JALARAM SPYRAN DHANHAR SAAZ SHRI HARI 77 VASANT GAJANAND OTHERS Brands -4% -9% 20% 13% -7% 4% 3% 24% 4% -23% >100% -34% 31% 15% -9% 14% 18% >100% RAJASTHAN GUJARAT Volume in Tonnes Year 2017
  • 30.
    691 379 729 405 EVEREST RAMDEV GARAM PRICE(Rupees perKG) COMPARISION OF BEST SELLING BRANDS Pricing of Everest garam masala, Ramdev garam and pickle masala is higher in BB than in modern trade GUJARAT + RAJASTHAN 595 509 586 540 EVEREST CATCH CHAT 592 450 586 396 EVEREST MTR SAMBAR 617 580 570 615 568 626 EVEREST CATCH MDH KITCHEN KING 582 511 586 514 EVEREST CATCH CHANA 258 252 103 281 RAMDEV SHANKAR GANDHI PICKLE MASALA 267 208 260 RAMDEV VASANT CORRIANDER & CUMIN 636 690 624 689 EVEREST BADSHAH PAV BHAJI MODERN TRADE BIG BAZAAR 515 407 505 387 EVEREST CATCH CURRY/SABJI 875 827 853 EVEREST SPYRAN TEA MASALA Volume in Tonnes Year 2017
  • 31.
    GUJARAT + RAJASTHAN- RECOMMENDATIONS RECOMMENDED BRANDS FOR TOP SELLING PRODUCTS GENERAL TRADE MODERN TRADE PRODUCTS BEST SELLING 1st PRIORITY 2nd PRIORITY 3rd PRIORITY 4th PRIORITY GARAM MAHALAXMI EVEREST RAMDEV SPYRAN CATCH CORIANDER & CUMIN RAMDEV RAMDEV VASANT KITCHEN XPRESS SK PICKLE MASALA GANDHI RAMDEV SHANKAR GANDHI SPYRAN JALJEERA JALANI JALANI PATANJALI EVEREST CATCH MEAT EVEREST EVEREST CATCH MDH TATA SAMPANN CHICKEN EVEREST EVEREST CATCH CHING'S SECRET MDH CHAT MASALA EVEREST EVEREST CATCH MDH BADSHAH PAV BHAJI EVEREST EVEREST BADSHAH CATCH MDH SAMBAR EVEREST EVEREST MTR CATCH MDH TEA MASALA KIRAN EVEREST SPYRAN A. V. RAMDEV CURRY/SABJI MASALA BADSHAH EVEREST CATCH PATANJALI SUHANA MASALA A MAGIC MAGGI MAGGI CHANA EVEREST EVEREST CATCH MDH BADSHAH Jalani for jaljeera and Maggi’s masala a magic should be introduced in Big Bazaar. Year 2017
  • 32.
    GUJARAT GENERAL TRADE MODERNTRADE PRODUCTS BEST SELLING 1st PRIORITY 2nd PRIORITY DABELI MASALA SHRI HARI SHREEJI SHRI HARI CHAS MASALA JIMRI SHRI HARI USAL MASALA SHRI HARI SHRI HARI SHREEJI KADHI SHRI HARI SHRI HARI UNDHIYA SHRI HARI SHRI HARI SPYRAN SAMOSA MASALA SHRI HARI SHRI HARI SHREEJI KICHADI MASALA SHREEJI VRUNDAVAN SPYRAN BHARAWAN MASALA NEW MAYUR DHAN SHREE PIZZA MASALA SHREEJI VRUNDAVAN PANKAJ A.V. PAKODA MASALA AKSHAR ONION POWDER SPYRAN OREGANO TUSHRAJ Products which has > 50% contribution from GUJARAT and their best selling brands Year 2017
  • 33.
  • 34.
