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WEB SUMMIT

 Connecting Young People With The Resources To Thrive




Events & Campaigns


             SPONSORS & ASSOCIATES:
CONTENTS

•   Why do outreach?
•   Coming up with a plan
•   Running an information stall
•   Hosting a wellbeing fair
•   What else? Talks, activities, and more.
•   Campaigning for change
•   Promotion & PR
Why do outreach?
You could just hold meetings and socials, and
provide a supportive space for a handful of
students that discover you through promotion
channels. This is important in itself. So why
might you want to branch out?
• Open minds; challenging discrimination.
• Create understanding; spreading information
  and get people thinking.
• Connect students with resources; promoting
  tools and services.
What’s the plan?
Problem we’re trying to solve?
What would a successful outcome be?
How do we get there?
What’s the schedule? (Don’t forget the follow-up!)
Resources required?
Who can help us get these resources?
How are we going to measure success?
What’s the next step?
Information Stall
What? Hand out leaflets, share information, talk to students, grab attention.
Why? Easy to run, focussed, measurable results. (Handouts, signups, surveys)

1.   Book a table in the student union
2.   Collect materials from stakeholders / service providers
3.   Organise some perks, such as freebies or a competition.
4.   Let people know where you’ll be
5.   Get some colour or some costumes
6.   Think about using Share The Wealth Board or Pledges.
Wellbeing Fair
What? Basically, a big party on campus that promotes wellbeing, educates, shares
information, and gets signups for follow-up wellbeing activities.
Why? Mass attention. Has the opportunity to reach hundreds of students and get
widespread publicity. Exciting to organise.
1. Find a central venue with good footfall.
2. Pick a date that doesn’t clash
3. Build an events team and decide on the scope. How will you inform and impact? How
    will you attract and engage?
4. Identify stakeholders and share project description. Follow up for support.
5. Invite supporters, and media. Make it memorable!
What else? Talks, activities & more


Fundraising

Research/Surveys

Focus Groups

Talks/Discussions
Campaigns
Share The Wealth
Encouraging dialogue around mental health and wellbeing by
inviting answers to the question: ‘what do you do for yours?’
Posters, poster boards, and competitions.




Big Boys Should Cry
Reaching an at-risk subgroup, encouraging dialogue and
promoting student services.
Promotion & PR

Use mailing lists: Departmental,
student union, university…

Tap into student media.

Produce a press release: The
university press office will help.
                                     Get online:
Make personal phone calls and
emails. Why should they be
interested?
Links
Action For Happiness
http://www.actionforhappiness.org/10-keys-to-happier-living

Big Boys Should Cry
http://www.wix.com/pawscomms/big-boys-should-cry

Mindapples
http://mindapples.org

Time To Change
http://time-to-change.org.uk

Mental Wealth Blog
http://mentalwealthuk.tumblr.com

Mental Wealth UK resources
http://mentalwealthuk.com/resources
Mental Wealth Foundation © 2012

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Events & campaigns

  • 1. WEB SUMMIT Connecting Young People With The Resources To Thrive Events & Campaigns SPONSORS & ASSOCIATES:
  • 2. CONTENTS • Why do outreach? • Coming up with a plan • Running an information stall • Hosting a wellbeing fair • What else? Talks, activities, and more. • Campaigning for change • Promotion & PR
  • 3. Why do outreach? You could just hold meetings and socials, and provide a supportive space for a handful of students that discover you through promotion channels. This is important in itself. So why might you want to branch out? • Open minds; challenging discrimination. • Create understanding; spreading information and get people thinking. • Connect students with resources; promoting tools and services.
  • 4. What’s the plan? Problem we’re trying to solve? What would a successful outcome be? How do we get there? What’s the schedule? (Don’t forget the follow-up!) Resources required? Who can help us get these resources? How are we going to measure success? What’s the next step?
  • 5. Information Stall What? Hand out leaflets, share information, talk to students, grab attention. Why? Easy to run, focussed, measurable results. (Handouts, signups, surveys) 1. Book a table in the student union 2. Collect materials from stakeholders / service providers 3. Organise some perks, such as freebies or a competition. 4. Let people know where you’ll be 5. Get some colour or some costumes 6. Think about using Share The Wealth Board or Pledges.
  • 6. Wellbeing Fair What? Basically, a big party on campus that promotes wellbeing, educates, shares information, and gets signups for follow-up wellbeing activities. Why? Mass attention. Has the opportunity to reach hundreds of students and get widespread publicity. Exciting to organise. 1. Find a central venue with good footfall. 2. Pick a date that doesn’t clash 3. Build an events team and decide on the scope. How will you inform and impact? How will you attract and engage? 4. Identify stakeholders and share project description. Follow up for support. 5. Invite supporters, and media. Make it memorable!
  • 7. What else? Talks, activities & more Fundraising Research/Surveys Focus Groups Talks/Discussions
  • 8. Campaigns Share The Wealth Encouraging dialogue around mental health and wellbeing by inviting answers to the question: ‘what do you do for yours?’ Posters, poster boards, and competitions. Big Boys Should Cry Reaching an at-risk subgroup, encouraging dialogue and promoting student services.
  • 9. Promotion & PR Use mailing lists: Departmental, student union, university… Tap into student media. Produce a press release: The university press office will help. Get online: Make personal phone calls and emails. Why should they be interested?
  • 10. Links Action For Happiness http://www.actionforhappiness.org/10-keys-to-happier-living Big Boys Should Cry http://www.wix.com/pawscomms/big-boys-should-cry Mindapples http://mindapples.org Time To Change http://time-to-change.org.uk Mental Wealth Blog http://mentalwealthuk.tumblr.com Mental Wealth UK resources http://mentalwealthuk.com/resources