    4% 3% 3%6% 11% 19% 9% 4% 5% EASTERN BRAHMINS NIRAPARA AACHI KITCHEN TREASURES DOUBLE HORSE SAKTHI MELAM SARAS CATCH EVEREST MTR OTHERS KERALA Channel Sales volume (in Tonnes) Volume Growth Sales value (in crores) Value Growth Total Trade 5140 9% 167 13% General Trade 4508 12% 145 16% Modern Trade 633 -5% 22 -1% Big Bazaar 29 -5% 1 2% Share of trade for Big Bazaar is less in products and brands as well Total Trade 5% 5% 3% 4% 6% 6% 2% 1% 7% 4% 14% 4% SAMBAR CHICKEN MEAT GARAM FISH RASAM PICKLE MASALA CHUTNEY POWDER BIRIYANI VEGETABLE MASALA CURRY/SABJI MASALA OTHERS Share Of Trade = Sale in Big Bazaar x 100 Sale in Modern Trade Total Trade = GT + MT BB SHARE OF TRADE Volume in Tonnes KERALA 9% 1%1%2% 2% 3% 3% 4% 8% 12% 54% EASTERN NIRAPARA BRAHMINS KITCHEN TREASURES DOUBLE HORSE SUPER NOVA MANGALA SARAS MELAM SWAMIS OTHERS Brands 10% 32% 9% 21% 24% 29% 3% 17% -26% >100% -20% Products 4% 1%1%2% 2% 4% 5% 8% 16% 27% 31% SAMBAR CHICKEN MEAT PICKLE FISH RASAM GARAM BIRIYANI CURRY/SABJI CHUTNEY POWDER OTHERS 11% 11% 7% 7% 12% 1% 3% 13% 12% Year 2017
  • 35.
    KERALA PRICE(Rupees per KG)COMPARISION OF BEST SELLING BRANDS 281 278 359 303 283 259 BRAHMINS EASTERN NIRAPARA SAMBAR Brahmins in sambar, Eastern in garam, Double horse in vegetable masala is high in Big Bazaar. 322 319 314 328 306 328 EASTERN NIRAPARA KITCHEN TREASURES CHICKEN 299 301 294 312 295 307 EASTERN NIRAPARA KITCHEN TREASURES MEAT 662 680 735735 724 EASTERN NIRAPARA KITCHEN TREASURES GARAM 370 355 385 334 BRAHMINS EASTERN RASAM 299 297 280 297 302 280 302 301 EASTERN NIRAPARA DOUBLE HORSE KITCHEN TREASURES FISH MASALA 250 299 309 BRAHMINS EASTERN PICKLE 247 242 294 EASTERN DOUBLE HORSE VEGETABLE Volume in Tonnes 362 354362 341 EASTERN NIRAPARA BIRIYANI MODERN TRADE BIG BAZAAR Year 2017
  • 36.
    KERALA - RECOMMENDATIONS RECOMMENDEDBRANDS FOR TOP SELLING PRODUCTS GENERAL TRADE MODERN TRADE PRODUCTS BEST SELLING 1st PRIORITY 2nd PRIORITY 3rd PRIORITY 4th PRIORITY SAMBAR BRAHMINS BRAHMINS EASTERN NIRAPARA KITCHEN TREASURES CHICKEN EASTERN EASTERN NIRAPARA KITCHEN TREASURES DOUBLE HORSE MEAT EASTERN EASTERN NIRAPARA KITCHEN TREASURES DOUBLE HORSE GARAM EASTERN EASTERN NIRAPARA KITCHEN TREASURES BRAHMINS FISH EASTERN EASTERN NIRAPARA DOUBLE HORSE KITCHEN TREASURES RASAM EASTERN BRAHMINS EASTERN NIRAPARA AACHI PICKLE EASTERN BRAHMINS EASTERN NIRAPARA DOUBLE HORSE CHUTNEY POWDER BRAHMINS BRAHMINS DOUBLE HORSE NIRAPARA 777 BIRIYANI EASTERN EASTERN NIRAPARA AACHI DOUBLE HORSE VEGETABLE MASALA DOUBLE HORSE EASTERN DOUBLE HORSE SARAS CURRY/SABJI EASTERN NIRAPARA EASTERN SAKTHI CATCH Product which has 98% contribution from KERALA and ITS best selling brands BEEF EASTERN EASTERN NIRAPARA Beef masala should be introduced in Big Bazaar. Vegetable masala in Eastern, Pickle and chutney powder in Brahmins should be introduced in Big Bazaar. Year 2017
  • 37.
  • 38.
    23% 11% 15% 84% 9% 31% 11% 9% 1% 11% CATCH MDHEVEREST SAHIBA MAGGI PATANJALI MTR LIJJAT PUNJABI CHING'S SECRET EASTERN AACHI Others DELHI+NCR Channel Sales volume (in Tonnes) Volume Growth Sales value (in crores) Value Growth Total Trade 7227 -2% 404 -5% General Trade 6485 -2% 363 -5% Modern Trade 742 -1% 41 -4% Big Bazaar 127 4% 7 0% Delhi market is de-growing in spices Total Trade 16% 18% 16% 12% 19% 16% 15% 16% 18% 19% 23% 16% GARAM CHAT KITCHEN KING CHICKEN CURRY/SABJI CHANA SAMBAR MEAT PAV BHAJI PANEER RAJMA OTHERS Share Of Trade = Sale in Big Bazaar x 100 Sale in Modern Trade Total Trade = GT + MT 18% 1%2% 2% 2% 2% 2% 6% 10% 10% 19% 25% MDH EVEREST KBM CATCH MAGGI SDS CHING'S SECRET DEEPAK NARPA EAGLE SATMOLA OTHERS Brands -2% -11% 3% 1% 5% 21% >100% 71% -11% 13% 1% 47% Products 12% 2% 3% 4% 5% 5% 6% 6% 7% 7% 14% 30% GARAM MEAT CHICKEN CHAT CHANA CURRY/SABJI MASALA A MAGIC KITCHEN KING PANEER SAMBAR JALJEERA OTHERS -4% 1% 5% -4% -2% 5% 19% -4% 42% -13% 12% 9% BB SHARE OF TRADE Volume in Tonnes Year 2017
  • 39.
    DELHI+NCR PRICE(Rupees per KG)COMPARISION OF BEST SELLING BRANDS 465 694 670 462 715 733 CATCH MDH EVEREST GARAM Pricing of MDH is higher in Big Bazaar than in Modern Trade. 523 576 579 529 595 587 CATCH MDH EVEREST CHAT 613 578 610 634 560 618 MDH CATCH EVEREST KITCHEN KING 586 679 724 623 577 687 869 645 CATCH EVEREST MAGGI MDH CHICKEN 419 500 392 505 CATCH EVEREST CURRY/SABJI 563 520 576584 501 588 MDH CATCH EVEREST CHANA 537 561 400 565 583 427 MDH EVEREST MTR SAMBAR 636 600 679 653 597 687 MDH CATCH EVEREST MEAT Volume in Tonnes MODERN TRADE BIG BAZAAR Year 2017
  • 40.
    RECOMMENDED BRANDS FORTOP SELLING PRODUCTS GENERAL TRADE MODERN TRADE PRODUCTS BEST SELLING 1st PRIORITY 2nd PRIORITY 3rd PRIORITY 4th PRIORITY GARAM KBM CATCH MDH EVEREST PATANJALI MEAT MDH MDH CATCH EVEREST TATA SAMPANN CHAT MASALA MDH MDH CATCH EVEREST PATANJALI CHICKEN EVEREST MAGGI CATCH EVEREST MDH CHANA MDH MDH CATCH EVEREST PATANJALI CURRY/SABJI MASALA EVEREST CATCH EVEREST PATANJALI MDH MASALA A MAGIC MAGGI MAGGI KITCHEN KING MDH MDH CATCH EVEREST TATA SAMPANN PANEER EVEREST MDH CATCH CHING’S SECRET EVEREST SAMBAR EVEREST MDH EVEREST MTR CATCH JALJEERA MDH CATCH MDH PATANJALI JALANI MANGO CHUTNEY KBM PAV BHAJI MDH MDH EVEREST CATCH SAHIBA Maggi’s masala a magic should be introduced as it is also a top selling product in General trade. DELHI+NCR - RECOMMENDATIONS Year 2017
  • 41.
    GENERAL TRADE MODERNTRADE PRODUCTS BEST SELLING 1st PRIORITY 2nd PRIORITY MANGO CHUTNEY KBM SOYA CHAP SDS SDS GM AMCHOOR CHUTNEY GOLDEN MULTI PURPOSE SDS SDS PUNJABI CHOLE ITC MASTER CHEF ITC MASTER CHEF TATA I-SHAKTI DALCHINI NARPA NARPA Products which has > 50% contribution from DELHI+NCR and their best selling brands DELHI+NCR Year 2017
  • 42.
  • 43.
    14% 2% 2% 3% 3% 3% 6% 8% 15% 21% 22% CHICKEN SAMBAR GARAM RASAM MEAT PULIOGARE MUTTON BIRIYANI CURRY/SABJI FISH OTHERS Products 0% 3% -2% -20% -15% -5% 6% 7% 1% 11% 1% 4% 8% 0.03% 0.07% 22% 0.3% 11% 0.04% 6% 8% MTREVEREST PRIYA AACHI EASTERN CATCH 777 ITC MASTER CHEF CHING'S SECRET OTHER PL OTHERS ANDHRA PRADESH Channel Sales volume (in Tonnes) Volume Growth Sales value (in crores) Value Growth Total Trade 3675 -2% 179 2% General Trade 3329 -3% 161 2% Modern Trade 345 3% 17 6% Big Bazaar 20 9% 1 16% Top 3 brands of AP total trade has de-growth. Garam, Rasam, Meat, Puliogare has de-growth. Big Bazaar growth is higher than MT. Big Bazaar SOT for Priya and Aachi is very less. Total Trade 5% 7% 5% 8% 7% 5% 2% 13% 9% 9% 7% 4% SAMBAR CHICKEN RASAM GARAM BIRIYANI CHAT PULIOGARE CURRY/SABJI CHANA MEAT PAV BHAJI OTHERS Share Of Trade = Sale in Big Bazaar x 100 Sale in Modern Trade Total Trade = GT + MT BB SHARE OF TRADE Volume in Tonnes ANDHRA PRADESH 24% 2% 3% 4% 4% 4% 7% 7% 11% 16% 17%MTR EVEREST AACHI SWASTIKS PRIYA MAMTA EASTERN ITC MASTER CHEF BADSHAH 777 OTHERS Brands -6% -10% -1% 19% 20% 33% -8% 33% -25% 11% -9% Year 2017
  • 44.
    ANDHRA PRADESH PRICE(Rupees perKG) COMPARISION OF BEST SELLING BRANDS 400 382 389 330 417 436 MTR PRIYA 777 SAMBAR Pricing of Everest for chicken, chana and Priya for Sambar, Rasam, Biriyani is higher. 707 534 376 733 631 369 EVEREST AACHI EASTERN CHICKEN 398 374366 417 MTR PRIYA RASAM 724 537 507 735 495 417 EVEREST PRIYA EASTERN GARAM 601 523 570 639 567 EVEREST CATCH AACHI CHAT 701 1299 449 688729 1310 451 PRIYA EVEREST EASTERN AACHI BIRIYANI 348 256 248 MTR EASTERN PULIOGARE 562 554 624 EVEREST AACHI CHANA Volume in Tonnes 549 307 555 320 EVEREST PRIYA CURRY/SABJI MODERN TRADE BIG BAZAAR Year 2017
  • 45.
    ANDHRA PRADESH -RECOMMENDATIONS RECOMMENDED BRANDS FOR TOP SELLING PRODUCTS GENERAL TRADE MODERN TRADE PRODUCTS BEST SELLING 1st PRIORITY 2nd PRIORITY 3rd PRIORITY 4th PRIORITY SAMBAR MTR MTR PRIYA 777 EASTERN CHICKEN EVEREST EVEREST AACHI EASTERN PRIYA RASAM MTR MTR PRIYA AACHI ITC MASTER CHEF GARAM EVEREST EVEREST PRIYA EASTERN MTR BIRIYANI PRIYA PRIYA EVEREST EASTERN AACHI CHAT EVEREST EVEREST CATCH AACHI EASTERN PULIOGARE MTR MTR EASTERN MAIYA’S SWASTIKS CURRY/SABJI EVEREST EVEREST PRIYA CATCH EASTERN CHANA EVEREST EVEREST AACHI CATCH EASTERN MEAT EVEREST EVEREST EASTERN PRIYA BADSHAH PAV BHAJI EVEREST EVEREST CATCH AACHI MDH MTR best selling brand for Puliogare and Aachi second best selling for chana has to be introduced. Year 2017
  • 46.
    ANDHRA PRADESH Products whichhas > 50% contribution from ANDHRA PRADESH and their best selling brands Products which are not there in Big Bazaar has to be introduced according to the priority of brands. GENERAL TRADE MODERN TRADE PRODUCTS BEST SELLING 1st PRIORITY 2nd PRIORITY KONASEEMA MASALA ITC MASTER CHEF ITC MASTER CHEF GUNTUR CHILLY ITC MASTER CHEF ITC MASTER CHEF BHOJWAR MASALA DILBAHAR SURYA FENUGREEK POWDER SURYA SURYA BLACK CHILLY POWDER PRIYA PRIYA HARIKA KANDI PODI PRIYA PRIYA SESAME SPICE PRIYA GROUNDNUT POWDER PRIYA MUSHROOM PRIYA MINT SPICE POWDER HARIKA BAIGAN MASALA JOSHI’S Year 2017
  • 47.
  • 48.
    31% 41% 26% 12% 39% 12% 68% 6% 16% EVEREST CATCH SUNRISECOOK ME AACHI CHING'S SECRET MAGGI PATANJALI MTR OTHER PL Others KOLAKATA Channel Sales volume (in Tonnes) Volume Growth Sales value (in crores) Value Growth Total Trade 1506 18% 100 23% General Trade 1396 20% 92 25% Modern Trade 110 0% 7 6% Big Bazaar 30 -12% 2 -5% Big Bazaar is de-growing in Kolkata Total Trade 26% 35% 21% 32% 30% 36% 25% 16% 36% 32% 36% 20% 40% 21% GARAM CHAT CHICKEN CURRY/SABJI SAMBAR CHANA MEAT BIRIYANI PAV BHAJI KITCHEN KING JALJEERA CHICKEN TANDOORI PANEER OTHERS Share Of Trade = Sale in Big Bazaar x 100 Sale in Modern Trade Total Trade = GT + MT BB SHARE OF TRADE Volume in Tonnes 5% 1%1% 2% 2% 4% 5% 9% 32% 39% EVEREST SUNRISE NATRAJ MAGGI CHING'S SECRET SHIVAJI CATCH COOK ME MDH OTHERS Brands 14% 25% 26% 26% 3% 11% 18% 13% 13% Products 14% 2% 3% 3% 3% 4% 4% 6% 6% 7% 11% 11% 12% 14%GARAM MEAT CHICKEN JALJEERA CURRY/SABJI CHAT CHANA MASALA A MAGIC TADKA BIRIYANI SAMBAR ALOO DUM PANEER OTHERS 23% 17% 7% 27% 10% 18% 8% 25% 29% 23% 17% 34% 31% 16% Year 2017
  • 49.
    PRICE(Rupees per KG)COMPARISION OF BEST SELLING BRANDS 734 1391 603680 1386 659 EVEREST SUNRISE CATCH GARAM Big Bazaar pricing for best selling brands among best selling products is less than pricing in Modern trade 619 540 588 517 EVEREST CATCH CHAT 705 588 471 684 590 EVEREST CATCH AACHI CHICKEN 517 402 492 366 EVEREST CATCH CURRY/SABJI 579 483 406 572 457 368 EVEREST CATCH MTR SAMBAR 580 520 566 506 EVEREST CATCH CHANA 698 590 671 688 581 689 EVEREST CATCH SUNRISE MEAT 1252 887 1225 828 EVEREST COOK ME BIRIYANI Volume in Tonnes KOLAKATA 656 507 647 EVEREST CATCH 501 PAV BHAJI MODERN TRADE BIG BAZAAR Year 2017
  • 50.
    KOLAKATA - RECOMMENDATIONS RECOMMENDEDBRANDS FOR TOP SELLING PRODUCTS GENERAL TRADE MODERN TRADE PRODUCTS BEST SELLING 1st PRIORITY 2nd PRIORITY 3rd PRIORITY 4th PRIORITY GARAM SUNRISE EVEREST SUNRISE CATCH DAILY CHAT EVEREST EVEREST CATCH SUNRISE PATANJALI CHICKEN EVEREST EVEREST CATCH AACHI COOK ME CURRY/SABJI EVEREST EVEREST CATCH SUNRISE COOK ME SAMBAR EVEREST EVEREST MTR CATCH AACHI CHANA SUNRISE EVEREST CATCH SUNRISE PATANJALI MEAT EVEREST EVEREST CATCH SUNRISE COOK ME BIRIYANI EVEREST EVEREST COOK ME SUNRISE AACHI PAV BHAJI EVEREST EVEREST CATCH SUNRISE KITCHEN KING EVEREST EVEREST CATCH AACHI TATA SAMPANN JAL JEERA NATRAJ CATCH EVEREST PATANJALI SUNRISE CHICKEN TANDOORI EVEREST EVEREST COOK ME CATCH PANEER CHING’S SECRET EVEREST SUNRISE CHING’S SECRET CATCH Aachi brand is not there in Big Bazaar which is there in Modern Trade Year 2017
  • 51.
    WEST BENGAL GENERAL TRADEMODERN TRADE PRODUCTS BEST SELLING 1st PRIORITY 2nd PRIORITY TADKA SUNRISE SUNRISE ALOO DUM SUNRISE COOK ME SUNRISE CHOWMEIN SUNRISE COOK ME SUNRISE MACHER JHOL SUNRISE SUNRISE SHUKTO SUNRISE SUNRISE CHAP COOK ME MOMO EVEREST Products which has > 50% contribution from WEST BENGAL and their best selling brands Year 2017
  • 52.